Three best friends find themselves where we’ve all been—at that confusing moment in every dating relationship when you have to decide “So… where is this going?”
||January 31st, 2014 (Wide) by FilmDistrict|
||May 13th, 2014 by Sony Pictures Home Entertainment|
||R for sexual content and language throughout.|
(Rating bulletin 2287, 8/28/2013)
||Romance, Relationships Gone Wrong, Relationship Advice|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||TreeHouse Pictures, Aversano Films, What If It Barks Films, Ninjas Runnin' Wild Productions, Virgin|
It's a weird week on the home market. There are more first-run releases on this week's list than last week, as well as some TV on DVD releases and others. That said, it still feels very shallow. Even coming up with a list of ten new releases will include some filler. According to Amazon.com, I, Frankenstein is the biggest selling new release of the week. However, Her is the best new release of the week and the Blu-ray Combo Pack is the Pick of the Week.
The LEGO Movie didn't break the record for Biggest February Weekend, but it came close. The Monuments Men performed better than expected, but was still a very distant second place. On the other hand, Vampire Academy bombed, fully and completely. Compared to last week, even without The LEGO Movie, this week is almost better. With The LEGO Movie, this week is 76% better at $151 million. Compared to last year, The LEGO Movie opened with more than the top five made in 2013. Overall, the year-over-year growth was 46%. This is just a fantastic result no matter how you look at it. Year-to-date, 2014 has pulled in $1.12 billion, putting it 12% ahead of 2013's pace. It is obviously still too early to declare 2014 the winner, but this is still a fantastic start.
The winners of our Starved for Attention contest were determined and they are...
Super Bowl turned into a blow-out, but still earned a record television audience. This explains why the overall box office numbers were down compared to last weekend. That said, there were some films that did well, including Ride Along, which completed the threepeat and by this time next week with be at over $100 million. On the other hand, the new releases really struggled. That Awkward Moment only managed third place, while Labor Day barely avoided the Mendoza Line. Week-over-week, the overall box office fell 26% to $86 million. Compared to last year, the box office also fell, but by only 3%. That said, 2014 is still ahead of 2013 by 6% at $943 million to $887 million, so the market is still healthy.
It's the Super Bowl weekend, so needless to say, the new releases are looking rather weak. Why would any studio want to release a film against what is the largest single sporting event of the year? There are two wide releases coming out, but neither is expected to make much of an impact. That Awkward Moment is the bigger of the two wide releases, but its reviews are terrible. It should still earn first place, because there's no competition to speak of. Labor Day's reviews are slightly better and its target demographic has very little crossover appeal with the Super Bowl. Even so, most think it will miss the top five. This weekend last year, Warm Bodies earned first place with just over $20 million. If That Awkward Moment earns $20 million, I will be shocked. It might not earn too much more than half of that.
Next weekend is the last weekend of January / first weekend of February and there are two films that are opening wide: That Awkward Moment and Labor Day. Unfortunately, neither of them are expected to be big hits and it is possible neither of other will open with more than $10 million. That said, we still have to pick a target film for this week's box office prediction contest, and I'm not 100% sure Labor Day will open 100% wide, so let's go with That Awkward Moment as the target film for this week's box office prediction contest. In order to win, simply predict the opening weekend box office figure for That Awkward Moment.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win the a copy of The Starving Games on DVD.
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of The Starving Games on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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