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NASCAR has a Full Tank of Gas

March 24th, 2004

Another sign of strength was shown by IMAX this week as NASCAR: The IMAX Experience held on to more than 90% of its opening. And in raw dollars was closer to that illusive 10th place than last weekend, although it did finish one place lower on the charts.

With such a strong sophomore showing, NASCAR: The IMAX Experience should stay in theatres for a long time. Maybe not as long as Space Station or T-Rex: Back to the Cretaceous. Both films have been in release for more than a year, (more than 5 years in the case of T-Rex) and both films would have made in on the Top Ten Per Theatre Average.

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Filed under: NASCAR: The IMAX Experience