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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending October 31, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Sex and the City 2 747,046   747,046 $12,692,312 $12,692,312 1
2 (1) How to Train Your Dragon 329,223 -77% 3,621,757 $6,671,046 $77,068,025 3
3 (2) Predators 157,104 -77% 838,313 $2,669,197 $14,242,938 2
4 new The Girl Who Played with Fire 109,890   109,890 $1,521,976 $1,521,976 1
5 (4) Iron Man 2 99,282 -42% 4,442,721 $2,594,060 $100,152,240 5
6 new Star Wars: The Clone Wars: The Complete Season Two 88,002   88,002 $2,551,178 $2,551,178 1
7 (3) The Karate Kid (2010) 86,433 -55% 1,925,239 $1,493,562 $33,427,613 4
8 (26) The Blind Side 68,355 +165% 5,499,850 $717,044 $88,240,408 32
9 (23) The Hangover 66,114 +135% 9,344,275 $888,572 $168,230,907 46
10 (5) Tinker Bell and the Great Fairy Rescue 61,108 -40% 1,850,604 $1,205,349 $34,443,031 6
11 (8) Jonah Hex 55,804 -20% 307,911 $557,482 $4,840,780 3
12 (6) Robin Hood 55,730 -34% 1,539,295 $1,253,368 $35,574,311 6
13 (11) A Nightmare on Elm Street 53,339 -8% 497,647 $532,857 $8,168,857 4
14 (-) It’s Complicated 47,662 +532% 1,793,503 $523,805 $30,250,401 27
15 (-) Hocus Pocus 47,660 +145% 364,018 $333,143 $2,583,603 439
16 (-) Saw VI 46,466 +413% 582,821 $348,030 $9,148,887 40
17 (17) The Last Song 45,943 +8% 1,401,498 $872,458 $25,565,534 11
18 (15) Prince of Persia: The Sands of Time 43,553 -7% 1,248,182 $927,949 $27,952,368 7
19 (-) Paranormal Activity 39,743 +112% 959,186 $385,507 $15,100,315 44
20 (20) Letters to Juliet 37,053 -7% 927,123 $629,530 $15,824,968 7
21 (9) Get Him to the Greek 31,301 -53% 829,998 $579,876 $15,364,823 5
22 (13) Splice 31,227 -38% 286,854 $311,958 $4,985,983 4
23 (-) Rocky Horror Picture Show 30,181 +35% 52,585 $328,653 $507,661 939
24 (-) Zombieland 29,882 +457% 1,778,351 $328,403 $29,415,502 39
25 (-) Harry Potter and the Half-Blood Prince 29,732 +500% 7,726,045 $396,955 $104,300,410 47
26 (-) Star Trek 28,911 +901% 6,790,007 $476,742 $99,526,710 50
27 (10) The Twilight Saga: New Moon 28,089 -57% 7,471,981 $529,478 $165,184,029 33
28 (-) Back to the Future - The Complete Trilogy 26,147   26,147 $810,296 $810,296 411
29 (12) Disneynature: Oceans 24,951 -52% 76,425 $473,819 $1,451,311 2
30 (7) The Tudors: The Final Season 24,877 -70% 233,241 $669,689 $5,876,705 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.