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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending April 17, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Harry Potter and the Deathly Hallows, Part I 2,088,553   2,088,553 $29,511,254 $29,511,254 1
2 (1) Tangled 422,723 -37% 4,068,925 $7,182,064 $62,805,526 3
3 (4) The Chronicles of Narnia: The Voyage of the Dawn Treader 418,337 +5% 818,618 $7,250,575 $14,347,037 2
4 (2) Tron: Legacy 209,273 -68% 866,829 $3,526,250 $14,040,570 2
5 new Country Strong 168,546   168,546 $2,695,051 $2,695,051 1
6 (3) Little Fockers 165,205 -72% 748,925 $2,806,833 $12,724,236 2
7 (6) Megamind 121,345 -10% 2,710,796 $1,212,237 $36,864,025 8
8 (5) Black Swan 86,048 -44% 782,880 $1,418,932 $11,864,443 3
9 (8) The Tourist 63,519 -29% 782,572 $888,631 $12,836,538 4
10 (-) Harry Potter and the Half-Blood Prince 62,448 +1,913% 8,567,585 $562,794 $112,713,027 71
11 (15) How to Train Your Dragon 60,359 -5% 6,148,051 $714,174 $116,665,586 27
12 (11) Yogi Bear 58,897 -24% 862,432 $929,395 $13,084,514 4
13 (23) Mad Men: Season Four 51,116 +20% 213,709 $1,080,081 $5,631,059 5
14 (13) How Do You Know 41,972 -42% 454,732 $587,188 $7,565,783 4
15 (12) Friday Night Lights: The Fifth Season 41,406 -46% 118,217 $951,924 $2,717,809 2
16 (27) Despicable Me 41,353 +29% 7,297,955 $799,395 $127,361,941 18
17 (-) The Incredibles 40,518   40,518 $703,692 $703,692 318
18 (22) Burlesque 35,949 -27% 1,021,014 $518,385 $17,085,406 7
19 (9) The Fighter 34,517 -59% 1,195,515 $569,185 $18,062,248 5
20 (7) Tron 34,043 -63% 125,188 $578,391 $2,126,944 831
21 (-) Harry Potter and the Sorcerer’s Stone 32,999 +76,642% 1,737,889 $603,836 $14,936,148 464
22 (-) Cars 32,373 +9,622% 15,424,507 $598,577 $247,145,774 232
23 (-) Harry Potter and the Order of the Phoenix 30,493 +9,370% 11,269,815 $276,980 $221,381,918 175
24 (19) Skyline 30,284 -45% 348,498 $549,049 $6,190,477 5
25 (21) Barbie: A Fairy Secret 30,055 -43% 888,720 $433,393 $11,228,034 5
26 (17) Due Date 28,626 -51% 1,708,162 $386,165 $24,382,835 8
27 (-) Harry Potter and the Chamber of Secrets 27,151 +3,735% 2,584,920 $264,660 $24,169,995 419
28 (-) Harry Potter and the Prisoner of Azkaban 25,898 +66,305% 2,091,210 $470,701 $17,891,694 334
29 (-) Harry Potter and the Goblet of Fire 25,278 +33,604% 10,969,143 $214,610 $215,975,994 267
30 (24) Unstoppable 23,499 -41% 1,557,144 $340,501 $24,643,757 9

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.