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The Help (2011)

The Help poster
Theatrical Performance
Domestic Box Office $169,705,587Details
International Box Office $43,414,417
Worldwide Box Office $213,120,004
Home Market Performance
Domestic DVD Sales $92,611,443 Details
Domestic Blu-ray Sales $28,799,873 Details
Total Domestic Video Sales $121,411,316
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer


Set in Jackson, Mississippi, during the 1960s, "The Help" chronicles the relationship between three different and extraordinary women who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. Eugenia "Skeeter" Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends' - and her mother's - constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend's maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.


Rotten Tomatoes
Critics Certified FreshAudience Upright
76% - Certified Fresh
89% - Upright

Movie Details

Production Budget:$25,000,000
Domestic Releases: August 10th, 2011 (Wide) by Walt Disney
Video Release: December 6th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG-13 for thematic material.
(Rating bulletin 2161, 3/2/2011)
Running Time: 137 minutes
Comparisons: Best Picture Oscar Nominees, 2012
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Keywords: Voiceover/Narration, Non-Chronological, Upstairs / Downstairs, You Can't Go Home Again, Boss From Hell, Writing and Writers, African-American, Bigotry, 2012 Oscars Best Picture Nominee
Source:Based on Fiction Book/Short Story
Production Method:Live Action
Creative Type:Historical Fiction
Production Companies: DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures
Production Countries: United Arab Emirates,
United States


   Hilly Holbrook
Jessica Chastain    Celia Foote
Ahna O'Reilly    Elizabeth Leefolt
Allison Janney    Charlotte Phelan
Anna Camp    Jolene Frech
Eleanor Henry    Mae Mobley
Chris Lowell    Stuart Whitworth
Cicely Tyson    Constantine Jefferson
Mike Vogel    Johnny Foote
Sissy Spacek    Missus Walters
Brian Kerwin    Robert Phelan
Emma Henry    Mae Mobley
Aunjanue Ellis    Yule Mae Davis
Ted Welch    William Holbrook
Wes Chatham    Carl Phelan
Shane McRae    Raleigh Leefolt
Roslyn Ruff    Pascagoula
Tarra Riggs    Gretchen
Leslie Jordan    Mr. Blackly
Mary Steenburgen    Elaine Stein
Tiffany Brouwer    Rebecca
Carol Lee    Pearly
Carol Sutton    Cora
Millicent Bolton    Callie
Ashley Johnson    Mary Beth Caldwell
Ritchie Montgomery    Bus Driver
Don Brock    White Bus Passanger
Florence Roach    Maid #1
Nelsan Ellis    Henry the Waiter
David Oyelowo    Preacher Green
La Chanze    Rachel
Dana Ivey    Grace Higginbotham
Becky Fly    Woman in Grocery Store
Sheerene Whitfield    Maid #2
Cleta E. Ellington    Donna the Receptionist
Henry Carpenter    Jameso
John Taylor    Missus Walter's Date
Charles Cooper    Tire Winner @ Ballroom #1
Diana Cooper    Tire Winner @ Ballroom #2
Coyt Bailey    Party Guest #3
Wade Cottonfield    Lead Singer in Band
Kelsey Scott    Sugar Jackson
Sloane Fair    Bridge Club
Anna Jennnings    Bridge Club
Lauren Miller    Bridge Club
Elizabeth Smith    Bridge Club
Taylor Killebrew Mary    Bridge Club
Kathryn Ursy    Bridge Club
Steffany Ward    Bridge Club

Production and Technical Credits

Screenwriter    Tate Taylor
Story Creator    Kathryn Stockett
Producer    Brunson Green
Producer    Chris Columbus
Producer    Michael Barnathan
Executive Producer    Mary Radcliffe
Executive Producer    Tate Taylor
Executive Producer    L. Dean Jones, Jr.
Executive Producer    Nate Burkus
Executive Producer    Jennifer Blum
Executive Producer    John Norris
Executive Producer    Jeff Skoll
Executive Producer    Mohammed Mubarak Mazrouei
Director of Photography    Stephen Goldblatt
Production Designer    Mark Ricker
Editor    Hughes Winborne
Costume Designer    Sharen Davis
Composer    Thomas Newman
Co-Producer    Sonya Lunsford
Casting Director    Kerry Barden
Casting    Paul Schnee

DVD Sales: Unbreakable Vow

May 23rd, 2012

There was a weird mix of new releases and ancient holdovers on the top of the DVD sales chart this week. (Maybe "ancient" is overstating things.) Leading the way was The Vow with an impressive opening week sales of 810,000 units / $13.76 million. Given its domestic box office numbers, this is a great start and it is likely already profitable. More...

DVD Sales: Twilight Sets

February 28th, 2012

The Twilight Saga: Breaking Dawn, Part 1 remained on top of the DVD sales chart, although it fell to 1.45 million units / $26.03 million for the week giving it a total of 3.80 million units / $68.77 million after two. By comparison, Eclipse actually grew during its first full week of release and had sold 5.38 million units at this point in its run. More...

2012 Awards Season: The Artist Hot Oscar Favorite

February 26th, 2012

We have received all the votes now in our annual Predict the Oscars contest, and the big prize of the night is predicted to go to The Artist, which scored a remarkable 86% of all votes, making it the hottest favorite to win the prize since Slumdog Millionaire won 91% of the votes in 2009. Several other categories have overwhelming favorites, with Rango winning 86% support for Best Animated Feature, Christopher Plummer scoring 88% for Supporting Actor, and Octavia Spencer 84% for Supporting Actress. Numbers readers seem very confident in their predictions this year in general, with the winner in 21 out of 24 categories receiving more than half of the votes. More...

2012 Awards Season: Live Blogging the Oscars... Best Picture... The Arist

February 26th, 2012

It's Oscars night. (Actually, it's 3:43 in the morning as I'm typing this, but I thought I would get a jump on the celebration.) As I do every year, I will follow the announcements live and update our list of Oscar winners. However, this year I will be doing it a little differently and the list of nominees below will include the favorites as picked by our readers in Italics and as picked by me in Bold. So you can watch live and tell when I'm out of the running for our Oscar contest. (I figure it will take at least 17 wins out of 24 to come out on top. Maybe even 18 or 19 wins.) So, will The Artist be the big winner tonight as our readers predict? Or will Hugo score the upset? Stay tuned to fine out. More...

2012 Awards Season: Oscar Highlight: Best Picture

February 23rd, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. We wrap up our look at the prestigious categories with the most prestigious of them all: Best Picture. This year there were nine nominees, but not all of them really have a shot at winning. (One of the nominations generated more outrage than anything else.) Is there a favorite? And are there any that have a legitimate shot at the upset? More...

2012 Awards Season: Oscar Highlight: Best Actress

February 16th, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This week we will look at the four acting categories, finishing with Best Actress. This category is a little tricky, as there are two actresses that can both be seen as the favorite for different reasons. I'm not sure who will win. More...

2012 Awards Season: Oscar Highlight: Best Supporting Actress

February 15th, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This week we will look at the four acting categories, starting with Best Supporting Actress, which is possibly the least competitive this year, and not just the least competitive acting category, but the least competitive overall. More...

2012 Awards Season: Will SAG Help Predict the Oscars?

January 29th, 2012

The SAG awards were announced on Sunday night, and there were a couple surprises among the theatrical categories. Arguably the biggest surprise of the night was the overall strength of The Help, which earned three wins and it was the only film to win more than once. As for the rest of the winners... More...

2012 Awards Season: Hugo and The Artist Compete for Oscar Glory

January 24th, 2012

Yesterday was one of the biggest days during Awards Season as The Oscar nominations were announced in the morning. It was a two horse race for top spot as far as the big winners are concerned. Hugo earned the most nominations with eleven, while The Artist was right behind with ten. However, one could argue The Artist is the bigger winner, as more of its nominations were in the more prestigious categories. More...

DVD Sales: New Releases are Spreading

January 17th, 2012

There were five new releases to reach the top 30 on this week's DVD sales chart. This includes a new number one selling DVD, Contagion. The film sold 411,000 units during its first week of release generating $6.16 million. More...

2012 Awards Season: Golden Globes: Artist has Hat-trick, but Descendants on the Rise

January 16th, 2012

The Hollywood Foreign Press Association handed out the Golden Globes last night, and after an Awards Season most notable for the lack of surprises, there were not a lot of surprises either. In fact, the biggest storyline of the night was how many different movies earned wins. The Artist led the way with just three, while The Descendents was the only other film to win more than once. More...

Blu-ray Sales: New Releases Fail to Arrive on Top

January 11th, 2012

Rise of the Planet of the Apes returned to the top of the Blu-ray sales chart with 390,000 units / $5.84 million over the week for totals of 1.59 million units / $33.76 million after three. More...

DVD Sales: Brand New Year, Same Old DVDs

January 10th, 2012

There wasn't a lot of activity on this week's DVD sales chart. There were just two new releases that reached the top 30, neither of them reached the top five. In fact, there was only one film in the top five this week that was wasn't in the top five last week. The Hangover II remained in first place with 298,000 units / $2.96 million for the week giving it total sales of 2.91 million units / $38.35 million, after a month of release. More...

Awards Season: WGAs Welcome Same Group of Nominees

January 5th, 2012

The latest round of major nominations were released today with the WGA nominations. Like much of the rest of the previous announcements, the only surprise was the lack of surprises. Four of the five Original Screenplays earned other nominations in that category or other guild nominations. That number rises to five out of five for Adapted Screenplays. There's little doubt about what films are Oscar contenders at this point. The Documentary films category is a little more contentious, but it usually is. More...

Awards Season: PGAs Build Consensus

January 4th, 2012

The nominees for this year's Producers Guild of America were announced and there were not a lot of surprises. For instance, nine of the ten nominees for Theatrical Motion Pictures also earned Golden Globe Nominations for either Best Drama or Best Musical / Comedy. Four of the five Animated films also did the same. It does make the Awards Season picture a lot clearer going forward, but it makes coming up with something to say much harder. More...

DVD Sales: Serious Hangover on the DVD Chart

January 4th, 2012

There were only four new releases to reach the top 30 on this week's DVD sales chart, and only one of those placed in the top five. The Hangover II rose to first place with 521,000 units / $5.20 million for the week and 2.26 million units / $31.22 million after three. This is barely more than half what the original sold during its first week of release. More...

DVD Sales: Apes Conquer Pandas

December 27th, 2011

Only a trio of new releases were able to reach the top 30 on this week's DVD sales chart. However, this includes the top two spots. Rise of the Planet of the Apes earned first place with 716,000 units / $13.46 million. It's opening was a little weaker than we would like to see when compared to its theatrical run, but it should be better on Blu-ray. More...

Blu-ray Sales: Hanging Out on Top

December 21st, 2011

The Hangover II was the first of three new releases on top of this week's Blu-ray sales chart, selling 951,000 units while generating $16.89 million. Its opening week Blu-ray share was 42%, which was good for a comedy. More...

DVD Sales: Helping Itself to First Place

December 20th, 2011

New releases took four or five of the top five spots on the DVD sales chart this week. (The Smurfs is a bit of a complicated case, but more on that in a second.) First place went to The Help with 1.75 million units sold generating $29.78 million in revenue. More...

Awards Season: Globes Reward Artistic Intent

December 16th, 2011

The Hollywood Foreign Press Association announced their nominations and the Awards Season picture started to look a whole lot clearer. The Artist led the way with six nominations, while The Descendents and The Help were right behind with five apiece. More...

Awards Season: SAG Spreads the Love

December 15th, 2011

The SAG nominations were handed out this week, and while The Help led the way with four nods, it wasn't the only film that earned multiple nominations. More...

DVD and Blu-ray Releases for December 6th, 2011

December 6th, 2011

I hate this time for year, because of the holidays. Due to the five-day Thanksgiving long weekend and the Christmas shipping rush, screeners are even more likely to arrive late. Most of the prime releases I'm supposed to review are still on route. It makes it hard to keep up to date on reviews, plus it makes it really hard to figure out what the Pick of the Week should be. The Help is in contention, but I want to see the Blu-ray first. In the end, I went with the The Girl With the Dragon Tattoo: Extended Trilogy Box Set on Blu-ray. More...

Weekend Wrap-Up: Lion King is the Driving Force at the Box Office

September 19th, 2011

There were three new wide releases this past weekend, but it was a re-release, The Lion King, that dominated at the box office. This success is really good news, because all three new wide releases, Drive, I Don't Know How She Does It, and Straw Dogs, missed expectations. The overall movie industry generated just over $101 million this weekend, compared to $82 million last weekend, which is a 24% increase. This weekend last year, the overall box office was just under $101 million, so yes, 2011 squeezed out a win this week, even if it was by less than 1%. Year-to-date, 2011 has earned $7.70 billion, compared to $8.01 billion it earned last year. We are going to need to see some big wins over the coming weeks if 2011 is going to have a shot at closing that gap by the end of December. More...

Weekend Wrap-Up: Contagion is Catchy, the Rest of Box Office Is Sick

September 12th, 2011

The weekend after the Labor Day long weekend is often the worst weekend of the year, and that appears to be the case this time around. No film matched Thursday's predictions, although a couple came relatively close, like Contagion. Unfortunately, the rest of the new releases really bombed and most of the holdovers fell significantly more than expected. This led to the box office falling 24% from last weekend to just $82 million. This is the lowest it's been all year, and lower than last year, but by less than 1%. Unless next weekend will be even worse, and it is almost hard to imagine that as a possibility, this will be the lowest point for the year. On the other hand, there's a chance that we don't dip below this level for a long, long time, if ever. Given population growth and inflation, hitting these low points are less likely each year. More...

Weekend Predictions: Four Wide Releases for a Slow Weekend

September 8th, 2011

The weekend after the Labor Day long weekend tends to be one of the worst, if not the worst weekend of the year, but that probably won't be the case this year. This weekend we have four wide releases, one of which is a bit of a surprise wide release. One of them, Contagion, could wind up being a real hit. The other three, well, they are not opening truly wide. Maybe The Warrior will be a sleeper hit, but the other two could struggle to reach the top ten. By comparison, this weekend last year Resident Evil: Afterlife 3D was a surprise hit with $26.65 million. It's not terribly likely any film will match that opening, but 2011 has better depth and hopefully that will be the key to victory. More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Predictions: Will Labor Day Weekend be a Painful End to Summer?

September 1st, 2011

Summer officially ends at the box office this weekend, although looking at the numbers it's clear that summer ended weeks ago. The selection of new releases includes two horror films that were not screened for critics and a film that I don't think it would be unfair to call busted Oscar bait. There is a chance all three films will bomb and The Help will remain in first place for the third week in a row. On the opposite end of that scale, all three films could find an audience and 2011 could squeak out a win over 2010. More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

Weekend Wrap-Up: Box Office Sends out an S.O.S.

August 22nd, 2011

Yuck. That's really all that needs to be said about the weekend box office. Outside of The Help, there are practically no positive stories to report. All four wide releases that opened this week missed expectations, some by significant margins, which led to a 20% collapse from last weekend. There was also a decline from last year, albeit by just 3%, which is actually an improvement on 2011's average. Year-to-date, 2011 is behind 2010 by just over 4% at $7.13 billion to $7.43 billion. There's little hope things will turn around next weekend. More...

Weekend Estimates: Weak Field Gifts The Help Top Spot

August 21st, 2011

Four weak debut weekends has gifted The Help a win at the box office as the historical drama posted an impressive 21% decline from last weekend to earn an estimated $20.479 million. The decline in percentage terms was helped by the fact that the film opened on a Wednesday, but it's still an impressive performance. Rise of the Apes help on to second place with $16.3 million in its third weekend, which is perhaps an even better indication of the level of disinterest in the new releases. More...

Weekend Predictions: New Releases Will Need Help

August 19th, 2011

Four wide releases open this week, or three wide and one semi-wide, depending on how you define those terms. However, none of them look to be legitimate threats for top spot, as most analysts are predicting The Help will win the weekend. Rise of the Planet of the Apes has a pretty good shot at second place, so we could have the new releases battling for third place. That's kind of sad, but not without precedent. This time last year five films opened wide or semi-wide, but not a single one of them reached the teens at the box office. (Vampires Suck led the way with $12.20 million.) So there's a good chance that 2011 will come out ahead in the year-over-year comparison despite the rather weak selection of new releases. More...

Per Theater Chart: Senna Races to the Top

August 16th, 2011

Senna easily won the race to the top of the per theater chart with an average of $36,749 in two theaters. The next best was way back, as CornerStore earned $12,743 in its lone theater. The only other film in the $10,000 club was The Help at $10,278. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...

Compare this performance with other movies…

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/08/10 1 $5,539,917   2,511 $2,206   $5,539,917 1
2011/08/11 1 $4,333,909 -22% 2,511 $1,726   $9,873,826 2
2011/08/12 2 $7,644,608 +76% 2,534 $3,017   $17,518,434 3
2011/08/13 2 $9,996,887 +31% 2,534 $3,945   $27,515,321 4
2011/08/14 2 $8,403,095 -16% 2,534 $3,316   $35,918,416 5
2011/08/15 1 $3,891,426 -54% 2,534 $1,536   $39,809,842 6
2011/08/16 1 $4,378,810 +13% 2,534 $1,728   $44,188,652 7
2011/08/17 1 $3,564,041 -19% 2,534 $1,406   $47,752,693 8
2011/08/18 1 $3,569,477 n/c 2,534 $1,409   $51,322,170 9
2011/08/19 1 $5,838,542 +64% 2,534 $2,304   $57,160,712 10
2011/08/20 1 $8,099,476 +39% 2,534 $3,196   $65,260,188 11
2011/08/21 1 $6,080,641 -25% 2,534 $2,400   $71,340,829 12
2011/08/22 1 $2,606,233 -57% 2,534 $1,029   $73,947,062 13
2011/08/23 1 $3,073,232 +18% 2,534 $1,213   $77,020,294 14
2011/08/24 1 $2,636,642 -14% 2,534 $1,041   $79,656,936 15
2011/08/25 1 $2,640,369 n/c 2,534 $1,042   $82,297,305 16
2011/08/26 1 $4,402,344 +67% 2,778 $1,585   $86,699,649 17
2011/08/27 1 $5,882,006 +34% 2,778 $2,117   $92,581,655 18
2011/08/28 1 $4,251,768 -28% 2,778 $1,531   $96,833,423 19
2011/08/29 1 $1,806,855 -58% 2,778 $650   $98,640,278 20
2011/08/30 1 $2,162,591 +20% 2,778 $778   $100,802,869 21
2011/08/31 1 $1,802,985 -17% 2,778 $649   $102,605,854 22
2011/09/01 1 $1,784,699 -1% 2,778 $642   $104,390,553 23
2011/09/02 1 $3,631,457 +103% 2,843 $1,277   $108,022,010 24
2011/09/03 1 $5,364,078 +48% 2,843 $1,887   $113,386,088 25
2011/09/04 1 $5,599,088 +4% 2,843 $1,969   $118,985,176 26
2011/09/05 1 $5,286,948 -6% 2,843 $1,860   $124,272,124 27
2011/09/06 1 $1,484,070 -72% 2,843 $522   $125,756,194 28
2011/09/07 1 $1,341,384 -10% 2,843 $472   $127,097,578 29
2011/09/08 1 $1,304,080 -3% 2,843 $459   $128,401,658 30
2011/09/09 2 $2,675,273 +105% 2,935 $912   $131,076,931 31
2011/09/10 2 $3,925,548 +47% 2,935 $1,337   $135,002,479 32
2011/09/11 2 $2,325,321 -41% 2,935 $792   $137,327,800 33
2011/09/12 2 $751,822 -68% 2,935 $256   $138,079,622 34
2011/09/13 2 $1,020,582 +36% 2,935 $348   $139,100,204 35
2011/09/14 2 $878,307 -14% 2,935 $299   $139,978,511 36
2011/09/15 2 $948,243 +8% 2,935 $323   $140,926,754 37
2011/09/16 5 $1,940,456 +105% 3,014 $644   $142,867,210 38
2011/09/17 4 $2,837,950 +46% 3,014 $942   $145,705,160 39
2011/09/18 4 $1,734,633 -39% 3,014 $576   $147,439,793 40
2011/09/19 4 $560,796 -68% 3,014 $186   $148,000,589 41
2011/09/20 4 $742,017 +32% 3,014 $246   $148,742,606 42
2011/09/21 4 $631,158 -15% 3,014 $209   $149,373,764 43
2011/09/22 4 $670,338 +6% 3,014 $222   $150,044,102 44
2011/09/23 8 $1,313,688 +96% 3,014 $436   $151,357,790 45
2011/09/24 8 $1,908,316 +45% 3,014 $633   $153,266,106 46
2011/09/25 8 $1,148,047 -40% 3,014 $381   $154,414,153 47
2011/09/26 8 $412,208 -64% 3,014 $137   $154,826,361 48
2011/09/27 8 $510,260 +24% 3,014 $169   $155,336,621 49
2011/09/28 8 $471,593 -8% 3,014 $156   $155,808,214 50
2011/09/29 8 $548,814 +16% 3,014 $182   $156,357,028 51
2011/09/30 12 $891,943 +63% 2,505 $356   $157,248,971 52
2011/10/01 12 $1,331,736 +49% 2,505 $532   $158,580,707 53
2011/10/02 12 $792,316 -41% 2,505 $316   $159,373,023 54
2011/10/03 12 $287,433 -64% 2,505 $115   $159,660,456 55
2011/10/04 11 $365,782 +27% 2,505 $146   $160,026,238 56
2011/10/05 10 $332,020 -9% 2,505 $133   $160,358,258 57
2011/10/06 10 $349,057 +5% 2,505 $139   $160,707,315 58
2011/10/07 13 $561,665 +61% 2,064 $272   $161,268,980 59
2011/10/08 13 $827,902 +47% 2,064 $401   $162,096,882 60
2011/10/09 13 $555,481 -33% 2,064 $269   $162,652,363 61
2011/10/10 13 $326,096 -41% 2,064 $158   $162,978,459 62
2011/10/11 12 $238,588 -27% 2,064 $116   $163,217,047 63
2011/10/12 12 $232,737 -2% 2,064 $113   $163,449,784 64
2011/10/13 10 $268,504 +15% 2,064 $130   $163,718,288 65

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/08/12 2 $26,044,590   2,534 $10,278   $35,918,416 5
2011/08/19 1 $20,018,659 -23% 2,690 $7,442   $71,340,829 12
2011/08/26 1 $14,536,118 -27% 2,778 $5,233   $96,833,423 19
2011/09/02 1 $14,594,623 n/c 2,843 $5,134   $118,985,176 26
2011/09/09 2 $8,926,142 -39% 2,935 $3,041   $137,327,800 33
2011/09/16 4 $6,513,039 -27% 3,014 $2,161   $147,439,793 40
2011/09/23 8 $4,370,051 -33% 2,695 $1,622   $154,414,153 47
2011/09/30 12 $3,015,995 -31% 2,505 $1,204   $159,373,023 54
2011/10/07 13 $1,945,048 -36% 2,064 $942   $162,652,363 61
2011/10/14 14 $1,187,684 -39% 1,267 $937   $164,905,972 68
2011/10/21 17 $713,429 -40% 776 $919   $166,190,265 75
2011/10/28 19 $392,658 -45% 450 $873   $166,904,059 82
2011/11/04 21 $333,158 -15% 358 $931   $167,427,819 89
2011/11/11 28 $245,321 -26% 278 $882   $167,833,563 96
2011/11/18 21 $297,702 +21% 357 $834   $168,231,632 103
2011/11/25 19 $311,076 +4% 283 $1,099   $168,753,480 110
2011/12/02 27 $175,552 -44% 262 $670   $169,036,252 117
2011/12/09 34 $106,325 -39% 212 $502   $169,224,625 124
2011/12/16 36 $72,053 -32% 156 $462   $169,345,705 131
2011/12/23 45 $19,974 -72% 65 $307   $169,410,752 138
2011/12/30 48 $37,980 +90% 65 $584   $169,499,546 145
2012/01/13 56 $14,781   28 $528   $169,582,987 159
2012/01/20 66 $7,393 -50% 22 $336   $169,598,523 166
2012/01/27 64 $9,722 +32% 21 $463   $169,613,398 173
2012/02/10 68 $10,474   13 $806   $169,653,846 187
2012/02/17 70 $9,359 -11% 13 $720   $169,668,586 194
2012/02/24 65 $22,594 +141% 138 $164   $169,697,333 201
2012/03/02 89 $2,645 -88% 5 $529   $169,705,587 208

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
12/11/201111,587,701 1,587,701$26,975,040$26,975,0401
12/18/20113837,705-47% 2,425,406$14,651,460$41,626,5002
12/25/20112701,921-16% 3,127,327$11,974,772$53,601,2733
1/1/20122224,619-68% 3,351,946$3,816,277$57,417,5504
1/8/20124145,008-35% 3,496,954$2,454,985$59,872,5355
1/15/2012896,162-34% 3,593,116$1,716,492$61,589,0276
1/22/2012680,817-16% 3,673,933$1,471,678$63,060,7047
1/29/2012680,066-1% 3,753,999$1,360,321$64,421,0268
2/5/2012794,734+18% 3,848,733$1,764,894$66,185,9209
2/12/2012787,233-8% 3,935,966$1,558,854$67,744,77410
2/19/20122318,730+265% 4,254,696$3,706,830$71,451,60411
2/26/20127109,690-66% 4,364,386$1,895,443$73,347,04712
3/4/20127113,765+4% 4,478,151$2,134,231$75,481,27813
3/11/20121278,142-31% 4,556,293$1,350,294$76,831,57214
3/18/20121662,571-20% 4,618,864$1,138,792$77,970,36415
3/25/20122049,143-21% 4,668,007$846,734$78,817,09816
4/1/20122033,314-32% 4,701,321$656,619$79,473,71717
4/29/2012769,100 4,792,362$1,259,002$81,114,92821
5/13/2012587,093 4,885,153$1,417,003$82,635,97623

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
12/11/20113384,476 384,476$10,761,496$10,761,4961
12/18/20116140,116-64% 524,593$3,921,850$14,683,3462
12/25/20119178,797+28% 703,390$4,997,386$19,680,7323
1/1/2012296,181-46% 799,571$2,692,107$22,372,8394
1/8/20121618,331-81% 817,901$514,723$22,887,5625
1/15/20121315,708-14% 833,609$442,028$23,329,5906
1/22/20121417,077+9% 850,686$477,995$23,807,5857
2/5/20121713,956 874,126$395,654$24,466,0549
2/19/20121918,359 904,508$502,125$25,305,91411
2/26/20121911,386-38% 915,894$279,870$25,585,78412
3/4/20121014,223+25% 930,117$341,215$25,926,99913

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at

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