Follow us on

Friday Estimates: Creation Comes to Life with $15 million

August 12th, 2017

Annabelle: Creation

Annabelle: Creation dominated the box office on Friday with $15 million. This is likely more than any other film will earn over the full weekend. As for its box office chances going forward, the film has earned 68% positive reviews and grabbed a B from CinemaScore. Horror films tend to struggle when it comes to CinemaScore, so a B isn’t a bad result and the film’s legs should be no worse than average for a horror movie as a result. Look for about $37 million over the weekend, which could be enough to get to $100 million domestically. It depends on how strong the competition is for the next few weeks.

Dunkirk was next with $3.13 million on Friday, putting it on pace for $11 million over the weekend for a total of $153 million after four weeks of release.

The Nut Job: Nutty by Nature was right behind with $3.01 million on Friday. This is not enough to match low expectations, but it will be enough to avoid the Mendoza Line with close to $9 million during its opening weekend. This is still the worst opening for a film playing in 4,000 or more theaters by a huge margin. Add in some of the worst reviews for the year and a mere B plus from CinemaScore and it will have short legs.

The Dark Tower fell 70% from its opening Friday to $2.3 million. This matches our prediction nearly perfectly so there’s not much that needs to be said.

The Glass Castle opened with $1.65 million on Friday, putting it on pace for close to $5 million over the weekend. Its mixed reviews won’t help its legs. Its low theater average will result in a lot of theater owners dropping it within a couple of weeks. On a side note, there were conflicting reports on previews for this film, as some sources had it not having previews, while others had it earning $140,000 in previews. If the number was different, we could assume they were estimating the previews using different methods, but that doesn’t explain no previews vs. $140,000 in previews.

- Friday Box Office Chart

- Annabelle: Creation Comparisons
- The Nut Job 2: Nutty by Nature Comparisons
- The Glass Castle Comparisons

Filed under: Friday Estimates, The Dark Tower, The Nut Job 2: Nutty by Nature, Dunkirk, The Glass Castle, Annabelle: Creation