30 Minutes or Less (2011)

30 Minutes or Less poster
Theatrical Performance
Domestic Box Office $37,053,924Details
International Box Office $4,093,011Details
Worldwide Box Office $41,146,935
Home Market Performance
Est. Domestic DVD Sales $11,913,255 Details
Est. Domestic Blu-ray Sales $2,389,121 Details
Total Est. Domestic Video Sales $14,302,376
Further financial details...

Synopsis

In the action-comedy 30 Minutes or Less, Nick is a small town pizza delivery guy whose mundane life collides with the big plans of two wanna-be criminal masterminds. The volatile duo kidnaps Nick and forces him to rob a bank. With mere hours to pull off the impossible task, Nick enlists the help of his ex-best friend, Chet. As the clock ticks, the two must deal with the police, hired assassins, flamethrowers, and their own tumultuous relationship.

Metrics

Opening Weekend:$13,330,118 (36.0% of total gross)
Legs:2.78 (domestic box office/biggest weekend)
Domestic Share:90.1% (domestic box office/worldwide)
Production Budget:$28,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:2,888 opening theaters/2,888 max. theaters, 3.5 weeks average run per theater
Infl. Adj. Dom. BO $50,370,898

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: August 12th, 2011 (Wide) by Sony Pictures
Video Release: November 29th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: R for crude and sexual content, pervasive language, nudity and some violence.
(Rating bulletin 2182, 7/27/2011)
Running Time: 83 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Hitmen, Dysfunctional Family, Heist, Epilogue, Inspired by a True Story, Black Comedy
Source:Original Screenplay
Genre:Black Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Columbia Pictures, Media Rights Capital, Red Hour Productions
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 12, 2011 5 $13,330,118   2,888 $4,616   $13,330,118 1
Aug 19, 2011 8 $6,402,602 -52% 2,888 $2,217   $25,864,430 2
Aug 26, 2011 11 $2,687,165 -58% 2,071 $1,298   $31,789,438 3
Sep 2, 2011 15 $1,818,484 -32% 1,355 $1,342   $35,016,191 4
Sep 9, 2011 22 $533,456 -71% 646 $826   $36,472,354 5
Sep 16, 2011 32 $222,553 -58% 291 $765   $36,900,325 6
Sep 23, 2011 44 $72,977 -67% 95 $768   $37,053,924 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 12, 2011 4 $4,845,247     2,888 $1,678   $4,845,247 1
Aug 13, 2011 5 $4,500,705 -7%   2,888 $1,558   $9,345,952 2
Aug 14, 2011 5 $3,984,166 -11%   2,888 $1,380   $13,330,118 3
Aug 15, 2011 5 $1,830,117 -54%   2,888 $634   $15,160,235 4
Aug 16, 2011 5 $1,869,855 +2%   2,888 $647   $17,030,090 5
Aug 17, 2011 5 $1,285,975 -31%   2,888 $445   $18,316,065 6
Aug 18, 2011 5 $1,145,763 -11%   2,888 $397   $19,461,828 7
Aug 19, 2011 8 $1,998,583 +74% -59% 2,888 $692   $21,460,411 8
Aug 20, 2011 8 $2,443,034 +22% -46% 2,888 $846   $23,903,445 9
Aug 21, 2011 8 $1,960,985 -20% -51% 2,888 $679   $25,864,430 10
Aug 22, 2011 6 $840,099 -57% -54% 2,888 $291   $26,704,529 11
Aug 23, 2011 6 $995,949 +19% -47% 2,888 $345   $27,700,478 12
Aug 24, 2011 6 $719,711 -28% -44% 2,888 $249   $28,420,189 13
Aug 25, 2011 5 $682,084 -5% -40% 2,888 $236   $29,102,273 14
Aug 26, 2011 12 $832,477 +22% -58% 2,071 $402   $29,934,750 15
Aug 27, 2011 12 $1,038,712 +25% -57% 2,071 $502   $30,973,462 16
Aug 28, 2011 12 $815,976 -21% -58% 2,071 $394   $31,789,438 17
Aug 29, 2011 9 $373,887 -54% -55% 2,071 $181   $32,163,325 18
Aug 30, 2011 11 $418,897 +12% -58% 2,071 $202   $32,582,222 19
Aug 31, 2011 12 $315,258 -25% -56% 2,071 $152   $32,897,480 20
Sep 1, 2011 13 $300,227 -5% -56% 2,071 $145   $33,197,707 21
Sep 2, 2011 13 $471,555 +57% -43% 1,355 $348   $33,669,262 22
Sep 3, 2011 15 $646,675 +37% -38% 1,355 $477   $34,315,937 23
Sep 4, 2011 15 $700,254 +8% -14% 1,355 $517   $35,016,191 24
Sep 5, 2011 16 $485,254 -31% +30% 1,355 $358   $35,501,445 25
Sep 6, 2011 - $172,001 -65% -59% 1,355 $127   $35,673,446 26
Sep 7, 2011 - $139,785 -19% -56% 1,355 $103   $35,813,231 27
Sep 8, 2011 - $125,667 -10% -58% 1,355 $93   $35,938,898 28
Sep 9, 2011 - $174,361 +39% -63% 646 $270   $36,113,259 29
Sep 10, 2011 - $236,662 +36% -63% 646 $366   $36,349,921 30
Sep 11, 2011 - $122,433 -48% -83% 646 $190   $36,472,354 31
Sep 12, 2011 - $45,526 -63% -91% 646 $70   $36,517,880 32
Sep 13, 2011 - $57,888 +27% -66% 646 $90   $36,575,768 33
Sep 14, 2011 - $50,462 -13% -64% 646 $78   $36,626,230 34
Sep 15, 2011 - $51,542 +2% -59% 646 $80   $36,677,772 35
Sep 16, 2011 - $70,147 +36% -60% 291 $241   $36,747,919 36
Sep 17, 2011 - $98,579 +41% -58% 291 $339   $36,846,498 37
Sep 18, 2011 - $53,827 -45% -56% 291 $185   $36,900,325 38
Sep 23, 2011 - $22,965   -67% 95 $242   $37,003,912 43
Sep 24, 2011 - $32,946 +43% -67% 95 $347   $37,036,858 44
Sep 25, 2011 - $17,066 -48% -68% 95 $180   $37,053,924 45

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 12, 2011 5 $19,461,828   2,888 $6,739   $19,461,828 1
Aug 19, 2011 8 $9,640,445 -50% 2,888 $3,338   $29,102,273 2
Aug 26, 2011 11 $4,095,434 -58% 2,071 $1,978   $33,197,707 3
Sep 2, 2011 15 $2,741,191 -33% 1,355 $2,023   $35,938,898 4
Sep 9, 2011 21 $738,874 -73% 646 $1,144   $36,677,772 5
Sep 16, 2011 31 $303,175 -59% 291 $1,042   $36,980,947 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 201110134,966 134,966$2,293,072$2,293,0721
Dec 11, 201116102,209-24% 237,175$1,868,381$4,161,4532
Dec 18, 20112387,269-15% 324,444$1,625,821$5,787,2743
Dec 25, 20112790,847+4% 415,291$1,707,924$7,495,1984
Jan 1, 20122944,174-51% 459,465$803,967$8,299,1655

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20111538,919 38,919$777,997$777,9971

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Jan 3, 202181 3
Jan 4, 202172 7
Jan 5, 202173 11
Jan 6, 202184 14
Jan 7, 202195 16

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jesse Eisenberg    Nick
Danny McBride    Dwayne
Aziz Ansari    Chet
Nick Swardson    Travis

Supporting Cast

Michael Peña    Chongo
Fred Ward    The Major
Dilshad Valsaria    Katie
Johnny Yong Bosch    Nicholes
Bianca Kajlich    Jucici
Brett Gelman    Pizza Boss

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ruben Fleischer    Director
Stuart Cornfeld    Producer
Ben Stiller    Producer
Jeremy Kramer    Producer
Monica Levinson    Executive Producer
Brian Levy    Executive Producer
Michael Diliberti    Screenwriter
Michael Diliberti    Story Creator
Matthew Sullivan    Story Creator
Jess Hall    Cinematographer
Alan Baumgarten    Editor
Maher Ahmad    Production Designer
Ludwig Göransson    Composer

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

Weekend Wrap-Up: Box Office Sends out an S.O.S.

August 22nd, 2011

Yuck. That's really all that needs to be said about the weekend box office. Outside of The Help, there are practically no positive stories to report. All four wide releases that opened this week missed expectations, some by significant margins, which led to a 20% collapse from last weekend. There was also a decline from last year, albeit by just 3%, which is actually an improvement on 2011's average. Year-to-date, 2011 is behind 2010 by just over 4% at $7.13 billion to $7.43 billion. There's little hope things will turn around next weekend. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In the action-comedy 30 Minutes or Less, Nick is a small town pizza delivery guy whose mundane life collides with the big plans of two wanna-be criminal masterminds. The volatile duo kidnaps Nick and forces him to rob a bank. With mere hours to pull off the impossible task, Nick enlists the help of his ex-best friend, Chet. As the clock ticks, the two must deal with the police, hired assassins, flamethrowers, and their own tumultuous relationship.

Metrics

Opening Weekend:$13,330,118 (36.0% of total gross)
Legs:2.78 (domestic box office/biggest weekend)
Domestic Share:90.1% (domestic box office/worldwide)
Production Budget:$28,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:2,888 opening theaters/2,888 max. theaters, 3.5 weeks average run per theater
Infl. Adj. Dom. BO $50,370,898

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: August 12th, 2011 (Wide) by Sony Pictures
Video Release: November 29th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: R for crude and sexual content, pervasive language, nudity and some violence.
(Rating bulletin 2182, 7/27/2011)
Running Time: 83 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Hitmen, Dysfunctional Family, Heist, Epilogue, Inspired by a True Story, Black Comedy
Source:Original Screenplay
Genre:Black Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Columbia Pictures, Media Rights Capital, Red Hour Productions
Production Countries: United States
Languages: English

Leading Cast

Jesse Eisenberg    Nick
Danny McBride    Dwayne
Aziz Ansari    Chet
Nick Swardson    Travis

Supporting Cast

Michael Peña    Chongo
Fred Ward    The Major
Dilshad Valsaria    Katie
Johnny Yong Bosch    Nicholes
Bianca Kajlich    Jucici
Brett Gelman    Pizza Boss

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ruben Fleischer    Director
Stuart Cornfeld    Producer
Ben Stiller    Producer
Jeremy Kramer    Producer
Monica Levinson    Executive Producer
Brian Levy    Executive Producer
Michael Diliberti    Screenwriter
Michael Diliberti    Story Creator
Matthew Sullivan    Story Creator
Jess Hall    Cinematographer
Alan Baumgarten    Editor
Maher Ahmad    Production Designer
Ludwig Göransson    Composer

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

Weekend Wrap-Up: Box Office Sends out an S.O.S.

August 22nd, 2011

Yuck. That's really all that needs to be said about the weekend box office. Outside of The Help, there are practically no positive stories to report. All four wide releases that opened this week missed expectations, some by significant margins, which led to a 20% collapse from last weekend. There was also a decline from last year, albeit by just 3%, which is actually an improvement on 2011's average. Year-to-date, 2011 is behind 2010 by just over 4% at $7.13 billion to $7.43 billion. There's little hope things will turn around next weekend. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 12, 2011 5 $13,330,118   2,888 $4,616   $13,330,118 1
Aug 19, 2011 8 $6,402,602 -52% 2,888 $2,217   $25,864,430 2
Aug 26, 2011 11 $2,687,165 -58% 2,071 $1,298   $31,789,438 3
Sep 2, 2011 15 $1,818,484 -32% 1,355 $1,342   $35,016,191 4
Sep 9, 2011 22 $533,456 -71% 646 $826   $36,472,354 5
Sep 16, 2011 32 $222,553 -58% 291 $765   $36,900,325 6
Sep 23, 2011 44 $72,977 -67% 95 $768   $37,053,924 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 12, 2011 4 $4,845,247     2,888 $1,678   $4,845,247 1
Aug 13, 2011 5 $4,500,705 -7%   2,888 $1,558   $9,345,952 2
Aug 14, 2011 5 $3,984,166 -11%   2,888 $1,380   $13,330,118 3
Aug 15, 2011 5 $1,830,117 -54%   2,888 $634   $15,160,235 4
Aug 16, 2011 5 $1,869,855 +2%   2,888 $647   $17,030,090 5
Aug 17, 2011 5 $1,285,975 -31%   2,888 $445   $18,316,065 6
Aug 18, 2011 5 $1,145,763 -11%   2,888 $397   $19,461,828 7
Aug 19, 2011 8 $1,998,583 +74% -59% 2,888 $692   $21,460,411 8
Aug 20, 2011 8 $2,443,034 +22% -46% 2,888 $846   $23,903,445 9
Aug 21, 2011 8 $1,960,985 -20% -51% 2,888 $679   $25,864,430 10
Aug 22, 2011 6 $840,099 -57% -54% 2,888 $291   $26,704,529 11
Aug 23, 2011 6 $995,949 +19% -47% 2,888 $345   $27,700,478 12
Aug 24, 2011 6 $719,711 -28% -44% 2,888 $249   $28,420,189 13
Aug 25, 2011 5 $682,084 -5% -40% 2,888 $236   $29,102,273 14
Aug 26, 2011 12 $832,477 +22% -58% 2,071 $402   $29,934,750 15
Aug 27, 2011 12 $1,038,712 +25% -57% 2,071 $502   $30,973,462 16
Aug 28, 2011 12 $815,976 -21% -58% 2,071 $394   $31,789,438 17
Aug 29, 2011 9 $373,887 -54% -55% 2,071 $181   $32,163,325 18
Aug 30, 2011 11 $418,897 +12% -58% 2,071 $202   $32,582,222 19
Aug 31, 2011 12 $315,258 -25% -56% 2,071 $152   $32,897,480 20
Sep 1, 2011 13 $300,227 -5% -56% 2,071 $145   $33,197,707 21
Sep 2, 2011 13 $471,555 +57% -43% 1,355 $348   $33,669,262 22
Sep 3, 2011 15 $646,675 +37% -38% 1,355 $477   $34,315,937 23
Sep 4, 2011 15 $700,254 +8% -14% 1,355 $517   $35,016,191 24
Sep 5, 2011 16 $485,254 -31% +30% 1,355 $358   $35,501,445 25
Sep 6, 2011 - $172,001 -65% -59% 1,355 $127   $35,673,446 26
Sep 7, 2011 - $139,785 -19% -56% 1,355 $103   $35,813,231 27
Sep 8, 2011 - $125,667 -10% -58% 1,355 $93   $35,938,898 28
Sep 9, 2011 - $174,361 +39% -63% 646 $270   $36,113,259 29
Sep 10, 2011 - $236,662 +36% -63% 646 $366   $36,349,921 30
Sep 11, 2011 - $122,433 -48% -83% 646 $190   $36,472,354 31
Sep 12, 2011 - $45,526 -63% -91% 646 $70   $36,517,880 32
Sep 13, 2011 - $57,888 +27% -66% 646 $90   $36,575,768 33
Sep 14, 2011 - $50,462 -13% -64% 646 $78   $36,626,230 34
Sep 15, 2011 - $51,542 +2% -59% 646 $80   $36,677,772 35
Sep 16, 2011 - $70,147 +36% -60% 291 $241   $36,747,919 36
Sep 17, 2011 - $98,579 +41% -58% 291 $339   $36,846,498 37
Sep 18, 2011 - $53,827 -45% -56% 291 $185   $36,900,325 38
Sep 23, 2011 - $22,965   -67% 95 $242   $37,003,912 43
Sep 24, 2011 - $32,946 +43% -67% 95 $347   $37,036,858 44
Sep 25, 2011 - $17,066 -48% -68% 95 $180   $37,053,924 45

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 12, 2011 5 $19,461,828   2,888 $6,739   $19,461,828 1
Aug 19, 2011 8 $9,640,445 -50% 2,888 $3,338   $29,102,273 2
Aug 26, 2011 11 $4,095,434 -58% 2,071 $1,978   $33,197,707 3
Sep 2, 2011 15 $2,741,191 -33% 1,355 $2,023   $35,938,898 4
Sep 9, 2011 21 $738,874 -73% 646 $1,144   $36,677,772 5
Sep 16, 2011 31 $303,175 -59% 291 $1,042   $36,980,947 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 201110134,966 134,966$2,293,072$2,293,0721
Dec 11, 201116102,209-24% 237,175$1,868,381$4,161,4532
Dec 18, 20112387,269-15% 324,444$1,625,821$5,787,2743
Dec 25, 20112790,847+4% 415,291$1,707,924$7,495,1984
Jan 1, 20122944,174-51% 459,465$803,967$8,299,1655

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20111538,919 38,919$777,997$777,9971

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Jan 3, 202181 3
Jan 4, 202172 7
Jan 5, 202173 11
Jan 6, 202184 14
Jan 7, 202195 16

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.