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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending September 4, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Madea's Big Happy Family 285,486   285,486 $4,556,357 $4,556,357 1
2 new Sons of Anarchy: Season Three 208,719   208,719 $7,303,078 $7,303,078 1
3 (1) Rio 118,328 -20% 2,399,208 $1,773,737 $35,964,128 5
4 new The Vampire Diaries: The Complete Second Season 99,663   99,663 $3,686,534 $3,686,534 1
5 new Laugh to Keep From Crying 92,326   92,326 $1,291,641 $1,291,641 1
6 new House, M.D.: Season Seven 66,547   66,547 $2,590,675 $2,590,675 1
7 (3) Dexter: Season Five 49,332 -40% 377,585 $1,415,828 $11,011,933 3
8 (5) Phineas and Ferb The Movie: Across the 2nd Dimension 44,507 -38% 116,233 $683,628 $1,785,339 2
9 (7) Soul Surfer 43,542 -8% 634,012 $696,237 $10,250,766 5
10 (4) Something Borrowed 40,882 -49% 281,093 $612,821 $4,400,949 3
11 (10) Mrs. Doubtfire 36,200 -1% 858,797 $339,712 $8,085,017 808
12 (2) NCIS: The Complete Eighth Season 33,659 -70% 146,914 $1,264,232 $5,680,044 2
13 (11) Dr. Seuss' The Cat in the Hat 32,374 -6% 1,219,292 $202,635 $11,439,138 390
14 (8) Justin Bieber: Never Say Never 28,863 -32% 1,329,013 $407,834 $22,360,404 17
15 (6) Priest 26,779 -57% 238,493 $433,820 $4,202,329 3
16 (9) Paul 26,322 -33% 302,612 $479,060 $5,381,904 4
17 new Prom 26,150   26,150 $421,276 $421,276 1
18 (23) Source Code 24,951 +12% 521,919 $331,349 $7,167,803 6
19 (15) Jumping the Broom 23,333 -25% 337,355 $368,195 $5,673,811 4
20 (21) Tangled 21,611 -6% 6,126,449 $316,169 $94,073,836 23
21 (20) Limitless 21,383 -12% 581,390 $323,525 $10,121,375 7
22 (16) Rango 20,906 -27% 1,267,357 $347,667 $21,292,036 8
23 (22) The Lincoln Lawyer 18,872 -16% 626,918 $303,084 $9,731,677 8
24 (19) Your Highness 18,203 -29% 176,114 $324,924 $3,060,709 4
25 (-) Avatar 17,786 +1,471% 10,464,634 $342,099 $189,999,239 72
26 (26) Mars Needs Moms 17,640 n/c 134,059 $307,289 $2,380,909 4
27 (18) The Fox and the Hound / The Fox and the Hound Two 14,455 -44% 159,592 $275,512 $2,926,856 4
28 (27) Just Go With It 13,955 -13% 804,782 $190,207 $13,524,124 13
29 (13) Blitz 13,846 -59% 47,532 $193,706 $664,973 2
30 (12) Jane Eyre (2011) 11,903 -65% 110,642 $207,350 $1,884,926 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.