See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending February 6, 2011

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Red 121,111 -70% 527,145  $2,905,453  $10,936,806 2
2 (-) Alice in Wonderland 110,017   110,017  $2,199,244  $2,199,244 671
3 new Beverly Hills Chihuahua 2 90,676   90,676  $1,929,581  $1,929,581 1
4 (2) Secretariat 63,947 -61% 228,228  $1,470,133  $5,365,244 2
5 new Let Me In 60,483   60,483  $1,281,026  $1,281,026 1
6 (4) The Social Network 38,477 -12% 389,189  $806,862  $6,964,923 4
7 (-) The Expendables 36,733 +699% 1,052,422  $492,956  $19,113,742 11
8 (6) Inception 30,799 +12% 2,633,323  $851,313  $59,344,711 9
9 (9) Despicable Me 28,619 +13% 1,787,327  $645,383  $46,692,422 8
10 (3) Saw 3D 21,219 -67% 84,885  $488,653  $2,141,426 2
11 (-) Kick-Ass 20,880 +2,601% 630,487  $299,621  $12,241,493 27
12 (8) Takers 17,077 -34% 162,640  $373,637  $3,330,056 3
13 (-) The Dark Knight 16,798 +527% 1,242,116  $170,620  $17,542,584 113
14 (-) Almost Famous 16,362   16,362  $537,822  $537,822 517
15 (10) The Town 15,648 -4% 827,860  $465,350  $18,656,567 8
16 (11) Salt 14,400 -10% 702,864  $277,346  $13,926,521 7
17 (13) Resident Evil: Afterlife 14,097 +13% 339,957  $394,584  $9,278,128 6
- (-) Beauty and the Beast 13,945 +47% 2,426,454  $257,847  $57,964,368 435
- (-) How to Train Your Dragon 13,915 -3% 976,367  $464,901  $25,574,815 17
18 (5) Open Season 3 13,710 -51% 41,808  $274,058  $835,728 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.