See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending July 15, 2012

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new American Reunion 443,546   443,546  $7,092,301  $7,092,301 1
2 (1) 21 Jump Street 205,362 -37% 1,262,133  $3,688,302  $21,957,580 3
3 (4) Sherlock Holmes: A Game of Shadows 145,217 -20% 2,282,929  $1,809,404  $33,018,690 5
4 (2) Mirror Mirror 138,431 -42% 946,004  $2,624,652  $16,000,905 3
5 (3) Wrath of the Titans 133,286 -33% 892,856  $1,993,959  $13,357,126 3
6 new Adventure Time: Season One 97,225   97,225  $1,746,161  $1,746,161 1
7 (5) Journey 2 Mysterious Island 76,556 -30% 1,145,321  $1,189,749  $17,378,932 6
8 new Warehouse 13: Season Three 76,201   76,201  $1,904,263  $1,904,263 1
9 (6) Project X 72,919 -24% 704,040  $1,118,577  $10,515,597 4
10 (-) Downton Abbey: Series 2 70,411 +2,628% 934,989  $1,528,623  $18,828,418 28
11 (-) Dolphin Tale 69,060 +4,166% 1,568,690  $1,100,816  $23,677,089 30
12 (9) Act of Valor 58,548 -17% 1,141,318  $1,165,691  $19,948,733 6
13 (8) Safe House 55,088 -24% 1,123,588  $987,728  $19,621,058 6
14 (17) Ice Age: Dawn of the Dinosaurs 52,072 +19% 5,544,356  $992,180  $91,042,433 142
15 (7) The Artist 50,609 -34% 321,488  $1,010,156  $5,820,910 3
16 (11) Big Miracle 46,295 -23% 376,558  $922,659  $6,768,547 4
17 (14) A Thousand Words 45,590 -22% 187,330  $727,160  $2,671,792 3
18 (24) Rio 41,911 +64% 3,590,308  $414,919  $51,125,565 50
19 (12) John Carter 41,472 -30% 984,379  $744,008  $17,121,303 6
20 (28) Batman Begins 39,254 +76% 3,983,491  $261,231  $44,456,499 352
21 (16) Breaking Bad: Season 4 36,890 -24% 466,528  $1,033,658  $10,068,510 53
22 (21) Sherlock Holmes 36,060 +15% 3,047,949  $323,098  $46,916,472 120
23 (26) The Dark Knight 34,342 +45% 16,971,875  $190,402  $258,382,853 188
24 (18) Seeking Justice 30,915 -28% 199,402  $472,690  $3,141,964 4
25 (20) Ghost Rider: Spirit of Vengeance 29,114 -30% 536,316  $522,887  $9,381,084 5
26 (19) Tyler Perry's Good Deeds 28,803 -32% 488,012  $463,152  $8,207,717 5
27 new The Flowers of War 23,685   23,685  $355,038  $355,038 1
28 (25) Mission Impossible - Ghost Protocol 20,603 -18% 1,437,585  $207,678  $21,055,500 13
29 (27) Red Tails 19,560 -15% 813,801  $343,669  $12,390,222 8
30 (22) Damages: The Complete Fourth Season 18,718 -38% 115,761  $540,763  $3,451,083 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.