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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending May 23, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) Avatar 132,567 -29% 4,321,936 $2,508,168 $87,014,014 5
2 new Valentine's Day 56,672   56,672 $1,463,281 $1,463,281 1
3 new Invictus 50,641   50,641 $1,298,931 $1,298,931 1
4 (2) Legion 37,437 -71% 168,464 $879,393 $3,857,629 2
5 (6) Toy Story 25,068 -3% 404,389 $659,049 $10,559,903 708
6 (3) Edge of Darkness 24,710 -72% 111,919 $625,917 $2,744,216 2
7 (8) The Dark Knight 22,695 +9% 733,996 $215,380 $11,220,489 76
8 new The Spy Next Door 21,714   21,714 $544,816 $544,816 1
9 (7) Toy Story 2 20,733 -8% 356,114 $547,364 $9,328,156 479
10 (5) Iron Man 18,732 -39% 280,547 $374,447 $5,438,010 86
11 (4) Daybreakers 17,459 -79% 100,061 $325,612 $2,389,839 2
12 (9) Sherlock Holmes 15,802 -15% 752,277 $394,892 $17,938,914 8
13 new Extraordinary Measures 14,437   14,437 $345,755 $345,755 1
14 (-) Watchmen 11,772 +901% 1,431,462 $160,687 $28,737,940 44
15 new The Messenger 10,579   10,579 $211,471 $211,471 1
16 (-) 300 10,194 +770% 147,237 $142,620 $2,330,600 147
17 (19) Up 10,022 +8% 2,163,258 $435,559 $73,735,997 28
18 (16) The Princess and the Frog 9,717 -2% 339,395 $242,832 $9,230,999 10
19 (15) The Blind Side 8,842 -23% 472,899 $193,556 $10,883,670 9
- (-) Tombstone 8,683 +51% 37,388 $163,074 $648,407 811

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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