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DVD Sales: Rango's Appeal Remains Limitless

August 3rd, 2011

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. Limitless opened in second place with 421,000 units / $7.93 million. That's a little weaker than expected, but miles ahead of the next new release, which didn't even reach the top five. The Lincoln Lawyer slipped to third place with 174,000 units / $2.61 million for the week giving it totals of 613,000 units / $9.39 million after two. Its theatrical numbers were weaker than Limitless, but it started faster on the home market. Harry Potter and the Deathly Hallows, Part I remained in fourth place with 163,000 units / $2.37 million for the week giving it totals of 5.70 million units / $78.61 million after three and a half months. It should become the second release of 2011 to get to 6 million units sold, while its combined sales should hit 10 million units during the Christmas shopping season. Diary of a Wimpy Kid: Rodrick Rules returned to the top five with 120,000 units / $1.92 million for the week giving it totals of 758,000 units / $13.55 million after more than a month of release. It finally sold more units than the original did during its opening week.

Take Me Home Tonight opened in 8th place with 82,000 units / $1.42 million. That's not a great start for a first-run release, but considering how poorly it did in theaters, it could have been a lot worse. The final new release of the week was NHL Stanley Cup Champions 2011: Boston Bruins, which is the reason I won't be getting a hair cut this year. It opened in 15th place, selling 46,000 units and generating 880,000 in opening week sales. Real fans are likely waiting for full games special edition. After all, it had been nearly 40 years since the Bruins won the Stanley Cup and their fans deserve more to celebrate with than a two-hour highlight reel.


Filed under: Video Sales, Harry Potter and the Deathly Hallows: Part II, Rango, Take Me Home Tonight, Limitless, The Lincoln Lawyer, Diary of a Wimpy Kid: Rodrick Rules