Weekly US DVD Sales
| Date | Rank | Units
this
Week | % Change | Total
Units | Spending
this
Week | Total
Spending | Weeks
in
Release |
|---|
| Aug 23, 2009 | 11 | 90,235 | | 90,235 | $2,886,618 | $2,886,618 | 1 |
| Aug 30, 2009 | 25 | 49,985 | -45% |
140,220 | $1,599,020 | $4,485,638 | 2 |
| Sep 6, 2009 | 30 | 32,467 | -35% |
172,687 | $1,038,619 | $5,524,257 | 3 |
| Sep 13, 2009 | 26 | 37,251 | +15% |
209,938 | $1,191,659 | $6,715,916 | 4 |
| Oct 11, 2009 | 27 | 48,590 | | 314,970 | $1,578,689 | $10,105,366 | 8 |
| Sep 5, 2010 | 3 | 201,536 | | 201,536 | $6,447,137 | $6,447,137 | 55 |
| Sep 12, 2010 | 10 | 76,919 | -62% |
278,455 | $2,746,008 | $9,193,145 | 56 |
| Sep 19, 2010 | 22 | 38,846 | -49% |
317,301 | $1,631,144 | $10,824,289 | 57 |
| Sep 4, 2011 | 2 | 208,719 | | 208,719 | $7,303,078 | $7,303,078 | 107 |
| Sep 11, 2011 | 6 | 76,476 | -63% |
285,195 | $2,675,895 | $9,978,973 | 108 |
| Sep 18, 2011 | 19 | 25,013 | -67% |
310,208 | $875,205 | $10,854,178 | 109 |
| Sep 25, 2011 | 30 | 11,940 | -52% |
322,148 | $419,452 | $11,273,630 | 110 |
| Sep 2, 2012 | 5 | 287,570 | | 287,570 | $6,363,924 | $6,363,924 | 159 |
| Sep 9, 2012 | 8 | 112,911 | -61% |
400,481 | $4,508,536 | $10,872,460 | 160 |
| Sep 16, 2012 | 30 | 24,111 | -79% |
424,592 | $956,242 | $11,828,702 | 161 |
| Sep 1, 2013 | 6 | 160,386 | | 160,386 | $5,064,990 | $5,064,990 | 211 |
| Sep 8, 2013 | 10 | 62,338 | -61% |
222,724 | $1,867,646 | $6,932,636 | 212 |
| Sep 15, 2013 | 14 | 31,114 | -50% |
253,838 | $930,620 | $7,863,256 | 213 |
| Sep 22, 2013 | 23 | 14,228 | -54% |
268,066 | $422,998 | $8,286,254 | 214 |
| Aug 31, 2014 | 3 | 146,404 | | 146,404 | $3,932,411 | $3,932,411 | 263 |
| Sep 7, 2014 | 2 | 85,062 | -42% |
231,466 | $2,976,319 | $6,908,730 | 264 |
| Sep 14, 2014 | 8 | 23,939 | -72% |
255,405 | $875,928 | $7,784,658 | 265 |
| Sep 21, 2014 | 24 | 9,348 | -61% |
264,753 | $327,087 | $8,111,745 | 266 |
| Sep 28, 2014 | 19 | 10,004 | +7% |
274,757 | $350,040 | $8,461,785 | 267 |
| Mar 1, 2015 | 3 | 124,201 | | 124,201 | $3,634,121 | $3,634,121 | 289 |
| Mar 8, 2015 | 9 | 30,738 | -75% |
154,939 | $1,075,523 | $4,709,644 | 290 |
| Mar 15, 2015 | 19 | 22,175 | -28% |
177,114 | $775,682 | $5,485,326 | 291 |
Weekly US Blu-ray Sales
| Date | Rank | Units
this
Week | % Change | Total
Units | Spending
this
Week | Total
Spending | Weeks
in
Release |
|---|
| Aug 23, 2009 | 8 | 11,968 | | 11,968 | $481,492 | $481,492 | 1 |
| Sep 5, 2010 | 2 | 27,422 | | 27,422 | $1,151,443 | $1,151,443 | 55 |
| Sep 12, 2010 | 16 | 8,063 | -71% |
35,485 | $338,548 | $1,489,991 | 56 |
| Sep 4, 2011 | 2 | 45,701 | | 45,701 | $2,056,102 | $2,056,102 | 107 |
| Sep 11, 2011 | 6 | 13,387 | -71% |
59,088 | $602,265 | $2,658,367 | 108 |
| Oct 2, 2011 | 12 | 9,498 | | 73,722 | $436,832 | $3,330,379 | 111 |
| Sep 2, 2012 | 6 | 51,139 | | 51,139 | $1,349,059 | $1,349,059 | 159 |
| Sep 9, 2012 | 12 | 16,365 | -68% |
67,504 | $663,620 | $2,012,679 | 160 |
| Sep 1, 2013 | 7 | 40,553 | | 40,553 | $1,433,956 | $1,433,956 | 211 |
| Sep 8, 2013 | 13 | 14,462 | -64% |
55,015 | $572,691 | $2,006,647 | 212 |
| Sep 15, 2013 | 14 | 6,739 | -53% |
61,754 | $235,788 | $2,242,435 | 213 |
| Aug 31, 2014 | 5 | 42,917 | | 42,917 | $1,340,734 | $1,340,734 | 263 |
| Sep 7, 2014 | 7 | 17,706 | -59% |
60,623 | $719,389 | $2,060,123 | 264 |
| Sep 14, 2014 | 16 | 7,437 | -58% |
68,060 | $287,808 | $2,347,931 | 265 |
| Mar 1, 2015 | 8 | 30,058 | | 30,058 | $928,802 | $928,802 | 289 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
