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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending December 12, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) The Twilight Saga: Eclipse 2,988,183 +25% 5,381,496 $53,757,412 $96,813,113 2
2 new Shrek Forever After 1,614,216   1,614,216 $29,444,591 $29,444,591 1
3 new Inception 1,374,564   1,374,564 $25,626,684 $25,626,684 1
4 (4) Toy Story 3 506,198 -10% 7,849,804 $8,318,099 $144,310,565 6
5 (16) How to Train Your Dragon 303,599 +108% 5,058,600 $4,501,462 $101,119,083 9
6 (6) The Expendables 214,253 -38% 1,773,088 $3,554,200 $30,236,067 3
7 (14) The Pacific 205,587 +16% 1,124,869 $9,160,957 $49,967,544 6
8 (7) The Blind Side 196,921 -37% 7,038,084 $1,685,644 $98,291,617 38
9 (3) The Sorcerer's Apprentice 196,025 -66% 765,634 $3,526,490 $13,608,569 2
10 (27) The Twilight Saga: New Moon 179,291 +131% 7,776,028 $3,058,704 $170,439,926 39
11 (13) Avatar 171,821 -13% 9,717,655 $3,380,131 $175,506,368 34
12 (5) The Search for Santa Paws 162,258 -57% 1,605,061 $2,547,451 $27,384,024 3
13 (9) Eat Pray Love 160,167 -30% 1,133,508 $2,710,026 $19,542,551 3
14 (23) Iron Man 2 158,075 +74% 4,933,054 $2,819,615 $110,975,169 11
15 (11) Disney's A Christmas Carol 156,581 -25% 1,724,902 $2,290,780 $29,254,961 4
16 (12) Vampires Suck 151,937 -25% 353,454 $2,429,473 $5,609,411 2
17 (10) Beauty and the Beast 151,501 -33% 737,845 $2,430,212 $13,269,639 427
18 (2) Knight and Day 149,110 -76% 762,277 $2,405,144 $10,719,689 2
19 (19) The Last Airbender 145,823 +15% 1,352,532 $2,123,183 $22,371,477 4
20 (29) The Karate Kid (2010) 144,275 +87% 2,679,846 $2,317,056 $44,965,087 10
21 (18) Grown Ups 142,835 +3% 1,876,866 $1,900,977 $33,219,639 5
22 new Shrek: The Whole Story Boxed Set 123,711   123,711 $3,957,515 $3,957,515 1
23 (17) The Original Television Christmas Classics 119,417 -14% 4,180,390 $2,063,526 $99,903,962 326
24 (-) Diary of a Wimpy Kid 117,526 +125% 2,089,868 $1,731,640 $33,507,141 19
25 (8) Fantasia / Fantasia 2000 100,702 -62% 365,881 $2,683,024 $9,445,459 2
26 (26) Toy Story 99,481 +21% 1,493,436 $1,415,018 $27,618,216 737
27 (-) Barbie: A Fashion Fairytale 98,060 +93% 1,223,342 $1,385,588 $15,571,324 13
28 (20) Sex and the City 2 88,464 -27% 1,621,577 $1,332,268 $24,876,837 7
29 (25) Scott Pilgrim vs. The World 83,841 -2% 574,941 $1,496,562 $10,373,322 5
30 (21) Ramona and Beezus 77,625 -24% 808,687 $1,135,654 $12,094,273 5

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.