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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending August 12, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Lorax 596,573   596,573 $14,711,490 $14,711,490 1
2 (1) Batman Begins 30,664 -53% 1,048,601 $306,332 $11,268,977 356
3 (4) Mission Impossible - Ghost Protocol 26,011 -16% 1,018,241 $416,169 $19,758,996 17
4 (3) The Dark Knight 25,772 -54% 2,263,677 $363,900 $30,079,349 192
5 new Marley 23,147   23,147 $418,035 $418,035 1
6 (2) Hatfields and McCoys 17,957 -71% 80,752 $472,445 $2,039,812 2
7 (23) The Expendables 17,122 +219% 1,262,057 $193,646 $21,765,757 90
8 (5) Total Recall 16,346 -44% 45,431 $235,547 $726,499 791
9 (16) Despicable Me 13,363 +28% 2,406,190 $233,723 $57,901,624 87
10 (6) Sherlock Holmes: A Game of Shadows 12,886 -32% 1,110,481 $302,820 $26,151,499 9
11 new Grimm: Season One 12,767   12,767 $504,666 $504,666 1
12 (8) Bourne Trilogy, The 12,051 -21% 349,281 $423,946 $13,151,098 244
13 (7) Wrath of the Titans 11,514 -33% 459,689 $242,252 $10,745,890 7
14 (-) Transformers: Dark of the Moon 10,977 +149% 2,467,967 $228,430 $52,779,679 46
15 new Adventures in Babysitting 10,201   10,201 $151,491 $151,491 1
16 (-) Thor 9,426 +311% 1,387,602 $188,423 $33,478,033 48
17 (-) Captain America: The First Avenger 9,307 +261% 1,669,510 $293,994 $49,480,443 42
- (-) Sherlock Holmes 8,687 +208% 1,283,780 $127,615 $25,939,349 124
18 (9) American Reunion 8,591 -42% 261,804 $195,266 $5,634,297 5
19 (11) 21 Jump Street 8,531 -38% 362,732 $187,255 $7,398,616 7

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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