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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending December 19, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Despicable Me 3,749,063   3,749,063 $62,704,578 $62,704,578 1
2 (1) The Twilight Saga: Eclipse 981,130 -67% 6,362,626 $17,650,529 $114,463,642 3
3 (3) Inception 880,655 -36% 2,255,219 $16,104,802 $41,731,486 2
4 (-) The A-Team 638,465   638,465 $10,847,520 $10,847,520 10
5 new The Other Guys 637,341   637,341 $12,103,106 $12,103,106 1
6 (2) Shrek Forever After 612,597 -62% 2,226,813 $9,671,375 $39,115,966 2
7 (4) Toy Story 3 541,365 +7% 8,391,169 $8,389,966 $152,700,532 7
8 new The Town 338,915   338,915 $6,097,081 $6,097,081 1
9 (7) The Pacific 224,194 +9% 1,349,063 $9,638,100 $59,605,644 7
10 (9) The Sorcerer's Apprentice 214,135 +9% 979,769 $3,593,185 $17,201,754 3
11 (12) The Search for Santa Paws 204,116 +26% 1,809,177 $3,510,795 $30,894,819 4
12 (6) The Expendables 200,575 -6% 1,973,663 $3,357,285 $33,593,352 4
13 (5) How to Train Your Dragon 194,951 -36% 5,253,551 $2,876,307 $103,995,391 10
14 (11) Avatar 183,329 +7% 9,900,984 $3,500,539 $179,006,907 35
15 (-) 24: Season Eight 178,830   178,830 $6,716,855 $6,716,855 2
16 (8) The Blind Side 176,956 -10% 7,215,040 $1,413,878 $99,705,496 39
17 new Nanny McPhee Returns 173,957   173,957 $3,129,486 $3,129,486 1
18 (19) The Last Airbender 164,113 +13% 1,516,645 $2,295,941 $24,667,418 5
19 (17) Beauty and the Beast 162,709 +7% 900,554 $2,385,168 $15,654,806 428
20 (-) National Lampoon's Christmas Vacation 160,085 +871% 3,047,819 $1,659,841 $39,973,792 683
21 (21) Grown Ups 155,982 +9% 2,032,848 $1,969,101 $35,188,740 6
22 (13) Eat Pray Love 149,213 -7% 1,282,721 $2,342,644 $21,885,195 4
23 (15) Disney's A Christmas Carol 147,713 -6% 1,872,615 $1,992,648 $31,247,609 5
24 (-) The Polar Express 144,714 +487% 5,521,464 $1,273,816 $65,403,143 260
25 new Legend of the Guardians: The Owls of Ga'hoole 136,841   136,841 $1,914,406 $1,914,406 1
26 (18) Knight and Day 133,805 -10% 896,082 $2,197,078 $12,916,767 3
27 (20) The Karate Kid (2010) 109,590 -24% 2,789,436 $1,587,959 $46,553,046 11
28 (16) Vampires Suck 103,681 -32% 457,135 $1,879,737 $7,489,147 3
29 (24) Diary of a Wimpy Kid 79,641 -32% 2,169,509 $1,018,855 $34,525,997 20
30 (14) Iron Man 2 75,735 -52% 5,008,789 $1,288,389 $112,263,558 12

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.