In the action-comedy 30 Minutes or Less, Nick is a small town pizza delivery guy whose mundane life collides with the big plans of two wanna-be criminal masterminds. The volatile duo kidnaps Nick and forces him to rob a bank. With mere hours to pull off the impossible task, Nick enlists the help of his ex-best friend, Chet. As the clock ticks, the two must deal with the police, hired assassins, flamethrowers, and their own tumultuous relationship.
||August 12th, 2011 (Wide) by Sony Pictures|
||November 29th, 2011 by Sony Pictures Home Entertainment|
||R for crude and sexual content, pervasive language, nudity and some violence.|
(Rating bulletin 2182, 7/27/2011)
||Inspired by a True Story, Epilogue, Buddy Comedy, Heist, Dysfunctional Family, Hitmen|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Columbia Pictures, Media Rights Capital, Red Hour Productions|
The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie.
We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start.
It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray.
Yuck. That's really all that needs to be said about the weekend box office. Outside of The Help, there are practically no positive stories to report. All four wide releases that opened this week missed expectations, some by significant margins, which led to a 20% collapse from last weekend. There was also a decline from last year, albeit by just 3%, which is actually an improvement on 2011's average. Year-to-date, 2011 is behind 2010 by just over 4% at $7.13 billion to $7.43 billion. There's little hope things will turn around next weekend.
While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end.
Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win.
It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note.
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