Mallory Kane is a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive.
||January 20th, 2012 (Wide) by Relativity|
||May 1st, 2012 by Lionsgate Home Entertainment|
||R for some violence.|
(Rating bulletin 2195, 10/26/2011)
||Surprise Twist, Fugitive / On the Run, Framed, Hitmen, Undercover, Revenge, Secret Agent, Non-Chronological|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Relativity Media, Bord Scannan na hEireann, Irish Film Board, Gregory Jacobs|
We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters.
New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market.
It's yet another very slow week on the home market. In fact, all of May is very slow on the home market, although this is not surprising for this time of year. I'm not even going to attempt to pad out the list this week. Is there anything in contention for Pick of the Week? Fortunately, the answer to that is yes. Unfortunately, the screener is late. Normally I really don't like awarding Pick of the Week to a film when the screener is late, but in this case, Haywire is head and shoulders above the rest, so unless the Blu-ray has less than zero special features, it's the best out there.
January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month.
2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total.
A solid $25.4 million projected opening for Underworld: Awakening this weekend, backed by a better-than-expected $19.1 million for Red Tails will help give the industry a healthy start to 2012. Based on studio estimates released on Sunday, business this weekend should be up about 30% from the same weekend last year, and 2012 is currently running about 11% ahead of 2011. Obviously there's a long way to go, but early momentum is always useful.
It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison.
2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended.
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