Easy A

Easy A poster
Theatrical Performance
Domestic Box Office $58,401,464Details
International Box Office $17,799,257
Worldwide Box Office $76,200,721
Home Market Performance
Domestic DVD Sales $21,100,807 Details
Domestic Blu-ray Sales $3,912,696 Details
Total Domestic Video Sales $25,013,503
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

After a little white lie about losing her virginity gets out, a clean cut high school girl sees her life paralleling Hester Prynne's in "The Scarlet Letter," which she is currently studying in school - until she decides to use the rumor mill to advance her social and financial standing.

Metrics

Rotten Tomatoes
Critics Certified FreshAudience Upright
Critics
85% - Certified Fresh
Audience
77% - Upright

Movie Details

Production Budget:$8,000,000
Theatrical Release: September 17th, 2010 (Wide) by Sony Pictures
Video Release: December 21st, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for mature thematic elements involving teen sexuality, language and some drug material.
(Rating bulletin 2133, 8/11/2010)
Keywords: High School Hell, Modern Adaptation, LGBT, Fake Dating
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Olive Bridge Entertainment

DVD Sales: Holdovers Hold On top Top Spots

There were plenty of new releases on the sales chart this week, but none came close to unseating Despicable Me. The film repeated on top with 1.38 million units for the week and 5.13 million units after two. It has already brought in $86.13 million in revenue, while it will have little trouble hitting $100 million shortly. More...

DVD and Blu-ray Releases for December 21st, 2010

It's the last chance for Christmas gifts, although if you have to order online, you better choose the overnight option. Or do what I do, tell them you pre-ordered it and it will arrive a little late. One of the gifts I'm giving this year is being sent from Japan via boat. It might not get here till February, but the person I'm giving it to knows and they're cool with that. Anyhoo, if you are looking for good gifts, Easy A on Blu-ray is the best reviewed wide release of the week, while geeks would be happy with Family Guy: Laugh It Up, Fuzzball on Blu-ray for Futurama: Volume Five on Blu-ray. However, this week the Ultimate Geek Gift and Pick of the Week is The Guild: Season Four. More...

Awards Season - King of the Globes, or at Least the Nominations

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...

Most New Releases are Anti-Social

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Greed is Good, But Not Great

While none of the three new releases were able to live up to expectations, the holdovers did more than just hold their own, which helped the overall box office pull in $101 million over the weekend. This was nearly identical to last week, while it was higher than the same weekend last year by 4.5% and that helped 2010 maintain its lead over 2009. Currently 2010 is ahead of 2009 by a nearly 4% margin at $8.07 billion to $7.76 billion. Losing a $300 million lead in just three months would be impressive in its ineptitude, but we can't be too quick to claim victory. After all, Avatar made almost as much during the last two weeks of 2009 and there's nothing opening for the rest of 2010 that can compensate for that much at the box office. More...

Contest: No Easy Prediction: Winning Announcement

The winners of our No Easy Prediction contest were determined and they are... More...

Will New Releases be Legendary?

It's the final weekend of September and there are three and a half new releases this week looking to cash in. We could have a race for the top, as two films, Legend of the Guardians and Wall Street 2 are both vying for top spot. It might be close enough that one could win Friday night at the box office, while the other wins the weekend as a whole. Or perhaps one will win opening weekend, while the other will finish its box office run with more. Either way, combined they should help 2010 keep pace with last year, which didn't exactly have a strong crop of new releases. More...

New Releases go to Town

It was a good news / bad news weekend at the box office. On the one hand, the overall numbers bounced back from last weekend up 23% to $101 million. On the other hand, they were down from the same weekend last year, albeit by less than 1%. Year-to-date, 2010 still has a lead on 2009 at $7.94 billion to $7.64 billion. As long as 2010 can avoid double-digit declines from now till the rest of the year, it should finish with the lead, at least in terms of raw dollars. On the other hand, it is behind in ticket sales by 1.7%, and I don't know if it will be able to turn that around. More...

Weekend Estimates: The Town is Top

The Town kept up September's decent run at the box office by delivering an higher-than-expected $23.8 million weekend and winning the weekend, according to Warner Bros. Sunday estimate. With three other wide openers delivering reasonable numbers, this weekend looks as though it will be up overall from last year, in spite of having to compete with the opening of Cloudy with a Chance of Meatballs. More...

Will New Releases Remove Resident from Top Spot?

After Resident Evil: Afterlife had the new release schedule all to itself last weekend, this weekend we have four wide releases making their debuts. However, thanks in part to the competition, none look to be particularly strong and there will likely be a sizable drop-off at the top of the chart. On the other hand, they should do well enough combined to help the box office grow and perhaps even keep pace with last year. More...

Contest: No Easy Prediction

Unlike this weekend, there are four wide releases opening next weekend, and none of them look like they are sure hits. In fact, I'm not even sure which, if any, will top the box office charts. This makes choosing the target film for this week's box office prediction contest a little harder. In the end, we went with Easy A, because at the moment it looks like it will be the widest release, if not the biggest. In order to win, one must simply predict the opening weekend box office number for Easy A. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Killers on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Escape from New York on Blu-ray Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: September

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...

Cast

Emma Stone    Olive
Penn Badgley    Woodchuck Todd
Amanda Bynes    Marianne
Dan Byrd    Brandon
Thomas Haden Church    Mr. Griffith
Patricia Clarkson    Rosemary
Cam Gigandet    Micah
Lisa Kudrow    Mrs. Griffith
Malcolm McDowell    Principal Gibbons
Aly Michalka    Rhiannon
Stanley Tucci    Dill

Production and Technical Credits

Director    Will Gluck
Screenwriter    Bert V. Royal
Producer    Will Gluck
Producer    Zann Devine
Co-Producer    Mark B. Johnson
Cinematographer    Michel Grady
Editor    Susan Littenberg
Music Supervisor    Wende Crowley
Production Designer    Marcia Hinds
Art Director    Bo Johnson
Set Decorator    Karen Agresti
Costume Designer    Mynka Draper
Supervising Sound Editor    Jon Wakeham
Re-recording Mixer    Deb Adair
Re-recording Mixer    Gregg Landaker
Special Effects Supervisor    Tyler Matson
Visual Effects Supervisor    Rocco Passionino
Stunt Coordinator    Bobby C. King
Assistant Director    Mark Amateau
Associate Producer    Alicia Emmrich
Casting Director    Lisa Miller Katz

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/09/17 2 $6,787,163   2,856 $2,376   $6,787,163 1
2010/09/18 2 $7,130,306 +5% 2,856 $2,497   $13,917,469 2
2010/09/19 2 $3,816,571 -46% 2,856 $1,336   $17,734,040 3
2010/09/20 2 $1,074,209 -72% 2,856 $376   $18,808,249 4
2010/09/21 2 $1,236,696 +15% 2,856 $433   $20,044,945 5
2010/09/22 2 $1,011,276 -18% 2,856 $354   $21,056,221 6
2010/09/23 2 $1,057,497 +5% 2,856 $370   $22,113,718 7
2010/09/24 4 $3,604,536 +241% 2,856 $1,262   $25,718,254 8
2010/09/25 4 $4,624,693 +28% 2,856 $1,619   $30,342,947 9
2010/09/26 4 $2,371,268 -49% 2,856 $830   $32,714,215 10
2010/09/27 4 $666,422 -72% 2,856 $233   $33,380,637 11
2010/09/28 4 $762,009 +14% 2,856 $267   $34,142,646 12
2010/09/29 4 $622,664 -18% 2,856 $218   $34,765,310 13
2010/09/30 4 $662,880 +6% 2,856 $232   $35,428,190 14
2010/10/01 5 $2,274,171 +243% 2,974 $765   $37,702,361 15
2010/10/02 5 $3,017,578 +33% 2,974 $1,015   $40,719,939 16
2010/10/03 5 $1,457,028 -52% 2,974 $490   $42,176,967 17
2010/10/04 7 $406,554 -72% 2,974 $137   $42,583,521 18
2010/10/05 5 $483,799 +19% 2,974 $163   $43,067,320 19
2010/10/06 5 $413,956 -14% 2,974 $139   $43,481,276 20
2010/10/07 5 $457,507 +11% 2,974 $154   $43,938,783 21
2010/10/08 8 $1,344,235 +194% 2,847 $472   $45,283,018 22
2010/10/09 8 $1,808,073 +35% 2,847 $635   $47,091,091 23
2010/10/10 8 $1,137,110 -37% 2,847 $399   $48,228,201 24
2010/10/11 8 $562,740 -51% 2,847 $198   $48,790,941 25
2010/10/12 8 $308,487 -45% 2,847 $108   $49,099,428 26
2010/10/13 8 $275,755 -11% 2,847 $97   $49,375,183 27
2010/10/14 8 $308,842 +12% 2,847 $108   $49,684,025 28
2010/10/15 9 $857,947 +178% 2,314 $371   $50,541,972 29
2010/10/16 9 $1,201,281 +40% 2,314 $519   $51,743,253 30
2010/10/17 9 $574,228 -52% 2,314 $248   $52,317,481 31
2010/10/18 10 $169,341 -71% 2,314 $73   $52,486,822 32
2010/10/19 10 $185,364 +9% 2,314 $80   $52,672,186 33
2010/10/20 10 $170,202 -8% 2,314 $74   $52,842,388 34
2010/10/21 10 $192,854 +13% 2,314 $83   $53,035,242 35
2010/10/22 10 $566,660 +194% 1,632 $347   $53,601,902 36
2010/10/23 10 $791,567 +40% 1,632 $485   $54,393,469 37
2010/10/24 10 $390,679 -51% 1,632 $239   $54,784,148 38
2010/10/25 10 $107,543 -72% 1,632 $66   $54,891,691 39
2010/10/26 11 $113,986 +6% 1,632 $70   $55,005,677 40
2010/10/27 12 $105,552 -7% 1,632 $65   $55,111,229 41
2010/10/28 10 $121,828 +15% 1,632 $75   $55,233,057 42
2010/10/29 12 $380,352 +212% 1,262 $301   $55,613,409 43
2010/10/30 12 $466,302 +23% 1,262 $369   $56,079,711 44
2010/10/31 12 $220,594 -53% 1,262 $175   $56,300,305 45
2010/11/01 12 $124,687 -43% 1,262 $99   $56,424,992 46
2010/11/02 12 $127,145 +2% 1,262 $101   $56,552,137 47
2010/11/03 13 $92,708 -27% 1,262 $73   $56,644,845 48
2010/11/04 13 $103,766 +12% 1,262 $82   $56,748,611 49
2010/11/05 - $150,815 +45% 468 $322   $56,899,426 50
2010/11/06 - $230,726 +53% 468 $493   $57,130,152 51
2010/11/07 - $97,449 -58% 468 $208   $57,227,601 52
2010/11/08 - $23,377 -76% 468 $50   $57,250,978 53
2010/11/09 - $27,817 +19% 468 $59   $57,278,795 54
2010/11/10 - $35,284 +27% 468 $75   $57,314,079 55
2010/11/11 - $62,493 +77% 468 $134   $57,376,572 56
2010/11/12 - $55,080 -12% 197 $280   $57,431,652 57
2010/11/13 - $73,232 +33% 197 $372   $57,504,884 58
2010/11/14 - $34,521 -53% 197 $175   $57,539,405 59
2010/11/19 - $19,793   105 $189   $57,601,521 64
2010/11/20 - $29,796 +51% 105 $284   $57,631,317 65
2010/11/21 - $15,313 -49% 105 $146   $57,646,630 66
2010/11/24 - $33,178   251 $132   $57,694,962 69
2010/11/25 - $24,833 -25% 251 $99   $57,719,795 70
2010/11/26 - $71,888 +189% 251 $286   $57,791,683 71
2010/11/27 - $83,539 +16% 251 $333   $57,875,222 72
2010/11/28 - $45,564 -45% 251 $182   $57,920,786 73
2010/12/03 - $45,248   229 $198   $58,035,120 78
2010/12/04 - $59,661 +32% 229 $261   $58,094,781 79
2010/12/05 - $33,564 -44% 229 $147   $58,128,345 80
2010/12/10 - $31,182   203 $154   $58,203,871 85
2010/12/11 - $43,864 +41% 203 $216   $58,247,735 86
2010/12/12 - $25,002 -43% 203 $123   $58,272,737 87
2010/12/17 - $21,102   161 $131   $58,349,098 92
2010/12/18 - $28,604 +36% 161 $178   $58,377,702 93
2010/12/19 - $23,762 -17% 161 $148   $58,401,464 94

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/09/17 2 $17,734,040   2,856 $6,209   $17,734,040 3
2010/09/24 4 $10,600,497 -40% 2,856 $3,712   $32,714,215 10
2010/10/01 5 $6,748,777 -36% 2,974 $2,269   $42,176,967 17
2010/10/08 8 $4,289,418 -36% 2,847 $1,507   $48,228,201 24
2010/10/15 9 $2,633,456 -39% 2,314 $1,138   $52,317,481 31
2010/10/22 10 $1,748,906 -34% 1,632 $1,072   $54,784,148 38
2010/10/29 12 $1,067,248 -39% 1,262 $846   $56,300,305 45
2010/11/05 18 $478,990 -55% 468 $1,023   $57,227,601 52
2010/11/12 28 $162,833 -66% 197 $827   $57,539,405 59
2010/11/19 33 $64,902 -60% 105 $618   $57,646,630 66
2010/11/26 24 $200,991 +210% 251 $801   $57,920,786 73
2010/12/03 26 $138,473 -31% 229 $605   $58,128,345 80
2010/12/10 32 $100,048 -28% 203 $493   $58,272,737 87
2010/12/17 32 $73,468 -27% 161 $456   $58,401,464 94

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
12/26/201011320,611 320,611$5,447,181$5,447,1811
1/2/201112208,119-35% 528,730$3,535,942$8,983,1232
1/9/201112109,350-47% 638,080$1,935,495$10,918,6183
1/16/20111757,105-48% 695,185$1,027,319$11,945,9374
1/23/20111074,883+31% 770,068$1,025,897$12,971,8345
1/30/20111468,716-8% 838,784$1,069,221$14,041,0556
2/6/20111657,826-16% 896,610$776,025$14,817,0807
2/13/20112356,012-3% 952,622$623,414$15,440,4938
2/20/20112757,915+3% 1,010,537$520,656$15,961,1499
2/27/20111569,918+21% 1,080,455$628,563$16,589,71210
3/6/20112245,446-35% 1,125,901$587,162$17,176,87411
5/22/20112040,906 1,229,023$414,378$18,575,89222

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
12/26/20101881,715 81,715$1,633,481$1,633,4811
1/23/20111916,321 145,875$280,724$2,891,7855
2/20/20111918,311 174,853$256,168$3,297,1819

Easy A Trailer

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.