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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending October 24, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) How to Train Your Dragon 1,418,003 -24% 3,292,534 $30,769,956 $70,396,979 2
2 new Predators 681,209   681,209 $11,573,741 $11,573,741 1
3 (2) The Karate Kid (2010) 193,274 -54% 1,838,806 $3,614,224 $31,934,050 3
4 (3) Iron Man 2 171,153 -56% 4,343,439 $4,427,797 $97,558,180 4
5 (5) Tinker Bell and the Great Fairy Rescue 101,813 -35% 1,789,496 $1,872,443 $33,237,682 5
6 (7) Robin Hood 84,513 -26% 1,483,565 $1,773,928 $34,320,943 5
7 (6) The Tudors: The Final Season 83,520 -33% 208,364 $2,087,165 $5,207,016 2
8 (4) Jonah Hex 69,340 -62% 252,107 $1,178,087 $4,283,298 2
9 (9) Get Him to the Greek 66,504 -34% 798,697 $1,241,942 $14,784,947 4
10 (-) The Twilight Saga: New Moon 65,086 +623% 7,443,892 $1,184,565 $164,654,551 32
11 (8) A Nightmare on Elm Street 58,138 -47% 444,308 $1,074,972 $7,636,000 3
12 new Disneynature: Oceans 51,474   51,474 $977,491 $977,491 1
13 (11) Splice 50,197 -27% 255,627 $978,340 $4,674,025 3
14 new Mirrors 2 49,347   49,347 $838,406 $838,406 1
15 (13) Prince of Persia: The Sands of Time 46,652 -27% 1,204,629 $869,836 $27,024,419 6
16 (15) Marmaduke 44,242 -9% 613,769 $738,841 $10,757,642 8
17 (17) The Last Song 42,682 -6% 1,355,555 $810,531 $24,693,076 10
18 (14) Bones: The Complete Fifth Season 42,627 -15% 289,793 $1,662,027 $11,299,029 3
19 (16) Barbie: A Fashion Fairytale 41,264 -12% 657,548 $515,387 $9,063,173 6
20 (10) Letters to Juliet 39,988 -45% 890,070 $579,426 $15,195,437 6
21 (24) Diary of a Wimpy Kid 38,711 +7% 1,451,572 $641,054 $25,485,958 12
22 (18) Killers 37,577 -15% 698,483 $603,487 $11,084,832 7
23 (-) The Hangover 28,076 +51% 9,278,161 $378,226 $167,342,334 45
24 (-) Fringe: The Complete Second Season 26,479 +45% 280,919 $898,168 $10,824,063 6
25 (-) Twilight 26,134 +1,463% 10,685,582 $469,623 $194,186,105 84
26 (-) The Blind Side 25,808 +51% 5,431,495 $304,018 $87,523,364 31
27 (12) Lost Boys: The Thirst 25,382 -61% 90,803 $253,566 $907,122 2
28 (22) Spartacus: Blood and Sand - The Complete First Season 24,914 -36% 287,720 $770,341 $9,255,850 5
29 (-) Why Did I Get Married Too? 23,949 +12% 937,222 $420,061 $16,858,264 8
30 (28) Just Wright 23,249 -7% 380,280 $436,616 $7,140,153 6

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.