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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending December 26, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) Despicable Me 1,418,003 -62% 5,167,066 $24,132,568 $86,837,146 2
2 (2) The Twilight Saga: Eclipse 771,252 -21% 7,133,878 $13,874,823 $128,338,465 4
3 (3) Inception 700,636 -20% 2,955,855 $11,836,264 $53,567,750 3
4 (7) Toy Story 3 644,199 +19% 9,035,368 $9,358,472 $162,059,004 8
5 new Salt 642,923   642,923 $10,280,339 $10,280,339 1
6 (8) The Town 537,140 +58% 876,055 $8,819,839 $14,916,920 2
7 new Family Guy: It's a Trap! 398,034   398,034 $5,170,462 $5,170,462 1
8 (5) The Other Guys 397,183 -38% 1,034,524 $7,542,505 $19,645,611 2
9 new Wall Street: Money Never Sleeps 381,868   381,868 $6,106,069 $6,106,069 1
10 (6) Shrek Forever After 359,322 -41% 2,586,135 $6,894,671 $46,010,637 3
11 new Easy A 320,611   320,611 $5,447,181 $5,447,181 1
12 (4) The A-Team 301,468 -53% 939,933 $5,121,941 $15,969,462 11
13 (14) Avatar 272,115 +48% 10,173,099 $4,630,717 $183,637,624 36
14 (19) Beauty and the Beast 226,172 +39% 1,126,726 $3,526,836 $19,181,642 429
15 (23) Disney's A Christmas Carol 221,209 +50% 2,093,824 $3,079,229 $34,326,839 6
16 (22) Eat Pray Love 198,804 +33% 1,481,525 $3,007,905 $24,893,099 5
17 (21) Grown Ups 193,983 +24% 2,226,831 $2,504,592 $37,693,332 7
18 new Step Up 3 193,416   193,416 $4,111,483 $4,111,483 1
19 (26) Knight and Day 182,603 +36% 1,078,685 $2,319,058 $15,235,825 4
20 (25) Legend of the Guardians: The Owls of Ga'hoole 181,930 +33% 318,771 $2,545,201 $4,459,606 2
21 (12) The Expendables 167,466 -17% 2,141,129 $2,703,286 $36,296,638 5
22 (15) 24: Season Eight 141,794 -21% 320,624 $5,386,754 $12,103,609 3
23 (9) The Pacific 139,700 -38% 1,488,763 $5,745,861 $65,351,505 8
24 (11) The Search for Santa Paws 135,518 -34% 1,944,695 $2,059,874 $32,954,693 5
25 (10) The Sorcerer's Apprentice 132,335 -38% 1,112,104 $1,823,576 $19,025,331 4
26 (18) The Last Airbender 130,902 -20% 1,647,547 $1,887,607 $26,555,024 6
27 new Devil 111,739   111,739 $2,201,258 $2,201,258 1
28 (-) Glee: The Complete First Season 98,834 +128% 888,390 $3,091,528 $28,973,257 15
29 (13) How to Train Your Dragon 91,247 -53% 5,344,798 $1,559,457 $105,554,847 11
30 (-) The Dark Knight 84,329 +35% 16,283,644 $921,336 $253,487,567 107

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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