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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending November 21, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (22) Avatar 230,269 +2,862% 5,231,541 $6,905,767 $108,938,074 31
2 new Disney's A Christmas Carol 212,400   212,400 $6,372,004 $6,372,004 1
3 new The Last Airbender 153,244   153,244 $3,880,139 $3,880,139 1
4 (1) Toy Story 3 76,196 -63% 1,225,968 $1,904,138 $30,636,940 3
5 (5) The Sound of Music 50,567 -12% 216,553 $1,624,214 $5,119,141 937
6 (4) Beauty and the Beast 38,063 -52% 1,812,270 $864,802 $45,054,865 424
7 (2) Grown Ups 35,853 -76% 182,847 $866,564 $4,298,887 2
8 (3) Scott Pilgrim vs. The World 32,583 -72% 150,171 $814,251 $3,896,219 2
9 (6) The Pacific 23,349 -41% 142,337 $1,332,310 $8,113,449 3
10 (7) How to Train Your Dragon 23,050 -33% 716,025 $765,027 $23,908,726 6
11 new Cats & Dogs: The Revenge of Kitty Galore 17,915   17,915 $556,259 $556,259 1
12 (9) Iron Man 2 16,833 -21% 1,685,748 $420,648 $40,014,557 8
13 (11) Predators 14,991 -17% 303,725 $322,146 $6,499,001 5
14 (-) The Polar Express 14,622 +1,265% 111,363 $338,063 $2,534,841 256
15 (8) Kick-Ass 13,448 -39% 469,125 $174,686 $10,250,194 16
- (-) Toy Story Trilogy 11,410 -17% 69,412 $912,694 $5,436,240 3
16 (-) Clash of the Titans 9,004 +702% 634,608 $215,364 $16,000,015 17
17 (21) The Karate Kid (2010) 8,888 n/c 317,697 $222,121 $7,448,330 7
- (-) Apocalypse Now - The Complete Dossier 8,804 +11% 54,536 $140,774 $1,039,352 223
- (-) Harry Potter and the Prisoner of Azkaban 8,656 +44% 38,491 $302,878 $1,331,055 313

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.