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Thursday Night Previews: Despicable Me 3 Finds $4.1 million During Previews

June 30th, 2017

Despicable Me 3

Despicable Me 3 earned $4.1 million during previews last night, which is both good and bad. It is the best previews for an animated film this year, topping the $2.8 million Cars 3 earned earlier this month. However, it is weaker than the $4.7 million Despicable Me 2 earned and that film was a Wednesday release, so that would have depressed its previews even more, which makes this comparison even worse for Despicable Me 3. The Secret Life of Pets opened on a Friday and earned $5.3 million during its previews. If we use that film as a gauge, then Despicable Me 3 will earn $81 million over the weekend. Despicable Me 3 has earned weaker reviews than those The Secret Life of Pets earned, while it is also a sequel, which tends to hurt legs. We predicted $82 million, but that might be a little optimistic now. It should come close, on the other hand.

The House earned $800,000 during its previews. This is better than the $700,000 Rough Night earned during its previews, but not by enough to be overly optimistic about its box office chances. Its early reviews are among the worst of any wide release to come out this year, so its legs will likely be rather short. We were not bullish about this film’s chances to begin with, but our prediction of $12 million is likely too high. $10 million might be too high.

Baby Driver fell faster than expected on Thursday, down 42% to $3.3 million. It should still reach $20 million over the three-day weekend, or at the very least, come close.

- Despicable Me 3 Comparisons
- Baby Driver Comparisons
- The House Comparisons

Filed under: Midnight Box Office, Baby Driver, Despicable Me 3, The House, Cars 3, Rough Night