Bully

Bully poster
Theatrical Performance
Domestic Box Office $3,483,795Details
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary film BULLY, directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families. BULLY is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. Filmed over the course of the 2009/2010 school year, BULLY opens a window onto the pained and often endangered lives of bullied kids, evealing a problem that transcends geographic, racial, ethnic and economic borders. It documents the responses of teachers and administrators to aggressive behaviors that defy "kids will be kids" cliches, and it captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.

Metrics

Rotten Tomatoes
Critics
85% - Certified Fresh
Audience
78% - Upright

Movie Details

Theatrical Release: March 30th, 2012 (Limited) by Weinstein Co.
Video Release: February 12th, 2013 by Weinstein Co./Anchor Bay
MPAA Rating: PG-13 for intense thematic material, disturbing content, and some strong language - all involving kids.
(Rating bulletin 2218, 4/11/2012)
Keywords: Death of a Son or Daughter, Dysfunctional Family, Suicide, LGBT, Non-Chronological, Juvenile Delinquent, Agitprop, High School Hell, Bullies
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual

DVD and Blu-ray Releases for February 12th, 2013

It's a busy week, not only in terms of big selling DVDs and Blu-ray, but also in terms of quality. Skyfall will be the best-selling DVD and Blu-ray of the week, plus it is a contender for Pick of the Week. It is not the only contender, as The Perks of Being a Wallflower (DVD or Blu-ray Combo Pack); The Sessions (DVD or Blu-ray); Bully (DVD or Blu-ray Combo Pack); Nurse Jackie: Season Four (DVD or Blu-ray) and The Thieves (DVD or Blu-ray) were all contenders. In the end, I went with Skyfall, but it was close. More...

Per Theater Chart: Nothing Left to Avenge

The Avengers was the only film to reach the $10,000 mark on the per theater chart earning an average of $13,096. Elena probably would have earned a spot in the $10,000 club had it not opened on Wednesday. It earned $9,035 in one theater over the weekend, but $13,240 over its five-day opening. More...

Bernie Buried the Competition on the Per Theater Chart

Bernie got off to an unexpectedly strong start with an average of $28,602 in three theaters. With 82% positive reviews, it should have strong enough word-of-mouth to expand significantly. Headhunters was the only other film in the $10,000 club earning an average of $10,753 in four theaters. As a foreign language film, it will have more trouble expanding. More...

Thinking About the Per Theater Chart

Think Like a Man was a surprise hit and the only film to top $10,000 on the per theater chart. However, Darling Companion came very, very close with an average of $9,991 in four theaters. More...

Per Theater Chart: Damsels in Delight

Damsels in Distress topped the per theater chart with an average of $14,647 in four theaters. This suggests some potential to expand, although it is too soon to tell if the film will earn some measure of mainstream success. Bully slipped to second place with an average of $12,292 in six theaters, but it should expand now that it has been given a PG-13 rating. We Have a Pope surprised with an average of $10,456 in three theaters. More...

Per Theater Chart: Bullying is No Game

The ratings controversy didn't hurt Bully, which topped the per theater chart with an average of $23,294 in five theaters. It is always difficult for a documentary to expand significantly, but this start will certainly help. The overall box office leader, The Hunger Games, was next with an average of $14,153 in more than 4,000 theaters. More...

Limited Releases Fighting Mad

There are a number of films opening in limited release this week, including a few documentaries. The biggest of these is Bully, which earned a boost in its publicity thanks to a ratings fight with the MPAA. The Island President is another documentary worth checking out. Meanwhile, Goon makes its theatrical debut in the States and it deserves to find an audience south of the border. More...

Cast

Ja'Meya Jackson Kelby    Herself
Bob Johnson    Himself
Alex Libby    Himself
Jackie Libby    Herself
Maya Libby    Herself
Jada Libby    Herself
Ethan Libby    Himself
Logan Libby    Himself
Kim Lockwood    Herself
David Long    Himself
Tina Long    Herself
Troy Long    Himself
Devon Matthews    Himself
Barbara Primer    Herself
Kirk Smalley    Himself
Laura Smalley    Herself
Trey Wallace    Himself

Production and Technical Credits

Director    Lee Hirsch
Producer    Lee Hirsch
Producer    Cynthia Lowen
Executive Producer    Cindy Waitt
Cinematographer    Lee Hirsch
Editor    Lindsay Utz
Editor    Jenny Goldnen
Composer    Ion Furjanic
Composer    Justin Rice
Composer    Christian Rudder
Consulting Editor    Enat Sidi
Screenwriter    Lee Hirsch
Screenwriter    Cynthia Lowen
Music Supervisor    Brooke Wentz

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/04/17 12 $55,750   158 $353   $915,294 19
2012/04/19 12 $56,556   158 $358   $1,024,611 21

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/03/30 34 $116,472   5 $23,294   $116,472 3
2012/04/06 37 $73,754 -37% 6 $12,292   $234,164 10
2012/04/13 16 $535,433 +626% 158 $3,389   $814,635 17
2012/04/20 16 $513,059 -4% 263 $1,951   $1,537,670 24
2012/04/27 20 $327,390 -36% 263 $1,245   $2,123,869 31
2012/05/04 25 $171,134 -48% 263 $651   $2,538,011 38
2012/05/11 28 $134,829 -21% 263 $513   $2,864,071 45
2012/05/18 31 $90,153 -33% 204 $442   $3,120,129 52
2012/05/25 41 $41,000 -55% 104 $394   $3,295,473 59
2012/06/01 51 $23,347 -43% 88 $265   $3,389,323 66
2012/06/08 55 $16,542 -29% 31 $534   $3,463,489 73
2012/06/15 79 $2,824 -83% 14 $202   $3,483,795 80

Bully HD Trailer

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.