The Help (2011)

The Help poster
Theatrical Performance
Domestic Box Office $169,705,587Details
International Box Office $43,414,417Details
Worldwide Box Office $213,120,004
Home Market Performance
Est. Domestic DVD Sales $92,503,061 Details
Est. Domestic Blu-ray Sales $30,064,156 Details
Total Est. Domestic Video Sales $122,567,217
Further financial details...

Synopsis

Eugenia “Skeeter” Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends’—and her mother’s—constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend’s maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.

Metrics

Opening Weekend:$26,044,590 (15.3% of total gross)
Legs:6.52 (domestic box office/biggest weekend)
Domestic Share:79.6% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 8.5 times production budget)
Theater counts:2,534 opening theaters/3,014 max. theaters, 9.6 weeks average run per theater
Infl. Adj. Dom. BO $230,695,805

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: August 10th, 2011 (Wide) by Walt Disney
International Releases: October 28th, 2011 (Wide) (Spain)
January 6th, 2012 (Wide) (Uruguay)
February 3rd, 2012 (Wide) (Brazil)
February 3rd, 2012 (Wide) (Bulgaria)
Video Release: December 6th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG-13 for thematic material.
(Rating bulletin 2161, 3/2/2011)
Running Time: 137 minutes
Comparisons: Best Picture Oscar Nominees, 2012
vs. Paper Towns
Create your own comparison chart…
Keywords: Bigotry, African Americans, Writing and Writers, Boss From Hell, You Can't Go Home Again, Upstairs / Downstairs, Non-Chronological, Voiceover/Narration, 2012 Oscars Best Picture Nominee, Historical Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures
Production Countries: United Arab Emirates, United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 7th Thursday 99 $548,814 Sep 29, 2011 51
Biggest 4th Monday 14 $5,286,948 Sep 5, 2011 27
Biggest 4th Sunday 61 $5,599,088 Sep 4, 2011 26
Labor Day (All Movies, 3-Day) 15 $14,594,623 Sep 2, 2011 26
Labor Day (All Movies, 3-Day, Inflation Adjusted) 46 $20,796,882 Sep 2, 2011 26
Labor Day (All Movies, 4-Day, Fri-Mon) 10 $19,881,571 Sep 2, 2011 26
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 18 $28,330,614 Sep 2, 2011 26
Biggest Domestic August Weekend 65 $26,044,590 Aug 12, 2011 5
Top Drama Weekend Domestic 78 $26,044,590 Aug 12, 2011 5
Top Historical Fiction Weekend Domestic 67 $26,044,590 Aug 12, 2011 5

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 12, 2011 2 $26,044,590   2,534 $10,278   $35,918,416 1
Aug 19, 2011 1 $20,018,659 -23% 2,690 $7,442   $71,340,829 2
Aug 26, 2011 1 $14,536,118 -27% 2,778 $5,233   $96,833,423 3
Sep 2, 2011 1 $14,594,623 n/c 2,843 $5,134   $118,985,176 4
Sep 9, 2011 2 $8,926,142 -39% 2,935 $3,041   $137,327,800 5
Sep 16, 2011 4 $6,513,039 -27% 3,014 $2,161   $147,439,793 6
Sep 23, 2011 8 $4,370,051 -33% 2,695 $1,622   $154,414,153 7
Sep 30, 2011 12 $3,015,995 -31% 2,505 $1,204   $159,373,023 8
Oct 7, 2011 13 $1,945,048 -36% 2,064 $942   $162,652,363 9
Oct 14, 2011 14 $1,187,684 -39% 1,267 $937   $164,905,972 10
Oct 21, 2011 17 $713,429 -40% 776 $919   $166,190,265 11
Oct 28, 2011 19 $392,658 -45% 450 $873   $166,904,059 12
Nov 4, 2011 21 $333,158 -15% 358 $931   $167,427,819 13
Nov 11, 2011 28 $245,321 -26% 278 $882   $167,833,563 14
Nov 18, 2011 21 $297,702 +21% 357 $834   $168,231,632 15
Nov 25, 2011 19 $311,076 +4% 283 $1,099   $168,753,480 16
Dec 2, 2011 27 $175,552 -44% 262 $670   $169,036,252 17
Dec 9, 2011 34 $106,325 -39% 212 $502   $169,224,625 18
Dec 16, 2011 36 $72,053 -32% 156 $462   $169,345,705 19
Dec 23, 2011 45 $19,974 -72% 65 $307   $169,410,752 20
Dec 30, 2011 48 $37,980 +90% 65 $584   $169,499,546 21
Jan 13, 2012 56 $14,781   28 $528   $169,582,987 23
Jan 20, 2012 66 $7,393 -50% 22 $336   $169,598,523 24
Jan 27, 2012 64 $9,722 +32% 21 $463   $169,613,398 25
Feb 10, 2012 68 $10,474   13 $806   $169,653,846 27
Feb 17, 2012 70 $9,359 -11% 13 $720   $169,668,586 28
Feb 24, 2012 65 $22,594 +141% 138 $164   $169,697,333 29
Mar 2, 2012 89 $2,645 -88% 5 $529   $169,705,587 30

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 10, 2011 1 $5,539,917     2,511 $2,206   $5,539,917 1
Aug 11, 2011 1 $4,333,909 -22%   2,511 $1,726   $9,873,826 2
Aug 12, 2011 2 $7,644,608 +76%   2,534 $3,017   $17,518,434 3
Aug 13, 2011 2 $9,996,887 +31%   2,534 $3,945   $27,515,321 4
Aug 14, 2011 2 $8,403,095 -16%   2,534 $3,316   $35,918,416 5
Aug 15, 2011 1 $3,891,426 -54%   2,534 $1,536   $39,809,842 6
Aug 16, 2011 1 $4,378,810 +13%   2,534 $1,728   $44,188,652 7
Aug 17, 2011 1 $3,564,041 -19% -36% 2,534 $1,406   $47,752,693 8
Aug 18, 2011 1 $3,569,477 n/c -18% 2,534 $1,409   $51,322,170 9
Aug 19, 2011 1 $5,838,542 +64% -24% 2,534 $2,304   $57,160,712 10
Aug 20, 2011 1 $8,099,476 +39% -19% 2,534 $3,196   $65,260,188 11
Aug 21, 2011 1 $6,080,641 -25% -28% 2,534 $2,400   $71,340,829 12
Aug 22, 2011 1 $2,606,233 -57% -33% 2,534 $1,029   $73,947,062 13
Aug 23, 2011 1 $3,073,232 +18% -30% 2,534 $1,213   $77,020,294 14
Aug 24, 2011 1 $2,636,642 -14% -26% 2,534 $1,041   $79,656,936 15
Aug 25, 2011 1 $2,640,369 n/c -26% 2,534 $1,042   $82,297,305 16
Aug 26, 2011 1 $4,402,344 +67% -25% 2,778 $1,585   $86,699,649 17
Aug 27, 2011 1 $5,882,006 +34% -27% 2,778 $2,117   $92,581,655 18
Aug 28, 2011 1 $4,251,768 -28% -30% 2,778 $1,531   $96,833,423 19
Aug 29, 2011 1 $1,806,855 -58% -31% 2,778 $650   $98,640,278 20
Aug 30, 2011 1 $2,162,591 +20% -30% 2,778 $778   $100,802,869 21
Aug 31, 2011 1 $1,802,985 -17% -32% 2,778 $649   $102,605,854 22
Sep 1, 2011 1 $1,784,699 -1% -32% 2,778 $642   $104,390,553 23
Sep 2, 2011 1 $3,631,457 +103% -18% 2,843 $1,277   $108,022,010 24
Sep 3, 2011 1 $5,364,078 +48% -9% 2,843 $1,887   $113,386,088 25
Sep 4, 2011 1 $5,599,088 +4% +32% 2,843 $1,969   $118,985,176 26
Sep 5, 2011 1 $5,286,948 -6% +193% 2,843 $1,860   $124,272,124 27
Sep 6, 2011 1 $1,484,070 -72% -31% 2,843 $522   $125,756,194 28
Sep 7, 2011 1 $1,341,384 -10% -26% 2,843 $472   $127,097,578 29
Sep 8, 2011 1 $1,304,080 -3% -27% 2,843 $459   $128,401,658 30
Sep 9, 2011 2 $2,675,273 +105% -26% 2,935 $912   $131,076,931 31
Sep 10, 2011 2 $3,925,548 +47% -27% 2,935 $1,337   $135,002,479 32
Sep 11, 2011 2 $2,325,321 -41% -58% 2,935 $792   $137,327,800 33
Sep 12, 2011 2 $751,822 -68% -86% 2,935 $256   $138,079,622 34
Sep 13, 2011 2 $1,020,582 +36% -31% 2,935 $348   $139,100,204 35
Sep 14, 2011 2 $878,307 -14% -35% 2,935 $299   $139,978,511 36
Sep 15, 2011 2 $948,243 +8% -27% 2,935 $323   $140,926,754 37
Sep 16, 2011 5 $1,940,456 +105% -27% 3,014 $644   $142,867,210 38
Sep 17, 2011 4 $2,837,950 +46% -28% 3,014 $942   $145,705,160 39
Sep 18, 2011 4 $1,734,633 -39% -25% 3,014 $576   $147,439,793 40
Sep 19, 2011 4 $560,796 -68% -25% 3,014 $186   $148,000,589 41
Sep 20, 2011 4 $742,017 +32% -27% 3,014 $246   $148,742,606 42
Sep 21, 2011 4 $631,158 -15% -28% 3,014 $209   $149,373,764 43
Sep 22, 2011 4 $670,338 +6% -29% 3,014 $222   $150,044,102 44
Sep 23, 2011 8 $1,313,688 +96% -32% 3,014 $436   $151,357,790 45
Sep 24, 2011 8 $1,908,316 +45% -33% 3,014 $633   $153,266,106 46
Sep 25, 2011 8 $1,148,047 -40% -34% 3,014 $381   $154,414,153 47
Sep 26, 2011 8 $412,208 -64% -26% 3,014 $137   $154,826,361 48
Sep 27, 2011 8 $510,260 +24% -31% 3,014 $169   $155,336,621 49
Sep 28, 2011 8 $471,593 -8% -25% 3,014 $156   $155,808,214 50
Sep 29, 2011 8 $548,814 +16% -18% 3,014 $182   $156,357,028 51
Sep 30, 2011 12 $891,943 +63% -32% 2,505 $356   $157,248,971 52
Oct 1, 2011 12 $1,331,736 +49% -30% 2,505 $532   $158,580,707 53
Oct 2, 2011 12 $792,316 -41% -31% 2,505 $316   $159,373,023 54
Oct 3, 2011 12 $287,433 -64% -30% 2,505 $115   $159,660,456 55
Oct 4, 2011 11 $365,782 +27% -28% 2,505 $146   $160,026,238 56
Oct 5, 2011 10 $332,020 -9% -30% 2,505 $133   $160,358,258 57
Oct 6, 2011 10 $349,057 +5% -36% 2,505 $139   $160,707,315 58
Oct 7, 2011 13 $561,665 +61% -37% 2,064 $272   $161,268,980 59
Oct 8, 2011 13 $827,902 +47% -38% 2,064 $401   $162,096,882 60
Oct 9, 2011 13 $555,481 -33% -30% 2,064 $269   $162,652,363 61
Oct 10, 2011 13 $326,096 -41% +13% 2,064 $158   $162,978,459 62
Oct 11, 2011 12 $238,588 -27% -35% 2,064 $116   $163,217,047 63
Oct 12, 2011 12 $232,737 -2% -30% 2,064 $113   $163,449,784 64
Oct 13, 2011 10 $268,504 +15% -23% 2,064 $130   $163,718,288 65

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 5, 2011 8 $9,873,826   2,511 $3,932   $9,873,826 1
Aug 12, 2011 1 $41,448,344 +320% 2,534 $16,357   $51,322,170 2
Aug 19, 2011 1 $30,975,135 -25% 2,690 $11,515   $82,297,305 3
Aug 26, 2011 1 $22,093,248 -29% 2,778 $7,953   $104,390,553 4
Sep 2, 2011 1 $24,011,105 +9% 2,843 $8,446   $128,401,658 5
Sep 9, 2011 2 $12,525,096 -48% 2,935 $4,267   $140,926,754 6
Sep 16, 2011 4 $9,117,348 -27% 3,014 $3,025   $150,044,102 7
Sep 23, 2011 8 $6,312,926 -31% 2,695 $2,342   $156,357,028 8
Sep 30, 2011 11 $4,350,287 -31% 2,505 $1,737   $160,707,315 9
Oct 7, 2011 11 $3,010,973 -31% 2,064 $1,459   $163,718,288 10
Oct 14, 2011 14 $1,758,548 -42% 1,267 $1,388   $165,476,836 11
Oct 21, 2011 17 $1,034,565 -41% 776 $1,333   $166,511,401 12
Oct 28, 2011 18 $583,260 -44% 450 $1,296   $167,094,661 13
Nov 4, 2011 20 $493,581 -15% 358 $1,379   $167,588,242 14
Nov 11, 2011 28 $345,688 -30% 278 $1,243   $167,933,930 15
Nov 18, 2011 23 $508,474 +47% 357 $1,424   $168,442,404 16
Nov 25, 2011 18 $418,296 -18% 283 $1,478   $168,860,700 17
Dec 2, 2011 26 $257,600 -38% 262 $983   $169,118,300 18
Dec 9, 2011 34 $155,352 -40% 212 $733   $169,273,652 19
Dec 16, 2011 37 $117,126 -25% 156 $751   $169,390,778 20
Dec 23, 2011 45 $70,788 -40% 65 $1,089   $169,461,566 21
Jan 13, 2012 56 $22,924   28 $819   $169,591,130 24
Jan 20, 2012 63 $12,546 -45% 22 $570   $169,603,676 25
Feb 10, 2012 67 $15,855   13 $1,220   $169,659,227 28
Feb 17, 2012 71 $15,512 -2% 13 $1,193   $169,674,739 29
Feb 24, 2012 68 $28,203 +82% 138 $204   $169,702,942 30

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Brazil 2/3/2012 $0 0 2 2 $764,723 12/6/2015
Bulgaria 2/3/2012 $0 0 1 2 $39,705 12/29/2018
Spain 10/28/2011 $0 0 2 4 $5,032,425 12/10/2015
Uruguay 1/6/2012 $0 0 1 1 $88,674 12/29/2018
 
Rest of World $37,488,890
 
International Total$43,414,417 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 11, 201111,587,701 1,587,701$26,975,040$26,975,0401
Dec 18, 20113837,705-47% 2,425,406$14,651,460$41,626,5002
Dec 25, 20112701,921-16% 3,127,327$11,974,772$53,601,2723
Jan 1, 20122224,619-68% 3,351,946$3,816,277$57,417,5494
Jan 8, 20124145,008-35% 3,496,954$2,454,985$59,872,5345
Jan 15, 2012896,162-34% 3,593,116$1,716,492$61,589,0266
Jan 22, 2012680,817-16% 3,673,933$1,471,678$63,060,7047
Jan 29, 2012680,066-1% 3,753,999$1,360,321$64,421,0258
Feb 5, 2012794,734+18% 3,848,733$1,764,894$66,185,9199
Feb 12, 2012787,233-8% 3,935,966$1,558,854$67,744,77310
Feb 19, 20122318,730+265% 4,254,696$3,706,830$71,451,60311
Feb 26, 20127109,690-66% 4,364,386$1,895,443$73,347,04612
Mar 4, 20127113,765+4% 4,478,151$2,134,231$75,481,27713
Mar 11, 20121278,142-31% 4,556,293$1,350,294$76,831,57114
Mar 18, 20121662,571-20% 4,618,864$1,138,792$77,970,36315
Mar 25, 20122049,143-21% 4,668,007$846,734$78,817,09716
Apr 1, 20122033,314-32% 4,701,321$656,619$79,473,71617
Apr 29, 2012769,100 4,792,362$1,259,002$81,114,92721
May 13, 2012587,093 4,885,153$1,417,003$82,635,97523
Apr 19, 20203010,800 5,731,660$53,892$91,895,803437

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 11, 20113384,476 384,476$10,761,496$10,761,4961
Dec 18, 20116140,116-64% 524,592$3,921,850$14,683,3462
Dec 25, 20119178,797+28% 703,389$4,997,386$19,680,7323
Jan 1, 2012296,181-46% 799,570$2,692,107$22,372,8394
Jan 8, 20121618,331-81% 817,901$514,723$22,887,5625
Jan 15, 20121315,708-14% 833,609$442,028$23,329,5906
Jan 22, 20121417,077+9% 850,686$477,995$23,807,5857
Feb 5, 20121713,956 874,126$395,654$24,466,0549
Feb 19, 20121918,359 904,508$502,125$25,305,91411
Feb 26, 20121911,386-38% 915,894$293,909$25,599,82312
Mar 4, 20121014,223+25% 930,117$356,095$25,955,91813

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Jun 3, 202071 4
Jun 4, 202062 9
Jun 5, 202053 15
Jun 6, 202094 17
Jun 7, 202095 19
Jun 8, 202096 21

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Emma Stone    Skeeter
Viola Davis    Aibileen
Bryce Dallas Howard    Hilly Holbrook
Octavia Spencer    Minny

Supporting Cast

Jessica Chastain    Celia Foote
Ahna O'Reilly    Elizabeth Leefolt
Allison Janney    Charlotte Phelan
Anna Camp    Jolene Frech
Eleanor Henry    Mae Mobley
Chris Lowell    Stuart Whitworth
Cicely Tyson    Constantine Jefferson
Mike Vogel    Johnny Foote
Sissy Spacek    Missus Walters
Brian Kerwin    Robert Phelan
Emma Henry    Mae Mobley
Aunjanue Ellis    Yule Mae Davis
Ted Welch    William Holbrook
Shane McRae    Raleigh Leefolt
Wes Chatham    Carl Phelan
Roslyn Ruff    Pascagoula
Tarra Riggs    Gretchen
Leslie Jordan    Mr. Blackly
Mary Steenburgen    Elaine Stein
Tiffany Brouwer    Rebecca
Carol Lee    Pearly
Carol Sutton    Cora
Millicent Bolton    Callie
Ashley Johnson    Mary Beth Caldwell
Ritchie Montgomery    Bus Driver
Don Brock    White Bus Passanger
Florence Roach    Maid #1
Nelsan Ellis    Henry the Waiter
David Oyelowo    Preacher Green
La Chanze    Rachel
Dana Ivey    Grace Higginbotham
Becky Fly    Woman in Grocery Store
Sheerene Whitfield    Maid #2
Cleta E. Ellington    Donna the Receptionist
Henry Carpenter    Jameso
John Taylor    Missus Walter's Date
Charles Cooper    Tire Winner @ Ballroom #1
Diana Cooper    Tire Winner @ Ballroom #2
Coyt Bailey    Party Guest #3
Wade Cottonfield    Lead Singer in Band
Kelsey Scott    Sugar Jackson
Sloane Fair    Bridge Club
Anna Jennnings    Bridge Club
Lauren Miller    Bridge Club
Elizabeth Smith    Bridge Club
Taylor Killebrew Mary    Bridge Club
Kathryn Ursy    Bridge Club
Steffany Ward    Bridge Club

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tate Taylor    Screenwriter
Tate Taylor    Director
Kathryn Stockett    Story Creator
Brunson Green    Producer
Chris Columbus    Producer
Michael Barnathan    Producer
Mary Radcliffe    Executive Producer
Tate Taylor    Executive Producer
L. Dean Jones, Jr.    Executive Producer
Nate Burkus    Executive Producer
Jennifer Blum    Executive Producer
John Norris    Executive Producer
Jeff Skoll    Executive Producer
Mohammed Mubarak Mazrouei    Executive Producer
Stephen Goldblatt    Director of Photography
Mark Ricker    Production Designer
Hughes Winborne    Editor
Sharen Davis    Costume Designer
Thomas Newman    Composer
Sonya Lunsford    Co-Producer
Kerry Barden    Casting Director
Paul Schnee    Casting

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2012 Awards Season: Oscar Highlight: Best Supporting Actress

February 15th, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This week we will look at the four acting categories, starting with Best Supporting Actress, which is possibly the least competitive this year, and not just the least competitive acting category, but the least competitive overall. More...

Featured DVD / Blu-ray Review: Texas Killing Fields

February 12th, 2012

Texas Killing Fields had quite a bit of buzz going into its release, at least compared to most limited releases. It was only the second film directed by Ami Canaan Mann, daughter of Michael Mann, who acted as the producer for this film. It has a cast that most limited releases couldn't hope to dream of. It stars Jeffrey Dean Morgan, who is best known for his part in Supernatural, as well as Watchmen and other TV shows and movies; Sam Worthington, who starred in Avatar, the biggest movie of all time; Jessica Chastain, who was earning Oscar buzz from her performances in Tree of Life and The Help and recently earned an Oscar nomination for the latter; and Chloë Grace Moretz, who despite being just 14 years old, has proven she can more than hold her own against actors who have been in the business for much longer than she's been alive. That said, the film struggled during its opening and disappeared just a few weeks later. Does it deserve to find an audience on the home market? More...

2012 Awards Season: Will SAG Help Predict the Oscars?

January 29th, 2012

The SAG awards were announced on Sunday night, and there were a couple surprises among the theatrical categories. Arguably the biggest surprise of the night was the overall strength of The Help, which earned three wins and it was the only film to win more than once. As for the rest of the winners... More...

2012 Awards Season: Hugo and The Artist Compete for Oscar Glory

January 24th, 2012

Yesterday was one of the biggest days during Awards Season as The Oscar nominations were announced in the morning. It was a two horse race for top spot as far as the big winners are concerned. Hugo earned the most nominations with eleven, while The Artist was right behind with ten. However, one could argue The Artist is the bigger winner, as more of its nominations were in the more prestigious categories. More...

DVD Sales: New Releases are Spreading

January 17th, 2012

There were five new releases to reach the top 30 on this week's DVD sales chart. This includes a new number one selling DVD, Contagion. The film sold 411,000 units during its first week of release generating $6.16 million. More...

2012 Awards Season: Golden Globes: Artist has Hat-trick, but Descendants on the Rise

January 16th, 2012

The Hollywood Foreign Press Association handed out the Golden Globes last night, and after an Awards Season most notable for the lack of surprises, there were not a lot of surprises either. In fact, the biggest storyline of the night was how many different movies earned wins. The Artist led the way with just three, while The Descendents was the only other film to win more than once. More...

Blu-ray Sales: New Releases Fail to Arrive on Top

January 11th, 2012

Rise of the Planet of the Apes returned to the top of the Blu-ray sales chart with 390,000 units / $5.84 million over the week for totals of 1.59 million units / $33.76 million after three. More...

DVD Sales: Brand New Year, Same Old DVDs

January 10th, 2012

There wasn't a lot of activity on this week's DVD sales chart. There were just two new releases that reached the top 30, neither of them reached the top five. In fact, there was only one film in the top five this week that was wasn't in the top five last week. The Hangover II remained in first place with 298,000 units / $2.96 million for the week giving it total sales of 2.91 million units / $38.35 million, after a month of release. More...

Awards Season: WGAs Welcome Same Group of Nominees

January 5th, 2012

The latest round of major nominations were released today with the WGA nominations. Like much of the rest of the previous announcements, the only surprise was the lack of surprises. Four of the five Original Screenplays earned other nominations in that category or other guild nominations. That number rises to five out of five for Adapted Screenplays. There's little doubt about what films are Oscar contenders at this point. The Documentary films category is a little more contentious, but it usually is. More...

Awards Season: PGAs Build Consensus

January 4th, 2012

The nominees for this year's Producers Guild of America were announced and there were not a lot of surprises. For instance, nine of the ten nominees for Theatrical Motion Pictures also earned Golden Globe Nominations for either Best Drama or Best Musical / Comedy. Four of the five Animated films also did the same. It does make the Awards Season picture a lot clearer going forward, but it makes coming up with something to say much harder. More...

DVD Sales: Serious Hangover on the DVD Chart

January 4th, 2012

There were only four new releases to reach the top 30 on this week's DVD sales chart, and only one of those placed in the top five. The Hangover II rose to first place with 521,000 units / $5.20 million for the week and 2.26 million units / $31.22 million after three. This is barely more than half what the original sold during its first week of release. More...

DVD Sales: Apes Conquer Pandas

December 27th, 2011

Only a trio of new releases were able to reach the top 30 on this week's DVD sales chart. However, this includes the top two spots. Rise of the Planet of the Apes earned first place with 716,000 units / $13.46 million. It's opening was a little weaker than we would like to see when compared to its theatrical run, but it should be better on Blu-ray. More...

Blu-ray Sales: Hanging Out on Top

December 21st, 2011

The Hangover II was the first of three new releases on top of this week's Blu-ray sales chart, selling 951,000 units while generating $16.89 million. Its opening week Blu-ray share was 42%, which was good for a comedy. More...

DVD Sales: Helping Itself to First Place

December 20th, 2011

New releases took four or five of the top five spots on the DVD sales chart this week. (The Smurfs is a bit of a complicated case, but more on that in a second.) First place went to The Help with 1.75 million units sold generating $29.78 million in revenue. More...

Awards Season: Globes Reward Artistic Intent

December 16th, 2011

The Hollywood Foreign Press Association announced their nominations and the Awards Season picture started to look a whole lot clearer. The Artist led the way with six nominations, while The Descendents and The Help were right behind with five apiece. More...

Awards Season: SAG Spreads the Love

December 15th, 2011

The SAG nominations were handed out this week, and while The Help led the way with four nods, it wasn't the only film that earned multiple nominations. More...

DVD and Blu-ray Releases for December 6th, 2011

December 6th, 2011

I hate this time for year, because of the holidays. Due to the five-day Thanksgiving long weekend and the Christmas shipping rush, screeners are even more likely to arrive late. Most of the prime releases I'm supposed to review are still on route. It makes it hard to keep up to date on reviews, plus it makes it really hard to figure out what the Pick of the Week should be. The Help is in contention, but I want to see the Blu-ray first. In the end, I went with the The Girl With the Dragon Tattoo: Extended Trilogy Box Set on Blu-ray. More...

Weekend Wrap-Up: Lion King is the Driving Force at the Box Office

September 19th, 2011

There were three new wide releases this past weekend, but it was a re-release, The Lion King, that dominated at the box office. This success is really good news, because all three new wide releases, Drive, I Don't Know How She Does It, and Straw Dogs, missed expectations. The overall movie industry generated just over $101 million this weekend, compared to $82 million last weekend, which is a 24% increase. This weekend last year, the overall box office was just under $101 million, so yes, 2011 squeezed out a win this week, even if it was by less than 1%. Year-to-date, 2011 has earned $7.70 billion, compared to $8.01 billion it earned last year. We are going to need to see some big wins over the coming weeks if 2011 is going to have a shot at closing that gap by the end of December. More...

Weekend Wrap-Up: Contagion is Catchy, the Rest of Box Office Is Sick

September 12th, 2011

The weekend after the Labor Day long weekend is often the worst weekend of the year, and that appears to be the case this time around. No film matched Thursday's predictions, although a couple came relatively close, like Contagion. Unfortunately, the rest of the new releases really bombed and most of the holdovers fell significantly more than expected. This led to the box office falling 24% from last weekend to just $82 million. This is the lowest it's been all year, and lower than last year, but by less than 1%. Unless next weekend will be even worse, and it is almost hard to imagine that as a possibility, this will be the lowest point for the year. On the other hand, there's a chance that we don't dip below this level for a long, long time, if ever. Given population growth and inflation, hitting these low points are less likely each year. More...

Weekend Estimates: Contagion Has a Healthy Start

September 11th, 2011

Having four wide releases on what is traditionally the slowest weekend of the year never seemed like a good idea. And so it proved for three of the films. The fourth, however, can lay claim to decent numbers this weekend. Contagion posted a very respectable estimated opening of $23.1 million, according to Warner Bros.' on Sunday, with a per theater average of over $7,000. That put it well ahead of The Help, which scored $8.7 million in second place. Warrior will be third with $5.6 million from 1,869 theaters -- not a bad opening, but a $3,000 per theater average won't encourage significant expansion, no matter how good word of mouth is for the film. The other two wide openers would have loved to come even close to that number though. More...

Weekend Predictions: Four Wide Releases for a Slow Weekend

September 8th, 2011

The weekend after the Labor Day long weekend tends to be one of the worst, if not the worst weekend of the year, but that probably won't be the case this year. This weekend we have four wide releases, one of which is a bit of a surprise wide release. One of them, Contagion, could wind up being a real hit. The other three, well, they are not opening truly wide. Maybe The Warrior will be a sleeper hit, but the other two could struggle to reach the top ten. By comparison, this weekend last year Resident Evil: Afterlife 3D was a surprise hit with $26.65 million. It's not terribly likely any film will match that opening, but 2011 has better depth and hopefully that will be the key to victory. More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Predictions: Will Labor Day Weekend be a Painful End to Summer?

September 1st, 2011

Summer officially ends at the box office this weekend, although looking at the numbers it's clear that summer ended weeks ago. The selection of new releases includes two horror films that were not screened for critics and a film that I don't think it would be unfair to call busted Oscar bait. There is a chance all three films will bomb and The Help will remain in first place for the third week in a row. On the opposite end of that scale, all three films could find an audience and 2011 could squeak out a win over 2010. More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Estimates: Help Top Again as Storm Batters Box Office

August 28th, 2011

With many East Coast theaters closed on Saturday and Sunday thanks to Hurricane Irene, and a weak selection of new movies in the first place, this is shaping up to be one of the worst weekends of 2011. In fact, it could end up as the worst, depending on how Sunday's business works out. There's a lot of uncertainty in this week's estimates because of incomplete reports for Saturday and the unknown impact of the storm in the North East. One thing seems certain, though: The Help will top the chart again. It is expected to earn another $14.3 million, according to Disney, for a total of $96.6 million. It is still enjoying the best per theater average in the top ten, so it will stay in theaters for a while. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

Weekend Wrap-Up: Box Office Sends out an S.O.S.

August 22nd, 2011

Yuck. That's really all that needs to be said about the weekend box office. Outside of The Help, there are practically no positive stories to report. All four wide releases that opened this week missed expectations, some by significant margins, which led to a 20% collapse from last weekend. There was also a decline from last year, albeit by just 3%, which is actually an improvement on 2011's average. Year-to-date, 2011 is behind 2010 by just over 4% at $7.13 billion to $7.43 billion. There's little hope things will turn around next weekend. More...

Weekend Estimates: Weak Field Gifts The Help Top Spot

August 21st, 2011

Four weak debut weekends has gifted The Help a win at the box office as the historical drama posted an impressive 21% decline from last weekend to earn an estimated $20.479 million. The decline in percentage terms was helped by the fact that the film opened on a Wednesday, but it's still an impressive performance. Rise of the Apes help on to second place with $16.3 million in its third weekend, which is perhaps an even better indication of the level of disinterest in the new releases. More...

Weekend Predictions: New Releases Will Need Help

August 19th, 2011

Four wide releases open this week, or three wide and one semi-wide, depending on how you define those terms. However, none of them look to be legitimate threats for top spot, as most analysts are predicting The Help will win the weekend. Rise of the Planet of the Apes has a pretty good shot at second place, so we could have the new releases battling for third place. That's kind of sad, but not without precedent. This time last year five films opened wide or semi-wide, but not a single one of them reached the teens at the box office. (Vampires Suck led the way with $12.20 million.) So there's a good chance that 2011 will come out ahead in the year-over-year comparison despite the rather weak selection of new releases. More...

Per Theater Chart: Senna Races to the Top

August 16th, 2011

Senna easily won the race to the top of the per theater chart with an average of $36,749 in two theaters. The next best was way back, as CornerStore earned $12,743 in its lone theater. The only other film in the $10,000 club was The Help at $10,278. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Eugenia “Skeeter” Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends’—and her mother’s—constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend’s maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.

Metrics

Opening Weekend:$26,044,590 (15.3% of total gross)
Legs:6.52 (domestic box office/biggest weekend)
Domestic Share:79.6% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 8.5 times production budget)
Theater counts:2,534 opening theaters/3,014 max. theaters, 9.6 weeks average run per theater
Infl. Adj. Dom. BO $230,695,805

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: August 10th, 2011 (Wide) by Walt Disney
International Releases: October 28th, 2011 (Wide) (Spain)
January 6th, 2012 (Wide) (Uruguay)
February 3rd, 2012 (Wide) (Brazil)
February 3rd, 2012 (Wide) (Bulgaria)
Video Release: December 6th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG-13 for thematic material.
(Rating bulletin 2161, 3/2/2011)
Running Time: 137 minutes
Comparisons: Best Picture Oscar Nominees, 2012
vs. Paper Towns
Create your own comparison chart…
Keywords: Bigotry, African Americans, Writing and Writers, Boss From Hell, You Can't Go Home Again, Upstairs / Downstairs, Non-Chronological, Voiceover/Narration, 2012 Oscars Best Picture Nominee, Historical Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures
Production Countries: United Arab Emirates, United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 7th Thursday 99 $548,814 Sep 29, 2011 51
Biggest 4th Monday 14 $5,286,948 Sep 5, 2011 27
Biggest 4th Sunday 61 $5,599,088 Sep 4, 2011 26
Labor Day (All Movies, 3-Day) 15 $14,594,623 Sep 2, 2011 26
Labor Day (All Movies, 3-Day, Inflation Adjusted) 46 $20,796,882 Sep 2, 2011 26
Labor Day (All Movies, 4-Day, Fri-Mon) 10 $19,881,571 Sep 2, 2011 26
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 18 $28,330,614 Sep 2, 2011 26
Biggest Domestic August Weekend 65 $26,044,590 Aug 12, 2011 5
Top Drama Weekend Domestic 78 $26,044,590 Aug 12, 2011 5
Top Historical Fiction Weekend Domestic 67 $26,044,590 Aug 12, 2011 5

Leading Cast

Emma Stone    Skeeter
Viola Davis    Aibileen
Bryce Dallas Howard    Hilly Holbrook
Octavia Spencer    Minny

Supporting Cast

Jessica Chastain    Celia Foote
Ahna O'Reilly    Elizabeth Leefolt
Allison Janney    Charlotte Phelan
Anna Camp    Jolene Frech
Eleanor Henry    Mae Mobley
Chris Lowell    Stuart Whitworth
Cicely Tyson    Constantine Jefferson
Mike Vogel    Johnny Foote
Sissy Spacek    Missus Walters
Brian Kerwin    Robert Phelan
Emma Henry    Mae Mobley
Aunjanue Ellis    Yule Mae Davis
Ted Welch    William Holbrook
Shane McRae    Raleigh Leefolt
Wes Chatham    Carl Phelan
Roslyn Ruff    Pascagoula
Tarra Riggs    Gretchen
Leslie Jordan    Mr. Blackly
Mary Steenburgen    Elaine Stein
Tiffany Brouwer    Rebecca
Carol Lee    Pearly
Carol Sutton    Cora
Millicent Bolton    Callie
Ashley Johnson    Mary Beth Caldwell
Ritchie Montgomery    Bus Driver
Don Brock    White Bus Passanger
Florence Roach    Maid #1
Nelsan Ellis    Henry the Waiter
David Oyelowo    Preacher Green
La Chanze    Rachel
Dana Ivey    Grace Higginbotham
Becky Fly    Woman in Grocery Store
Sheerene Whitfield    Maid #2
Cleta E. Ellington    Donna the Receptionist
Henry Carpenter    Jameso
John Taylor    Missus Walter's Date
Charles Cooper    Tire Winner @ Ballroom #1
Diana Cooper    Tire Winner @ Ballroom #2
Coyt Bailey    Party Guest #3
Wade Cottonfield    Lead Singer in Band
Kelsey Scott    Sugar Jackson
Sloane Fair    Bridge Club
Anna Jennnings    Bridge Club
Lauren Miller    Bridge Club
Elizabeth Smith    Bridge Club
Taylor Killebrew Mary    Bridge Club
Kathryn Ursy    Bridge Club
Steffany Ward    Bridge Club

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tate Taylor    Screenwriter
Tate Taylor    Director
Kathryn Stockett    Story Creator
Brunson Green    Producer
Chris Columbus    Producer
Michael Barnathan    Producer
Mary Radcliffe    Executive Producer
Tate Taylor    Executive Producer
L. Dean Jones, Jr.    Executive Producer
Nate Burkus    Executive Producer
Jennifer Blum    Executive Producer
John Norris    Executive Producer
Jeff Skoll    Executive Producer
Mohammed Mubarak Mazrouei    Executive Producer
Stephen Goldblatt    Director of Photography
Mark Ricker    Production Designer
Hughes Winborne    Editor
Sharen Davis    Costume Designer
Thomas Newman    Composer
Sonya Lunsford    Co-Producer
Kerry Barden    Casting Director
Paul Schnee    Casting

DVD Sales: Unbreakable Vow

May 23rd, 2012

There was a weird mix of new releases and ancient holdovers on the top of the DVD sales chart this week. (Maybe "ancient" is overstating things.) Leading the way was The Vow with an impressive opening week sales of 810,000 units / $13.76 million. Given its domestic box office numbers, this is a great start and it is likely already profitable. More...

DVD Sales: Twilight Sets

February 28th, 2012

The Twilight Saga: Breaking Dawn, Part 1 remained on top of the DVD sales chart, although it fell to 1.45 million units / $26.03 million for the week giving it a total of 3.80 million units / $68.77 million after two. By comparison, Eclipse actually grew during its first full week of release and had sold 5.38 million units at this point in its run. More...

2012 Awards Season: The Artist Hot Oscar Favorite

February 26th, 2012

We have received all the votes now in our annual Predict the Oscars contest, and the big prize of the night is predicted to go to The Artist, which scored a remarkable 86% of all votes, making it the hottest favorite to win the prize since Slumdog Millionaire won 91% of the votes in 2009. Several other categories have overwhelming favorites, with Rango winning 86% support for Best Animated Feature, Christopher Plummer scoring 88% for Supporting Actor, and Octavia Spencer 84% for Supporting Actress. Numbers readers seem very confident in their predictions this year in general, with the winner in 21 out of 24 categories receiving more than half of the votes. More...

2012 Awards Season: Live Blogging the Oscars... Best Picture... The Arist

February 26th, 2012

It's Oscars night. (Actually, it's 3:43 in the morning as I'm typing this, but I thought I would get a jump on the celebration.) As I do every year, I will follow the announcements live and update our list of Oscar winners. However, this year I will be doing it a little differently and the list of nominees below will include the favorites as picked by our readers in Italics and as picked by me in Bold. So you can watch live and tell when I'm out of the running for our Oscar contest. (I figure it will take at least 17 wins out of 24 to come out on top. Maybe even 18 or 19 wins.) So, will The Artist be the big winner tonight as our readers predict? Or will Hugo score the upset? Stay tuned to fine out. More...

Featured Blu-ray / DVD Review: Hugo

February 25th, 2012

Hugo is Martin Scorsese's first family film and the first film he's made in 3D. It is certainly a risk for a director to branch out in such a radical way. On the other hand, the last time Martin Scorcese directed a film that didn't earn overall positive reviews was Boxcar Bertha, which he made back in 1972. Because of this, expectations are really high. Can the director live up to his past success in this new genre / format? More...

2012 Awards Season: Oscar Highlight: Best Picture

February 23rd, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. We wrap up our look at the prestigious categories with the most prestigious of them all: Best Picture. This year there were nine nominees, but not all of them really have a shot at winning. (One of the nominations generated more outrage than anything else.) Is there a favorite? And are there any that have a legitimate shot at the upset? More...

2012 Awards Season: Oscar Highlight: Best Actress

February 16th, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This week we will look at the four acting categories, finishing with Best Actress. This category is a little tricky, as there are two actresses that can both be seen as the favorite for different reasons. I'm not sure who will win. More...

2012 Awards Season: Oscar Highlight: Best Supporting Actress

February 15th, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This week we will look at the four acting categories, starting with Best Supporting Actress, which is possibly the least competitive this year, and not just the least competitive acting category, but the least competitive overall. More...

Featured DVD / Blu-ray Review: Texas Killing Fields

February 12th, 2012

Texas Killing Fields had quite a bit of buzz going into its release, at least compared to most limited releases. It was only the second film directed by Ami Canaan Mann, daughter of Michael Mann, who acted as the producer for this film. It has a cast that most limited releases couldn't hope to dream of. It stars Jeffrey Dean Morgan, who is best known for his part in Supernatural, as well as Watchmen and other TV shows and movies; Sam Worthington, who starred in Avatar, the biggest movie of all time; Jessica Chastain, who was earning Oscar buzz from her performances in Tree of Life and The Help and recently earned an Oscar nomination for the latter; and Chloë Grace Moretz, who despite being just 14 years old, has proven she can more than hold her own against actors who have been in the business for much longer than she's been alive. That said, the film struggled during its opening and disappeared just a few weeks later. Does it deserve to find an audience on the home market? More...

2012 Awards Season: Will SAG Help Predict the Oscars?

January 29th, 2012

The SAG awards were announced on Sunday night, and there were a couple surprises among the theatrical categories. Arguably the biggest surprise of the night was the overall strength of The Help, which earned three wins and it was the only film to win more than once. As for the rest of the winners... More...

2012 Awards Season: Hugo and The Artist Compete for Oscar Glory

January 24th, 2012

Yesterday was one of the biggest days during Awards Season as The Oscar nominations were announced in the morning. It was a two horse race for top spot as far as the big winners are concerned. Hugo earned the most nominations with eleven, while The Artist was right behind with ten. However, one could argue The Artist is the bigger winner, as more of its nominations were in the more prestigious categories. More...

DVD Sales: New Releases are Spreading

January 17th, 2012

There were five new releases to reach the top 30 on this week's DVD sales chart. This includes a new number one selling DVD, Contagion. The film sold 411,000 units during its first week of release generating $6.16 million. More...

2012 Awards Season: Golden Globes: Artist has Hat-trick, but Descendants on the Rise

January 16th, 2012

The Hollywood Foreign Press Association handed out the Golden Globes last night, and after an Awards Season most notable for the lack of surprises, there were not a lot of surprises either. In fact, the biggest storyline of the night was how many different movies earned wins. The Artist led the way with just three, while The Descendents was the only other film to win more than once. More...

Blu-ray Sales: New Releases Fail to Arrive on Top

January 11th, 2012

Rise of the Planet of the Apes returned to the top of the Blu-ray sales chart with 390,000 units / $5.84 million over the week for totals of 1.59 million units / $33.76 million after three. More...

DVD Sales: Brand New Year, Same Old DVDs

January 10th, 2012

There wasn't a lot of activity on this week's DVD sales chart. There were just two new releases that reached the top 30, neither of them reached the top five. In fact, there was only one film in the top five this week that was wasn't in the top five last week. The Hangover II remained in first place with 298,000 units / $2.96 million for the week giving it total sales of 2.91 million units / $38.35 million, after a month of release. More...

Awards Season: WGAs Welcome Same Group of Nominees

January 5th, 2012

The latest round of major nominations were released today with the WGA nominations. Like much of the rest of the previous announcements, the only surprise was the lack of surprises. Four of the five Original Screenplays earned other nominations in that category or other guild nominations. That number rises to five out of five for Adapted Screenplays. There's little doubt about what films are Oscar contenders at this point. The Documentary films category is a little more contentious, but it usually is. More...

Awards Season: PGAs Build Consensus

January 4th, 2012

The nominees for this year's Producers Guild of America were announced and there were not a lot of surprises. For instance, nine of the ten nominees for Theatrical Motion Pictures also earned Golden Globe Nominations for either Best Drama or Best Musical / Comedy. Four of the five Animated films also did the same. It does make the Awards Season picture a lot clearer going forward, but it makes coming up with something to say much harder. More...

DVD Sales: Serious Hangover on the DVD Chart

January 4th, 2012

There were only four new releases to reach the top 30 on this week's DVD sales chart, and only one of those placed in the top five. The Hangover II rose to first place with 521,000 units / $5.20 million for the week and 2.26 million units / $31.22 million after three. This is barely more than half what the original sold during its first week of release. More...

DVD Sales: Apes Conquer Pandas

December 27th, 2011

Only a trio of new releases were able to reach the top 30 on this week's DVD sales chart. However, this includes the top two spots. Rise of the Planet of the Apes earned first place with 716,000 units / $13.46 million. It's opening was a little weaker than we would like to see when compared to its theatrical run, but it should be better on Blu-ray. More...

Blu-ray Sales: Hanging Out on Top

December 21st, 2011

The Hangover II was the first of three new releases on top of this week's Blu-ray sales chart, selling 951,000 units while generating $16.89 million. Its opening week Blu-ray share was 42%, which was good for a comedy. More...

DVD Sales: Helping Itself to First Place

December 20th, 2011

New releases took four or five of the top five spots on the DVD sales chart this week. (The Smurfs is a bit of a complicated case, but more on that in a second.) First place went to The Help with 1.75 million units sold generating $29.78 million in revenue. More...

Awards Season: Globes Reward Artistic Intent

December 16th, 2011

The Hollywood Foreign Press Association announced their nominations and the Awards Season picture started to look a whole lot clearer. The Artist led the way with six nominations, while The Descendents and The Help were right behind with five apiece. More...

Awards Season: SAG Spreads the Love

December 15th, 2011

The SAG nominations were handed out this week, and while The Help led the way with four nods, it wasn't the only film that earned multiple nominations. More...

DVD and Blu-ray Releases for December 6th, 2011

December 6th, 2011

I hate this time for year, because of the holidays. Due to the five-day Thanksgiving long weekend and the Christmas shipping rush, screeners are even more likely to arrive late. Most of the prime releases I'm supposed to review are still on route. It makes it hard to keep up to date on reviews, plus it makes it really hard to figure out what the Pick of the Week should be. The Help is in contention, but I want to see the Blu-ray first. In the end, I went with the The Girl With the Dragon Tattoo: Extended Trilogy Box Set on Blu-ray. More...

Weekend Wrap-Up: Lion King is the Driving Force at the Box Office

September 19th, 2011

There were three new wide releases this past weekend, but it was a re-release, The Lion King, that dominated at the box office. This success is really good news, because all three new wide releases, Drive, I Don't Know How She Does It, and Straw Dogs, missed expectations. The overall movie industry generated just over $101 million this weekend, compared to $82 million last weekend, which is a 24% increase. This weekend last year, the overall box office was just under $101 million, so yes, 2011 squeezed out a win this week, even if it was by less than 1%. Year-to-date, 2011 has earned $7.70 billion, compared to $8.01 billion it earned last year. We are going to need to see some big wins over the coming weeks if 2011 is going to have a shot at closing that gap by the end of December. More...

Weekend Wrap-Up: Contagion is Catchy, the Rest of Box Office Is Sick

September 12th, 2011

The weekend after the Labor Day long weekend is often the worst weekend of the year, and that appears to be the case this time around. No film matched Thursday's predictions, although a couple came relatively close, like Contagion. Unfortunately, the rest of the new releases really bombed and most of the holdovers fell significantly more than expected. This led to the box office falling 24% from last weekend to just $82 million. This is the lowest it's been all year, and lower than last year, but by less than 1%. Unless next weekend will be even worse, and it is almost hard to imagine that as a possibility, this will be the lowest point for the year. On the other hand, there's a chance that we don't dip below this level for a long, long time, if ever. Given population growth and inflation, hitting these low points are less likely each year. More...

Weekend Estimates: Contagion Has a Healthy Start

September 11th, 2011

Having four wide releases on what is traditionally the slowest weekend of the year never seemed like a good idea. And so it proved for three of the films. The fourth, however, can lay claim to decent numbers this weekend. Contagion posted a very respectable estimated opening of $23.1 million, according to Warner Bros.' on Sunday, with a per theater average of over $7,000. That put it well ahead of The Help, which scored $8.7 million in second place. Warrior will be third with $5.6 million from 1,869 theaters -- not a bad opening, but a $3,000 per theater average won't encourage significant expansion, no matter how good word of mouth is for the film. The other two wide openers would have loved to come even close to that number though. More...

Weekend Predictions: Four Wide Releases for a Slow Weekend

September 8th, 2011

The weekend after the Labor Day long weekend tends to be one of the worst, if not the worst weekend of the year, but that probably won't be the case this year. This weekend we have four wide releases, one of which is a bit of a surprise wide release. One of them, Contagion, could wind up being a real hit. The other three, well, they are not opening truly wide. Maybe The Warrior will be a sleeper hit, but the other two could struggle to reach the top ten. By comparison, this weekend last year Resident Evil: Afterlife 3D was a surprise hit with $26.65 million. It's not terribly likely any film will match that opening, but 2011 has better depth and hopefully that will be the key to victory. More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Predictions: Will Labor Day Weekend be a Painful End to Summer?

September 1st, 2011

Summer officially ends at the box office this weekend, although looking at the numbers it's clear that summer ended weeks ago. The selection of new releases includes two horror films that were not screened for critics and a film that I don't think it would be unfair to call busted Oscar bait. There is a chance all three films will bomb and The Help will remain in first place for the third week in a row. On the opposite end of that scale, all three films could find an audience and 2011 could squeak out a win over 2010. More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Estimates: Help Top Again as Storm Batters Box Office

August 28th, 2011

With many East Coast theaters closed on Saturday and Sunday thanks to Hurricane Irene, and a weak selection of new movies in the first place, this is shaping up to be one of the worst weekends of 2011. In fact, it could end up as the worst, depending on how Sunday's business works out. There's a lot of uncertainty in this week's estimates because of incomplete reports for Saturday and the unknown impact of the storm in the North East. One thing seems certain, though: The Help will top the chart again. It is expected to earn another $14.3 million, according to Disney, for a total of $96.6 million. It is still enjoying the best per theater average in the top ten, so it will stay in theaters for a while. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

Weekend Wrap-Up: Box Office Sends out an S.O.S.

August 22nd, 2011

Yuck. That's really all that needs to be said about the weekend box office. Outside of The Help, there are practically no positive stories to report. All four wide releases that opened this week missed expectations, some by significant margins, which led to a 20% collapse from last weekend. There was also a decline from last year, albeit by just 3%, which is actually an improvement on 2011's average. Year-to-date, 2011 is behind 2010 by just over 4% at $7.13 billion to $7.43 billion. There's little hope things will turn around next weekend. More...

Weekend Estimates: Weak Field Gifts The Help Top Spot

August 21st, 2011

Four weak debut weekends has gifted The Help a win at the box office as the historical drama posted an impressive 21% decline from last weekend to earn an estimated $20.479 million. The decline in percentage terms was helped by the fact that the film opened on a Wednesday, but it's still an impressive performance. Rise of the Apes help on to second place with $16.3 million in its third weekend, which is perhaps an even better indication of the level of disinterest in the new releases. More...

Weekend Predictions: New Releases Will Need Help

August 19th, 2011

Four wide releases open this week, or three wide and one semi-wide, depending on how you define those terms. However, none of them look to be legitimate threats for top spot, as most analysts are predicting The Help will win the weekend. Rise of the Planet of the Apes has a pretty good shot at second place, so we could have the new releases battling for third place. That's kind of sad, but not without precedent. This time last year five films opened wide or semi-wide, but not a single one of them reached the teens at the box office. (Vampires Suck led the way with $12.20 million.) So there's a good chance that 2011 will come out ahead in the year-over-year comparison despite the rather weak selection of new releases. More...

Per Theater Chart: Senna Races to the Top

August 16th, 2011

Senna easily won the race to the top of the per theater chart with an average of $36,749 in two theaters. The next best was way back, as CornerStore earned $12,743 in its lone theater. The only other film in the $10,000 club was The Help at $10,278. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 12, 2011 2 $26,044,590   2,534 $10,278   $35,918,416 1
Aug 19, 2011 1 $20,018,659 -23% 2,690 $7,442   $71,340,829 2
Aug 26, 2011 1 $14,536,118 -27% 2,778 $5,233   $96,833,423 3
Sep 2, 2011 1 $14,594,623 n/c 2,843 $5,134   $118,985,176 4
Sep 9, 2011 2 $8,926,142 -39% 2,935 $3,041   $137,327,800 5
Sep 16, 2011 4 $6,513,039 -27% 3,014 $2,161   $147,439,793 6
Sep 23, 2011 8 $4,370,051 -33% 2,695 $1,622   $154,414,153 7
Sep 30, 2011 12 $3,015,995 -31% 2,505 $1,204   $159,373,023 8
Oct 7, 2011 13 $1,945,048 -36% 2,064 $942   $162,652,363 9
Oct 14, 2011 14 $1,187,684 -39% 1,267 $937   $164,905,972 10
Oct 21, 2011 17 $713,429 -40% 776 $919   $166,190,265 11
Oct 28, 2011 19 $392,658 -45% 450 $873   $166,904,059 12
Nov 4, 2011 21 $333,158 -15% 358 $931   $167,427,819 13
Nov 11, 2011 28 $245,321 -26% 278 $882   $167,833,563 14
Nov 18, 2011 21 $297,702 +21% 357 $834   $168,231,632 15
Nov 25, 2011 19 $311,076 +4% 283 $1,099   $168,753,480 16
Dec 2, 2011 27 $175,552 -44% 262 $670   $169,036,252 17
Dec 9, 2011 34 $106,325 -39% 212 $502   $169,224,625 18
Dec 16, 2011 36 $72,053 -32% 156 $462   $169,345,705 19
Dec 23, 2011 45 $19,974 -72% 65 $307   $169,410,752 20
Dec 30, 2011 48 $37,980 +90% 65 $584   $169,499,546 21
Jan 13, 2012 56 $14,781   28 $528   $169,582,987 23
Jan 20, 2012 66 $7,393 -50% 22 $336   $169,598,523 24
Jan 27, 2012 64 $9,722 +32% 21 $463   $169,613,398 25
Feb 10, 2012 68 $10,474   13 $806   $169,653,846 27
Feb 17, 2012 70 $9,359 -11% 13 $720   $169,668,586 28
Feb 24, 2012 65 $22,594 +141% 138 $164   $169,697,333 29
Mar 2, 2012 89 $2,645 -88% 5 $529   $169,705,587 30

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 10, 2011 1 $5,539,917     2,511 $2,206   $5,539,917 1
Aug 11, 2011 1 $4,333,909 -22%   2,511 $1,726   $9,873,826 2
Aug 12, 2011 2 $7,644,608 +76%   2,534 $3,017   $17,518,434 3
Aug 13, 2011 2 $9,996,887 +31%   2,534 $3,945   $27,515,321 4
Aug 14, 2011 2 $8,403,095 -16%   2,534 $3,316   $35,918,416 5
Aug 15, 2011 1 $3,891,426 -54%   2,534 $1,536   $39,809,842 6
Aug 16, 2011 1 $4,378,810 +13%   2,534 $1,728   $44,188,652 7
Aug 17, 2011 1 $3,564,041 -19% -36% 2,534 $1,406   $47,752,693 8
Aug 18, 2011 1 $3,569,477 n/c -18% 2,534 $1,409   $51,322,170 9
Aug 19, 2011 1 $5,838,542 +64% -24% 2,534 $2,304   $57,160,712 10
Aug 20, 2011 1 $8,099,476 +39% -19% 2,534 $3,196   $65,260,188 11
Aug 21, 2011 1 $6,080,641 -25% -28% 2,534 $2,400   $71,340,829 12
Aug 22, 2011 1 $2,606,233 -57% -33% 2,534 $1,029   $73,947,062 13
Aug 23, 2011 1 $3,073,232 +18% -30% 2,534 $1,213   $77,020,294 14
Aug 24, 2011 1 $2,636,642 -14% -26% 2,534 $1,041   $79,656,936 15
Aug 25, 2011 1 $2,640,369 n/c -26% 2,534 $1,042   $82,297,305 16
Aug 26, 2011 1 $4,402,344 +67% -25% 2,778 $1,585   $86,699,649 17
Aug 27, 2011 1 $5,882,006 +34% -27% 2,778 $2,117   $92,581,655 18
Aug 28, 2011 1 $4,251,768 -28% -30% 2,778 $1,531   $96,833,423 19
Aug 29, 2011 1 $1,806,855 -58% -31% 2,778 $650   $98,640,278 20
Aug 30, 2011 1 $2,162,591 +20% -30% 2,778 $778   $100,802,869 21
Aug 31, 2011 1 $1,802,985 -17% -32% 2,778 $649   $102,605,854 22
Sep 1, 2011 1 $1,784,699 -1% -32% 2,778 $642   $104,390,553 23
Sep 2, 2011 1 $3,631,457 +103% -18% 2,843 $1,277   $108,022,010 24
Sep 3, 2011 1 $5,364,078 +48% -9% 2,843 $1,887   $113,386,088 25
Sep 4, 2011 1 $5,599,088 +4% +32% 2,843 $1,969   $118,985,176 26
Sep 5, 2011 1 $5,286,948 -6% +193% 2,843 $1,860   $124,272,124 27
Sep 6, 2011 1 $1,484,070 -72% -31% 2,843 $522   $125,756,194 28
Sep 7, 2011 1 $1,341,384 -10% -26% 2,843 $472   $127,097,578 29
Sep 8, 2011 1 $1,304,080 -3% -27% 2,843 $459   $128,401,658 30
Sep 9, 2011 2 $2,675,273 +105% -26% 2,935 $912   $131,076,931 31
Sep 10, 2011 2 $3,925,548 +47% -27% 2,935 $1,337   $135,002,479 32
Sep 11, 2011 2 $2,325,321 -41% -58% 2,935 $792   $137,327,800 33
Sep 12, 2011 2 $751,822 -68% -86% 2,935 $256   $138,079,622 34
Sep 13, 2011 2 $1,020,582 +36% -31% 2,935 $348   $139,100,204 35
Sep 14, 2011 2 $878,307 -14% -35% 2,935 $299   $139,978,511 36
Sep 15, 2011 2 $948,243 +8% -27% 2,935 $323   $140,926,754 37
Sep 16, 2011 5 $1,940,456 +105% -27% 3,014 $644   $142,867,210 38
Sep 17, 2011 4 $2,837,950 +46% -28% 3,014 $942   $145,705,160 39
Sep 18, 2011 4 $1,734,633 -39% -25% 3,014 $576   $147,439,793 40
Sep 19, 2011 4 $560,796 -68% -25% 3,014 $186   $148,000,589 41
Sep 20, 2011 4 $742,017 +32% -27% 3,014 $246   $148,742,606 42
Sep 21, 2011 4 $631,158 -15% -28% 3,014 $209   $149,373,764 43
Sep 22, 2011 4 $670,338 +6% -29% 3,014 $222   $150,044,102 44
Sep 23, 2011 8 $1,313,688 +96% -32% 3,014 $436   $151,357,790 45
Sep 24, 2011 8 $1,908,316 +45% -33% 3,014 $633   $153,266,106 46
Sep 25, 2011 8 $1,148,047 -40% -34% 3,014 $381   $154,414,153 47
Sep 26, 2011 8 $412,208 -64% -26% 3,014 $137   $154,826,361 48
Sep 27, 2011 8 $510,260 +24% -31% 3,014 $169   $155,336,621 49
Sep 28, 2011 8 $471,593 -8% -25% 3,014 $156   $155,808,214 50
Sep 29, 2011 8 $548,814 +16% -18% 3,014 $182   $156,357,028 51
Sep 30, 2011 12 $891,943 +63% -32% 2,505 $356   $157,248,971 52
Oct 1, 2011 12 $1,331,736 +49% -30% 2,505 $532   $158,580,707 53
Oct 2, 2011 12 $792,316 -41% -31% 2,505 $316   $159,373,023 54
Oct 3, 2011 12 $287,433 -64% -30% 2,505 $115   $159,660,456 55
Oct 4, 2011 11 $365,782 +27% -28% 2,505 $146   $160,026,238 56
Oct 5, 2011 10 $332,020 -9% -30% 2,505 $133   $160,358,258 57
Oct 6, 2011 10 $349,057 +5% -36% 2,505 $139   $160,707,315 58
Oct 7, 2011 13 $561,665 +61% -37% 2,064 $272   $161,268,980 59
Oct 8, 2011 13 $827,902 +47% -38% 2,064 $401   $162,096,882 60
Oct 9, 2011 13 $555,481 -33% -30% 2,064 $269   $162,652,363 61
Oct 10, 2011 13 $326,096 -41% +13% 2,064 $158   $162,978,459 62
Oct 11, 2011 12 $238,588 -27% -35% 2,064 $116   $163,217,047 63
Oct 12, 2011 12 $232,737 -2% -30% 2,064 $113   $163,449,784 64
Oct 13, 2011 10 $268,504 +15% -23% 2,064 $130   $163,718,288 65

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 5, 2011 8 $9,873,826   2,511 $3,932   $9,873,826 1
Aug 12, 2011 1 $41,448,344 +320% 2,534 $16,357   $51,322,170 2
Aug 19, 2011 1 $30,975,135 -25% 2,690 $11,515   $82,297,305 3
Aug 26, 2011 1 $22,093,248 -29% 2,778 $7,953   $104,390,553 4
Sep 2, 2011 1 $24,011,105 +9% 2,843 $8,446   $128,401,658 5
Sep 9, 2011 2 $12,525,096 -48% 2,935 $4,267   $140,926,754 6
Sep 16, 2011 4 $9,117,348 -27% 3,014 $3,025   $150,044,102 7
Sep 23, 2011 8 $6,312,926 -31% 2,695 $2,342   $156,357,028 8
Sep 30, 2011 11 $4,350,287 -31% 2,505 $1,737   $160,707,315 9
Oct 7, 2011 11 $3,010,973 -31% 2,064 $1,459   $163,718,288 10
Oct 14, 2011 14 $1,758,548 -42% 1,267 $1,388   $165,476,836 11
Oct 21, 2011 17 $1,034,565 -41% 776 $1,333   $166,511,401 12
Oct 28, 2011 18 $583,260 -44% 450 $1,296   $167,094,661 13
Nov 4, 2011 20 $493,581 -15% 358 $1,379   $167,588,242 14
Nov 11, 2011 28 $345,688 -30% 278 $1,243   $167,933,930 15
Nov 18, 2011 23 $508,474 +47% 357 $1,424   $168,442,404 16
Nov 25, 2011 18 $418,296 -18% 283 $1,478   $168,860,700 17
Dec 2, 2011 26 $257,600 -38% 262 $983   $169,118,300 18
Dec 9, 2011 34 $155,352 -40% 212 $733   $169,273,652 19
Dec 16, 2011 37 $117,126 -25% 156 $751   $169,390,778 20
Dec 23, 2011 45 $70,788 -40% 65 $1,089   $169,461,566 21
Jan 13, 2012 56 $22,924   28 $819   $169,591,130 24
Jan 20, 2012 63 $12,546 -45% 22 $570   $169,603,676 25
Feb 10, 2012 67 $15,855   13 $1,220   $169,659,227 28
Feb 17, 2012 71 $15,512 -2% 13 $1,193   $169,674,739 29
Feb 24, 2012 68 $28,203 +82% 138 $204   $169,702,942 30

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Brazil 2/3/2012 $0 0 2 2 $764,723 12/6/2015
Bulgaria 2/3/2012 $0 0 1 2 $39,705 12/29/2018
Spain 10/28/2011 $0 0 2 4 $5,032,425 12/10/2015
Uruguay 1/6/2012 $0 0 1 1 $88,674 12/29/2018
 
Rest of World $37,488,890
 
International Total$43,414,417 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 11, 201111,587,701 1,587,701$26,975,040$26,975,0401
Dec 18, 20113837,705-47% 2,425,406$14,651,460$41,626,5002
Dec 25, 20112701,921-16% 3,127,327$11,974,772$53,601,2723
Jan 1, 20122224,619-68% 3,351,946$3,816,277$57,417,5494
Jan 8, 20124145,008-35% 3,496,954$2,454,985$59,872,5345
Jan 15, 2012896,162-34% 3,593,116$1,716,492$61,589,0266
Jan 22, 2012680,817-16% 3,673,933$1,471,678$63,060,7047
Jan 29, 2012680,066-1% 3,753,999$1,360,321$64,421,0258
Feb 5, 2012794,734+18% 3,848,733$1,764,894$66,185,9199
Feb 12, 2012787,233-8% 3,935,966$1,558,854$67,744,77310
Feb 19, 20122318,730+265% 4,254,696$3,706,830$71,451,60311
Feb 26, 20127109,690-66% 4,364,386$1,895,443$73,347,04612
Mar 4, 20127113,765+4% 4,478,151$2,134,231$75,481,27713
Mar 11, 20121278,142-31% 4,556,293$1,350,294$76,831,57114
Mar 18, 20121662,571-20% 4,618,864$1,138,792$77,970,36315
Mar 25, 20122049,143-21% 4,668,007$846,734$78,817,09716
Apr 1, 20122033,314-32% 4,701,321$656,619$79,473,71617
Apr 29, 2012769,100 4,792,362$1,259,002$81,114,92721
May 13, 2012587,093 4,885,153$1,417,003$82,635,97523
Apr 19, 20203010,800 5,731,660$53,892$91,895,803437

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 11, 20113384,476 384,476$10,761,496$10,761,4961
Dec 18, 20116140,116-64% 524,592$3,921,850$14,683,3462
Dec 25, 20119178,797+28% 703,389$4,997,386$19,680,7323
Jan 1, 2012296,181-46% 799,570$2,692,107$22,372,8394
Jan 8, 20121618,331-81% 817,901$514,723$22,887,5625
Jan 15, 20121315,708-14% 833,609$442,028$23,329,5906
Jan 22, 20121417,077+9% 850,686$477,995$23,807,5857
Feb 5, 20121713,956 874,126$395,654$24,466,0549
Feb 19, 20121918,359 904,508$502,125$25,305,91411
Feb 26, 20121911,386-38% 915,894$293,909$25,599,82312
Mar 4, 20121014,223+25% 930,117$356,095$25,955,91813

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Jun 3, 202071 4
Jun 4, 202062 9
Jun 5, 202053 15
Jun 6, 202094 17
Jun 7, 202095 19
Jun 8, 202096 21

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.