April 5th, 2015
Night at the Museum: Secret of the Tomb is the third film, and likely final film, in the Night at the Museum franchise. The previous two films were very profitable, but the films have never really won over critics. This film had the weakest run at the box office, but is it also the weakest in terms of quality?
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December 1st, 2014
November is over and there are not a lot of positive things to say about what happened during the month. There were a couple of films that matched expectations, but there were no breakout hits and a few that missed expectations by wide margins. Granted, The Hunger Games: Mockingjay, Part 1 will top $300 million with relative ease, but that's still nearly $100 million lower than some people were predicting. The month ends with 2014 about $300 million behind 2013's pace and there's really no chance to catch up in December. That doesn't mean there are no films that will be worth watching in December. The Hobbit: The Battle of the Five Armies should at least earn $200 million, while $300 million is not out of the question. Additionally, there are several films that at least have a shot at $100 million at the box office, but not all will get there. At least this December and last December are on par with each other. The Hobbit: The Desolation of Smaug topped $250 million while there were three others that topped $100 million. I think we will get the same result this month. Last year there were a lot more wide releases, but many of them bombed. I think this year the lack of competition will help more films reach their potential.
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September 18th, 2014
There are a trio of new wide releases this week, led by The Maze Runner, which is expected to top the box office chart and it is also currently earning the best reviews, although it is so close that it could change with a single new negative review. (It did change about five minutes after writing that, as it fell to second place.) The buzz for A Walk Among the Tombstones hasn't grown like I thought it would, but it still looks on pace to become a midlevel hit. On the other hand, This is Where I Leave You's chances are weakening and it looks like it won't finish in the top three. There is some good news. This weekend last year, Prisoners was the only film to earn more than $20 million, while Insidious Chapter 2 was the only other film to earn more than $10 million. This weekend, we could have five films earning more than $10 million and the number one film could earn more than $30 million.
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September 1st, 2014
August was a great month, it is as simple as that. Not only did Guardians of the Galaxy break records, but Teenage Mutant Ninja Turtles was a surprise hit as well. These early gains led to an extended winning streak in the year-over-year comparison. Granted, 2014 is still more than $300 million behind 2013, but this is substantially less than the gap was before the month. Can September maintain this run? I'm not sure. Last September was strong compared to most Septembers with Cloudy with a Chance of Meatballs 2 earning more than $100 million while Insidious Chapter 2 came relatively close. This year, there likely won't be any $100 million hits, but I think The Equalizer should at least come close. Meanwhile, there are some who think The Maze Runner will be the biggest hit of the month, but I'm not among them. There have been too many similar releases that have struggled to think this one will be a hit. I think September will get off to a terrible start, but overall I think it will be close to last year.
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June 6th, 2013
The first weekend in June is also the slowest weekend in June as far as wide releases go. Neither The Internship nor The Purge are likely to become more than midlevel hits. Even so, one of them should finish in first place, ending Fast and Furious 6's two-week run on top. Last year there were two major releases, Madagascar 3: Europe's Most Wanted and Prometheus earned more than $50 million during their opening weekend. Neither new release will match that figure. They won't make that much combined over the weekend.
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June 2nd, 2013
May ended on a mixed note, but there was still enough to celebrate. Of the seven films I thought had a legitimate shot at $100 million, four have already gotten there, one more is a sure thing, and another has a good shot as well. Only one, After Earth, will definitely fail to get to that milestone. (Although Now You See Me might get there instead.) Looking forward to June, there are four weekends, each with two wide releases, for a total of eight films. Of those eight, six have a legitimate shot at $100 million. One, Monsters University, should have no trouble getting to $200 million, and another, Man of Steel, should top $300 million. It is hard to compare this June with last June, because last June there were five weekends. Taking that into account and ignoring the first week, which lines up with the final week of May, there were eight wide releases. Of those eight, five hit $100 million, including three $200 million movies. There were no $300 million movies, so if the two big hits this month do as well as expected, 2013 could come out ahead.
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