June 1st, 2017
May was a really soft month with only one unqualified hit, Guardians of the Galaxy, Vol. 2, which is climbing towards $375 million domestically. The second biggest hit of the month will be Pirates of the Caribbean: Dead Men Tell No Tales and I would be surprised if it tops $150 million by any serious margin. June looks a lot more profitable. There are five weeks and every week there is at least one film with a great shot at $100 million or more. In fact, there are four films with at least a decent shot at $200 million and we could double the number of $300 million hits released so far this year. Wonder Woman is widely expected to start the month with an explosive debut and pulling in more than $100 million during its opening weekend is more and more likely. That said, Despicable Me 3 will probably end up being the biggest hit overall with over $300 million. Meanwhile, Cars 3 and Transformers: The Last Knight are both aiming for $200 million. Last June was not particularly strong, outside of one hit. Finding Dory earned nearly $500 million domestically, while the second best film, Central Intelligence, barely earned a quarter of that. I don’t think any film will come close to Finding Dory, but there’s a lot more depth this time around and I have high hopes 2017 will extend its lead.
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October 1st, 2016
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September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result.
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January 1st, 2015
2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic.
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January 1st, 2014
It's the first month of the new year, but the biggest hit might be a film released in December. Last month ended on a slow note with all five Christmas day releases failing to become hits, some more than others. (It's a little too soon to tell if The Wolf of Wall Street or The Secret Life of Walter Mitty will do well enough to break even any time soon, but neither is a serious hit.) There are still some December releases that will likely remain on the charts through the opening weekends of January, while there are some films that opened in limited release last month with a scheduled wide release this month. Of the purely January releases, I would guess Jack Ryan: Shadow Recruit will be the biggest hit. Even then, it won't live up to the previous films in the franchise, even if you don't take inflation into account. Most of the rest of the new releases will be happy if they can become midlevel hits. Last January was led by Mama, which earned more than $70 million. I think Shadow Recruit will top that figure at the box office, while there are a similar number of likely box office bombs opening this year as there were last year. 2014 could start out ahead of 2013's pace, but it likely won't be a huge difference either way.
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