Primatologist Davis Okoye, a man who keeps people at a distance, shares an unshakable bond with George, the extraordinarily intelligent, silverback gorilla who has been in his care since birth. But a rogue genetic experiment gone awry mutates this gentle ape into a raging creature of enormous size. To make matters worse, it’s soon discovered there are other similarly altered animals. As these newly created alpha predators tear across North America, destroying everything in their path, Okoye teams with a discredited genetic engineer to secure an antidote, fighting his way through an ever-changing battlefield, not only to halt a global catastrophe but to save the fearsome creature that was once his friend.
Super Troopers 2 opened in first place on Friday with $7.9 million, which is more than I predicted it would make over the entire weekend. On the other hand, this film’s reviews are wea. It managed a B plus from CinemaScore, which isn’t terrible, but it’s not particularly good either. Its legs likely won’t be great, as the target demographic is much more likely to rush out to the movie opening night, leaving the film with just over $17 million during its opening weekend. This could be more than its combined budget, especially if you disregard the money it earned from Kickstarter. (The film doesn’t have to earn a profit on those numbers.)
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There are two wide releases this week, I Feel Pretty and Super Troopers 2, as well as a semi-wide release that has a shot at the top ten, Traffik. However, most analysts think A Quiet Place will return to first place on the box office chart. Meanwhile, Infinity War opens next week and that’s all most moviegoers are talking about and this will likely really hurt this week’s box office. This weekend last year, The Fate of the Furious remained on top with $38 million, while the top three films combined earned $60 million. I don’t think 2018 will be able to match that, but it should be close.
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Rampage dominated the international box office earning more than the rest of the top ten combined with $115.7 million on 40,200 screens in 61 markets for a worldwide opening weekend of $151.5 million. The film’s biggest opening was in China, where it managed $54.88 million on 21,500 screens over the weekend for a total opening of $55.56 million. This is a good result, compared to recent results. It’s better than Tomb Raider managed, but not as good as Ready Player One, for example. The U.K. and South Korea were in a close race for second place with the former earning $5.8 million on 883 screens and the latter earning $4.99 million on 909 screens over the weekend for a total opening of $5.60 million.
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Rampage was widely expected to earn first place over the weekend, and it did. However, A Quiet Place gave it a real run for its money and after Friday’s estimates, it looked like the horror film would repeat on top. Meanwhile, Truth or Dare was also a pleasant surprise at the box office earning close to $19 million on a $3.5 million production budget. Overall, the box office fell 9.8% from last weekend to $147 million. This is also 13% lower than the same weekend last year. That said, The Fate of the Furious opened this weekend last year and earned almost $100 million, so it could have been worse. Year-to-date, 2018 is still behind behind 2017 by $70 million or 2.0% or $3.27 billion to $3.33 billion.
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Rampage isn’t exactly living up to its name this weekend, as it heads for a $34.5 million debut—just enough to keep A Quiet Place in second place, with $32.6 million in its second outing (down a very respectable 35% from its debut). As might be expected, international markets are proving friendlier to Rampage than the US and Canada, and it’s off to a healthy $114.1 million start in 61 territories, according to Warner Bros.’ Sunday morning estimate.
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Rampage earned first place on Friday, barely, with $11.5 million. Its reviews slipped down to exactly 50%, but that’s still the best ever for a wide release based on a video game, and it earned an impressive A minus from CinemaScore. This adds up to a $32 million opening weekend. Unfortunately, the film cost $120 million to make and even more for its global P&A. And as we will see shortly, A Quiet Place was right on its tail on Friday. Fortunately, the film is doing better in some international markets. For example, it earned $15.6 million in China alone, with an early estimate of $21.2 million for Saturday.
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Rampage started its box office run with $2.4 million during its Thursday night previews. This is almost $2 million lower than A Quiet Place managed last weekend, but last weekend was also Easter weekend, so a lot of the target audience had Friday off. Even so, this isn’t quite where I was hoping it would land when I made my prediction yesterday. $35 million is still possible, but it would take strong legs to get there. Fortunately, its reviews have continued to improve and the film’s Tomatometer Score is now 53% positive. According to this metric, it is the best wide release based on a video game of all time. This actually makes some sense. The original video game was based on movies like King Kong or Godzilla, so it should be able to inspire at least a passable version of those films.
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Rampage is the biggest new release of the week and at one time it was widely assumed it would be the biggest hit of the month. Granted, this changed the second Infinity War moved up to an April release. However, now the film likely won’t even be the second biggest hit of the month, as A Quiet Place dominated last weekend. Truth or Dare has to deal with direct competition and that’s going to kill it. Finally, Isle of Dogs is expanding semi-wide. It likely won’t reach the top five, but it is already doing well for a limited release. This weekend last year, The Fate of the Furious opened with nearly $100 million. That’s about what the top four will earn this year. I can’t imagine 2018 coming ahead in the year-over-year comparison.
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If it weren’t for Black Panther, A Quiet Place would be the biggest surprise hit of the year so far. The film earned $50 million during its opening weekend, on a budget of just $17 million. Its initial ad buy was probably less than $25 million, meaning this film earned more in its opening weekend that its combined budget. However, I assume Paramount Pictures put in at least another $10 million ad buy on Saturday after Friday’s estimates showed up. As for the film’s future, its reviews are close to Award-worthy and it earned a B plus from CinemaScore, which is impressive for a horror film. Additionally, the film saw its score rise on Saturday when compared to Friday, which is not common for a new release. Previews plus the opening day rush usually result in small declines for films aimed at this target audience. It is still a horror film and next week there is big competition and direct competition, so its legs likely won’t be great, but its nearly guaranteed a profit by this time next week.
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Well, March has ended and it was a very disappointing month. Black Panther made more than any of the new releases did. The only potential big hit that didn’t miss expectations was Ready Player One. Because of this, 2018 lost its lead over 2017 and is now over $100 million behind last year’s pace. April is usually a terrible month, because it is a dumping ground, especially late in the month. No studio wants to compete with the first monster hit of the Summer. This year, the first monster hit of the summer, Avengers: Infinity War, opens in April. It will make more during its opening weekend than any other April release will make in total. It might make more opening day than any other April release will make in total. The only film that has a real chance to earn more than $100 million is Rampage, a video game adaptation. Last April, The Fate of the Furious earned more than $1.2 billion worldwide, but “only” earned $225.76 million of that domestically. Infinity War should earn more than that opening weekend. The second biggest hit of last April was Smurfs: The Lost Village and Going in Style, both of which earned $45.02 million. If 2018 doesn’t retake the lead by the end of the month, then 2018 is in trouble at the box office.
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