Red (2010)

Red poster
Theatrical Performance
Domestic Box Office $90,380,162Details
International Box Office $106,059,531Details
Worldwide Box Office $196,439,693
Home Market Performance
Est. Domestic DVD Sales $42,929,331 Details
Est. Domestic Blu-ray Sales $18,063,155 Details
Total Est. Domestic Video Sales $60,992,486
Further financial details...

Synopsis

Frank, Joe, Marvin and Victoria used to be the CIA's top agents but the secrets they know just made them the Agency's top targets. Now framed for assassination, they must use all of their collective cunning, experience and teamwork to stay one step ahead of their deadly pursuers and stay alive. The team, along with civilian Sarah in-tow, embarks on an impossible cross-country mission to break into the top-secret CIA headquarters, where they will uncover one of the biggest conspiracies and cover-ups in government history.

Metrics

Opening Weekend:$21,761,408 (24.1% of total gross)
Legs:4.15 (domestic box office/biggest weekend)
Domestic Share:46.0% (domestic box office/worldwide)
Production Budget:$60,000,000 (worldwide box office is 3.3 times production budget)
Theater counts:3,255 opening theaters/3,349 max. theaters, 6.6 weeks average run per theater
Infl. Adj. Dom. BO $123,479,154

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 920 $90,380,162
All Time International Box Office (Rank 1,001-1,100) 1,024 $106,059,531
All Time Worldwide Box Office (Rank 901-1,000) 942 $196,439,693

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon 4K UHD VOD, Amazon EST
iTunes:iTunes, iTunes
Google Play:Google Play, Google Play, Google Play, Google Play
Vudu:Vudu, Vudu
Hulu:Hulu

Movie Details

Domestic Releases: October 15th, 2010 (Wide) by Summit Entertainment
Video Release: January 25th, 2011 by Summit Home Video
MPAA Rating: PG-13 for intense sequences of action violence and brief strong language.
(Rating bulletin 2131, 7/28/2010)
Running Time: 110 minutes
Franchise: RED
Comparisons: vs. Hanna
Create your own comparison chart…
Keywords: Secret Agent, Hitmen, D.C. Comics, Conspiracy Theory, Mental Illness
Source:Based on Comic/Graphic Novel
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: di Bonaventura Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 237 $7,123,068 Nov 12, 2010 31
Halloween (All Movies, 3-Day) 49 $10,729,636 Oct 29, 2010 17
Halloween (All Movies, 3-Day, Inflation Adjusted) 72 $15,366,904 Oct 29, 2010 17
Biggest Domestic October Weekend 82 $21,761,408 Oct 15, 2010 3
Top Summit Entertainment Weekend Domestic 10 $21,761,408 Oct 15, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 15, 2010 2 $21,761,408   3,255 $6,686   $21,761,408 1
Oct 22, 2010 3 $15,034,916 -31% 3,273 $4,594   $43,518,185 2
Oct 29, 2010 3 $10,729,636 -29% 3,349 $3,204   $58,823,430 3
Nov 5, 2010 4 $8,652,086 -19% 3,229 $2,679   $71,664,962 4
Nov 12, 2010 7 $4,973,539 -43% 2,878 $1,728   $79,677,396 5
Nov 19, 2010 8 $2,483,043 -50% 2,034 $1,221   $83,589,965 6
Nov 26, 2010 13 $1,375,685 -45% 914 $1,505   $86,117,412 7
Dec 3, 2010 15 $750,940 -45% 779 $964   $87,170,912 8
Dec 10, 2010 18 $431,047 -43% 564 $764   $87,896,725 9
Dec 17, 2010 18 $336,572 -22% 439 $767   $88,429,993 10
Dec 24, 2010 20 $197,833 -41% 330 $599   $88,891,553 11
Dec 31, 2010 19 $289,720 +46% 303 $956   $89,505,187 12
Jan 7, 2011 26 $199,992 -31% 261 $766   $89,842,937 13
Jan 14, 2011 31 $140,008 -30% 206 $680   $90,065,332 14
Jan 21, 2011 36 $104,005 -26% 153 $680   $90,238,922 15
Jan 28, 2011 39 $78,513 -25% 119 $660   $90,356,857 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 15, 2010 2 $7,306,494     3,255 $2,245   $7,306,494 1
Oct 16, 2010 2 $9,204,737 +26%   3,255 $2,828   $16,511,231 2
Oct 17, 2010 2 $5,250,177 -43%   3,255 $1,613   $21,761,408 3
Oct 18, 2010 2 $1,658,429 -68%   3,255 $510   $23,419,837 4
Oct 19, 2010 2 $1,884,359 +14%   3,255 $579   $25,304,196 5
Oct 20, 2010 2 $1,574,320 -16%   3,255 $484   $26,878,516 6
Oct 21, 2010 2 $1,604,753 +2%   3,255 $493   $28,483,269 7
Oct 22, 2010 3 $4,544,308 +183% -38% 3,273 $1,388   $33,027,577 8
Oct 23, 2010 3 $6,651,273 +46% -28% 3,273 $2,032   $39,678,850 9
Oct 24, 2010 3 $3,839,335 -42% -27% 3,273 $1,173   $43,518,185 10
Oct 25, 2010 3 $1,123,234 -71% -32% 3,273 $343   $44,641,419 11
Oct 26, 2010 3 $1,264,982 +13% -33% 3,273 $386   $45,906,401 12
Oct 27, 2010 3 $1,063,847 -16% -32% 3,273 $325   $46,970,248 13
Oct 28, 2010 3 $1,123,546 +6% -30% 3,273 $343   $48,093,794 14
Oct 29, 2010 3 $3,432,030 +205% -24% 3,349 $1,025   $51,525,824 15
Oct 30, 2010 3 $4,711,048 +37% -29% 3,349 $1,407   $56,236,872 16
Oct 31, 2010 3 $2,586,558 -45% -33% 3,349 $772   $58,823,430 17
Nov 1, 2010 4 $953,207 -63% -15% 3,349 $285   $59,776,637 18
Nov 2, 2010 2 $1,205,175 +26% -5% 3,349 $360   $60,981,812 19
Nov 3, 2010 2 $954,318 -21% -10% 3,349 $285   $61,936,130 20
Nov 4, 2010 2 $1,076,746 +13% -4% 3,349 $322   $63,012,876 21
Nov 5, 2010 4 $2,595,585 +141% -24% 3,229 $804   $65,608,461 22
Nov 6, 2010 4 $4,052,880 +56% -14% 3,229 $1,255   $69,661,341 23
Nov 7, 2010 4 $2,003,621 -51% -23% 3,229 $621   $71,664,962 24
Nov 8, 2010 4 $534,080 -73% -44% 3,229 $165   $72,199,042 25
Nov 9, 2010 4 $637,471 +19% -47% 3,229 $197   $72,836,513 26
Nov 10, 2010 5 $692,008 +9% -27% 3,229 $214   $73,528,521 27
Nov 11, 2010 5 $1,175,336 +70% +9% 3,229 $364   $74,703,857 28
Nov 12, 2010 7 $1,582,182 +35% -39% 2,878 $550   $76,286,039 29
Nov 13, 2010 7 $2,288,068 +45% -44% 2,878 $795   $78,574,107 30
Nov 14, 2010 7 $1,103,289 -52% -45% 2,878 $383   $79,677,396 31
Nov 15, 2010 7 $325,794 -70% -39% 2,878 $113   $80,003,190 32
Nov 16, 2010 6 $415,195 +27% -35% 2,878 $144   $80,418,385 33
Nov 17, 2010 6 $352,671 -15% -49% 2,878 $123   $80,771,056 34
Nov 18, 2010 6 $335,866 -5% -71% 2,878 $117   $81,106,922 35
Nov 19, 2010 8 $713,821 +113% -55% 2,034 $351   $81,820,743 36
Nov 20, 2010 8 $1,161,648 +63% -49% 2,034 $571   $82,982,391 37
Nov 21, 2010 8 $607,574 -48% -45% 2,034 $299   $83,589,965 38
Nov 22, 2010 8 $257,531 -58% -21% 2,034 $127   $83,847,496 39
Nov 23, 2010 8 $360,334 +40% -13% 2,034 $177   $84,207,830 40
Nov 24, 2010 - $222,170 -38% -37% 2,034 $109   $84,430,000 41
Nov 25, 2010 - $311,727 +40% -7% 2,034 $153   $84,741,727 42
Nov 26, 2010 13 $566,614 +82% -21% 914 $620   $85,308,341 43
Nov 27, 2010 14 $571,605 +1% -51% 914 $625   $85,879,946 44
Nov 28, 2010 13 $237,466 -58% -61% 914 $260   $86,117,412 45
Nov 29, 2010 14 $74,854 -68% -71% 914 $82   $86,192,266 46
Nov 30, 2010 13 $78,759 +5% -78% 914 $86   $86,271,025 47
Dec 1, 2010 13 $71,691 -9% -68% 914 $78   $86,342,716 48
Dec 2, 2010 13 $77,256 +8% -75% 914 $85   $86,419,972 49
Dec 3, 2010 - $231,344 +199% -59% 779 $297   $86,651,316 50
Dec 4, 2010 - $348,035 +50% -39% 779 $447   $86,999,351 51
Dec 5, 2010 - $171,561 -51% -28% 779 $220   $87,170,912 52
Dec 6, 2010 - $67,594 -61% -10% 779 $87   $87,238,506 53
Dec 7, 2010 - $76,420 +13% -3% 779 $98   $87,314,926 54
Dec 8, 2010 - $74,970 -2% +5% 779 $96   $87,389,896 55
Dec 9, 2010 - $75,782 +1% -2% 779 $97   $87,465,678 56
Dec 10, 2010 18 $134,140 +77% -42% 564 $238   $87,599,818 57
Dec 11, 2010 18 $192,992 +44% -45% 564 $342   $87,792,810 58
Dec 12, 2010 18 $103,915 -46% -39% 564 $184   $87,896,725 59
Dec 13, 2010 18 $43,473 -58% -36% 564 $77   $87,940,198 60
Dec 14, 2010 18 $51,660 +19% -32% 564 $92   $87,991,858 61
Dec 15, 2010 - $50,352 -3% -33% 564 $89   $88,042,210 62
Dec 16, 2010 - $51,211 +2% -32% 564 $91   $88,093,421 63
Dec 17, 2010 18 $96,562 +89% -28% 439 $220   $88,189,983 64
Dec 18, 2010 18 $144,835 +50% -25% 439 $330   $88,334,818 65
Dec 19, 2010 18 $95,175 -34% -8% 439 $217   $88,429,993 66
Dec 20, 2010 18 $59,537 -37% +37% 439 $136   $88,489,530 67
Dec 21, 2010 17 $72,060 +21% +39% 439 $164   $88,561,590 68
Dec 22, 2010 - $61,498 -15% +22% 439 $140   $88,623,088 69
Dec 23, 2010 - $70,632 +15% +38% 439 $161   $88,693,720 70
Dec 24, 2010 - $36,401 -48% -62% 330 $110   $88,730,121 71
Dec 25, 2010 - $70,902 +95% -51% 330 $215   $88,801,023 72
Dec 26, 2010 - $90,530 +28% -5% 330 $274   $88,891,553 73
Dec 27, 2010 - $76,081 -16% +28% 330 $231   $88,967,634 74
Dec 28, 2010 - $80,071 +5% +11% 330 $243   $89,047,705 75
Dec 29, 2010 - $77,791 -3% +26% 330 $236   $89,125,496 76
Dec 30, 2010 - $89,971 +16% +27% 330 $273   $89,215,467 77
Dec 31, 2010 - $80,830 -10% +122% 303 $267   $89,296,297 78
Jan 1, 2011 - $128,768 +59% +82% 303 $425   $89,425,065 79
Jan 2, 2011 - $80,122 -38% -11% 303 $264   $89,505,187 80
Jan 3, 2011 - $39,041 -51% -49% 303 $129   $89,544,228 81
Jan 4, 2011 - $36,394 -7% -55% 303 $120   $89,580,622 82
Jan 5, 2011 - $30,442 -16% -61% 303 $100   $89,611,064 83
Jan 6, 2011 - $31,881 +5% -65% 303 $105   $89,642,945 84
Jan 7, 2011 - $62,715 +97% -22% 261 $240   $89,705,660 85
Jan 8, 2011 - $91,693 +46% -29% 261 $351   $89,797,353 86
Jan 9, 2011 - $45,584 -50% -43% 261 $175   $89,842,937 87
Jan 10, 2011 - $17,255 -62% -56% 261 $66   $89,860,192 88
Jan 11, 2011 - $21,028 +22% -42% 261 $81   $89,881,220 89
Jan 12, 2011 - $19,972 -5% -34% 261 $77   $89,901,192 90
Jan 13, 2011 - $24,132 +21% -24% 261 $92   $89,925,324 91
Jan 14, 2011 - $41,756 +73% -33% 206 $203   $89,967,080 92
Jan 15, 2011 - $57,330 +37% -37% 206 $278   $90,024,410 93
Jan 16, 2011 - $40,922 -29% -10% 206 $199   $90,065,332 94
Jan 17, 2011 29 $33,023 -19% +91% 206 $160   $90,098,355 95
Jan 18, 2011 - $13,176 -60% -37% 206 $64   $90,111,531 96
Jan 19, 2011 - $11,118 -16% -44% 206 $54   $90,122,649 97
Jan 20, 2011 - $12,268 +10% -49% 206 $60   $90,134,917 98
Jan 21, 2011 - $31,527 +157% -24% 153 $206   $90,166,444 99
Jan 22, 2011 - $51,448 +63% -10% 153 $336   $90,217,892 100
Jan 23, 2011 - $21,030 -59% -49% 153 $137   $90,238,922 101
Jan 24, 2011 - $9,418 -55% -71% 153 $62   $90,248,340 102
Jan 25, 2011 - $10,271 +9% -22% 153 $67   $90,258,611 103
Jan 26, 2011 - $8,809 -14% -21% 153 $58   $90,267,420 104
Jan 27, 2011 - $10,924 +24% -11% 153 $71   $90,278,344 105
Jan 28, 2011 - $23,663 +117% -25% 119 $199   $90,302,007 106
Jan 29, 2011 - $36,839 +56% -28% 119 $310   $90,338,846 107
Jan 30, 2011 - $18,011 -51% -14% 119 $151   $90,356,857 108
Jan 31, 2011 - $5,030 -72% -47% 119 $42   $90,361,887 109
Feb 1, 2011 - $5,633 +12% -45% 119 $47   $90,367,520 110
Feb 2, 2011 - $5,894 +5% -33% 119 $50   $90,373,414 111
Feb 3, 2011 - $6,748 +14% -38% 119 $57   $90,380,162 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 15, 2010 2 $28,483,269   3,255 $8,751   $28,483,269 1
Oct 22, 2010 3 $19,610,525 -31% 3,273 $5,992   $48,093,794 2
Oct 29, 2010 3 $14,919,082 -24% 3,349 $4,455   $63,012,876 3
Nov 5, 2010 4 $11,690,981 -22% 3,229 $3,621   $74,703,857 4
Nov 12, 2010 7 $6,403,065 -45% 2,878 $2,225   $81,106,922 5
Nov 19, 2010 11 $3,634,805 -43% 2,034 $1,787   $84,741,727 6
Nov 26, 2010 13 $1,678,245 -54% 914 $1,836   $86,419,972 7
Dec 3, 2010 15 $1,045,706 -38% 779 $1,342   $87,465,678 8
Dec 10, 2010 18 $627,743 -40% 564 $1,113   $88,093,421 9
Dec 17, 2010 19 $600,299 -4% 439 $1,367   $88,693,720 10
Dec 24, 2010 20 $521,747 -13% 330 $1,581   $89,215,467 11
Dec 31, 2010 20 $427,478 -18% 303 $1,411   $89,642,945 12
Jan 7, 2011 24 $282,379 -34% 261 $1,082   $89,925,324 13
Jan 14, 2011 32 $209,593 -26% 206 $1,017   $90,134,917 14
Jan 21, 2011 36 $143,427 -32% 153 $937   $90,278,344 15
Jan 28, 2011 39 $101,818 -29% 119 $856   $90,380,162 16

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 201111,071,823 1,071,823$14,383,865$14,383,8651
Feb 6, 20112382,083-64% 1,453,906$4,963,258$19,347,1232
Feb 13, 20116229,374-40% 1,683,280$2,979,568$22,326,6913
Feb 20, 201119138,059-40% 1,821,339$1,793,386$24,120,0774
Feb 27, 20111280,030-42% 1,901,369$1,039,590$25,159,6675
Mar 6, 20111852,843-34% 1,954,212$814,839$25,974,5066
Mar 13, 20111385,994+63% 2,040,206$927,015$26,901,5217
Mar 20, 20111757,090-34% 2,097,296$751,304$27,652,8258
Mar 27, 20111858,622+3% 2,155,918$790,811$28,443,6369
Apr 3, 20112140,393-31% 2,196,311$443,919$28,887,55510
Apr 10, 20111077,893+93% 2,274,204$778,151$29,665,70611
Apr 24, 201111153,677 2,439,021$1,008,121$30,785,11613
May 8, 20111750,937 2,502,566$945,391$31,878,02115
May 22, 20111646,642 2,553,371$885,732$32,842,22617
Jun 30, 20132525,126 2,862,801$148,000$35,814,121127
Jul 7, 20132236,168+44% 2,898,969$253,820$36,067,941128
Jul 14, 20132427,494-24% 2,926,463$164,942$36,232,883129
Jul 21, 20131534,881+27% 2,961,344$214,710$36,447,593130
Jul 28, 20131164,065+84% 3,025,409$458,398$36,905,991131
Aug 4, 2013931,906-50% 3,057,315$204,080$37,110,071132
Aug 11, 20131238,988+22% 3,096,303$189,127$37,299,198133
Aug 18, 20132130,769-21% 3,127,072$184,559$37,483,757134
Aug 25, 20132325,536-17% 3,152,608$152,391$37,636,148135
Sep 1, 20131925,333-1% 3,177,941$123,027$37,759,175136
Sep 8, 20132717,296-32% 3,195,237$103,793$37,862,968137

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 20111406,034 406,034$8,031,353$8,031,3531
Feb 6, 20111121,111-70% 527,145$2,905,453$10,936,8062
Feb 13, 2011275,835-37% 602,980$1,819,292$12,756,0983
Feb 27, 20111224,674 641,880$591,939$13,689,3245
Mar 6, 20111113,215-46% 655,095$298,660$13,987,9846
Mar 13, 20111019,384+47% 674,479$397,945$14,385,9297
Mar 20, 2011196,619-66% 681,098$139,983$14,525,9128
Apr 10, 2011189,569 699,287$195,496$14,901,70611
May 8, 2011202,639 708,598$55,402$15,107,39115
Jun 30, 2013169,486 767,501$99,509$15,764,304127
Jul 7, 20131612,007+27% 779,508$125,951$15,890,255128
Jul 14, 20131710,407-13% 789,915$114,064$16,004,319129
Jul 21, 2013119,719-7% 799,634$101,953$16,106,272130
Jul 28, 2013819,371+99% 819,005$203,207$16,309,479131
Aug 4, 201399,058-53% 828,063$84,693$16,394,172132
Aug 11, 2013146,957-23% 835,020$99,415$16,493,587133
Aug 18, 20131610,101+45% 845,121$130,204$16,623,791134
Aug 25, 2013196,958-31% 852,079$91,286$16,715,077135

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Bruce Willis    Frank Moses
Morgan Freeman    Matheson, Joe
John Malkovich    Boggs, Marvin
Helen Mirren    Victoria

Supporting Cast

Karl Urban    William Cooper
Julian McMahon    Vice President Robert Stanton
Richard Dreyfuss    Alexander Dunning
Brian Cox    Ivan Simanov
James Remar    Gabriel Singer
Rebecca Pidgeon    Cynthia Wilkes
Mary-Louise Parker    Sarah Ross

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lorenzo di Bonaventura    Producer
Mark Vahradian    Producer
Gregory Noveck    Executive Producer
Jake Myers    Executive Producer
David Ready    Co-Producer
Robert Schwentke    Director
Jon Hoeber    Screenwriter
Erich Hoeber    Screenwriter
Warren Ellis    Story Creator
Cully Hamner    Story Creator
Florian Ballhaus    Cinematographer
Thom Noble    Editor
Christophe Beck    Composer
Julianne Jordan    Music Supervisor
Alec Hammond    Production Designer
Brandt Gordon    Art Director
Cal Loucks*    Set Decorator
Susan Lyall    Costume Designer
Glen Gauthier    Sound Mixer
Jon Title    Sound Designer
Dave McMoyler    Supervising Sound Editor
Michael Minkler    Re-recording Mixer
Tony Lamberti    Re-recording Mixer
Laird McMurray    Special Effects Coordinator
James Madigan    Visual Effects Supervisor
Paul Jennings    Stunt Coordinator
Jamie Jones    Stunt Coordinator
Andrew Robinson    Assistant Director
Myron Hoffert    Assistant Director
Gary Capo    Second Unit Director
David Harrington    Second Unit Camera
Deborah Aquila    Casting Director
Tricia Wood    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

International Box Office: Blame it on Rio

April 13th, 2011

Did summer start already? I ask because we have a summer-like result at the international box office this weekend. Rio crushed the competition with $54.94 million on 11,714 screens in 45 markets. Opening on more than 10,000 screens is usually a feat reserved for summer blockbusters. The film earned first place in nearly every market, although its individual results did vary considerably. For instance, it was stunning in Russia earning $9.28 million on 1,297 screens over the weekend for a total of $11.31 million. Perhaps more impressively, the film earned $8.77 million on 1,024 screens in Brazil. While Brazil is a very large country, it's still an emerging market and this is a great result there. The film was also strong in Mexico with $4.90 million on 1,521. On the other hand, it was more average in a number of other major markets. For instance, it earned $2.63 million on 724 screens in Germany, which is mediocre for a potential blockbuster. The same was true in the U.K. with $2.48 million on 522, in Australia with $2.42 million on 459, and in Spain with $2.21 million on 390. More...

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD Sales: Living it Up in Beverly Hills

February 15th, 2011

Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise. More...

DVD Sales: Red and Secretariat in Two-Horse Race

February 8th, 2011

Among the new releases to reach the top 30 on the sales chart this week, there were two that were in a relatively close race for first place. At least it was close compared to the third place film. Coming out on top was Red with 1.12 million units sold for $15.07 million in opening week consumer spending. More...

DVD and Blu-ray Releases for January 25th, 2011

January 24th, 2011

It's bit of an oddball week on the home market. There are four first-run releases, if you include The Girl Who Kicked the Hornet's Nest. Granted, that film was a limited release, but it did earn more than $5 million, and it appears to be selling quite well, especially for a foreign language film. On the other hand, none seem like they will be particularly impressive in terms of sales. Of the four biggest releases, Red on Blu-ray is the best bet, but for Pick of the Week, I'm going with Broadcast News: Criterion Collection on Blu-ray. More...

Awards Season - King of the Globes, or at Least the Nominations

December 14th, 2010

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...

International Box Office: Another Record Falls to Potter

November 24th, 2010

Harry Potter and the Deathly Hallows: Part I broke records on the international chart opening with a mind-blowing $192.98 million on 15,506 screens in 53 markets, for a total opening of $204.92 million internationally and $329.94 million worldwide. This is the largest worldwide opening ever, and it is enough to put the film in the top 200 after one weekend of release. More...

International Box Office: Unstoppable, But for How Long?

November 17th, 2010

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

International Box Office: Due for a Win

November 10th, 2010

Unlike its domestic debut, Due Date was able to open in first place internationally with $21.69 million on 3572 screens in 32 markets. It was tops in Germany with $3.90 million on 519 screens, while it also led the way in the U.K. with $3.78 million on 449 screens. On the other hand, it had to settle for second place in Russia, but with $3.88 million on 543 screens, it was still a huge success there. In comparison, the cumulative opening weekend was nearly identical to The Hangover, which bodes well for the film's chances internationally, even if it likely won't have the same long legs. More...

November's Mega Start Just Misses Record

November 8th, 2010

While practically every film in the top five missed expectations, none of them were complete misses and all made enough that they could be considered victories. The overall box office was an incredibly healthy $151 million, which was 59% higher than last weekend and 26% higher than the same weekend last year. In fact, it came within $2 million of the record for the opening weekend of November. 2010 was able to put more distance between it and 2009 and it now leads the year-to-date race $8.97 billion to $8.66 billion. It would take a fairly major collapse for 2010 to not break the record for highest box office, although it will likely fail to top last year in terms of ticket sales. More...

International Box Office: Holidays Help Despicable Return to Top

November 3rd, 2010

Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million. More...

Halloween Helps Scare Up Movie Business

November 2nd, 2010

As expected, Halloween hurt the overall box office, which plummeted 27% from last weekend to just $95 million from Friday to Sunday. However, the top film on the chart did do better than expected on Sunday, while the overall box office was 5% higher than the same weekend last year when Halloween fell on a Saturday. Year-to-date, 2010 still has a 3% lead over 2009 with a running tally of $8.78 billion, while there's very little time left to blow that lead. On the other hand, ticket sales are down 2%, so there's little hope to catch up in that regard. More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

October 31st, 2010

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Last Chance to See Saw?

October 28th, 2010

Halloween falls on Sunday this year, and is generally a bad day at the box office, which will likely result in a massive drop-off for most films this weekend. However, there is one horror film opening wide, plus another that opened last weekend that could benefit. The overall effect will still likely be negative, but this time last year, Halloween fell on a Saturday, which is a lot worse for business. So 2010 could still come out on top in the year-over-year comparison, even if it is a close race. More...

International Box Office: Getting Active

October 27th, 2010

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

Better than Normal

October 25th, 2010

I'm not willing to say the slump is over after just one weekend, but we did finally see some real positive signs over the weekend. Not only did the number one film top expectations, but no film in the top five really flopped. In fact, only one film in the top ten fell more than 33.6%. Overall the box office was down 2% from last week earning $129 million; however, it was up by 12% over the same weekend last year, which is far more important. A double-digit increase in the year-over-year comparison was pretty commonplace earlier in the year, so hopefully this is a portent of things to come, and not just a momentary blip. Year-to-date 2010 has now earned $8.65 billion giving it a 3.4% lead over 2009's running tally of $8.37 billion. More...

Weekend Estimates: Paranormal Activity Gives Paramount Another Great Weekend

October 24th, 2010

Paramount enjoyed a second consecutive weekend at the top of the chart and another impressive opening, according to their estimates released on Sunday morning. Paranormal Activity 2 showed that last year's hit wasn't a one-off by posting a $41.5 million opening, comfortably more than the first movie managed on any single weekend and the 5th-best weekend ever in October (see complete chart). More...

Will 2010 Return to Normal?

October 21st, 2010

For much of the year, 2010 has been a banner year at the box office. We've already broken records for the most $300 million movies in the calendar year, 2010 is the first year where two films released during the same year, have reached $1 billion worldwide. We are currently nearly $300 million ahead of last year's pace. However, recently things have not been quite as rosy and we've seen declines on a year-over-year basis five of the past six weeks. Will that change this weekend? There are some positive signs. For instance, this time last year there were three or four wide releases. (It depends on your definition of "Wide".) All four failed to reach initial expectations, dramatically in some cases. This leaves a real opportunity for 2010 to expand its lead. There is only one movie opening wide, plus another expanding wide, but perhaps the lack of competition will be good for the two films. More...

International Box Office: Despicable Is the Most Loved Movie Around

October 20th, 2010

Despicable Me completed its climb to the top of the international chart with $27.03 million on 4751 screens in 40 markets for totals of $170.27 million internationally and $417.32 million worldwide. This week's openings include the U.K., where it topped the chart with $5.81 million on 522 screens, which is a good result, but not a great result. It placed second in Italy with less money at $4.86 million on 544 screens, but ironically, this is a better result due to the relative size of the two markets and it only placed second due to a massive local hit. Meanwhile, the film was down just 23% in France adding $3.57 million on 657 screens for a two-week total of $8.82 million. It was down 35% in Spain, but remained in first place with $2.25 million on 542 screens over the weekend and $8.27 million in total. The film is running out of places to open in, but by this time next week it should have $200 million internationally, while $500 million worldwide is still the main goal. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Weekend Estimates: Jackass Knocks it Out the Park

October 17th, 2010

Jackass 3D is set to record the biggest October weekend ever, according to Paramount's Sunday estimate. With $50 million over the weekend, the movie will also set a new mark for a factually-based movie, beating the record held by its predecessor in the series, Jackass: Number Two. Although the debate on 3D's long-term future continues, this is a movie that seems to be perfectly suited to the medium. Expect to see talk of Jackass 4D very soon. We don't even dare to speculate what the 4th D will entail. More...

Will 2010 Remain in the Red?

October 14th, 2010

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Contest: Seeing Red

October 8th, 2010

While Red is going to be opening in more theaters, and with better reviews, it is likely the Fanboys will rush out to see Jackass 3D giving it an edge at the box office. At least for the opening weekend. Regardless, the latter is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Jackass 3D. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dollhouse: Season Two on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Dollhouse: Season Two on DVD. Finally, a third person will be chosen from all eligible entries and that person will win the final copy of Dollhouse: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, Oct. 15 to be eligible, so don't delay! More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Frank, Joe, Marvin and Victoria used to be the CIA's top agents but the secrets they know just made them the Agency's top targets. Now framed for assassination, they must use all of their collective cunning, experience and teamwork to stay one step ahead of their deadly pursuers and stay alive. The team, along with civilian Sarah in-tow, embarks on an impossible cross-country mission to break into the top-secret CIA headquarters, where they will uncover one of the biggest conspiracies and cover-ups in government history.

Metrics

Opening Weekend:$21,761,408 (24.1% of total gross)
Legs:4.15 (domestic box office/biggest weekend)
Domestic Share:46.0% (domestic box office/worldwide)
Production Budget:$60,000,000 (worldwide box office is 3.3 times production budget)
Theater counts:3,255 opening theaters/3,349 max. theaters, 6.6 weeks average run per theater
Infl. Adj. Dom. BO $123,479,154

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 920 $90,380,162
All Time International Box Office (Rank 1,001-1,100) 1,024 $106,059,531
All Time Worldwide Box Office (Rank 901-1,000) 942 $196,439,693

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon 4K UHD VOD, Amazon EST
iTunes:iTunes, iTunes
Google Play:Google Play, Google Play, Google Play, Google Play
Vudu:Vudu, Vudu
Hulu:Hulu

Movie Details

Domestic Releases: October 15th, 2010 (Wide) by Summit Entertainment
Video Release: January 25th, 2011 by Summit Home Video
MPAA Rating: PG-13 for intense sequences of action violence and brief strong language.
(Rating bulletin 2131, 7/28/2010)
Running Time: 110 minutes
Franchise: RED
Comparisons: vs. Hanna
Create your own comparison chart…
Keywords: Secret Agent, Hitmen, D.C. Comics, Conspiracy Theory, Mental Illness
Source:Based on Comic/Graphic Novel
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: di Bonaventura Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 237 $7,123,068 Nov 12, 2010 31
Halloween (All Movies, 3-Day) 49 $10,729,636 Oct 29, 2010 17
Halloween (All Movies, 3-Day, Inflation Adjusted) 72 $15,366,904 Oct 29, 2010 17
Biggest Domestic October Weekend 82 $21,761,408 Oct 15, 2010 3
Top Summit Entertainment Weekend Domestic 10 $21,761,408 Oct 15, 2010 3

Lead Ensemble Members

Bruce Willis    Frank Moses
Morgan Freeman    Matheson, Joe
John Malkovich    Boggs, Marvin
Helen Mirren    Victoria

Supporting Cast

Karl Urban    William Cooper
Julian McMahon    Vice President Robert Stanton
Richard Dreyfuss    Alexander Dunning
Brian Cox    Ivan Simanov
James Remar    Gabriel Singer
Rebecca Pidgeon    Cynthia Wilkes
Mary-Louise Parker    Sarah Ross

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lorenzo di Bonaventura    Producer
Mark Vahradian    Producer
Gregory Noveck    Executive Producer
Jake Myers    Executive Producer
David Ready    Co-Producer
Robert Schwentke    Director
Jon Hoeber    Screenwriter
Erich Hoeber    Screenwriter
Warren Ellis    Story Creator
Cully Hamner    Story Creator
Florian Ballhaus    Cinematographer
Thom Noble    Editor
Christophe Beck    Composer
Julianne Jordan    Music Supervisor
Alec Hammond    Production Designer
Brandt Gordon    Art Director
Cal Loucks*    Set Decorator
Susan Lyall    Costume Designer
Glen Gauthier    Sound Mixer
Jon Title    Sound Designer
Dave McMoyler    Supervising Sound Editor
Michael Minkler    Re-recording Mixer
Tony Lamberti    Re-recording Mixer
Laird McMurray    Special Effects Coordinator
James Madigan    Visual Effects Supervisor
Paul Jennings    Stunt Coordinator
Jamie Jones    Stunt Coordinator
Andrew Robinson    Assistant Director
Myron Hoffert    Assistant Director
Gary Capo    Second Unit Director
David Harrington    Second Unit Camera
Deborah Aquila    Casting Director
Tricia Wood    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

International Box Office: Blame it on Rio

April 13th, 2011

Did summer start already? I ask because we have a summer-like result at the international box office this weekend. Rio crushed the competition with $54.94 million on 11,714 screens in 45 markets. Opening on more than 10,000 screens is usually a feat reserved for summer blockbusters. The film earned first place in nearly every market, although its individual results did vary considerably. For instance, it was stunning in Russia earning $9.28 million on 1,297 screens over the weekend for a total of $11.31 million. Perhaps more impressively, the film earned $8.77 million on 1,024 screens in Brazil. While Brazil is a very large country, it's still an emerging market and this is a great result there. The film was also strong in Mexico with $4.90 million on 1,521. On the other hand, it was more average in a number of other major markets. For instance, it earned $2.63 million on 724 screens in Germany, which is mediocre for a potential blockbuster. The same was true in the U.K. with $2.48 million on 522, in Australia with $2.42 million on 459, and in Spain with $2.21 million on 390. More...

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD Sales: Living it Up in Beverly Hills

February 15th, 2011

Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise. More...

DVD Sales: Red and Secretariat in Two-Horse Race

February 8th, 2011

Among the new releases to reach the top 30 on the sales chart this week, there were two that were in a relatively close race for first place. At least it was close compared to the third place film. Coming out on top was Red with 1.12 million units sold for $15.07 million in opening week consumer spending. More...

DVD and Blu-ray Releases for January 25th, 2011

January 24th, 2011

It's bit of an oddball week on the home market. There are four first-run releases, if you include The Girl Who Kicked the Hornet's Nest. Granted, that film was a limited release, but it did earn more than $5 million, and it appears to be selling quite well, especially for a foreign language film. On the other hand, none seem like they will be particularly impressive in terms of sales. Of the four biggest releases, Red on Blu-ray is the best bet, but for Pick of the Week, I'm going with Broadcast News: Criterion Collection on Blu-ray. More...

Awards Season - King of the Globes, or at Least the Nominations

December 14th, 2010

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...

International Box Office: Another Record Falls to Potter

November 24th, 2010

Harry Potter and the Deathly Hallows: Part I broke records on the international chart opening with a mind-blowing $192.98 million on 15,506 screens in 53 markets, for a total opening of $204.92 million internationally and $329.94 million worldwide. This is the largest worldwide opening ever, and it is enough to put the film in the top 200 after one weekend of release. More...

International Box Office: Unstoppable, But for How Long?

November 17th, 2010

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

International Box Office: Due for a Win

November 10th, 2010

Unlike its domestic debut, Due Date was able to open in first place internationally with $21.69 million on 3572 screens in 32 markets. It was tops in Germany with $3.90 million on 519 screens, while it also led the way in the U.K. with $3.78 million on 449 screens. On the other hand, it had to settle for second place in Russia, but with $3.88 million on 543 screens, it was still a huge success there. In comparison, the cumulative opening weekend was nearly identical to The Hangover, which bodes well for the film's chances internationally, even if it likely won't have the same long legs. More...

November's Mega Start Just Misses Record

November 8th, 2010

While practically every film in the top five missed expectations, none of them were complete misses and all made enough that they could be considered victories. The overall box office was an incredibly healthy $151 million, which was 59% higher than last weekend and 26% higher than the same weekend last year. In fact, it came within $2 million of the record for the opening weekend of November. 2010 was able to put more distance between it and 2009 and it now leads the year-to-date race $8.97 billion to $8.66 billion. It would take a fairly major collapse for 2010 to not break the record for highest box office, although it will likely fail to top last year in terms of ticket sales. More...

International Box Office: Holidays Help Despicable Return to Top

November 3rd, 2010

Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million. More...

Halloween Helps Scare Up Movie Business

November 2nd, 2010

As expected, Halloween hurt the overall box office, which plummeted 27% from last weekend to just $95 million from Friday to Sunday. However, the top film on the chart did do better than expected on Sunday, while the overall box office was 5% higher than the same weekend last year when Halloween fell on a Saturday. Year-to-date, 2010 still has a 3% lead over 2009 with a running tally of $8.78 billion, while there's very little time left to blow that lead. On the other hand, ticket sales are down 2%, so there's little hope to catch up in that regard. More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

October 31st, 2010

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Last Chance to See Saw?

October 28th, 2010

Halloween falls on Sunday this year, and is generally a bad day at the box office, which will likely result in a massive drop-off for most films this weekend. However, there is one horror film opening wide, plus another that opened last weekend that could benefit. The overall effect will still likely be negative, but this time last year, Halloween fell on a Saturday, which is a lot worse for business. So 2010 could still come out on top in the year-over-year comparison, even if it is a close race. More...

International Box Office: Getting Active

October 27th, 2010

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

Better than Normal

October 25th, 2010

I'm not willing to say the slump is over after just one weekend, but we did finally see some real positive signs over the weekend. Not only did the number one film top expectations, but no film in the top five really flopped. In fact, only one film in the top ten fell more than 33.6%. Overall the box office was down 2% from last week earning $129 million; however, it was up by 12% over the same weekend last year, which is far more important. A double-digit increase in the year-over-year comparison was pretty commonplace earlier in the year, so hopefully this is a portent of things to come, and not just a momentary blip. Year-to-date 2010 has now earned $8.65 billion giving it a 3.4% lead over 2009's running tally of $8.37 billion. More...

Weekend Estimates: Paranormal Activity Gives Paramount Another Great Weekend

October 24th, 2010

Paramount enjoyed a second consecutive weekend at the top of the chart and another impressive opening, according to their estimates released on Sunday morning. Paranormal Activity 2 showed that last year's hit wasn't a one-off by posting a $41.5 million opening, comfortably more than the first movie managed on any single weekend and the 5th-best weekend ever in October (see complete chart). More...

Will 2010 Return to Normal?

October 21st, 2010

For much of the year, 2010 has been a banner year at the box office. We've already broken records for the most $300 million movies in the calendar year, 2010 is the first year where two films released during the same year, have reached $1 billion worldwide. We are currently nearly $300 million ahead of last year's pace. However, recently things have not been quite as rosy and we've seen declines on a year-over-year basis five of the past six weeks. Will that change this weekend? There are some positive signs. For instance, this time last year there were three or four wide releases. (It depends on your definition of "Wide".) All four failed to reach initial expectations, dramatically in some cases. This leaves a real opportunity for 2010 to expand its lead. There is only one movie opening wide, plus another expanding wide, but perhaps the lack of competition will be good for the two films. More...

International Box Office: Despicable Is the Most Loved Movie Around

October 20th, 2010

Despicable Me completed its climb to the top of the international chart with $27.03 million on 4751 screens in 40 markets for totals of $170.27 million internationally and $417.32 million worldwide. This week's openings include the U.K., where it topped the chart with $5.81 million on 522 screens, which is a good result, but not a great result. It placed second in Italy with less money at $4.86 million on 544 screens, but ironically, this is a better result due to the relative size of the two markets and it only placed second due to a massive local hit. Meanwhile, the film was down just 23% in France adding $3.57 million on 657 screens for a two-week total of $8.82 million. It was down 35% in Spain, but remained in first place with $2.25 million on 542 screens over the weekend and $8.27 million in total. The film is running out of places to open in, but by this time next week it should have $200 million internationally, while $500 million worldwide is still the main goal. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Weekend Estimates: Jackass Knocks it Out the Park

October 17th, 2010

Jackass 3D is set to record the biggest October weekend ever, according to Paramount's Sunday estimate. With $50 million over the weekend, the movie will also set a new mark for a factually-based movie, beating the record held by its predecessor in the series, Jackass: Number Two. Although the debate on 3D's long-term future continues, this is a movie that seems to be perfectly suited to the medium. Expect to see talk of Jackass 4D very soon. We don't even dare to speculate what the 4th D will entail. More...

Will 2010 Remain in the Red?

October 14th, 2010

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Contest: Seeing Red

October 8th, 2010

While Red is going to be opening in more theaters, and with better reviews, it is likely the Fanboys will rush out to see Jackass 3D giving it an edge at the box office. At least for the opening weekend. Regardless, the latter is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Jackass 3D. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dollhouse: Season Two on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Dollhouse: Season Two on DVD. Finally, a third person will be chosen from all eligible entries and that person will win the final copy of Dollhouse: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, Oct. 15 to be eligible, so don't delay! More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 15, 2010 2 $21,761,408   3,255 $6,686   $21,761,408 1
Oct 22, 2010 3 $15,034,916 -31% 3,273 $4,594   $43,518,185 2
Oct 29, 2010 3 $10,729,636 -29% 3,349 $3,204   $58,823,430 3
Nov 5, 2010 4 $8,652,086 -19% 3,229 $2,679   $71,664,962 4
Nov 12, 2010 7 $4,973,539 -43% 2,878 $1,728   $79,677,396 5
Nov 19, 2010 8 $2,483,043 -50% 2,034 $1,221   $83,589,965 6
Nov 26, 2010 13 $1,375,685 -45% 914 $1,505   $86,117,412 7
Dec 3, 2010 15 $750,940 -45% 779 $964   $87,170,912 8
Dec 10, 2010 18 $431,047 -43% 564 $764   $87,896,725 9
Dec 17, 2010 18 $336,572 -22% 439 $767   $88,429,993 10
Dec 24, 2010 20 $197,833 -41% 330 $599   $88,891,553 11
Dec 31, 2010 19 $289,720 +46% 303 $956   $89,505,187 12
Jan 7, 2011 26 $199,992 -31% 261 $766   $89,842,937 13
Jan 14, 2011 31 $140,008 -30% 206 $680   $90,065,332 14
Jan 21, 2011 36 $104,005 -26% 153 $680   $90,238,922 15
Jan 28, 2011 39 $78,513 -25% 119 $660   $90,356,857 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 15, 2010 2 $7,306,494     3,255 $2,245   $7,306,494 1
Oct 16, 2010 2 $9,204,737 +26%   3,255 $2,828   $16,511,231 2
Oct 17, 2010 2 $5,250,177 -43%   3,255 $1,613   $21,761,408 3
Oct 18, 2010 2 $1,658,429 -68%   3,255 $510   $23,419,837 4
Oct 19, 2010 2 $1,884,359 +14%   3,255 $579   $25,304,196 5
Oct 20, 2010 2 $1,574,320 -16%   3,255 $484   $26,878,516 6
Oct 21, 2010 2 $1,604,753 +2%   3,255 $493   $28,483,269 7
Oct 22, 2010 3 $4,544,308 +183% -38% 3,273 $1,388   $33,027,577 8
Oct 23, 2010 3 $6,651,273 +46% -28% 3,273 $2,032   $39,678,850 9
Oct 24, 2010 3 $3,839,335 -42% -27% 3,273 $1,173   $43,518,185 10
Oct 25, 2010 3 $1,123,234 -71% -32% 3,273 $343   $44,641,419 11
Oct 26, 2010 3 $1,264,982 +13% -33% 3,273 $386   $45,906,401 12
Oct 27, 2010 3 $1,063,847 -16% -32% 3,273 $325   $46,970,248 13
Oct 28, 2010 3 $1,123,546 +6% -30% 3,273 $343   $48,093,794 14
Oct 29, 2010 3 $3,432,030 +205% -24% 3,349 $1,025   $51,525,824 15
Oct 30, 2010 3 $4,711,048 +37% -29% 3,349 $1,407   $56,236,872 16
Oct 31, 2010 3 $2,586,558 -45% -33% 3,349 $772   $58,823,430 17
Nov 1, 2010 4 $953,207 -63% -15% 3,349 $285   $59,776,637 18
Nov 2, 2010 2 $1,205,175 +26% -5% 3,349 $360   $60,981,812 19
Nov 3, 2010 2 $954,318 -21% -10% 3,349 $285   $61,936,130 20
Nov 4, 2010 2 $1,076,746 +13% -4% 3,349 $322   $63,012,876 21
Nov 5, 2010 4 $2,595,585 +141% -24% 3,229 $804   $65,608,461 22
Nov 6, 2010 4 $4,052,880 +56% -14% 3,229 $1,255   $69,661,341 23
Nov 7, 2010 4 $2,003,621 -51% -23% 3,229 $621   $71,664,962 24
Nov 8, 2010 4 $534,080 -73% -44% 3,229 $165   $72,199,042 25
Nov 9, 2010 4 $637,471 +19% -47% 3,229 $197   $72,836,513 26
Nov 10, 2010 5 $692,008 +9% -27% 3,229 $214   $73,528,521 27
Nov 11, 2010 5 $1,175,336 +70% +9% 3,229 $364   $74,703,857 28
Nov 12, 2010 7 $1,582,182 +35% -39% 2,878 $550   $76,286,039 29
Nov 13, 2010 7 $2,288,068 +45% -44% 2,878 $795   $78,574,107 30
Nov 14, 2010 7 $1,103,289 -52% -45% 2,878 $383   $79,677,396 31
Nov 15, 2010 7 $325,794 -70% -39% 2,878 $113   $80,003,190 32
Nov 16, 2010 6 $415,195 +27% -35% 2,878 $144   $80,418,385 33
Nov 17, 2010 6 $352,671 -15% -49% 2,878 $123   $80,771,056 34
Nov 18, 2010 6 $335,866 -5% -71% 2,878 $117   $81,106,922 35
Nov 19, 2010 8 $713,821 +113% -55% 2,034 $351   $81,820,743 36
Nov 20, 2010 8 $1,161,648 +63% -49% 2,034 $571   $82,982,391 37
Nov 21, 2010 8 $607,574 -48% -45% 2,034 $299   $83,589,965 38
Nov 22, 2010 8 $257,531 -58% -21% 2,034 $127   $83,847,496 39
Nov 23, 2010 8 $360,334 +40% -13% 2,034 $177   $84,207,830 40
Nov 24, 2010 - $222,170 -38% -37% 2,034 $109   $84,430,000 41
Nov 25, 2010 - $311,727 +40% -7% 2,034 $153   $84,741,727 42
Nov 26, 2010 13 $566,614 +82% -21% 914 $620   $85,308,341 43
Nov 27, 2010 14 $571,605 +1% -51% 914 $625   $85,879,946 44
Nov 28, 2010 13 $237,466 -58% -61% 914 $260   $86,117,412 45
Nov 29, 2010 14 $74,854 -68% -71% 914 $82   $86,192,266 46
Nov 30, 2010 13 $78,759 +5% -78% 914 $86   $86,271,025 47
Dec 1, 2010 13 $71,691 -9% -68% 914 $78   $86,342,716 48
Dec 2, 2010 13 $77,256 +8% -75% 914 $85   $86,419,972 49
Dec 3, 2010 - $231,344 +199% -59% 779 $297   $86,651,316 50
Dec 4, 2010 - $348,035 +50% -39% 779 $447   $86,999,351 51
Dec 5, 2010 - $171,561 -51% -28% 779 $220   $87,170,912 52
Dec 6, 2010 - $67,594 -61% -10% 779 $87   $87,238,506 53
Dec 7, 2010 - $76,420 +13% -3% 779 $98   $87,314,926 54
Dec 8, 2010 - $74,970 -2% +5% 779 $96   $87,389,896 55
Dec 9, 2010 - $75,782 +1% -2% 779 $97   $87,465,678 56
Dec 10, 2010 18 $134,140 +77% -42% 564 $238   $87,599,818 57
Dec 11, 2010 18 $192,992 +44% -45% 564 $342   $87,792,810 58
Dec 12, 2010 18 $103,915 -46% -39% 564 $184   $87,896,725 59
Dec 13, 2010 18 $43,473 -58% -36% 564 $77   $87,940,198 60
Dec 14, 2010 18 $51,660 +19% -32% 564 $92   $87,991,858 61
Dec 15, 2010 - $50,352 -3% -33% 564 $89   $88,042,210 62
Dec 16, 2010 - $51,211 +2% -32% 564 $91   $88,093,421 63
Dec 17, 2010 18 $96,562 +89% -28% 439 $220   $88,189,983 64
Dec 18, 2010 18 $144,835 +50% -25% 439 $330   $88,334,818 65
Dec 19, 2010 18 $95,175 -34% -8% 439 $217   $88,429,993 66
Dec 20, 2010 18 $59,537 -37% +37% 439 $136   $88,489,530 67
Dec 21, 2010 17 $72,060 +21% +39% 439 $164   $88,561,590 68
Dec 22, 2010 - $61,498 -15% +22% 439 $140   $88,623,088 69
Dec 23, 2010 - $70,632 +15% +38% 439 $161   $88,693,720 70
Dec 24, 2010 - $36,401 -48% -62% 330 $110   $88,730,121 71
Dec 25, 2010 - $70,902 +95% -51% 330 $215   $88,801,023 72
Dec 26, 2010 - $90,530 +28% -5% 330 $274   $88,891,553 73
Dec 27, 2010 - $76,081 -16% +28% 330 $231   $88,967,634 74
Dec 28, 2010 - $80,071 +5% +11% 330 $243   $89,047,705 75
Dec 29, 2010 - $77,791 -3% +26% 330 $236   $89,125,496 76
Dec 30, 2010 - $89,971 +16% +27% 330 $273   $89,215,467 77
Dec 31, 2010 - $80,830 -10% +122% 303 $267   $89,296,297 78
Jan 1, 2011 - $128,768 +59% +82% 303 $425   $89,425,065 79
Jan 2, 2011 - $80,122 -38% -11% 303 $264   $89,505,187 80
Jan 3, 2011 - $39,041 -51% -49% 303 $129   $89,544,228 81
Jan 4, 2011 - $36,394 -7% -55% 303 $120   $89,580,622 82
Jan 5, 2011 - $30,442 -16% -61% 303 $100   $89,611,064 83
Jan 6, 2011 - $31,881 +5% -65% 303 $105   $89,642,945 84
Jan 7, 2011 - $62,715 +97% -22% 261 $240   $89,705,660 85
Jan 8, 2011 - $91,693 +46% -29% 261 $351   $89,797,353 86
Jan 9, 2011 - $45,584 -50% -43% 261 $175   $89,842,937 87
Jan 10, 2011 - $17,255 -62% -56% 261 $66   $89,860,192 88
Jan 11, 2011 - $21,028 +22% -42% 261 $81   $89,881,220 89
Jan 12, 2011 - $19,972 -5% -34% 261 $77   $89,901,192 90
Jan 13, 2011 - $24,132 +21% -24% 261 $92   $89,925,324 91
Jan 14, 2011 - $41,756 +73% -33% 206 $203   $89,967,080 92
Jan 15, 2011 - $57,330 +37% -37% 206 $278   $90,024,410 93
Jan 16, 2011 - $40,922 -29% -10% 206 $199   $90,065,332 94
Jan 17, 2011 29 $33,023 -19% +91% 206 $160   $90,098,355 95
Jan 18, 2011 - $13,176 -60% -37% 206 $64   $90,111,531 96
Jan 19, 2011 - $11,118 -16% -44% 206 $54   $90,122,649 97
Jan 20, 2011 - $12,268 +10% -49% 206 $60   $90,134,917 98
Jan 21, 2011 - $31,527 +157% -24% 153 $206   $90,166,444 99
Jan 22, 2011 - $51,448 +63% -10% 153 $336   $90,217,892 100
Jan 23, 2011 - $21,030 -59% -49% 153 $137   $90,238,922 101
Jan 24, 2011 - $9,418 -55% -71% 153 $62   $90,248,340 102
Jan 25, 2011 - $10,271 +9% -22% 153 $67   $90,258,611 103
Jan 26, 2011 - $8,809 -14% -21% 153 $58   $90,267,420 104
Jan 27, 2011 - $10,924 +24% -11% 153 $71   $90,278,344 105
Jan 28, 2011 - $23,663 +117% -25% 119 $199   $90,302,007 106
Jan 29, 2011 - $36,839 +56% -28% 119 $310   $90,338,846 107
Jan 30, 2011 - $18,011 -51% -14% 119 $151   $90,356,857 108
Jan 31, 2011 - $5,030 -72% -47% 119 $42   $90,361,887 109
Feb 1, 2011 - $5,633 +12% -45% 119 $47   $90,367,520 110
Feb 2, 2011 - $5,894 +5% -33% 119 $50   $90,373,414 111
Feb 3, 2011 - $6,748 +14% -38% 119 $57   $90,380,162 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 15, 2010 2 $28,483,269   3,255 $8,751   $28,483,269 1
Oct 22, 2010 3 $19,610,525 -31% 3,273 $5,992   $48,093,794 2
Oct 29, 2010 3 $14,919,082 -24% 3,349 $4,455   $63,012,876 3
Nov 5, 2010 4 $11,690,981 -22% 3,229 $3,621   $74,703,857 4
Nov 12, 2010 7 $6,403,065 -45% 2,878 $2,225   $81,106,922 5
Nov 19, 2010 11 $3,634,805 -43% 2,034 $1,787   $84,741,727 6
Nov 26, 2010 13 $1,678,245 -54% 914 $1,836   $86,419,972 7
Dec 3, 2010 15 $1,045,706 -38% 779 $1,342   $87,465,678 8
Dec 10, 2010 18 $627,743 -40% 564 $1,113   $88,093,421 9
Dec 17, 2010 19 $600,299 -4% 439 $1,367   $88,693,720 10
Dec 24, 2010 20 $521,747 -13% 330 $1,581   $89,215,467 11
Dec 31, 2010 20 $427,478 -18% 303 $1,411   $89,642,945 12
Jan 7, 2011 24 $282,379 -34% 261 $1,082   $89,925,324 13
Jan 14, 2011 32 $209,593 -26% 206 $1,017   $90,134,917 14
Jan 21, 2011 36 $143,427 -32% 153 $937   $90,278,344 15
Jan 28, 2011 39 $101,818 -29% 119 $856   $90,380,162 16

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 201111,071,823 1,071,823$14,383,865$14,383,8651
Feb 6, 20112382,083-64% 1,453,906$4,963,258$19,347,1232
Feb 13, 20116229,374-40% 1,683,280$2,979,568$22,326,6913
Feb 20, 201119138,059-40% 1,821,339$1,793,386$24,120,0774
Feb 27, 20111280,030-42% 1,901,369$1,039,590$25,159,6675
Mar 6, 20111852,843-34% 1,954,212$814,839$25,974,5066
Mar 13, 20111385,994+63% 2,040,206$927,015$26,901,5217
Mar 20, 20111757,090-34% 2,097,296$751,304$27,652,8258
Mar 27, 20111858,622+3% 2,155,918$790,811$28,443,6369
Apr 3, 20112140,393-31% 2,196,311$443,919$28,887,55510
Apr 10, 20111077,893+93% 2,274,204$778,151$29,665,70611
Apr 24, 201111153,677 2,439,021$1,008,121$30,785,11613
May 8, 20111750,937 2,502,566$945,391$31,878,02115
May 22, 20111646,642 2,553,371$885,732$32,842,22617
Jun 30, 20132525,126 2,862,801$148,000$35,814,121127
Jul 7, 20132236,168+44% 2,898,969$253,820$36,067,941128
Jul 14, 20132427,494-24% 2,926,463$164,942$36,232,883129
Jul 21, 20131534,881+27% 2,961,344$214,710$36,447,593130
Jul 28, 20131164,065+84% 3,025,409$458,398$36,905,991131
Aug 4, 2013931,906-50% 3,057,315$204,080$37,110,071132
Aug 11, 20131238,988+22% 3,096,303$189,127$37,299,198133
Aug 18, 20132130,769-21% 3,127,072$184,559$37,483,757134
Aug 25, 20132325,536-17% 3,152,608$152,391$37,636,148135
Sep 1, 20131925,333-1% 3,177,941$123,027$37,759,175136
Sep 8, 20132717,296-32% 3,195,237$103,793$37,862,968137

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 20111406,034 406,034$8,031,353$8,031,3531
Feb 6, 20111121,111-70% 527,145$2,905,453$10,936,8062
Feb 13, 2011275,835-37% 602,980$1,819,292$12,756,0983
Feb 27, 20111224,674 641,880$591,939$13,689,3245
Mar 6, 20111113,215-46% 655,095$298,660$13,987,9846
Mar 13, 20111019,384+47% 674,479$397,945$14,385,9297
Mar 20, 2011196,619-66% 681,098$139,983$14,525,9128
Apr 10, 2011189,569 699,287$195,496$14,901,70611
May 8, 2011202,639 708,598$55,402$15,107,39115
Jun 30, 2013169,486 767,501$99,509$15,764,304127
Jul 7, 20131612,007+27% 779,508$125,951$15,890,255128
Jul 14, 20131710,407-13% 789,915$114,064$16,004,319129
Jul 21, 2013119,719-7% 799,634$101,953$16,106,272130
Jul 28, 2013819,371+99% 819,005$203,207$16,309,479131
Aug 4, 201399,058-53% 828,063$84,693$16,394,172132
Aug 11, 2013146,957-23% 835,020$99,415$16,493,587133
Aug 18, 20131610,101+45% 845,121$130,204$16,623,791134
Aug 25, 2013196,958-31% 852,079$91,286$16,715,077135

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.