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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending March 6, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (-) Bambi 657,465   657,465 $15,134,844 $15,134,844 314
2 (1) Megamind 152,006 -45% 430,498 $3,648,142 $10,331,950 2
3 new Burlesque 87,311   87,311 $2,095,472 $2,095,472 1
4 new Faster 87,180   87,180 $1,763,649 $1,763,649 1
5 (2) Due Date 66,075 -71% 294,912 $1,155,656 $6,425,769 2
6 new 127 Hours 59,172   59,172 $1,408,290 $1,408,290 1
- (-) Lord of the Rings - The Motion Picture Trilogy 51,002 +1,023% 455,397 $3,822,089 $29,319,643 325
7 new Love & Other Drugs 42,538   42,538 $977,948 $977,948 1
8 (5) Inception 34,977 -17% 2,853,263 $619,095 $62,655,256 13
9 (3) Unstoppable 24,589 -64% 355,847 $491,538 $7,823,654 3
10 (10) The Social Network 14,990 -41% 487,863 $279,267 $8,773,886 8
11 (12) Red 13,215 -46% 655,095 $298,660 $13,987,984 6
12 (18) Despicable Me 12,821 -33% 1,878,616 $271,155 $47,903,960 12
13 (6) Toy Story 3 12,295 -62% 2,175,622 $325,930 $53,201,689 18
14 (9) The Town 11,308 -59% 937,262 $187,267 $18,647,485 12
15 (22) Avatar 11,045 -6% 5,958,656 $331,252 $129,196,364 46
16 (4) All-Star Superman 10,651 -84% 75,707 $206,841 $1,470,223 2
17 (13) Secretariat 10,191 -58% 353,909 $199,025 $7,754,911 6
18 (8) Scott Pilgrim vs. The World 9,993 -65% 324,053 $162,294 $7,203,442 17
19 (20) How to Train Your Dragon 9,599 -48% 1,036,835 $318,494 $34,673,717 21

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.