Dana and David move from Brooklyn to a once-grand southern mansion with their 5 year old son looking for a fresh start. But Dana’s discovery of a secret room unleashes un-explainable events that test her sanity and slowly reveal the home's terrifying past
Four films opened wide or semi-wide over the weekend, but only one of them, Sully, did well at the box office. It earned more than double its nearest competition, When the Bough Breaks, at $35.03 million to $14.20 million. The other two new releases bombed. Overall, the box office was flat, up 1.1% from last weekend to $101 million. This was also flat when compared to last year, down just 1.7%. Since this weekend was so close to last weekend, it should come as no surprise that the year-over-year comparison hardly moved. This time last week, 2016 was ahead of 2016 by just over 6.7%, while this week its lead is just under 6.8% at $8.10 billion to $7.58 billion.
The weekend after the Labor Day long weekend is often the worst weekend of the year. However, this year there two films opening wide that have a real shot at $20 million or more. Sully is Oscar-bait, but it is opening a little too early for that role and its reviews are a little below where they need to be. When the Bough Breaks is a thriller aimed at African-Americans and this time of year has become the perfect time to release such a film. Those two films should earn $50 million combined. Unfortunately, there are two other films coming out this week. The Wild Life is a third-tier animated film, while The Disappointments Room isn’t even opening truly wide. There’s a chance neither of them will reach the top five. The Disappointments Room likely won’t reach the top ten. This weekend last year, the top two films were The Perfect Guy and The Visit, which combined earned just over $50 million at the box office. It should be a really close race in the year-over-year competition.
August continued to pad 2016’s lead over 2015 in the year-over-year comparison. It managed this feat almost entirely due to Suicide Squad, which is on pace to hit $300 million. The next best film was Sausage Party, which might make $100 million, if it gets a push over the top. September won’t be as strong as that. This is no surprise, as the month is one of the biggest dumping grounds on the calendar. That said, studios have been working to make the end of the month a lot more productive and there are a few potential hits. The biggest of these is The Magnificent Seven, which is expected to crack $100 million, maybe even $150 million. Meanwhile, Sully and Storks both have a limited chance at $100 million. Last September, the biggest release of the month was Hotel Transylvania 2 with pulled in $169.70 million. I don’t think The Magnificent Seven will match that, so we might need a surprise $100 million hit for 2016 to come out on top.
The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.
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