See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending April 4, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Sherlock Holmes 432,313   432,313  $10,072,893  $10,072,893 1
2 new Alvin and the Chipmunks: The Squeakquel 186,586   186,586  $4,289,619  $4,289,619 1
3 (2) The Blind Side 116,811 -41% 313,436  $2,699,502  $7,337,875 2
4 (4) The Twilight Saga: New Moon 68,565 -62% 541,701  $1,378,839  $11,263,710 3
5 (1) Toy Story 56,028 -73% 261,230  $1,550,103  $7,103,197 701
6 (3) Toy Story 2 46,949 -75% 234,709  $1,299,745  $6,380,391 472
7 (-) The Passion of the Christ 45,436   45,436  $590,215  $590,215 292
8 (5) The Princess and the Frog 43,577 +33% 249,598  $1,181,812  $6,861,135 3
9 (-) Pandorum 22,956 +243% 95,711  $240,347  $1,434,770 11
10 (11) The Hurt Locker 19,886 +54% 443,465  $494,575  $10,502,138 12
11 (6) Ninja Assassin 19,757 -9% 142,905  $400,073  $3,641,341 3
12 (-) Madagascar: Escape 2 Africa 17,725 +3,289% 32,699  $366,384  $652,540 61
13 (-) Super Troopers 15,736   15,736  $204,413  $204,413 400
14 (12) Boondock Saints II: All Saints Day 15,088 +29% 215,420  $203,383  $3,958,045 4
15 (-) Hellboy 2: The Golden Army 15,044   15,044  $152,250  $152,250 73
16 (-) Serenity 15,001   15,001  $157,363  $157,363 224
17 (-) Blow 14,093 +11,743% 110,502  $197,167  $1,372,898 447
18 (17) The Wizard of Oz 14,050 +83% 301,600  $301,236  $12,148,742 680
19 (8) The Men Who Stare at Goats 13,920 -28% 33,188  $236,509  $563,880 2
20 (-) Watchmen 13,661 +1,222% 1,409,995  $300,942  $86,699,157 37

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.