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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending August 1, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Clash of the Titans 809,300   809,300 $13,750,007 $13,750,007 1
2 new Batman: Under the Red Hood 163,964   163,964 $2,560,609 $2,560,609 1
3 new Repo Men 142,841   142,841 $2,569,710 $2,569,710 1
4 (1) Cop Out 123,094 -60% 434,363 $2,091,367 $7,305,123 2
5 (4) Percy Jackson & The Olympians: The Lightning Thief 80,218 -37% 1,514,494 $1,202,468 $28,910,674 5
6 (2) The Bounty Hunter 75,993 -63% 814,078 $1,427,149 $14,148,302 3
7 (3) The Losers 73,080 -60% 253,990 $1,241,629 $4,326,145 2
8 (6) Hot Tub Time Machine 58,998 -47% 911,279 $884,380 $16,891,514 5
9 new Jesse Stone: No Remorse 49,205   49,205 $762,185 $762,185 1
10 (7) The Book of Eli 48,153 -40% 1,635,433 $994,639 $31,916,687 7
11 (10) Avatar 47,263 -28% 8,046,321 $1,010,091 $140,509,664 15
12 (9) Alice in Wonderland 45,887 -37% 3,744,872 $916,574 $66,499,008 9
13 (15) The Blind Side 39,079 -23% 5,218,744 $722,571 $84,302,551 19
14 (14) The Hangover 37,632 -27% 9,102,588 $589,189 $164,782,031 33
15 (17) Toy Story 36,014 -24% 911,052 $689,931 $18,587,689 718
16 (18) Toy Story 2 35,852 -23% 1,779,495 $686,931 $34,692,132 489
17 (12) Green Zone 34,638 -35% 633,814 $519,224 $11,787,509 6
18 (5) The Runaways 34,152 -71% 152,870 $580,242 $2,896,431 2
19 (13) The Girl with the Dragon Tattoo 31,320 -41% 206,157 $507,384 $3,352,305 4
20 (16) Shutter Island 30,753 -36% 1,092,210 $614,752 $19,470,158 8
21 (21) The Crazies 29,620 -21% 478,131 $471,550 $7,509,530 5
22 (11) Brooklyn's Finest 28,649 -55% 500,994 $490,757 $7,912,683 4
23 (8) Our Family Wedding 27,678 -65% 296,790 $497,374 $5,260,656 3
24 (22) True Blood: The Complete Second Season 26,702 -29% 953,070 $1,031,498 $34,495,404 10
25 (23) From Paris with Love 25,882 -30% 646,442 $424,982 $11,441,307 8
26 (29) Shawshank Redemption, The 25,106 -19% 229,854 $158,261 $1,506,987 554
27 (20) The Wolfman 24,896 -35% 971,101 $398,087 $17,446,071 9
28 (-) Dora the Explorer: Save the Day! 24,541   24,541 $244,919 $244,919 238
29 (19) The Twilight Saga: New Moon 24,441 -47% 7,194,339 $444,826 $160,096,153 20
30 (24) Remember Me 23,353 -34% 476,181 $466,826 $8,731,595 6

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.