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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending May 13, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Vow 768,020   768,020 $13,048,660 $13,048,660 1
2 new Underworld: Awakening 442,302   442,302 $7,514,711 $7,514,711 1
3 (1) Joyful Noise 133,482 -66% 523,445 $1,996,891 $7,830,737 2
4 (-) Bridesmaids 104,527 +2,533% 4,410,924 $1,111,122 $60,325,086 34
5 (-) The Help 87,093 +1,428% 4,885,153 $1,417,003 $82,635,976 23
6 (8) Thor 80,565 +41% 1,417,270 $1,205,252 $23,872,777 35
7 (4) Mission Impossible - Ghost Protocol 78,492 -56% 1,127,458 $1,134,994 $17,193,823 4
8 (2) New Year’s Eve 77,877 -80% 459,573 $1,165,040 $6,875,212 2
9 (12) Captain America: The First Avenger 77,647 +50% 1,825,760 $1,184,117 $31,489,621 29
10 (5) Contraband 73,192 -46% 672,503 $1,462,376 $11,583,718 3
11 (3) Haywire 63,899 -67% 255,722 $955,929 $3,825,601 2
12 (11) We Bought a Zoo 62,363 +20% 1,056,203 $694,100 $17,975,045 6
13 new Chuck: The Complete Fifth Season 57,217   57,217 $1,542,570 $1,542,570 1
14 (-) Downton Abbey: Season One 56,472 +201% 463,083 $1,030,614 $7,962,075 70
15 (7) Alvin and the Chipmunks: Chipwrecked 54,069 -24% 2,199,430 $808,332 $36,450,716 7
16 new Wrestlemania XXVIII 50,612   50,612 $859,898 $859,898 1
17 (9) War Horse 48,692 -14% 1,238,977 $961,667 $22,782,317 6
18 (-) Extremely Loud and Incredibly Close 43,086 +167% 503,330 $461,020 $7,359,916 7
19 (24) Iron Man 2 39,246 +57% 5,637,910 $421,114 $122,186,743 85
20 (-) Crazy, Stupid, Love 39,015 +1,414% 1,423,400 $388,589 $18,167,222 28
21 (-) Iron Man 29,515 +75% 9,960,417 $295,929 $173,326,733 189
22 (10) The Twilight Saga: Breaking Dawn, Part 1 28,918 -47% 5,061,832 $430,878 $92,225,033 14
23 (17) The Iron Lady 25,918 -34% 437,644 $388,770 $6,585,899 5
24 (-) Incredible Hulk, The 22,426 +78% 3,533,342 $182,857 $59,297,369 186
25 (27) Harry Potter and the Deathly Hallows, Part II 20,583 +2% 6,455,954 $325,141 $88,641,453 27
26 (21) The Girl with the Dragon Tattoo 19,536 -30% 985,597 $379,389 $17,578,642 8
27 (20) Dark Tide 18,250 -37% 86,971 $348,940 $1,632,943 3
28 (18) The Muppets 18,034 -53% 1,551,250 $361,050 $26,403,013 8
29 (13) Bubble Guppies 17,588 -66% 69,141 $228,468 $898,142 2
30 (23) One Tree Hill: The Complete Ninth and Final Season 16,963 -34% 189,136 $397,782 $4,690,980 5

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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