That Awkward Moment

That Awkward Moment poster
Theatrical Performance
Domestic Box Office $26,068,955Details
International Box Office $27,000,000
Worldwide Box Office $53,068,955
Home Market Performance
Domestic DVD Sales $1,126,733 Details
Domestic Blu-ray Sales $570,696 Details
Total Domestic Video Sales $1,697,429
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

Three best friends find themselves where we’ve all been—at that confusing moment in every dating relationship when you have to decide “So… where is this going?”

Metrics

Rotten Tomatoes
Critics
22% - Rotten
Audience
49% - Spilled

Movie Details

Production Budget:$8,000,000
Theatrical Release: January 31st, 2014 (Wide) by FilmDistrict
Video Release: May 13th, 2014 by Sony Pictures Home Entertainment
MPAA Rating: R for sexual content and language throughout.
(Rating bulletin 2287, 8/28/2013)
Keywords: Romance, Relationships Gone Wrong, Relationship Advice
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction

DVD and Blu-ray Releases for May 13th, 2014

It's a weird week on the home market. There are more first-run releases on this week's list than last week, as well as some TV on DVD releases and others. That said, it still feels very shallow. Even coming up with a list of ten new releases will include some filler. According to Amazon.com, I, Frankenstein is the biggest selling new release of the week. However, Her is the best new release of the week and the Blu-ray Combo Pack is the Pick of the Week. More...

Weekend Wrap-Up: LEGO Earns Stacks Dollar Bills

Lego poster

The LEGO Movie didn't break the record for Biggest February Weekend, but it came close. The Monuments Men performed better than expected, but was still a very distant second place. On the other hand, Vampire Academy bombed, fully and completely. Compared to last week, even without The LEGO Movie, this week is almost better. With The LEGO Movie, this week is 76% better at $151 million. Compared to last year, The LEGO Movie opened with more than the top five made in 2013. Overall, the year-over-year growth was 46%. This is just a fantastic result no matter how you look at it. Year-to-date, 2014 has pulled in $1.12 billion, putting it 12% ahead of 2013's pace. It is obviously still too early to declare 2014 the winner, but this is still a fantastic start. More...

Contest: Starved for Attention: Winning Announcement

The winners of our Starved for Attention contest were determined and they are... More...

Weekend Wrap-Up: Ride Laps Competition

Ride Along poster

Super Bowl turned into a blow-out, but still earned a record television audience. This explains why the overall box office numbers were down compared to last weekend. That said, there were some films that did well, including Ride Along, which completed the threepeat and by this time next week with be at over $100 million. On the other hand, the new releases really struggled. That Awkward Moment only managed third place, while Labor Day barely avoided the Mendoza Line. Week-over-week, the overall box office fell 26% to $86 million. Compared to last year, the box office also fell, but by only 3%. That said, 2014 is still ahead of 2013 by 6% at $943 million to $887 million, so the market is still healthy. More...

Weekend Predictions: New Releases are Far from Super

That Awkward Moment poster

It's the Super Bowl weekend, so needless to say, the new releases are looking rather weak. Why would any studio want to release a film against what is the largest single sporting event of the year? There are two wide releases coming out, but neither is expected to make much of an impact. That Awkward Moment is the bigger of the two wide releases, but its reviews are terrible. It should still earn first place, because there's no competition to speak of. Labor Day's reviews are slightly better and its target demographic has very little crossover appeal with the Super Bowl. Even so, most think it will miss the top five. This weekend last year, Warm Bodies earned first place with just over $20 million. If That Awkward Moment earns $20 million, I will be shocked. It might not earn too much more than half of that. More...

Contest: Starved of Attention

Next weekend is the last weekend of January / first weekend of February and there are two films that are opening wide: That Awkward Moment and Labor Day. Unfortunately, neither of them are expected to be big hits and it is possible neither of other will open with more than $10 million. That said, we still have to pick a target film for this week's box office prediction contest, and I'm not 100% sure Labor Day will open 100% wide, so let's go with That Awkward Moment as the target film for this week's box office prediction contest. In order to win, simply predict the opening weekend box office figure for That Awkward Moment. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win the a copy of The Starving Games on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of The Starving Games on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Cast

Zac Efron    Jason
Miles Teller    Daniel
Michael B. Jordan    Mikey
Imogen Poots    Ellie
Mackenzie Davis    Chelsea
Jessica Lucas    Vera
Addison Timlin    Alana
Josh Pais    Fred
John Rothman    Chelsea's Father
Tina Benko    Ellie's Mom
Alysia Reiner    Amanda
Kate Simses    Glasses
Evelina Turen    Sophie
Karen Ludwig    Mrs. Rose
Joseph Adams    Ellie's Dad
Lola Glaudini    (Female Boss) Sharon
Barbara Garrick    Chelsea's Mother
Raul Casso    Attractive Guy (Diego)
Tom Gormican    Waiter
Emily Meade    Christy
Yuval Boim    Israeli Guy
Dan Bittner    Preppy Guy
Reif Larson    Famous Author
Chris Grace    Deli Owner
Victor Slezak    Older Gentleman
Justin Nappi    Random Guy
Tom Riis Farrell    Male Executive
Julia Morrison    Beautiful Girl
Amanda A. Lederer    NYU Girl

Production and Technical Credits

Director    Tom Gormican
Screenwriter    Tom Gormican
Producer    Scott Aversano
Producer    Andrew O'Connor
Producer    Justin Nappi
Producer    Kevin Turen
Executive Producer    Manu Gargi
Executive Producer    Zac Efron
Executive Producer    Jason Barrett
Executive Producer    Michael Simkin
Executive Producer    John Friedberg
Executive Producer    Peter Schlessel
Executive Producer    Lia Buman
Production Designer    Ethan Tobman
Editor    Shawn Paper
Composer    David Torn
Director of Photography    Brandon Trost
Line Producer    Per Melita
Music Supervisor    Laura Katz
Costume Designer    Anna Bingemann
Co-Producer    Ray Marshall
Co-Producer    Andrew Fierberg
Casting Director    Susan Shopmaker
Casting Director    Jeanne McCarthy
Costume Supervisor    Aissatou Parks
Make up    Sharon Ilson
Make up    Joe Farulla
Make up    Rebecca Hickey
Make up    Amanda Ross
Hairstylist    Erin Hicks
Hairstylist    Barbara Roman
Sound Mixer    Jack Huston
Set Decorator    Deirdre Brennan
Post-Production Supervisor    Tim Pedegana
Assistant Editor    Peter Hayden
Assistant Editor    Lorena Talpan
Assistant Editor    Fulvio Valsangiacomo
Assistant Editor    Jesse Ehredt
Sound Mixer    Jonathan Wales
Additional Sound Re-recording Mixer    Spencer Schwieterman
Supervising Sound Editor    Steven Iba
Sound Designer    Trevor Gates
Dialogue Editor    Angela Hemingway
Sound Effects Editor    Chris Diebold
Sound Effects Editor    James Miller
Sound Effects Editor    Kailand Reilly
Foley Mixer    Ben Bradshaw
Additional Sound Re-recording Mixer    Chris Jenkins
Stunt Coordinator    Manny Siverio

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2014/01/31 2 $3,952,358   2,809 $1,407   $3,952,358 1
2014/02/01 5 $3,757,088 -5% 2,809 $1,338   $7,709,446 2
2014/02/02 4 $1,032,663 -73% 2,809 $368   $8,742,109 3
2014/02/03 3 $610,084 -41% 2,809 $217   $9,352,193 4
2014/02/04 2 $777,704 +27% 2,809 $277   $10,129,897 5
2014/02/05 4 $567,360 -27% 2,809 $202   $10,697,257 6
2014/02/06 2 $610,778 +8% 2,809 $217   $11,308,035 7
2014/02/07 4 $1,724,174 +182% 2,809 $614   $13,032,209 8
2014/02/08 6 $2,339,531 +36% 2,809 $833   $15,371,740 9
2014/02/09 6 $1,173,481 -50% 2,809 $418   $16,545,221 10
2014/02/10 6 $362,052 -69% 2,809 $129   $16,907,273 11
2014/02/11 4 $472,847 +31% 2,809 $168   $17,380,120 12
2014/02/12 5 $322,049 -32% 2,809 $115   $17,702,169 13
2014/02/13 6 $360,777 +12% 2,809 $128   $18,062,946 14
2014/02/14 9 $1,536,844 +326% 1,922 $800   $19,599,790 15
2014/02/15 10 $1,137,470 -26% 1,922 $592   $20,737,260 16
2014/02/16 10 $806,139 -29% 1,922 $419   $21,543,399 17
2014/02/17 11 $417,532 -48% 1,922 $217   $21,960,931 18
2014/02/18 9 $281,784 -33% 1,922 $147   $22,242,715 19
2014/02/19 10 $211,737 -25% 1,922 $110   $22,454,452 20
2014/02/20 10 $214,090 +1% 1,922 $111   $22,668,542 21
2014/02/21 12 $477,078 +123% 1,208 $395   $23,145,620 22
2014/02/22 13 $605,943 +27% 1,208 $502   $23,751,563 23
2014/02/23 16 $302,125 -50% 1,208 $250   $24,053,688 24
2014/02/24 15 $105,786 -65% 1,208 $88   $24,159,474 25
2014/02/25 14 $150,395 +42% 1,208 $124   $24,309,869 26
2014/02/26 15 $111,276 -26% 1,208 $92   $24,421,145 27
2014/02/27 15 $101,728 -9% 1,208 $84   $24,522,873 28
2014/02/28 - $201,140 +98% 608 $331   $24,724,013 29
2014/03/01 - $242,529 +21% 608 $399   $24,966,542 30
2014/03/02 - $114,722 -53% 608 $189   $25,081,264 31
2014/03/03 - $58,891 -49% 608 $97   $25,140,155 32
2014/03/04 - $97,180 +65% 608 $160   $25,237,335 33
2014/03/05 - $63,109 -35% 608 $104   $25,300,444 34
2014/03/06 - $68,182 +8% 608 $112   $25,368,626 35
2014/03/07 - $78,168 +15% 188 $416   $25,446,794 36
2014/03/08 - $94,410 +21% 188 $502   $25,541,204 37
2014/03/09 - $46,591 -51% 188 $248   $25,587,795 38
2014/03/10 - $29,117 -38% 188 $155   $25,616,912 39
2014/03/11 - $44,275 +52% 188 $236   $25,661,187 40
2014/03/12 - $22,433 -49% 188 $119   $25,683,620 41
2014/03/13 - $31,101 +39% 188 $165   $25,714,721 42
2014/03/14 - $47,990 +54% 122 $393   $25,762,711 43
2014/03/15 - $56,234 +17% 122 $461   $25,818,945 44
2014/03/16 - $25,282 -55% 122 $207   $25,844,227 45
2014/03/17 - $11,340 -55% 122 $93   $25,855,567 46
2014/03/18 - $20,561 +81% 122 $169   $25,876,128 47
2014/03/19 - $15,065 -27% 122 $123   $25,891,193 48
2014/03/20 - $11,808 -22% 122 $97   $25,903,001 49
2014/03/21 - $23,910 +102% 93 $257   $25,926,911 50
2014/03/22 - $31,262 +31% 93 $336   $25,958,173 51
2014/03/23 - $16,137 -48% 93 $174   $25,974,310 52
2014/03/24 - $6,740 -58% 93 $72   $25,981,050 53
2014/03/25 - $10,059 +49% 93 $108   $25,991,109 54
2014/03/26 - $8,101 -19% 93 $87   $25,999,210 55
2014/03/27 - $7,729 -5% 93 $83   $26,006,939 56
2014/03/28 - $14,792 +91% 68 $218   $26,021,731 57
2014/03/29 - $19,041 +29% 68 $280   $26,040,772 58
2014/03/30 - $8,310 -56% 68 $122   $26,049,082 59
2014/03/31 - $3,903 -53% 68 $57   $26,052,985 60
2014/04/01 - $5,820 +49% 68 $86   $26,058,805 61
2014/04/02 - $4,673 -20% 68 $69   $26,063,478 62
2014/04/03 - $5,477 +17% 68 $81   $26,068,955 63

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2014/01/31 3 $8,742,109   2,809 $3,112   $8,742,109 3
2014/02/07 6 $5,237,186 -40% 2,809 $1,864   $16,545,221 10
2014/02/14 10 $3,480,453 -34% 1,922 $1,811   $21,543,399 17
2014/02/21 13 $1,385,146 -60% 1,208 $1,147   $24,053,688 24
2014/02/28 21 $558,391 -60% 608 $918   $25,081,264 31
2014/03/07 27 $219,169 -61% 188 $1,166   $25,587,795 38
2014/03/14 32 $129,506 -41% 188 $689   $25,844,227 45
2014/03/21 41 $71,309 -45% 93 $767   $25,974,310 52
2014/03/28 47 $42,143 -41% 68 $620   $26,049,082 59

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/18/2014373,117 73,117$1,126,733$1,126,7331

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/18/2014532,279 32,279$570,696$570,6961

That Awkward Moment

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.