Haywire (2012)

Haywire poster
Theatrical Performance
Domestic Box Office $18,942,396Details
International Box Office $17,432,304Details
Worldwide Box Office $36,374,700
Home Market Performance
Est. Domestic DVD Sales $6,343,983 Details
Est. Domestic Blu-ray Sales $3,153,405 Details
Total Est. Domestic Video Sales $9,497,388
Further financial details...

Synopsis

Mallory Kane is a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive.

Metrics

Opening Weekend:$8,425,370 (44.5% of total gross)
Legs:2.25 (domestic box office/biggest weekend)
Domestic Share:52.1% (domestic box office/worldwide)
Production Budget:$23,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,439 opening theaters/2,441 max. theaters, 2.7 weeks average run per theater
Infl. Adj. Dom. BO $25,653,134

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Hulu:Hulu

Movie Details

Domestic Releases: January 20th, 2012 (Wide) by Relativity
International Releases: April 11th, 2012 (Wide) (Belgium)
April 13th, 2012 (Wide) (Brazil)
April 13th, 2012 (Wide) (Norway)
April 13th, 2012 (Wide) (Turkey)
April 27th, 2012 (Wide) (Lithuania)
... Show all releases
Video Release: May 1st, 2012 by Lionsgate Home Entertainment
MPAA Rating: R for some violence.
(Rating bulletin 2195, 10/26/2011)
Running Time: 93 minutes
Comparisons: vs. Aliens vs. Predator - Requiem
Create your own comparison chart…
Keywords: Non-Chronological, Secret Agent, Revenge, Undercover, Hitmen, Framed, Fugitive / On the Run, Surprise Twist, Action Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Relativity Media, Bord Scannan na hEireann, Irish Film Board, Gregory Jacobs
Production Countries: Ireland, United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 20, 2012 6 $8,425,370   2,439 $3,454   $8,425,370 1
Jan 27, 2012 10 $4,002,760 -52% 2,441 $1,640   $15,281,962 2
Feb 3, 2012 18 $1,202,767 -70% 1,251 $961   $17,847,671 3
Feb 10, 2012 38 $204,442 -83% 263 $777   $18,579,451 4
Feb 17, 2012 49 $69,716 -66% 79 $882   $18,751,460 5
Feb 24, 2012 58 $40,071 -43% 37 $1,083   $18,827,165 6
Mar 2, 2012 77 $9,890 -75% 32 $309   $18,852,951 7
Mar 9, 2012 57 $41,369 +318% 82 $505   $18,898,179 8
Mar 16, 2012 67 $14,263 -66% 69 $207   $18,934,858 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 20, 2012 5 $2,883,872     2,439 $1,182   $2,883,872 1
Jan 21, 2012 6 $3,801,602 +32%   2,439 $1,559   $6,685,474 2
Jan 22, 2012 6 $1,739,896 -54%   2,439 $713   $8,425,370 3
Jan 23, 2012 4 $728,968 -58%   2,439 $299   $9,154,338 4
Jan 24, 2012 5 $878,313 +20%   2,439 $360   $10,032,651 5
Jan 25, 2012 5 $629,455 -28%   2,439 $258   $10,662,106 6
Jan 26, 2012 5 $617,096 -2%   2,439 $253   $11,279,202 7
Jan 27, 2012 10 $1,170,795 +90% -59% 2,441 $480   $12,449,997 8
Jan 28, 2012 10 $1,777,429 +52% -53% 2,441 $728   $14,227,426 9
Jan 29, 2012 10 $1,054,536 -41% -39% 2,441 $432   $15,281,962 10
Jan 30, 2012 9 $314,971 -70% -57% 2,441 $129   $15,596,933 11
Jan 31, 2012 9 $411,029 +30% -53% 2,441 $168   $16,007,962 12
Feb 1, 2012 10 $314,835 -23% -50% 2,441 $129   $16,322,797 13
Feb 2, 2012 10 $322,107 +2% -48% 2,441 $132   $16,644,904 14
Feb 3, 2012 - $397,475 +23% -66% 1,251 $318   $17,042,379 15
Feb 4, 2012 - $608,370 +53% -66% 1,251 $486   $17,650,749 16
Feb 5, 2012 - $196,922 -68% -81% 1,251 $157   $17,847,671 17
Feb 6, 2012 15 $131,306 -33% -58% 1,251 $105   $17,978,977 18
Feb 7, 2012 15 $151,517 +15% -63% 1,251 $121   $18,130,494 19
Feb 8, 2012 15 $121,345 -20% -61% 1,251 $97   $18,251,839 20
Feb 9, 2012 15 $123,170 +2% -62% 1,251 $98   $18,375,009 21
Feb 10, 2012 - $58,347 -53% -85% 263 $222   $18,433,356 22
Feb 11, 2012 - $92,285 +58% -85% 263 $351   $18,525,641 23
Feb 12, 2012 - $53,810 -42% -73% 263 $205   $18,579,451 24
Feb 13, 2012 - $19,634 -64% -85% 263 $75   $18,599,085 25
Feb 14, 2012 - $39,039 +99% -74% 263 $148   $18,638,124 26
Feb 15, 2012 - $21,484 -45% -82% 263 $82   $18,659,608 27
Feb 16, 2012 - $22,136 +3% -82% 263 $84   $18,681,744 28
Feb 17, 2012 - $17,464 -21% -70% 79 $221   $18,699,208 29
Feb 18, 2012 - $29,146 +67% -68% 79 $369   $18,728,354 30
Feb 19, 2012 - $23,106 -21% -57% 79 $292   $18,751,460 31
Feb 20, 2012 - $14,649 -37% -25% 79 $185   $18,766,109 32
Feb 21, 2012 - $7,961 -46% -80% 79 $101   $18,774,070 33
Feb 22, 2012 - $6,408 -20% -70% 79 $81   $18,780,478 34
Feb 23, 2012 - $6,616 +3% -70% 79 $84   $18,787,094 35
Feb 24, 2012 - $14,203 +115% -19% 37 $384   $18,801,297 36
Feb 25, 2012 - $17,546 +24% -40% 37 $474   $18,818,843 37
Feb 26, 2012 - $8,322 -53% -64% 37 $225   $18,827,165 38
Feb 27, 2012 - $3,089 -63% -79% 37 $83   $18,830,254 39
Feb 28, 2012 - $4,637 +50% -42% 37 $125   $18,834,891 40
Feb 29, 2012 - $3,964 -15% -38% 37 $107   $18,838,855 41
Mar 1, 2012 - $4,206 +6% -36% 37 $114   $18,843,061 42
Mar 2, 2012 - $2,866 -32% -80% 32 $90   $18,845,927 43
Mar 3, 2012 - $5,010 +75% -71% 32 $157   $18,850,937 44
Mar 4, 2012 - $2,014 -60% -76% 32 $63   $18,852,951 45
Mar 5, 2012 - $983 -51% -68% 32 $31   $18,853,934 46
Mar 6, 2012 - $1,136 +16% -76% 32 $36   $18,855,070 47
Mar 7, 2012 - $934 -18% -76% 32 $29   $18,856,004 48
Mar 8, 2012 - $806 -14% -81% 32 $25   $18,856,810 49
Mar 9, 2012 - $12,067 +1,397% +321% 82 $147   $18,868,877 50
Mar 10, 2012 - $17,674 +46% +253% 82 $216   $18,886,551 51
Mar 11, 2012 - $11,628 -34% +477% 82 $142   $18,898,179 52
Mar 12, 2012 - $5,468 -53% +456% 82 $67   $18,903,647 53
Mar 13, 2012 - $6,062 +11% +434% 82 $74   $18,909,709 54
Mar 14, 2012 - $5,037 -17% +439% 82 $61   $18,914,746 55
Mar 15, 2012 - $5,849 +16% +626% 82 $71   $18,920,595 56
Mar 16, 2012 - $4,347 -26% -64% 69 $63   $18,924,942 57
Mar 17, 2012 - $5,744 +32% -68% 69 $83   $18,930,686 58
Mar 18, 2012 - $4,172 -27% -64% 69 $60   $18,934,858 59
Mar 19, 2012 - $1,456 -65% -73% 69 $21   $18,936,314 60
Mar 20, 2012 - $2,071 +42% -66% 69 $30   $18,938,385 61
Mar 21, 2012 - $1,785 -14% -65% 69 $26   $18,940,170 62
Mar 22, 2012 - $2,226 +25% -62% 69 $32   $18,942,396 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 20, 2012 5 $11,279,202   2,439 $4,625   $11,279,202 1
Jan 27, 2012 10 $5,365,702 -52% 2,441 $2,198   $16,644,904 2
Feb 3, 2012 18 $1,730,105 -68% 1,251 $1,383   $18,375,009 3
Feb 10, 2012 36 $306,735 -82% 263 $1,166   $18,681,744 4
Feb 17, 2012 50 $105,350 -66% 79 $1,334   $18,787,094 5
Feb 24, 2012 55 $55,967 -47% 37 $1,513   $18,843,061 6
Mar 2, 2012 75 $13,749 -75% 32 $430   $18,856,810 7
Mar 9, 2012 58 $63,785 +364% 82 $778   $18,920,595 8
Mar 16, 2012 66 $21,801 -66% 69 $316   $18,942,396 9

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 6/14/2012 $36,922 15 15 17 $201,678 12/29/2018
Belgium 4/11/2012 $0 0 15 37 $305,495 12/10/2015
Bolivia 9/20/2012 $2,755 3 3 6 $4,969 12/29/2018
Brazil 4/13/2012 $0 0 27 34 $508,966 12/10/2015
Chile 9/20/2012 $34,532 11 11 18 $50,468 12/29/2018
France 7/11/2012 $602,461 136 136 269 $1,027,596 12/11/2015
Greece 5/10/2012 $75,819 24 24 61 $196,465 12/10/2015
Kenya 9/14/2012 $1,028 3 4 10 $5,863 12/29/2018
Lithuania 4/27/2012 $4,056 5 5 14 $14,524 12/6/2015
Norway 4/13/2012 $0 0 9 11 $176,325 12/6/2015
Peru 8/2/2012 $74,838 19 19 61 $182,816 12/29/2018
Portugal 5/10/2012 $64,916 34 35 82 $133,592 12/10/2015
South Africa 8/10/2012 $38,361 21 21 21 $38,361 12/11/2015
South Korea 7/5/2012 $168,954 199 199 199 $213,109 12/10/2015
Switzerland 7/11/2012 $27,794 6 6 6 $31,977 12/11/2015
Turkey 4/13/2012 $0 0 33 60 $198,193 12/29/2018
Uruguay 9/28/2012 $7,343 3 3 7 $16,311 12/29/2018
Venezuela 8/31/2012 $116,048 30 30 67 $344,448 12/11/2015
 
Rest of World $13,781,148
 
International Total$17,432,304 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 6, 20123191,823 191,823$2,869,672$2,869,6721
May 13, 20121163,899-67% 255,722$955,929$3,825,6012
May 20, 20122029,988-53% 285,710$453,419$4,279,0203
May 27, 20122916,617-45% 302,327$254,572$4,533,5924

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 6, 2012165,069 65,069$1,298,777$1,298,7771
May 13, 2012724,212-63% 89,281$484,007$1,782,7842
May 20, 20121910,801-55% 100,082$216,774$1,999,5583

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Gina Carano    Mallory Kane

Supporting Cast

Ewan McGregor    Kenneth
Michael Fassbender    Paul
Michael Douglas    Coblenz
Channing Tatum    Aaron
Antonio Banderas    Rodrigo
Bill Paxton    Mr. Kane
Michael Angarano    Scott
Mathieu Kassovitz    Studer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Steven Soderbergh    Director
Lem Dobbs    Screenwriter
Gregory Jacobs    Producer
Ryan Kavanaugh    Producer
Tucker Tooley    Executive Producer
Michael Polaire    Co-Producer
Michael Polaire    Unit Production Manager
Howard Cummings    Production Designer
Shoshana Rubin    Costume Designer
R.A. Rondell    Stunt Coordinator

Blu-ray Sales: New Releases Go Haywire

May 16th, 2012

We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters. More...

DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market

May 15th, 2012

New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market. More...

Blu-ray Sales: Contraband Can't Hide at the Top

May 8th, 2012

There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment. More...

DVD and Blu-ray Releases for May 1st, 2012

May 1st, 2012

It's yet another very slow week on the home market. In fact, all of May is very slow on the home market, although this is not surprising for this time of year. I'm not even going to attempt to pad out the list this week. Is there anything in contention for Pick of the Week? Fortunately, the answer to that is yes. Unfortunately, the screener is late. Normally I really don't like awarding Pick of the Week to a film when the screener is late, but in this case, Haywire is head and shoulders above the rest, so unless the Blu-ray has less than zero special features, it's the best out there. More...

Weekend Wrap-Up: Colorful Results over the Weekend

January 30th, 2012

January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month. More...

Weekend Wrap-Up: Underworld Rises to the Top

January 23rd, 2012

2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total. More...

Weekend Estimates: Underworld Awakens Box Office

January 22nd, 2012

A solid $25.4 million projected opening for Underworld: Awakening this weekend, backed by a better-than-expected $19.1 million for Red Tails will help give the industry a healthy start to 2012. Based on studio estimates released on Sunday, business this weekend should be up about 30% from the same weekend last year, and 2012 is currently running about 11% ahead of 2011. Obviously there's a long way to go, but early momentum is always useful. More...

Weekend Predictions: Will the Box Office Wake Up?

January 19th, 2012

It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison. More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Mallory Kane is a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive.

Metrics

Opening Weekend:$8,425,370 (44.5% of total gross)
Legs:2.25 (domestic box office/biggest weekend)
Domestic Share:52.1% (domestic box office/worldwide)
Production Budget:$23,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,439 opening theaters/2,441 max. theaters, 2.7 weeks average run per theater
Infl. Adj. Dom. BO $25,653,134

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Hulu:Hulu

Movie Details

Domestic Releases: January 20th, 2012 (Wide) by Relativity
International Releases: April 11th, 2012 (Wide) (Belgium)
April 13th, 2012 (Wide) (Brazil)
April 13th, 2012 (Wide) (Norway)
April 13th, 2012 (Wide) (Turkey)
April 27th, 2012 (Wide) (Lithuania)
... Show all releases
Video Release: May 1st, 2012 by Lionsgate Home Entertainment
MPAA Rating: R for some violence.
(Rating bulletin 2195, 10/26/2011)
Running Time: 93 minutes
Comparisons: vs. Aliens vs. Predator - Requiem
Create your own comparison chart…
Keywords: Non-Chronological, Secret Agent, Revenge, Undercover, Hitmen, Framed, Fugitive / On the Run, Surprise Twist, Action Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Relativity Media, Bord Scannan na hEireann, Irish Film Board, Gregory Jacobs
Production Countries: Ireland, United States
Languages: English

Leading Cast

Gina Carano    Mallory Kane

Supporting Cast

Ewan McGregor    Kenneth
Michael Fassbender    Paul
Michael Douglas    Coblenz
Channing Tatum    Aaron
Antonio Banderas    Rodrigo
Bill Paxton    Mr. Kane
Michael Angarano    Scott
Mathieu Kassovitz    Studer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Steven Soderbergh    Director
Lem Dobbs    Screenwriter
Gregory Jacobs    Producer
Ryan Kavanaugh    Producer
Tucker Tooley    Executive Producer
Michael Polaire    Co-Producer
Michael Polaire    Unit Production Manager
Howard Cummings    Production Designer
Shoshana Rubin    Costume Designer
R.A. Rondell    Stunt Coordinator

Blu-ray Sales: New Releases Go Haywire

May 16th, 2012

We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters. More...

DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market

May 15th, 2012

New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market. More...

Blu-ray Sales: Contraband Can't Hide at the Top

May 8th, 2012

There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment. More...

DVD and Blu-ray Releases for May 1st, 2012

May 1st, 2012

It's yet another very slow week on the home market. In fact, all of May is very slow on the home market, although this is not surprising for this time of year. I'm not even going to attempt to pad out the list this week. Is there anything in contention for Pick of the Week? Fortunately, the answer to that is yes. Unfortunately, the screener is late. Normally I really don't like awarding Pick of the Week to a film when the screener is late, but in this case, Haywire is head and shoulders above the rest, so unless the Blu-ray has less than zero special features, it's the best out there. More...

Weekend Wrap-Up: Colorful Results over the Weekend

January 30th, 2012

January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month. More...

Weekend Wrap-Up: Underworld Rises to the Top

January 23rd, 2012

2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total. More...

Weekend Estimates: Underworld Awakens Box Office

January 22nd, 2012

A solid $25.4 million projected opening for Underworld: Awakening this weekend, backed by a better-than-expected $19.1 million for Red Tails will help give the industry a healthy start to 2012. Based on studio estimates released on Sunday, business this weekend should be up about 30% from the same weekend last year, and 2012 is currently running about 11% ahead of 2011. Obviously there's a long way to go, but early momentum is always useful. More...

Weekend Predictions: Will the Box Office Wake Up?

January 19th, 2012

It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison. More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 20, 2012 6 $8,425,370   2,439 $3,454   $8,425,370 1
Jan 27, 2012 10 $4,002,760 -52% 2,441 $1,640   $15,281,962 2
Feb 3, 2012 18 $1,202,767 -70% 1,251 $961   $17,847,671 3
Feb 10, 2012 38 $204,442 -83% 263 $777   $18,579,451 4
Feb 17, 2012 49 $69,716 -66% 79 $882   $18,751,460 5
Feb 24, 2012 58 $40,071 -43% 37 $1,083   $18,827,165 6
Mar 2, 2012 77 $9,890 -75% 32 $309   $18,852,951 7
Mar 9, 2012 57 $41,369 +318% 82 $505   $18,898,179 8
Mar 16, 2012 67 $14,263 -66% 69 $207   $18,934,858 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 20, 2012 5 $2,883,872     2,439 $1,182   $2,883,872 1
Jan 21, 2012 6 $3,801,602 +32%   2,439 $1,559   $6,685,474 2
Jan 22, 2012 6 $1,739,896 -54%   2,439 $713   $8,425,370 3
Jan 23, 2012 4 $728,968 -58%   2,439 $299   $9,154,338 4
Jan 24, 2012 5 $878,313 +20%   2,439 $360   $10,032,651 5
Jan 25, 2012 5 $629,455 -28%   2,439 $258   $10,662,106 6
Jan 26, 2012 5 $617,096 -2%   2,439 $253   $11,279,202 7
Jan 27, 2012 10 $1,170,795 +90% -59% 2,441 $480   $12,449,997 8
Jan 28, 2012 10 $1,777,429 +52% -53% 2,441 $728   $14,227,426 9
Jan 29, 2012 10 $1,054,536 -41% -39% 2,441 $432   $15,281,962 10
Jan 30, 2012 9 $314,971 -70% -57% 2,441 $129   $15,596,933 11
Jan 31, 2012 9 $411,029 +30% -53% 2,441 $168   $16,007,962 12
Feb 1, 2012 10 $314,835 -23% -50% 2,441 $129   $16,322,797 13
Feb 2, 2012 10 $322,107 +2% -48% 2,441 $132   $16,644,904 14
Feb 3, 2012 - $397,475 +23% -66% 1,251 $318   $17,042,379 15
Feb 4, 2012 - $608,370 +53% -66% 1,251 $486   $17,650,749 16
Feb 5, 2012 - $196,922 -68% -81% 1,251 $157   $17,847,671 17
Feb 6, 2012 15 $131,306 -33% -58% 1,251 $105   $17,978,977 18
Feb 7, 2012 15 $151,517 +15% -63% 1,251 $121   $18,130,494 19
Feb 8, 2012 15 $121,345 -20% -61% 1,251 $97   $18,251,839 20
Feb 9, 2012 15 $123,170 +2% -62% 1,251 $98   $18,375,009 21
Feb 10, 2012 - $58,347 -53% -85% 263 $222   $18,433,356 22
Feb 11, 2012 - $92,285 +58% -85% 263 $351   $18,525,641 23
Feb 12, 2012 - $53,810 -42% -73% 263 $205   $18,579,451 24
Feb 13, 2012 - $19,634 -64% -85% 263 $75   $18,599,085 25
Feb 14, 2012 - $39,039 +99% -74% 263 $148   $18,638,124 26
Feb 15, 2012 - $21,484 -45% -82% 263 $82   $18,659,608 27
Feb 16, 2012 - $22,136 +3% -82% 263 $84   $18,681,744 28
Feb 17, 2012 - $17,464 -21% -70% 79 $221   $18,699,208 29
Feb 18, 2012 - $29,146 +67% -68% 79 $369   $18,728,354 30
Feb 19, 2012 - $23,106 -21% -57% 79 $292   $18,751,460 31
Feb 20, 2012 - $14,649 -37% -25% 79 $185   $18,766,109 32
Feb 21, 2012 - $7,961 -46% -80% 79 $101   $18,774,070 33
Feb 22, 2012 - $6,408 -20% -70% 79 $81   $18,780,478 34
Feb 23, 2012 - $6,616 +3% -70% 79 $84   $18,787,094 35
Feb 24, 2012 - $14,203 +115% -19% 37 $384   $18,801,297 36
Feb 25, 2012 - $17,546 +24% -40% 37 $474   $18,818,843 37
Feb 26, 2012 - $8,322 -53% -64% 37 $225   $18,827,165 38
Feb 27, 2012 - $3,089 -63% -79% 37 $83   $18,830,254 39
Feb 28, 2012 - $4,637 +50% -42% 37 $125   $18,834,891 40
Feb 29, 2012 - $3,964 -15% -38% 37 $107   $18,838,855 41
Mar 1, 2012 - $4,206 +6% -36% 37 $114   $18,843,061 42
Mar 2, 2012 - $2,866 -32% -80% 32 $90   $18,845,927 43
Mar 3, 2012 - $5,010 +75% -71% 32 $157   $18,850,937 44
Mar 4, 2012 - $2,014 -60% -76% 32 $63   $18,852,951 45
Mar 5, 2012 - $983 -51% -68% 32 $31   $18,853,934 46
Mar 6, 2012 - $1,136 +16% -76% 32 $36   $18,855,070 47
Mar 7, 2012 - $934 -18% -76% 32 $29   $18,856,004 48
Mar 8, 2012 - $806 -14% -81% 32 $25   $18,856,810 49
Mar 9, 2012 - $12,067 +1,397% +321% 82 $147   $18,868,877 50
Mar 10, 2012 - $17,674 +46% +253% 82 $216   $18,886,551 51
Mar 11, 2012 - $11,628 -34% +477% 82 $142   $18,898,179 52
Mar 12, 2012 - $5,468 -53% +456% 82 $67   $18,903,647 53
Mar 13, 2012 - $6,062 +11% +434% 82 $74   $18,909,709 54
Mar 14, 2012 - $5,037 -17% +439% 82 $61   $18,914,746 55
Mar 15, 2012 - $5,849 +16% +626% 82 $71   $18,920,595 56
Mar 16, 2012 - $4,347 -26% -64% 69 $63   $18,924,942 57
Mar 17, 2012 - $5,744 +32% -68% 69 $83   $18,930,686 58
Mar 18, 2012 - $4,172 -27% -64% 69 $60   $18,934,858 59
Mar 19, 2012 - $1,456 -65% -73% 69 $21   $18,936,314 60
Mar 20, 2012 - $2,071 +42% -66% 69 $30   $18,938,385 61
Mar 21, 2012 - $1,785 -14% -65% 69 $26   $18,940,170 62
Mar 22, 2012 - $2,226 +25% -62% 69 $32   $18,942,396 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 20, 2012 5 $11,279,202   2,439 $4,625   $11,279,202 1
Jan 27, 2012 10 $5,365,702 -52% 2,441 $2,198   $16,644,904 2
Feb 3, 2012 18 $1,730,105 -68% 1,251 $1,383   $18,375,009 3
Feb 10, 2012 36 $306,735 -82% 263 $1,166   $18,681,744 4
Feb 17, 2012 50 $105,350 -66% 79 $1,334   $18,787,094 5
Feb 24, 2012 55 $55,967 -47% 37 $1,513   $18,843,061 6
Mar 2, 2012 75 $13,749 -75% 32 $430   $18,856,810 7
Mar 9, 2012 58 $63,785 +364% 82 $778   $18,920,595 8
Mar 16, 2012 66 $21,801 -66% 69 $316   $18,942,396 9

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 6/14/2012 $36,922 15 15 17 $201,678 12/29/2018
Belgium 4/11/2012 $0 0 15 37 $305,495 12/10/2015
Bolivia 9/20/2012 $2,755 3 3 6 $4,969 12/29/2018
Brazil 4/13/2012 $0 0 27 34 $508,966 12/10/2015
Chile 9/20/2012 $34,532 11 11 18 $50,468 12/29/2018
France 7/11/2012 $602,461 136 136 269 $1,027,596 12/11/2015
Greece 5/10/2012 $75,819 24 24 61 $196,465 12/10/2015
Kenya 9/14/2012 $1,028 3 4 10 $5,863 12/29/2018
Lithuania 4/27/2012 $4,056 5 5 14 $14,524 12/6/2015
Norway 4/13/2012 $0 0 9 11 $176,325 12/6/2015
Peru 8/2/2012 $74,838 19 19 61 $182,816 12/29/2018
Portugal 5/10/2012 $64,916 34 35 82 $133,592 12/10/2015
South Africa 8/10/2012 $38,361 21 21 21 $38,361 12/11/2015
South Korea 7/5/2012 $168,954 199 199 199 $213,109 12/10/2015
Switzerland 7/11/2012 $27,794 6 6 6 $31,977 12/11/2015
Turkey 4/13/2012 $0 0 33 60 $198,193 12/29/2018
Uruguay 9/28/2012 $7,343 3 3 7 $16,311 12/29/2018
Venezuela 8/31/2012 $116,048 30 30 67 $344,448 12/11/2015
 
Rest of World $13,781,148
 
International Total$17,432,304 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 6, 20123191,823 191,823$2,869,672$2,869,6721
May 13, 20121163,899-67% 255,722$955,929$3,825,6012
May 20, 20122029,988-53% 285,710$453,419$4,279,0203
May 27, 20122916,617-45% 302,327$254,572$4,533,5924

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 6, 2012165,069 65,069$1,298,777$1,298,7771
May 13, 2012724,212-63% 89,281$484,007$1,782,7842
May 20, 20121910,801-55% 100,082$216,774$1,999,5583

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.