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Home Market Numbers: Hero Helps Home Market Grow Bigger

March 15th, 2015

Big Hero 6 dominated the list of new releases and was nearly 80% of the total Blu-ray sales for the week. This helped the overall sales skyrocket compared to last week, up 66% in terms of units and 93% in terms of revenue. Overall sales were not as strong when compared to last year, as Thor: The Dark World was tougher competition than anything that came out this week. Sales grew, but by a more subdued amount of 2.3% in terms of units and 9.8% in terms of revenue. Blu-ray sales growth was stronger this week than DVD sales growth was, so much so that the overall Blu-ray share rose to 55%. That's an unsustainable level, but it is nice while it lasts.

DVD sales were more mixed. They were higher when compared to last week, up 5.5% in terms of units and 4.5% in terms of revenue. However, they were down when compared to last year, falling 22% in terms of units and 13% in terms of revenue.

Next week's new releases will be dominated by The Hunger Games: Mockingjay, Part 1; however its DVD and Blu-ray Combo Pack didn't come out till the Friday, so it will have a shorter week on the charts. The film will have to compete with Catching Fire, which led the new releases on the Blu-ray and DVD sales chart.


Filed under: Video Sales, The Hunger Games: Mockingjay - Part 1, Big Hero 6