See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending August 15, 2010

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  TitleUnits
this
Week		%
Change		Total
Units		Spending
this
Week		Total
Spending		Weeks
1 new Date Night 622,538   622,538  $10,576,921  $10,576,921 1
2 new Death at a Funeral (2010) 324,965   324,965  $5,521,155  $5,521,155 1
3 (1) Diary of a Wimpy Kid 236,813 -64% 900,854  $4,023,453  $15,305,510 2
4 (2) Kick-Ass 195,166 -55% 630,777  $4,270,622  $13,919,188 2
5 (3) Clash of the Titans 192,178 -38% 1,313,245  $3,113,284  $22,160,212 3
6 new Letters to God 65,367   65,367  $1,025,608  $1,025,608 1
7 (18) Alice in Wonderland 57,087 +33% 3,844,723  $1,199,780  $68,553,336 11
8 (11) The Bounty Hunter 56,526 +2% 926,184  $1,101,692  $16,353,257 5
9 (15) The Book of Eli 53,476 +10% 1,737,450  $1,113,365  $34,015,692 9
10 (13) Dora the Explorer: Dora's Big Birthday Adventure 50,177 -7% 104,230  $676,888  $1,406,063 2
11 (12) Avatar 49,554 -9% 8,150,194  $1,078,498  $142,712,952 17
12 (22) Green Zone 46,628 +46% 712,382  $792,210  $13,101,939 8
13 (10) Percy Jackson & The Olympians: The Lightning Thief 46,214 -17% 1,616,418  $692,748  $30,438,516 7
14 (6) Cop Out 45,570 -32% 547,200  $813,424  $9,415,455 4
15 (14) Hot Tub Time Machine 45,383 -11% 1,007,461  $900,853  $18,622,931 7
16 (4) The Ghost Writer 39,407 -62% 143,130  $669,525  $2,446,300 2
17 (7) Repo Men 38,037 -40% 244,294  $741,341  $4,451,905 3
18 (-) A Beautiful Mind 35,920   35,920  $197,201  $197,201 425
19 (16) The Losers 35,111 -23% 334,853  $611,634  $5,809,812 4
20 (21) Toy Story 2 34,800 +1% 1,848,825  $672,809  $36,024,376 491
21 (5) Heroes: Season Four 34,177 -52% 105,561  $1,332,561  $4,115,823 2
22 (29) The Twilight Saga: New Moon 33,506 +53% 7,249,758  $621,871  $161,105,884 22
23 (20) Toy Story 32,621 -9% 979,332  $618,602  $19,846,136 720
24 (9) Batman: Under the Red Hood 31,438 -46% 254,037  $494,724  $3,981,473 3
25 (23) Shutter Island 30,772 -1% 1,153,926  $617,286  $20,706,015 10
26 (-) Food, Inc. 30,691 +2,412% 324,157  $335,146  $3,615,215 41
27 (24) Dora the Explorer: Save the Day! 29,985 +2% 83,822  $299,250  $719,652 240
28 (19) The Shawshank Redemption 28,794 -20% 294,425  $180,524  $1,859,181 676
29 (-) True Blood: The Complete Second Season 23,236 +18% 996,066  $813,028  $36,011,097 12
30 (25) The Blind Side 22,661 -20% 5,269,569  $419,002  $85,242,304 21

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.