See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending February 20, 2011

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Unstoppable 263,195   263,195  $5,903,464  $5,903,464 1
2 (7) Inception 104,883 +178% 2,775,900  $1,469,800  $61,704,472 11
3 (-) Iron Man 2 71,352 +1,540% 1,998,905  $1,545,851  $46,836,236 21
4 (23) The Town 56,534 +297% 898,634  $808,262  $19,815,170 10
5 (5) Secretariat 46,533 +5% 319,211  $790,594  $7,139,507 4
6 (20) Toy Story 3 40,585 +158% 2,131,328  $651,347  $52,234,172 16
7 (24) Salt 38,216 +210% 753,405  $534,641  $14,691,639 9
8 (12) The Social Network 30,136 +8% 447,280  $512,008  $8,059,787 6
9 (3) Life As We Know It 29,057 -52% 90,118  $580,844  $2,075,618 2
10 (6) The Expendables 28,715 -33% 1,123,924  $373,002  $20,042,553 13
11 (9) Despicable Me 26,109 -21% 1,846,581  $584,510  $48,024,050 10
12 (15) Beauty and the Beast 25,372 +7% 2,475,591  $464,426  $58,877,121 437
13 (1) Paranormal Activity 2 24,267 -75% 121,467  $582,155  $2,967,443 2
14 (10) Beverly Hills Chihuahua 2 23,872 -21% 144,826  $518,844  $3,053,972 3
15 (25) Resident Evil: Afterlife 22,003 +81% 374,110  $516,853  $10,127,283 8
16 (11) Ong Bak 3 19,871 -30% 48,321  $357,483  $869,306 2
17 (-) How to Train Your Dragon 18,950 +41% 1,008,716  $363,046  $26,385,522 19
18 (22) Saw 3D 18,450 +27% 117,808  $327,005  $2,829,143 4
19 (-) Easy A 17,450 +437% 168,317  $244,123  $3,176,642 9
20 (21) Takers 17,371 +19% 194,610  $347,244  $3,970,165 5

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.