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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending October 14, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Prometheus 571,223   571,223 $11,418,748 $11,418,748 1
2 (2) Cinderella 177,193 -71% 785,237 $4,422,747 $18,432,089 367
3 (1) The Avengers 175,994 -72% 3,810,114 $4,241,451 $83,400,869 3
4 new ET: The Extra-Terrestrial 161,770   161,770 $3,078,490 $3,078,490 1,251
5 new Rock of Ages 99,279   99,279 $2,307,234 $2,307,234 1
6 (3) Dark Shadows 57,294 -70% 246,107 $1,430,050 $5,823,724 2
7 new The Raven 43,470   43,470 $1,017,200 $1,017,200 1
8 (4) Snow White and the Huntsman 20,964 -28% 692,167 $496,425 $15,062,751 5
9 new WWE: CM Punk - Best in the World 15,195   15,195 $379,711 $379,711 1
10 (5) The Hunger Games 14,395 -39% 2,332,460 $302,867 $47,437,244 9
11 (-) Taken 14,166 +960% 513,320 $298,485 $7,758,903 179
- (-) Avatar 14,158 +49% 6,289,066 $373,771 $138,363,503 130
12 (8) Battleship 13,881 -14% 495,582 $277,476 $11,293,232 7
13 (15) The Lorax 12,338 +2% 1,062,113 $246,645 $26,063,030 10
14 new Jeff Dunham: Minding the Monsters 11,253   11,253 $224,949 $224,949 1
15 (-) The Nightmare Before Christmas 10,910 +127% 210,632 $250,611 $6,162,365 776
16 (14) Titanic 9,254 -24% 289,068 $209,044 $6,729,469 685
17 (-) Red Dawn 9,025   9,025 $90,163 $90,163 274
18 new Little Shop of Horrors 8,911   8,911 $218,143 $218,143 1,072
19 (13) The Cabin in the Woods 8,340 -32% 150,451 $166,464 $3,019,681 4

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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