Per Theater Chart: Some Reasons to be Excited

July 3, 2013

I'm So Excited led the way on the per theater chart with an average of $19,466 in five theaters. It should expand significantly, but it is weaker than most of Pedro Almodovar's previous films. The Heat finished in second place on the overall chart and on the per theater average chart with an average of $12,296. Monsters University was the only other film in the $10,000 club with an average of $11,391.

There were a half a dozen new limited releases, but most failed to reach the Mendoza Line. Byzantium earned an average of $2,774 in six theaters. A Band Called Death took in $35,000 in 15 theaters for an average of $2,323. How to Make Money Selling Drugs missed the Mendoza Line with an average of $1,840 in five theaters over the weekend, but it was a Wednesday release, so that did lower its Friday through Sunday numbers. Redemption opened with an average of just $1,040 in nineteen theaters, but it was the wrong genre for limited release. Copperhead opened in nearly 60 theaters, which is way too many for a limited release, and its average was a mere $942. That wasn't the weakest opening this week, as 100 Bloody Acres only managed $263 in thirteen theaters.

This past week also saw milestones reached for a few Per Theater Chart alumni:

• Much Ado About Nothing topped $2 million and should get to $3 million before long. This is great for a limited release.
• The Bling Ring made it to $3 million before the weekend and $4 million over the weekend. It should have no trouble getting to $5 million, but that's as far as it will go.
• Before Midnight surpassed $5 million before the weekend and while it won't get to $10 million, it will become the biggest film in the franchise so far.

Filed under: Weekend Estimates, Theater Averages, Much Ado About Nothing, Monsters University, Redemption, The Heat, How to Make Money Selling Drugs, Much Ado About Nothing, Redemption, Before Midnight, Los amantes pasajeros, The Bling Ring, Byzantium, Copperhead, A Band Called Death, 100 Bloody Acres, Before Sunrise, Pedro Almodovar