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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending February 27, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Megamind 278,492   278,492 $6,683,808 $6,683,808 1
2 new Due Date 228,837   228,837 $5,270,113 $5,270,113 1
3 (1) Unstoppable 68,063 -74% 331,258 $1,428,652 $7,332,116 2
4 new All-Star Superman 65,056   65,056 $1,263,382 $1,263,382 1
5 (2) Inception 42,386 -60% 2,818,285 $592,987 $62,036,161 12
6 (6) Toy Story 3 31,999 -21% 2,163,327 $745,250 $52,875,759 17
7 new Weeds: Season Six 31,247   31,247 $831,790 $831,790 1
8 (-) Scott Pilgrim vs. The World 28,907 +112% 314,060 $404,415 $7,041,148 16
9 (4) The Town 27,320 -52% 925,954 $382,208 $18,460,218 11
10 (8) The Social Network 25,593 -15% 472,873 $434,832 $8,494,619 7
11 (27) Legend of the Guardians: The Owls of Ga'hoole 25,176 +153% 284,992 $355,732 $6,060,188 11
12 (-) Red 24,674 +73% 641,880 $591,939 $13,689,324 5
13 (5) Secretariat 24,507 -47% 343,718 $416,379 $7,555,886 5
14 (7) Salt 23,505 -38% 776,910 $340,583 $15,032,222 10
15 (10) The Expendables 22,224 -23% 1,146,148 $301,353 $20,343,906 14
16 (15) Resident Evil: Afterlife 19,829 -10% 393,939 $465,775 $10,593,058 9
17 (12) Beauty and the Beast 19,717 -22% 2,495,308 $339,136 $57,582,499 438
18 (11) Despicable Me 19,216 -26% 1,865,796 $409,492 $47,632,805 11
- (-) Kick-Ass 19,118 +185% 680,201 $143,377 $12,745,450 30
19 (28) Let Me In 18,659 +95% 105,567 $261,039 $2,043,523 4

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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