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DVD Rentals - Four had Fantastic Start on the Rentals Chart

October 14th, 2007

New releases were not very prominent on the DVD rental chart this week, but they did have two in the top five, including the overall champion, Fantastic Four: Rise of the Silver Surfer, which made $9.46 million during its first week of release. This pushed Knocked Up into second place, but that film still added $8.36 million over the week for $18.47 million after two, and that puts it on pace to be one of the biggest hits on the home market so far this year. 1408 debuted in third place with $6.22 million, which was a little lower than I was expecting given its theatrical performance, but it is already a financial success, so there's little reason to be upset here. Next slipped to fourth place with $5.68 million for the week and $12.55 million in total; it is now less than two weeks from topping its domestic total, but that is not a reason to celebrate. Rounding out the top five was We Are... Marshall with $3.42 million for the week and a three-week running tally of $12.00 million.

There were no other new releases in the top five, or the top ten, top twenty, or even top 30. The next new release didn't come in until 35th place with Jindabyne and its $710,000 in rentals while Civic Duty placed 39th with $640,000. Both films earned more during their opening week on the rental chart than they did during their entire theatrical run.


Filed under: Video Sales, Knocked Up, Fantastic Four: Rise of the Silver Surfer, We Are Marshall, Next, Jindabyne, Civic Duty, 1408