See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending December 19, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Despicable Me 989,645   989,645  $28,887,738  $28,887,738 1
2 (1) Inception 461,076 -61% 1,643,054  $8,428,915  $39,857,710 2
3 (-) The A-Team 237,020   237,020  $5,387,464  $5,387,464 10
4 new The Other Guys 220,394   220,394  $5,373,204  $5,373,204 1
5 new The Town 168,438   168,438  $4,187,196  $4,187,196 1
6 (2) The Twilight Saga: Eclipse 117,966 -70% 893,186  $2,947,962  $21,864,999 3
7 (4) Toy Story 3 92,532 +31% 1,644,002  $2,105,315  $41,196,571 7
8 (5) Avatar 80,557 +30% 5,645,404  $1,939,385  $175,730,840 35
9 (3) Shrek Forever After 69,176 -80% 414,195  $1,759,195  $9,794,696 2
10 (11) The Sound of Music 65,712 +40% 398,630  $1,698,814  $10,025,173 941
11 (8) The Expendables 59,478 +11% 698,312  $1,174,089  $13,917,552 4
12 (10) The Sorcerer's Apprentice 53,540 +11% 313,640  $1,330,464  $8,271,660 3
13 (17) The Last Airbender 50,769 +61% 301,186  $1,263,410  $10,573,677 5
14 (14) Knight and Day 46,810 +22% 222,980  $935,736  $4,457,385 3
15 (15) The Pacific 45,326 +21% 269,241  $2,947,533  $16,411,062 7
16 (16) Beauty and the Beast 44,732 +26% 2,036,978  $969,542  $50,920,114 428
17 (7) How to Train Your Dragon 44,237 -23% 876,754  $928,417  $22,461,645 10
18 new Legend of the Guardians: The Owls of Ga'hoole 43,346   43,346  $960,991  $960,991 1
19 (12) Disney’s A Christmas Carol 42,555 -2% 519,488  $1,016,071  $14,065,320 5
20 (-) The Dark Knight 40,971 +62% 1,145,386  $428,207  $16,548,615 106

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.