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Thursday Night Previews: Kingsman Pulls in $3.4 million in Golden Debut - Updated

September 22nd, 2017

Kingsman: The Golden Circle

As expected, Kingsman: The Golden Circle had the best previews, earning $3.4 million last night. The original film opened with $1.4 million during its previews; however, this is not a good predictor for two reasons. Firstly, that was two years ago, which is a lifetime ago in terms of previews. Secondly, it was at a different time of year and previews are very dependent on time of year. Perhaps a closer comparison would be The Magnificent Seven, as that film earned $1.75 million this weekend last year, on the way to $67 million. However, Kingsman: The Golden Circle earned weaker reviews and it has a younger target audience, so it will likely have worse legs. In fact, it could have worse legs than It did, which would leave the film with just $31 million during its opening weekend. I was expecting about $4 million last night, so unless its legs are better, it won’t match its prediction. That said, just over $40 million is still good and if it can merely match its predecessor’s legs, then it will break even sometime during its home market run.

Friend Request only managed $110,000 during its previews. Horror films usually do well during previews, because their target audience is the demographic most likely to want to see a movie as soon as it opens. Its reviews have fallen to just 22% positive, which will likely also hurt its legs. This is so low, that it is hard to find a comparison. Incarnate was a December release earning $120,000 during its previews and $2.53 million during its opening weekend. At this point, even getting halfway to the Mendoza Line might be asking too much.

The Lego Ninjago Movie had no previews last night and that’s not surprising as it was a school night.

- Kingsman: The Golden Circle Comparisons
- The Lego Ninjago Movie Comparisons
- Friend Request Comparisons

Filed under: Midnight Box Office, The Lego Ninjago Movie, Kingsman: The Golden Circle, Friend Request, It