July 2nd, 2018
Blockers is a teenage sex comedy with two main differences. Firstly, the teens trying to lose their virginity are girls, not boys. Secondly, the main characters are their parents, who are trying to stop them. Can these two changes revive a tired genre? Or is there only so much you can do with this type of film?
More...
April 1st, 2018
Well, March has ended and it was a very disappointing month. Black Panther made more than any of the new releases did. The only potential big hit that didn’t miss expectations was Ready Player One. Because of this, 2018 lost its lead over 2017 and is now over $100 million behind last year’s pace. April is usually a terrible month, because it is a dumping ground, especially late in the month. No studio wants to compete with the first monster hit of the Summer. This year, the first monster hit of the summer, Avengers: Infinity War, opens in April. It will make more during its opening weekend than any other April release will make in total. It might make more opening day than any other April release will make in total. The only film that has a real chance to earn more than $100 million is Rampage, a video game adaptation. Last April, The Fate of the Furious earned more than $1.2 billion worldwide, but “only” earned $225.76 million of that domestically. Infinity War should earn more than that opening weekend. The second biggest hit of last April was Smurfs: The Lost Village and Going in Style, both of which earned $45.02 million. If 2018 doesn’t retake the lead by the end of the month, then 2018 is in trouble at the box office.
More...
December 1st, 2017
The box office was mostly as expected during November. Granted, Thor: Ragnarok over-performed and Justice League underperformed, but overall there were no real surprises. This means the month started slow, but we got a couple of wins in the end and that bodes well going into the final month of the year. That said, December is a weird month. There are five weekends, but only seven films that I’m sure are opening truly wide. Additionally, five of those seven films are opening Christmas weekend. I’ve never seen a month this lop-sided. There are no real wide releases the first two weeks of the month, so we will likely start slow again, but when The Last Jedi debuts, we should see explosive growth at the box office. It will open with more than any film last December made and that should help 2017 cut into 2016’s lead. 2017 won’t be able to close the gap entirely, but the month could do well enough to cut 2016’s lead to under $250 million. That’s my goal. If that happens, I will be happy.
More...
May 1st, 2015
April is over and there was good news and bad news. Good news: Furious 7 crushed the competition, and broke records along the way. Bad news: Furious 7 crushed the competition and no other April release will earn as much in total as Furious 7 earned during its opening day. Fortunately, Furious 7 was so strong that it carried April of 2015 to a draw when compared to April of 2014. May has a lot of similarities to April. The Avengers: Age of Ultron is expected to break records during its opening weekend and even the low end has it earning more than $1 billion worldwide. Unfortunately, no other film is going to come close to that figure. There are five other films with a potential to reach $100 million at the box office. The keyword there is "potential". There's a chance less than half of those five films will get to that milestone. And like last April, last May had much better depth with five films that reached $100 million, including four that surpassed $200 million. Age of Ultron will earn more than the combined totals of Maleficent, last month's winner, and X-Men: Days of Future Past, which placed second for the month. I am a little concerned about the lack of depth this month and this could cause May to lose in the month-over-month comparison in the end.
More...
