Safe (2012)

Safe poster
Theatrical Performance
Domestic Box Office $17,142,080Details
International Box Office $24,353,133Details
Worldwide Box Office $41,495,213
Home Market Performance
Est. Domestic DVD Sales $6,557,931 Details
Est. Domestic Blu-ray Sales $3,331,491 Details
Total Est. Domestic Video Sales $9,889,422
Further financial details...

Synopsis

A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.

Metrics

Opening Weekend:$7,892,539 (46.0% of total gross)
Legs:2.17 (domestic box office/biggest weekend)
Domestic Share:41.3% (domestic box office/worldwide)
Production Budget:$33,000,000 (worldwide box office is 1.3 times production budget)
Theater counts:2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $23,215,021

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: April 27th, 2012 (Wide) by Lionsgate
Video Release: September 4th, 2012 by Lionsgate Home Entertainment, released as Safe
MPAA Rating: R for strong violence throughout, and for language.
(Rating bulletin 2177, 6/22/2011)
Running Time: 95 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Organized Crime, Kidnap, Corrupt Cops, Martial Arts, Mixed Martial Arts, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Revenge, Child Prodigy, Action Thriller
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc.
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $7,892,539   2,266 $3,483   $7,892,539 1
May 4, 2012 7 $2,677,125 -66% 2,271 $1,179   $13,080,883 2
May 11, 2012 10 $1,447,174 -46% 1,690 $856   $15,717,429 3
May 18, 2012 22 $294,177 -80% 503 $585   $16,589,950 4
May 25, 2012 36 $62,175 -79% 112 $555   $16,799,128 5
Jun 1, 2012 33 $104,080 +67% 175 $595   $16,940,792 6
Jun 8, 2012 38 $54,280 -48% 111 $489   $17,051,468 7
Jun 15, 2012 44 $35,501 -35% 76 $467   $17,120,019 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 27, 2012 6 $2,620,179     2,266 $1,156   $2,620,179 1
Apr 28, 2012 6 $3,131,705 +20%   2,266 $1,382   $5,751,884 2
Apr 29, 2012 6 $2,140,655 -32%   2,266 $945   $7,892,539 3
Apr 30, 2012 5 $644,504 -70%   2,266 $284   $8,537,043 4
May 1, 2012 5 $832,934 +29%   2,266 $368   $9,369,977 5
May 2, 2012 5 $556,763 -33%   2,266 $246   $9,926,740 6
May 3, 2012 5 $477,018 -14%   2,266 $211   $10,403,758 7
May 4, 2012 8 $846,712 +78% -68% 2,271 $373   $11,250,470 8
May 5, 2012 9 $1,003,142 +18% -68% 2,271 $442   $12,253,612 9
May 6, 2012 7 $827,271 -18% -61% 2,271 $364   $13,080,883 10
May 7, 2012 7 $264,963 -68% -59% 2,271 $117   $13,345,846 11
May 8, 2012 6 $377,155 +42% -55% 2,271 $166   $13,723,001 12
May 9, 2012 8 $276,894 -27% -50% 2,271 $122   $13,999,895 13
May 10, 2012 8 $270,360 -2% -43% 2,271 $119   $14,270,255 14
May 11, 2012 11 $387,338 +43% -54% 1,690 $229   $14,657,593 15
May 12, 2012 10 $553,537 +43% -45% 1,690 $328   $15,211,130 16
May 13, 2012 11 $506,299 -9% -39% 1,690 $300   $15,717,429 17
May 14, 2012 9 $160,041 -68% -40% 1,690 $95   $15,877,470 18
May 15, 2012 9 $212,344 +33% -44% 1,690 $126   $16,089,814 19
May 16, 2012 12 $107,369 -49% -61% 1,690 $64   $16,197,183 20
May 17, 2012 12 $98,590 -8% -64% 1,690 $58   $16,295,773 21
May 18, 2012 - $75,561 -23% -80% 503 $150   $16,371,334 22
May 19, 2012 - $116,010 +54% -79% 503 $231   $16,487,344 23
May 20, 2012 - $102,606 -12% -80% 503 $204   $16,589,950 24
May 21, 2012 - $38,557 -62% -76% 503 $77   $16,628,507 25
May 22, 2012 - $40,821 +6% -81% 503 $81   $16,669,328 26
May 23, 2012 - $33,605 -18% -69% 503 $67   $16,702,933 27
May 24, 2012 - $34,020 +1% -65% 503 $68   $16,736,953 28
May 25, 2012 - $15,806 -54% -79% 112 $141   $16,752,759 29
May 26, 2012 - $23,267 +47% -80% 112 $208   $16,776,026 30
May 27, 2012 - $23,102 -1% -77% 112 $206   $16,799,128 31
May 28, 2012 - $14,441 -37% -63% 112 $129   $16,813,569 32
May 29, 2012 - $8,236 -43% -80% 112 $74   $16,821,805 33
May 30, 2012 - $7,903 -4% -76% 112 $71   $16,829,708 34
May 31, 2012 - $7,004 -11% -79% 112 $63   $16,836,712 35
Jun 1, 2012 - $29,023 +314% +84% 175 $166   $16,865,735 36
Jun 2, 2012 - $42,794 +47% +84% 175 $245   $16,908,529 37
Jun 3, 2012 - $32,263 -25% +40% 175 $184   $16,940,792 38
Jun 4, 2012 - $13,868 -57% -4% 175 $79   $16,954,660 39
Jun 5, 2012 - $15,364 +11% +87% 175 $88   $16,970,024 40
Jun 6, 2012 - $13,717 -11% +74% 175 $78   $16,983,741 41
Jun 7, 2012 - $13,447 -2% +92% 175 $77   $16,997,188 42
Jun 8, 2012 - $15,450 +15% -47% 111 $139   $17,012,638 43
Jun 9, 2012 - $19,976 +29% -53% 111 $180   $17,032,614 44
Jun 10, 2012 - $18,854 -6% -42% 111 $170   $17,051,468 45
Jun 11, 2012 - $8,645 -54% -38% 111 $78   $17,060,113 46
Jun 12, 2012 - $8,529 -1% -44% 111 $77   $17,068,642 47
Jun 13, 2012 - $7,973 -7% -42% 111 $72   $17,076,615 48
Jun 14, 2012 - $7,903 -1% -41% 111 $71   $17,084,518 49
Jun 15, 2012 - $9,288 +18% -40% 76 $122   $17,093,806 50
Jun 16, 2012 - $14,678 +58% -27% 76 $193   $17,108,484 51
Jun 17, 2012 - $11,535 -21% -39% 76 $152   $17,120,019 52
Jun 18, 2012 - $5,156 -55% -40% 76 $68   $17,125,175 53
Jun 19, 2012 - $5,329 +3% -38% 76 $70   $17,130,504 54
Jun 20, 2012 - $5,428 +2% -32% 76 $71   $17,135,932 55
Jun 21, 2012 - $6,148 +13% -22% 76 $81   $17,142,080 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $10,403,758   2,266 $4,591   $10,403,758 1
May 4, 2012 7 $3,866,497 -63% 2,271 $1,703   $14,270,255 2
May 11, 2012 11 $2,025,518 -48% 1,690 $1,199   $16,295,773 3
May 18, 2012 21 $441,180 -78% 503 $877   $16,736,953 4
May 25, 2012 36 $99,759 -77% 112 $891   $16,836,712 5
Jun 1, 2012 32 $160,476 +61% 175 $917   $16,997,188 6
Jun 8, 2012 39 $87,330 -46% 111 $787   $17,084,518 7
Jun 15, 2012 42 $57,562 -34% 76 $757   $17,142,080 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 20123173,191 173,191$2,913,073$2,913,0731
Sep 16, 20121951,891-70% 225,082$784,592$3,697,6652
Sep 23, 20122714,784-72% 239,866$230,630$3,928,2953
Sep 30, 2012228,135-45% 248,001$126,825$4,055,1204
Oct 7, 2012257,729-5% 255,730$119,490$4,174,6105

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 2012377,961 77,961$1,585,718$1,585,7181
Sep 16, 2012920,827-73% 98,788$416,338$2,002,0562
Sep 23, 20121213,716-34% 112,504$274,036$2,276,0923

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jason Statham    Luke Wright
Catherine Chan    Mei

Supporting Cast

Robert John Burke    Captian Wolf
Chris Sarandon    Mayor Tramello
Anson Mount    Alex Rosen
James Hong    Han Jiao
Reggie Lee    Quan Chang
Sandor Tecsy    Emile Docheski
Joseph Sikora    Vassily Docheski
Danny Hoch    Julius Borkow
Matt O'Toole    Detective Lasky

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Boaz Yakin    Director
Boaz Yakin    Screenwriter
Lawrence Bender    Producer
Dana Brunetti    Producer
Stuart Ford    Executive Producer
Brian Kavanaugh-Jones    Executive Producer
Kevin Spacey    Executive Producer
Deepak Nayar    Executive Producer
Joseph N. Zolfo    Co-Producer
Stefan Czapsky    Director of Photography
Joseph Nemec III    Production Designer
Frederic Thoraval    Editor
Ann Roth    Costume Designer
Michelle Matland    Co-Costume Designer
Douglas Aibel    Casting Director
Mark Mothersbaugh    Composer
Liz Gallacher    Music Supervisor
Dror Mohar    Sound Designer
Wylie Stateman    Sound Designer
Chad Stahelski    Action Choreographer
Dan Hegeman    Sound Editor
Hector Gika    Sound Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Battleship Fires Another Salvo

September 19th, 2012

None of the new releases were able to unseat Battleship on top of the Blu-ray Sales Chart this week, as it sold 145,000 units / $3.63 million for the week giving it totals of 729,000 units / $15.30 million after two. This is better than it is performing on DVD, but that's not saying a lot. More...

DVD Sales: Games Go Into Overtime

September 19th, 2012

It was a bad week for new releases, at least in terms of quality. How bad? The Hunger Games was able to return to first place on the DVD sales chart. It sold an additional 256,000 units / $5.11 million over the week for a total of 5.38 million units / $93.21 million. It has now sold more units than any other DVD in 2012, but it is still a little behind Breaking Dawn, Part 1 in terms of revenue. More...

Blu-ray Sales: Battleship Sinks Competition

September 12th, 2012

Battleship was one of four new releases to reach the top five on the Blu-ray Sales Chart this week scoring first place with 584,000 units / $11.67 million. Its opening week Blu-ray share was 61%, which is fantastic. More...

DVD and Blu-ray Releases for September 4th, 2012

September 3rd, 2012

This week is again loaded with TV on DVD releases, including several in the top best sellers according to Amazon.com. The best TV on DVD release in terms of comedy is 2 Broke Girls: Season One on DVD or Blu-ray, while Person of Interest: Season One on DVD or Blu-ray is the best TV on DVD release as far as the dramas are concerned. Both are contenders for Pick of the Week, but neither quite gets there. The Five-Year Engagement on Blu-ray Combo Pack comes a little close, but in the end I went with Headhunters on DVD or Blu-ray. Just keep an eye on the price of the Blu-ray. More...

Weekend Wrap-up: Avengers Assemble a New Record Book

May 7th, 2012

Expectations for The Avengers were high, record-breakingly high among some people. However, as high as they were, reality was higher. Records were not just broken, but destroyed beyond recognition. The overall box office was in the top five combined biggest weekends with $258 million, which was 134% higher than last weekend. 134%. It was 55% higher than the same weekend last year. Like I've said before, this kind of year-over-year change usually only happens when there is a misalignment in holidays. The victory erases all of the losses from April, and then some, giving 2012 a $500 million lead over 2011 at $3.58 billion to $3.08 billion. This is an amazing start for the summer and with with roughly 25 million people seeing movies this weekend, upcoming films got a ton of free publicity and added hype. More...

Weekend Wrap-Up: The Box Office Will Be Avenged

April 30th, 2012

If someone were to describe the box office this weekend in just one word, that one word would be, "Yuck". Only one of the four wide releases matched expectations, and that was the film that was expected to do the worst. Think Like a Man easily repeated on top of the chart, despite falling nearly 50%. The overall box office fell 18% from last weekend to $110 million, which was 30% lower than the same weekend last year. Declines like this usually only happen due to a misalignment in holidays. Year-to-date, 2012 is still ahead of 2011, but the lead has shrunk to 14% at $3.29 billion to $2.88 billion. Fortunately, The Avengers is on track to break records, so 2012 should get back to its winning ways very soon. More...

Weekend Estimates: Think Like a Man Rises Above the Pack

April 29th, 2012

This weekend's four new wide releases were no match for Think Like a Man, according to studio estimates released on Sunday, with the comedy's 46% weekend-to-weekend drop-off and $18 million gross still putting it almost $7 million ahead of the next-best finisher. That movie, The Pirates! Band of Misfits, also comes from the Sony stable, although it is projected to be very narrowly at the head of a pack of movies that will earn around $11 million, and could actually end up anywhere between second and fifth when the final numbers come in on Monday. The other movies in the hunt for the (not very) coveted runners-up position include new release The Five-Year Engagement and two returning films: The Lucky One and The Hunger Games (which will end the weekend with over $370 million). More...

Weekend Predictions: Seven-Day Engagement

April 26th, 2012

The four films opening wide this week will be looking to pull in as much money as possible over the next seven days before The Avengers opens and makes everything currently in theaters irrelevant. Five-Year Engagement is the only new film that is expected to compete for top spot, but even its box office chances have taken a hit from the beginning of the month. The other three films, The Raven and The Pirates! Band of Misfits could be in a close battle for a spot in the top five, while Safe looks like it is going to sink. This weekend last year was an abnormally strong weekend for April. In fact, Fast Five's opening of $86.20 million was strong for for a summer release. There's no chance anything coming out this weekend will match that figure. More...

2012 Preview: April

April 1st, 2012

There's good news / bad news going forward into April. First the good news, aside from one week where we saw a minor dip, March was fantastic. There were a number of films beating expectations and the overall the month was even stronger than predicted. As of this weekend, the box office is now 20% higher than the same pace last year. The bad news? That winning streak will certainly come to an end in April. Last year, there was one film that reached $200 million, Fast Five, plus two others that reached $100 million, Hop and Rio. Granted, due to the shifting calendar, Hop is actually being compared to the last weekend in March, so this April only needs one $200 million hit and a $150 million hit to keep pace. But even so, there's almost no chance that will happen. In fact, there's a chance that we might not have one film topping $100 million this year. Only three films have a real shot at this milestone: American Reunion, Five-Year Engagement, and Titanic 3D. And quite frankly, only the first one has a 50/50 chance of getting there. We will likely see 2012 shed some of its lead over 2011, but it should still end the month with a solid year-over-year lead. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.

Metrics

Opening Weekend:$7,892,539 (46.0% of total gross)
Legs:2.17 (domestic box office/biggest weekend)
Domestic Share:41.3% (domestic box office/worldwide)
Production Budget:$33,000,000 (worldwide box office is 1.3 times production budget)
Theater counts:2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $23,215,021

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: April 27th, 2012 (Wide) by Lionsgate
Video Release: September 4th, 2012 by Lionsgate Home Entertainment, released as Safe
MPAA Rating: R for strong violence throughout, and for language.
(Rating bulletin 2177, 6/22/2011)
Running Time: 95 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Organized Crime, Kidnap, Corrupt Cops, Martial Arts, Mixed Martial Arts, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Revenge, Child Prodigy, Action Thriller
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc.
Production Countries: United States
Languages: English

Leading Cast

Jason Statham    Luke Wright
Catherine Chan    Mei

Supporting Cast

Robert John Burke    Captian Wolf
Chris Sarandon    Mayor Tramello
Anson Mount    Alex Rosen
James Hong    Han Jiao
Reggie Lee    Quan Chang
Sandor Tecsy    Emile Docheski
Joseph Sikora    Vassily Docheski
Danny Hoch    Julius Borkow
Matt O'Toole    Detective Lasky

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Boaz Yakin    Director
Boaz Yakin    Screenwriter
Lawrence Bender    Producer
Dana Brunetti    Producer
Stuart Ford    Executive Producer
Brian Kavanaugh-Jones    Executive Producer
Kevin Spacey    Executive Producer
Deepak Nayar    Executive Producer
Joseph N. Zolfo    Co-Producer
Stefan Czapsky    Director of Photography
Joseph Nemec III    Production Designer
Frederic Thoraval    Editor
Ann Roth    Costume Designer
Michelle Matland    Co-Costume Designer
Douglas Aibel    Casting Director
Mark Mothersbaugh    Composer
Liz Gallacher    Music Supervisor
Dror Mohar    Sound Designer
Wylie Stateman    Sound Designer
Chad Stahelski    Action Choreographer
Dan Hegeman    Sound Editor
Hector Gika    Sound Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Battleship Fires Another Salvo

September 19th, 2012

None of the new releases were able to unseat Battleship on top of the Blu-ray Sales Chart this week, as it sold 145,000 units / $3.63 million for the week giving it totals of 729,000 units / $15.30 million after two. This is better than it is performing on DVD, but that's not saying a lot. More...

DVD Sales: Games Go Into Overtime

September 19th, 2012

It was a bad week for new releases, at least in terms of quality. How bad? The Hunger Games was able to return to first place on the DVD sales chart. It sold an additional 256,000 units / $5.11 million over the week for a total of 5.38 million units / $93.21 million. It has now sold more units than any other DVD in 2012, but it is still a little behind Breaking Dawn, Part 1 in terms of revenue. More...

Blu-ray Sales: Battleship Sinks Competition

September 12th, 2012

Battleship was one of four new releases to reach the top five on the Blu-ray Sales Chart this week scoring first place with 584,000 units / $11.67 million. Its opening week Blu-ray share was 61%, which is fantastic. More...

DVD and Blu-ray Releases for September 4th, 2012

September 3rd, 2012

This week is again loaded with TV on DVD releases, including several in the top best sellers according to Amazon.com. The best TV on DVD release in terms of comedy is 2 Broke Girls: Season One on DVD or Blu-ray, while Person of Interest: Season One on DVD or Blu-ray is the best TV on DVD release as far as the dramas are concerned. Both are contenders for Pick of the Week, but neither quite gets there. The Five-Year Engagement on Blu-ray Combo Pack comes a little close, but in the end I went with Headhunters on DVD or Blu-ray. Just keep an eye on the price of the Blu-ray. More...

Weekend Wrap-up: Avengers Assemble a New Record Book

May 7th, 2012

Expectations for The Avengers were high, record-breakingly high among some people. However, as high as they were, reality was higher. Records were not just broken, but destroyed beyond recognition. The overall box office was in the top five combined biggest weekends with $258 million, which was 134% higher than last weekend. 134%. It was 55% higher than the same weekend last year. Like I've said before, this kind of year-over-year change usually only happens when there is a misalignment in holidays. The victory erases all of the losses from April, and then some, giving 2012 a $500 million lead over 2011 at $3.58 billion to $3.08 billion. This is an amazing start for the summer and with with roughly 25 million people seeing movies this weekend, upcoming films got a ton of free publicity and added hype. More...

Weekend Wrap-Up: The Box Office Will Be Avenged

April 30th, 2012

If someone were to describe the box office this weekend in just one word, that one word would be, "Yuck". Only one of the four wide releases matched expectations, and that was the film that was expected to do the worst. Think Like a Man easily repeated on top of the chart, despite falling nearly 50%. The overall box office fell 18% from last weekend to $110 million, which was 30% lower than the same weekend last year. Declines like this usually only happen due to a misalignment in holidays. Year-to-date, 2012 is still ahead of 2011, but the lead has shrunk to 14% at $3.29 billion to $2.88 billion. Fortunately, The Avengers is on track to break records, so 2012 should get back to its winning ways very soon. More...

Weekend Estimates: Think Like a Man Rises Above the Pack

April 29th, 2012

This weekend's four new wide releases were no match for Think Like a Man, according to studio estimates released on Sunday, with the comedy's 46% weekend-to-weekend drop-off and $18 million gross still putting it almost $7 million ahead of the next-best finisher. That movie, The Pirates! Band of Misfits, also comes from the Sony stable, although it is projected to be very narrowly at the head of a pack of movies that will earn around $11 million, and could actually end up anywhere between second and fifth when the final numbers come in on Monday. The other movies in the hunt for the (not very) coveted runners-up position include new release The Five-Year Engagement and two returning films: The Lucky One and The Hunger Games (which will end the weekend with over $370 million). More...

Weekend Predictions: Seven-Day Engagement

April 26th, 2012

The four films opening wide this week will be looking to pull in as much money as possible over the next seven days before The Avengers opens and makes everything currently in theaters irrelevant. Five-Year Engagement is the only new film that is expected to compete for top spot, but even its box office chances have taken a hit from the beginning of the month. The other three films, The Raven and The Pirates! Band of Misfits could be in a close battle for a spot in the top five, while Safe looks like it is going to sink. This weekend last year was an abnormally strong weekend for April. In fact, Fast Five's opening of $86.20 million was strong for for a summer release. There's no chance anything coming out this weekend will match that figure. More...

2012 Preview: April

April 1st, 2012

There's good news / bad news going forward into April. First the good news, aside from one week where we saw a minor dip, March was fantastic. There were a number of films beating expectations and the overall the month was even stronger than predicted. As of this weekend, the box office is now 20% higher than the same pace last year. The bad news? That winning streak will certainly come to an end in April. Last year, there was one film that reached $200 million, Fast Five, plus two others that reached $100 million, Hop and Rio. Granted, due to the shifting calendar, Hop is actually being compared to the last weekend in March, so this April only needs one $200 million hit and a $150 million hit to keep pace. But even so, there's almost no chance that will happen. In fact, there's a chance that we might not have one film topping $100 million this year. Only three films have a real shot at this milestone: American Reunion, Five-Year Engagement, and Titanic 3D. And quite frankly, only the first one has a 50/50 chance of getting there. We will likely see 2012 shed some of its lead over 2011, but it should still end the month with a solid year-over-year lead. More...

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Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $7,892,539   2,266 $3,483   $7,892,539 1
May 4, 2012 7 $2,677,125 -66% 2,271 $1,179   $13,080,883 2
May 11, 2012 10 $1,447,174 -46% 1,690 $856   $15,717,429 3
May 18, 2012 22 $294,177 -80% 503 $585   $16,589,950 4
May 25, 2012 36 $62,175 -79% 112 $555   $16,799,128 5
Jun 1, 2012 33 $104,080 +67% 175 $595   $16,940,792 6
Jun 8, 2012 38 $54,280 -48% 111 $489   $17,051,468 7
Jun 15, 2012 44 $35,501 -35% 76 $467   $17,120,019 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 27, 2012 6 $2,620,179     2,266 $1,156   $2,620,179 1
Apr 28, 2012 6 $3,131,705 +20%   2,266 $1,382   $5,751,884 2
Apr 29, 2012 6 $2,140,655 -32%   2,266 $945   $7,892,539 3
Apr 30, 2012 5 $644,504 -70%   2,266 $284   $8,537,043 4
May 1, 2012 5 $832,934 +29%   2,266 $368   $9,369,977 5
May 2, 2012 5 $556,763 -33%   2,266 $246   $9,926,740 6
May 3, 2012 5 $477,018 -14%   2,266 $211   $10,403,758 7
May 4, 2012 8 $846,712 +78% -68% 2,271 $373   $11,250,470 8
May 5, 2012 9 $1,003,142 +18% -68% 2,271 $442   $12,253,612 9
May 6, 2012 7 $827,271 -18% -61% 2,271 $364   $13,080,883 10
May 7, 2012 7 $264,963 -68% -59% 2,271 $117   $13,345,846 11
May 8, 2012 6 $377,155 +42% -55% 2,271 $166   $13,723,001 12
May 9, 2012 8 $276,894 -27% -50% 2,271 $122   $13,999,895 13
May 10, 2012 8 $270,360 -2% -43% 2,271 $119   $14,270,255 14
May 11, 2012 11 $387,338 +43% -54% 1,690 $229   $14,657,593 15
May 12, 2012 10 $553,537 +43% -45% 1,690 $328   $15,211,130 16
May 13, 2012 11 $506,299 -9% -39% 1,690 $300   $15,717,429 17
May 14, 2012 9 $160,041 -68% -40% 1,690 $95   $15,877,470 18
May 15, 2012 9 $212,344 +33% -44% 1,690 $126   $16,089,814 19
May 16, 2012 12 $107,369 -49% -61% 1,690 $64   $16,197,183 20
May 17, 2012 12 $98,590 -8% -64% 1,690 $58   $16,295,773 21
May 18, 2012 - $75,561 -23% -80% 503 $150   $16,371,334 22
May 19, 2012 - $116,010 +54% -79% 503 $231   $16,487,344 23
May 20, 2012 - $102,606 -12% -80% 503 $204   $16,589,950 24
May 21, 2012 - $38,557 -62% -76% 503 $77   $16,628,507 25
May 22, 2012 - $40,821 +6% -81% 503 $81   $16,669,328 26
May 23, 2012 - $33,605 -18% -69% 503 $67   $16,702,933 27
May 24, 2012 - $34,020 +1% -65% 503 $68   $16,736,953 28
May 25, 2012 - $15,806 -54% -79% 112 $141   $16,752,759 29
May 26, 2012 - $23,267 +47% -80% 112 $208   $16,776,026 30
May 27, 2012 - $23,102 -1% -77% 112 $206   $16,799,128 31
May 28, 2012 - $14,441 -37% -63% 112 $129   $16,813,569 32
May 29, 2012 - $8,236 -43% -80% 112 $74   $16,821,805 33
May 30, 2012 - $7,903 -4% -76% 112 $71   $16,829,708 34
May 31, 2012 - $7,004 -11% -79% 112 $63   $16,836,712 35
Jun 1, 2012 - $29,023 +314% +84% 175 $166   $16,865,735 36
Jun 2, 2012 - $42,794 +47% +84% 175 $245   $16,908,529 37
Jun 3, 2012 - $32,263 -25% +40% 175 $184   $16,940,792 38
Jun 4, 2012 - $13,868 -57% -4% 175 $79   $16,954,660 39
Jun 5, 2012 - $15,364 +11% +87% 175 $88   $16,970,024 40
Jun 6, 2012 - $13,717 -11% +74% 175 $78   $16,983,741 41
Jun 7, 2012 - $13,447 -2% +92% 175 $77   $16,997,188 42
Jun 8, 2012 - $15,450 +15% -47% 111 $139   $17,012,638 43
Jun 9, 2012 - $19,976 +29% -53% 111 $180   $17,032,614 44
Jun 10, 2012 - $18,854 -6% -42% 111 $170   $17,051,468 45
Jun 11, 2012 - $8,645 -54% -38% 111 $78   $17,060,113 46
Jun 12, 2012 - $8,529 -1% -44% 111 $77   $17,068,642 47
Jun 13, 2012 - $7,973 -7% -42% 111 $72   $17,076,615 48
Jun 14, 2012 - $7,903 -1% -41% 111 $71   $17,084,518 49
Jun 15, 2012 - $9,288 +18% -40% 76 $122   $17,093,806 50
Jun 16, 2012 - $14,678 +58% -27% 76 $193   $17,108,484 51
Jun 17, 2012 - $11,535 -21% -39% 76 $152   $17,120,019 52
Jun 18, 2012 - $5,156 -55% -40% 76 $68   $17,125,175 53
Jun 19, 2012 - $5,329 +3% -38% 76 $70   $17,130,504 54
Jun 20, 2012 - $5,428 +2% -32% 76 $71   $17,135,932 55
Jun 21, 2012 - $6,148 +13% -22% 76 $81   $17,142,080 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $10,403,758   2,266 $4,591   $10,403,758 1
May 4, 2012 7 $3,866,497 -63% 2,271 $1,703   $14,270,255 2
May 11, 2012 11 $2,025,518 -48% 1,690 $1,199   $16,295,773 3
May 18, 2012 21 $441,180 -78% 503 $877   $16,736,953 4
May 25, 2012 36 $99,759 -77% 112 $891   $16,836,712 5
Jun 1, 2012 32 $160,476 +61% 175 $917   $16,997,188 6
Jun 8, 2012 39 $87,330 -46% 111 $787   $17,084,518 7
Jun 15, 2012 42 $57,562 -34% 76 $757   $17,142,080 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 20123173,191 173,191$2,913,073$2,913,0731
Sep 16, 20121951,891-70% 225,082$784,592$3,697,6652
Sep 23, 20122714,784-72% 239,866$230,630$3,928,2953
Sep 30, 2012228,135-45% 248,001$126,825$4,055,1204
Oct 7, 2012257,729-5% 255,730$119,490$4,174,6105

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 2012377,961 77,961$1,585,718$1,585,7181
Sep 16, 2012920,827-73% 98,788$416,338$2,002,0562
Sep 23, 20121213,716-34% 112,504$274,036$2,276,0923

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.