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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending February 13, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Paranormal Activity 2 97,200   97,200 $2,385,288 $2,385,288 1
2 (1) Red 75,835 -37% 602,980 $1,819,292 $12,756,098 3
3 new Life As We Know It 61,061   61,061 $1,494,774 $1,494,774 1
4 new For Colored Girls 52,731   52,731 $1,306,147 $1,306,147 1
5 (4) Secretariat 44,450 -30% 272,678 $983,669 $6,348,913 3
6 (7) The Expendables 42,787 +16% 1,095,209 $555,809 $19,669,551 12
7 (8) Inception 37,694 +22% 2,671,015 $882,797 $59,975,858 10
8 new You Again 33,262   33,262 $832,876 $832,876 1
9 (9) Despicable Me 33,145 +16% 1,820,471 $705,330 $46,664,582 9
10 (3) Beverly Hills Chihuahua 2 30,278 -67% 120,954 $605,253 $2,534,834 2
11 new Ong Bak 3 28,450   28,450 $511,823 $511,823 1
12 (6) The Social Network 27,955 -27% 417,144 $582,856 $7,547,779 5
13 (2) Alice in Wonderland 24,630 -78% 134,647 $492,363 $2,691,607 672
14 (11) Kick-Ass 23,882 +14% 654,369 $310,228 $12,551,721 28
15 (-) Beauty and the Beast 23,765 +70% 2,450,219 $439,422 $56,809,502 436
16 (13) The Dark Knight 18,176 +8% 1,260,292 $181,582 $17,678,977 114
17 new My Soul to Take 16,942   16,942 $440,322 $440,322 1
18 (5) Let Me In 16,845 -72% 77,328 $321,061 $1,602,087 2
19 (20) Avatar 16,505 +27% 5,925,436 $494,972 $128,200,041 43
20 (19) Toy Story 3 15,708 +19% 2,090,743 $361,116 $51,197,467 15

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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