Life as We Know It

Life as We Know It poster
Theatrical Performance
Domestic Box Office $53,374,681Details
International Box Office $52,513,156
Worldwide Box Office $105,887,837
Home Market Performance
Domestic DVD Sales $18,507,838 Details
Domestic Blu-ray Sales $3,327,623 Details
Total Domestic Video Sales $21,835,461
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Metrics

Rotten Tomatoes
Critics RottenAudience Upright
Critics
28% - Rotten
Audience
61% - Upright

Movie Details

Production Budget:$38,000,000
Theatrical Release: October 8th, 2010 (Wide) by Warner Bros.
Video Release: February 8th, 2011 by Warner Home Video
MPAA Rating: PG-13 for sexual material, language and some drug content
(Rating bulletin 2125, 6/16/2010)
Keywords: Dysfunctional Family, Orphan, Unexpected Families, Romance
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Josephson Entertainment, Gold Circle Films, Village Roadshow Productions

DVD Sales: Mega Close Race

There was a close race for top spot on the sales chart this week between two new releases. Megamind won that race with 949,000 units / $13.28 million to 923,000 units / $12.92 million for Due Date. But to be fair to Megamind, it went on sale on Friday not Tuesday like Due Date did. More...

DVD Sales: Color Pulling in the Green

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

International Box Office: Getting Active

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

Making a Jackass out of Analysts

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Contest: Don't Be Trolling: Winning Announcement

The winners of our Don't Be Trolling contest were determined and they are... More...

Will 2010 Remain in the Red?

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Social is still Popular with the People

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Contest: Don't Be Trolling

"And then like yous peoples were like, 'Yous trollin'!' and I was like 'I am not trollin'!'"

Sorry, Internet Geek Attack.

Since it is October, it should come as no surprise that horror films will be popular in the box office prediction contest. This includes the target film this week, Life As We Know It, which could be the scariest film of the month. On the other hand, one of the prizes is a comedy, Troll 2, which is unintentionally funny. In order to win, one must simply predict the opening weekend box office number for Life As We Know It. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Troll 2 on DVD, as well as Stargate Universe: 1.5 on DVD. (The full season comes out on Tuesday.) Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Troll 2 on DVD, as well as Stargate Universe: 1.5 on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, October 8 to be eligible, so don't delay! More...

Cast

Katherine Heigl    Holly Berenson
Josh Duhamel    Eric Messer
Alexis Clagett    Sophie
Brynn Clagett    Sophie
Brooke Clagett    Sophie
Josh Lucas    Sam
Christina Hendricks    Alison Novak
Hayes MacArthur    Peter Novak
Sarah Burns    Janine Groff

Production and Technical Credits

Producer    Barry Josephson
Producer    Paul Brooks
Executive Producer    Denise Di Novi
Executive Producer    Scott Niemeyer
Executive Producer    Norm Waitt
Executive Producer    Katherine Heigl
Executive Producer    Nancy Heigl
Executive Producer    Joe Hartwick Jr
Executive Producer    Bruce Berman
Co-Producer    Brad Kessell
Co-Producer    Alexander Young
Director    Greg Berlanti
Screenwriter    Ian Deitchman
Screenwriter    Kristian Rusk Robinson
Sound Effects Editor    Dan Hegeman

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/10/08 1 $5,227,215   3,150 $1,659   $5,227,215 1
2010/10/09 2 $5,676,359 +9% 3,150 $1,802   $10,903,574 2
2010/10/10 2 $3,602,890 -37% 3,150 $1,144   $14,506,464 3
2010/10/11 3 $1,705,359 -53% 3,150 $541   $16,211,823 4
2010/10/12 2 $1,239,104 -27% 3,150 $393   $17,450,927 5
2010/10/13 2 $1,080,372 -13% 3,150 $343   $18,531,299 6
2010/10/14 3 $1,133,439 +5% 3,150 $360   $19,664,738 7
2010/10/15 4 $3,053,639 +169% 3,150 $969   $22,718,377 8
2010/10/16 5 $3,855,596 +26% 3,150 $1,224   $26,573,973 9
2010/10/17 5 $2,046,174 -47% 3,150 $650   $28,620,147 10
2010/10/18 5 $636,180 -69% 3,150 $202   $29,256,327 11
2010/10/19 5 $808,271 +27% 3,150 $257   $30,064,598 12
2010/10/20 5 $682,310 -16% 3,150 $217   $30,746,908 13
2010/10/21 5 $718,473 +5% 3,150 $228   $31,465,381 14
2010/10/22 6 $2,001,780 +179% 3,019 $663   $33,467,161 15
2010/10/23 7 $2,694,493 +35% 3,019 $893   $36,161,654 16
2010/10/24 7 $1,440,181 -47% 3,019 $477   $37,601,835 17
2010/10/25 7 $418,381 -71% 3,019 $139   $38,020,216 18
2010/10/26 7 $524,139 +25% 3,019 $174   $38,544,355 19
2010/10/27 7 $451,296 -14% 3,019 $149   $38,995,651 20
2010/10/28 7 $482,188 +7% 3,019 $160   $39,477,839 21
2010/10/29 8 $1,448,123 +200% 2,860 $506   $40,925,962 22
2010/10/30 8 $1,742,898 +20% 2,860 $609   $42,668,860 23
2010/10/31 8 $864,452 -50% 2,860 $302   $43,533,312 24
2010/11/01 8 $441,308 -49% 2,860 $154   $43,974,620 25
2010/11/02 7 $559,237 +27% 2,860 $196   $44,533,857 26
2010/11/03 8 $421,167 -25% 2,860 $147   $44,955,024 27
2010/11/04 8 $485,049 +15% 2,860 $170   $45,440,073 28
2010/11/05 11 $1,007,763 +108% 1,950 $517   $46,447,836 29
2010/11/06 11 $1,416,472 +41% 1,950 $726   $47,864,308 30
2010/11/07 11 $641,944 -55% 1,950 $329   $48,506,252 31
2010/11/08 11 $164,008 -74% 1,950 $84   $48,670,260 32
2010/11/09 11 $212,031 +29% 1,950 $109   $48,882,291 33
2010/11/10 12 $214,214 +1% 1,725 $124   $49,096,505 34
2010/11/11 12 $364,114 +70% 1,725 $211   $49,460,619 35
2010/11/12 13 $442,069 +21% 1,239 $357   $49,902,688 36
2010/11/13 14 $583,422 +32% 1,239 $471   $50,486,110 37
2010/11/14 14 $268,619 -54% 1,239 $217   $50,754,729 38
2010/11/15 15 $72,328 -73% 1,239 $58   $50,827,057 39
2010/11/16 14 $100,123 +38% 1,239 $81   $50,927,180 40
2010/11/17 15 $84,093 -16% 1,239 $68   $51,011,273 41
2010/11/18 15 $83,310 -1% 1,239 $67   $51,094,583 42
2010/11/19 - $171,402 +106% 558 $307   $51,265,985 43
2010/11/20 - $241,384 +41% 558 $433   $51,507,369 44
2010/11/21 - $123,593 -49% 558 $221   $51,630,962 45
2010/11/22 - $54,617 -56% 558 $98   $51,685,579 46
2010/11/23 - $77,286 +42% 558 $139   $51,762,865 47
2010/11/24 - $29,451 -62% 301 $98   $51,792,316 48
2010/11/25 - $33,322 +13% 301 $111   $51,825,638 49
2010/11/26 - $60,229 +81% 249 $242   $51,885,867 50
2010/11/27 - $68,098 +13% 249 $273   $51,953,965 51
2010/11/28 - $26,054 -62% 249 $105   $51,980,019 52
2010/11/29 - $8,858 -66% 249 $36   $51,988,877 53
2010/11/30 - $10,364 +17% 249 $42   $51,999,241 54
2010/12/01 - $9,224 -11% 249 $37   $52,008,465 55
2010/12/02 - $10,977 +19% 249 $44   $52,019,442 56
2010/12/03 - $35,470 +223% 208 $171   $52,054,912 57
2010/12/04 - $43,082 +21% 208 $207   $52,097,994 58
2010/12/05 - $24,406 -43% 208 $117   $52,122,400 59
2010/12/06 - $6,066 -75% 208 $29   $52,128,466 60
2010/12/07 - $7,958 +31% 208 $38   $52,136,424 61
2010/12/08 - $7,321 -8% 208 $35   $52,143,745 62
2010/12/09 - $7,833 +7% 208 $38   $52,151,578 63
2010/12/10 - $20,313 +159% 120 $169   $52,171,891 64
2010/12/11 - $24,019 +18% 120 $200   $52,195,910 65
2010/12/12 - $13,974 -42% 120 $116   $52,209,884 66
2010/12/13 - $5,599 -60% 120 $47   $52,215,483 67
2010/12/14 - $6,194 +11% 120 $52   $52,221,677 68
2010/12/15 - $6,132 -1% 120 $51   $52,227,809 69
2010/12/16 - $7,665 +25% 120 $64   $52,235,474 70
2010/12/17 - $11,970 +56% 75 $160   $52,247,444 71
2010/12/18 - $16,107 +35% 75 $215   $52,263,551 72
2010/12/19 - $12,422 -23% 75 $166   $52,275,973 73
2010/12/20 - $7,351 -41% 75 $98   $52,283,324 74
2010/12/21 - $8,333 +13% 75 $111   $52,291,657 75
2010/12/22 - $25,855 +210% 248 $104   $52,317,512 76
2010/12/23 - $28,466 +10% 248 $115   $52,345,978 77
2010/12/24 - $15,300 -46% 248 $62   $52,361,278 78
2010/12/25 - $38,268 +150% 248 $154   $52,399,546 79
2010/12/26 - $58,027 +52% 248 $234   $52,457,573 80
2010/12/27 - $52,085 -10% 248 $210   $52,509,658 81
2010/12/28 - $56,529 +9% 248 $228   $52,566,187 82
2010/12/29 - $56,482 n/c 248 $228   $52,622,669 83
2010/12/30 - $59,264 +5% 248 $239   $52,681,933 84
2010/12/31 - $45,410 -23% 248 $183   $52,727,343 85
2011/01/01 - $96,164 +112% 248 $388   $52,823,507 86
2011/01/02 - $63,001 -34% 248 $254   $52,886,508 87
2011/01/03 - $26,609 -58% 248 $107   $52,913,117 88
2011/01/04 - $24,815 -7% 248 $100   $52,937,932 89
2011/01/05 - $22,086 -11% 248 $89   $52,960,018 90
2011/01/06 - $21,424 -3% 248 $86   $52,981,442 91
2011/01/07 - $46,575 +117% 188 $248   $53,028,017 92
2011/01/08 - $67,997 +46% 188 $362   $53,096,014 93
2011/01/09 - $37,713 -45% 188 $201   $53,133,727 94
2011/01/10 - $10,165 -73% 188 $54   $53,143,892 95
2011/01/11 - $13,316 +31% 188 $71   $53,157,208 96
2011/01/12 - $13,050 -2% 188 $69   $53,170,258 97
2011/01/13 - $14,616 +12% 188 $78   $53,184,874 98
2011/01/14 - $25,014 +71% 132 $190   $53,209,888 99
2011/01/15 - $36,270 +45% 132 $275   $53,246,158 100
2011/01/16 - $27,203 -25% 132 $206   $53,273,361 101
2011/01/17 39 $16,966 -38% 132 $129   $53,290,327 102
2011/01/18 - $6,278 -63% 132 $48   $53,296,605 103
2011/01/19 - $6,158 -2% 132 $47   $53,302,763 104
2011/01/20 - $6,650 +8% 132 $50   $53,309,413 105
2011/01/21 - $14,975 +125% 86 $174   $53,324,388 106
2011/01/22 - $23,682 +58% 86 $275   $53,348,070 107
2011/01/23 - $10,894 -54% 86 $127   $53,358,964 108
2011/01/24 - $3,496 -68% 86 $41   $53,362,460 109
2011/01/25 - $3,825 +9% 86 $44   $53,366,285 110
2011/01/26 - $3,703 -3% 86 $43   $53,369,988 111
2011/01/27 - $4,693 +27% 86 $55   $53,374,681 112

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/10/08 2 $14,506,464   3,150 $4,605   $14,506,464 3
2010/10/15 5 $8,955,409 -38% 3,150 $2,843   $28,620,147 10
2010/10/22 7 $6,136,454 -31% 3,019 $2,033   $37,601,835 17
2010/10/29 8 $4,055,473 -34% 2,860 $1,418   $43,533,312 24
2010/11/05 11 $3,066,179 -24% 1,950 $1,572   $48,506,252 31
2010/11/12 14 $1,294,110 -58% 1,239 $1,044   $50,754,729 38
2010/11/19 17 $536,379 -59% 558 $961   $51,630,962 45
2010/11/26 30 $154,381 -71% 249 $620   $51,980,019 52
2010/12/03 30 $102,958 -33% 208 $495   $52,122,400 59
2010/12/10 35 $58,306 -43% 120 $486   $52,209,884 66
2010/12/17 41 $40,499 -31% 75 $540   $52,275,973 73
2010/12/24 28 $111,595 +176% 248 $450   $52,457,573 80
2010/12/31 23 $204,575 +83% 248 $825   $52,886,508 87
2011/01/07 29 $152,285 -26% 188 $810   $53,133,727 94
2011/01/14 39 $88,487 -42% 132 $670   $53,273,361 101
2011/01/21 44 $49,551 -44% 86 $576   $53,358,964 108

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
2/13/20112506,542 506,542$7,086,523$7,086,5231
2/20/20118210,671-58% 717,213$2,947,287$10,033,8102
2/27/20115121,467-42% 838,680$1,785,565$11,819,3753
3/6/2011975,246-38% 913,926$1,127,938$12,947,3124
3/13/20111660,618-19% 974,544$908,664$13,855,9765
3/20/20111943,966-27% 1,018,510$659,050$14,515,0266
3/27/20112630,909-30% 1,049,419$463,326$14,978,3527
4/3/20112817,991-42% 1,067,410$269,685$15,248,0378

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
2/13/2011363,981 63,981$1,566,253$1,566,2531
2/20/2011930,490-52% 94,471$609,503$2,175,7562

Life as We Know It Trailer

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.