See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending May 16, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Avatar 185,748 -50% 4,189,369  $5,340,761  $135,209,725 4
2 new Legion 131,027   131,027  $2,978,236  $2,978,236 1
3 new Edge of Darkness 87,209   87,209  $2,118,299  $2,118,299 1
4 new Daybreakers 82,602   82,602  $2,064,227  $2,064,227 1
5 (4) Iron Man 30,946 -19% 261,815  $618,603  $5,063,563 85
6 (12) Toy Story 25,893 +43% 379,321  $659,049  $9,940,890 707
7 (14) Toy Story 2 22,476 +41% 335,381  $570,247  $8,813,320 478
8 (6) The Dark Knight 20,841 -31% 711,301  $202,266  $11,033,804 75
9 (7) Sherlock Holmes 18,575 -28% 736,475  $464,184  $17,544,022 7
10 (18) Star Trek 17,275 +43% 3,117,649  $352,755  $65,075,835 26
11 (2) Saving Private Ryan 13,541 -85% 103,675  $257,950  $2,111,693 550
12 (3) Tooth Fairy 13,114 -77% 69,077  $266,866  $1,665,385 2
13 (10) The Imaginarium of Doctor Parnassus 13,021 -34% 75,457  $299,351  $1,734,739 3
14 (5) It’s Complicated 12,538 -66% 184,870  $315,957  $4,602,434 3
15 (13) The Blind Side 11,424 -32% 464,057  $228,356  $10,690,114 8
16 (22) The Princess and the Frog 9,938 +28% 329,678  $248,339  $8,988,167 9
17 (-) Bram Stoker's Dracula 9,900   9,900  $104,746  $104,746 658
18 (19) 2012 9,603 -19% 846,509  $189,312  $19,270,782 11
19 (23) Up 9,306 +21% 2,153,236  $246,530  $52,808,652 27
- (-) Blazing Saddles 8,102 -19% 179,404  $165,839  $3,666,690 876

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.