Arrietty (借りぐらしのアリエッティ) (2012)

The Secret World of Arietty poster
Theatrical Performance
Domestic Box Office $19,192,510Details
International Box Office $132,303,587Details
Worldwide Box Office $151,496,097
Home Market Performance
Est. Domestic DVD Sales $17,421,409 Details
Est. Domestic Blu-ray Sales $7,376,849 Details
Total Est. Domestic Video Sales $24,798,258
Further financial details...

Synopsis

Adventurous 14-year-old Arrietty comes from a traditional family in which mother and father assume their time-honored roles and children grow up under their parents’ supervision. However, they are a family of tiny people who live under the floor of an old house and survive by “borrowing” the things they need from human beings. These tiny people live carefully so as to never be seen by humans. Their way of life, which is full of wisdom and inspiration, has much in common with the way humans used to live. Most of the things they borrow are raw materials. The family works together to modify the materials to suit their needs. Tiny people do not practice magic to achieve their borrowing objectives. They do it the old fashioned way, by getting what they need with their own ingenuity, using ropes and duct tape to climb up and down the walls and furniture. The story starts on an ordinary day in the lives of these tiny people. Then, Arrietty, a curious and sensitive girl, meets a human boy. Their friendship develops, but in the end, they are forced to go their separate ways. The tiny people must flee to the wilderness in order to be free from the dangers of callous humans.

Metrics

Opening Weekend:$6,446,395 (33.6% of total gross)
Legs:2.98 (domestic box office/biggest weekend)
Domestic Share:12.7% (domestic box office/worldwide)
Production Budget:$23,000,000 (worldwide box office is 6.6 times production budget)
Theater counts:1,522 opening theaters/2,958 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $25,991,863

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: February 17th, 2012 (Wide) by Walt Disney, released as The Secret World of Arrietty
International Releases: January 12th, 2012 (Wide), released as The Secret World of Arrietty (Australia)
November 26th, 2020 (Limited), released as The Secret World of Arrietty (Australia)
Video Release: May 22nd, 2012 by Buena Vista Home Entertainment, released as The Secret World of Arrietty
MPAA Rating: G
(Rating bulletin 2194, 10/19/2011)
Running Time: 94 minutes
Comparisons: vs. Spirited Away (千と千尋の神隠し)
Create your own comparison chart…
Keywords: Tiny Worlds, Anime, Rescue, Kidnap, Coming of Age, Voiceover/Narration, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Hand Animation
Creative Type:Kids Fiction
Production/Financing Companies: Studio Ghibli, Nippon Television Network, Dentsu Inc., Hakuhoda, DY Media Partners, Walt Disney Japan, Mitsubishi, Toho Co, Wild Bunch
Production Countries: Japan
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day) 188 $6,446,395 Feb 17, 2012 3
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 266 $9,185,906 Feb 17, 2012 3
Washington's Birthday (All Movies, 4-Day, Fri-Mon) 139 $8,684,864 Feb 17, 2012 3
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 147 $12,375,658 Feb 17, 2012 3
Washington's Birthday (Opening, 3-Day) 86 $6,446,395 Feb 17, 2012 3
Washington's Birthday (Opening, 3-Day, Inflation Adjusted) 113 $9,185,906 Feb 17, 2012 3
Washington's Birthday (Opening, 4-Day, Fri-Mon) 72 $8,684,864 Feb 17, 2012 3
Washington's Birthday (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 74 $12,375,658 Feb 17, 2012 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 17, 2012 9 $6,446,395   1,522 $4,235   $6,446,395 1
Feb 24, 2012 10 $4,351,115 -33% 2,958 $1,471   $14,508,920 2
Mar 2, 2012 14 $1,484,644 -66% 1,431 $1,037   $16,753,024 3
Mar 9, 2012 23 $417,697 -72% 501 $834   $17,572,965 4
Mar 23, 2012 30 $167,416   229 $731   $18,274,329 6
Mar 30, 2012 37 $104,800 -37% 183 $573   $18,450,512 7
Apr 6, 2012 45 $52,212 -50% 130 $402   $18,502,724 8
Apr 13, 2012 32 $112,819 +116% 202 $559   $18,749,116 9
Apr 20, 2012 37 $98,631 -13% 195 $506   $18,895,100 10
Apr 27, 2012 43 $71,836 -27% 155 $463   $19,004,825 11
May 4, 2012 49 $35,718 -50% 108 $331   $19,060,034 12
May 11, 2012 54 $27,825 -22% 88 $316   $19,101,972 13
May 18, 2012 45 $29,705 +7% 60 $495   $19,140,974 14
Jun 1, 2012 69 $8,943   16 $559   $19,192,510 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 17, 2012 9 $1,692,721     1,522 $1,112   $1,692,721 1
Feb 18, 2012 9 $2,573,349 +52%   1,522 $1,691   $4,266,070 2
Feb 19, 2012 8 $2,180,325 -15%   1,522 $1,433   $6,446,395 3
Feb 20, 2012 6 $2,238,469 +3%   1,522 $1,471   $8,684,864 4
Feb 21, 2012 7 $610,169 -73%   1,522 $401   $9,295,033 5
Feb 22, 2012 8 $418,653 -31%   1,522 $275   $9,713,686 6
Feb 23, 2012 8 $444,119 +6%   1,522 $292   $10,157,805 7
Feb 24, 2012 11 $1,060,836 +139% -37% 1,522 $697   $11,218,641 8
Feb 25, 2012 10 $1,995,062 +88% -22% 1,522 $1,311   $13,213,703 9
Feb 26, 2012 9 $1,295,217 -35% -41% 1,522 $851   $14,508,920 10
Feb 27, 2012 13 $186,475 -86% -92% 1,522 $123   $14,695,395 11
Feb 28, 2012 12 $206,202 +11% -66% 1,522 $135   $14,901,597 12
Feb 29, 2012 12 $180,362 -13% -57% 1,522 $119   $15,081,959 13
Mar 1, 2012 12 $186,421 +3% -58% 1,522 $122   $15,268,380 14

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 17, 2012 8 $10,157,805   1,522 $6,674   $10,157,805 1
Feb 24, 2012 10 $5,110,575 -50% 2,958 $1,728   $15,268,380 2
Mar 2, 2012 14 $1,886,888 -63% 1,431 $1,319   $17,155,268 3
Mar 23, 2012 28 $238,799   229 $1,043   $18,345,712 6
Mar 30, 2012 42 $104,800 -56% 183 $573   $18,450,512 7
Apr 6, 2012 33 $185,785 +77% 130 $1,429   $18,636,297 8
Apr 13, 2012 33 $160,172 -14% 202 $793   $18,796,469 9
Apr 20, 2012 38 $136,520 -15% 195 $700   $18,932,989 10
Apr 27, 2012 43 $91,327 -33% 155 $589   $19,024,316 11
May 4, 2012 48 $49,831 -45% 108 $461   $19,074,147 12
May 11, 2012 57 $37,122 -26% 88 $422   $19,111,269 13
Jun 1, 2012 71 $8,943   16 $559   $19,192,510 16

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 1/12/2012 $0 0 5 9 $360,398 10/10/2022
 
Rest of World $131,943,189
 
International Total$132,303,587 10/10/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 27, 20123198,209 198,209$3,563,798$3,563,7981
Jun 3, 20125104,264-47% 302,473$2,070,683$5,634,4812
Jun 10, 20121159,416-43% 361,889$1,185,943$6,820,4243
Jun 17, 20121740,553-32% 402,442$809,438$7,629,8624
Jun 24, 20122029,303-28% 431,745$585,474$8,215,3365

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 27, 2012361,395 61,395$1,732,576$1,732,5761
Jun 3, 2012819,855-68% 81,250$588,704$2,321,2802

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Bridgit Mendler    Arrietty
David Henrie    Shawn

Supporting Cast

Amy Poehler    Homily
Will Arnett    Pod
Carol Burnett    Hara
Gracie Poletti    Aunt Jessica
Peter Jason    Spiller
Frank Marshall    Additional Voices
Karey Kirkpatrick    Additional Voices
Steve Alpert    Additional Voices

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Hiromasa Yonebayashi    Director
Toshio Suzuki    Producer
Hayao Miyazaki    Screenwriter
Koji Kasamatsu    Sound Designer
Cecile Corbel    Composer
Mary Norton    Based on the novel "The Borrowers"
Gary Rydstrom    Director U.S. Production
Frank Marshall    Executive Producer
Kathleen Kennedy    Executive Producer
Tim Bevan    Executive Producer
Walt Defaria    Executive Producer
Karey Kirkpatrick    English Language Screenplay
Jonathan Null    Supervising Sound Editor
Michael Semanick    Re-recording Mixer
Brian Chumney    Assistant Supervising Sound Editor U.S. Production
Scott R. Lewis    Assistant Re-Recording Mixer

DVD Sales: Truth Wins Out

June 12th, 2012

True Blood was the only major release on this week's DVD sales chart crushing newcomers and holdovers alike. It sold 717,000 units / $21.52 million during its opening week, which is fantastic for a TV on DVD release. More...

Blu-ray Sales: Red Revels in Blu

June 7th, 2012

New releases took the top four spots in the Blu-ray sales chart. Red Tails took first place with 446,000 units / $10.25 million for a 48% opening week Blu-ray share. The film was expensive to make and it didn't perform well enough in theaters, but its home market numbers are better. More...

DVD Sales: A Colorful Couple Weeks on DVD

June 5th, 2012

After a major change on the back end of site, we have two weeks of home market numbers to get to, starting with the week ending on May 20th. New releases dominated the chart taking the top three spots and four of the top six. The Grey earned first place with 360,000 units / $6.12 million. This is a fine start given its theatrical run, but not an exceptional one. More...

DVD and Blu-ray Releases for May 22nd, 2012

May 22nd, 2012

It's a strange week on the home market. There are not a lot of films on this week's list, but there are more first run releases than normal, while we are also moving into the summer TV schedule, so a lot of those shows are getting home market releases this week, in preparation for their upcoming seasons. The list is top-heavy, not very deep, and lacks contenders for for Pick of the Week. The Secret World of Arrietty is the best release and the Blu-ray looks amazing, but there are not a lot of extras to be found. Likewise, Sherlock: Season Two is a great show, but the DVD and Blu-ray don't have a lot of extras, plus the price-per-minute is rather high for a TV on DVD release. I have high hopes for The Woman in Black, but the screener is late. In the end I'm going with The Secret World of Arrietty, but the other two are Honorable Mentions. More...

Featured Blu-ray / DVD Review: The Secret World of Arrietty

May 21st, 2012

2012 has been an excellent year for movies. Not only have we had far more hits than most years past, we've also had a lot more high quality movies than we normally have at this time of year. One of the very early releases that pleased critics was The Secret World of Arrietty, which is the latest from Studio Ghibli, which is one of the best animation studios in the world. It's no surprise the film earned critical praise, but it wasn't able to find breakout success at the box office. (Anime films rarely open truly wide, so this is not a surprise.) Should moviegoers give it a shot now that it is out on the home market? Should fans of the genre in general or of Studio Ghibli's past work in particular pick it up? More...

Weekend Predictions: How Hungry are Moviegoers?

March 22nd, 2012

At the beginning of the month, most people were expecting The Hunger Games to have one of the biggest openings of March and one of the all-time biggest openings for a non-sequel film. However, that's changed... for the better. Instead of analysts predicting $70 million to $80 million over its opening weekend, expectations have grown to the point where it could earn over $100 million over the next three days and still be considered a disappointment. In fact, there are many who are predicting The Hunger Games will make more by itself than the entire industry made last year. Needless to say, if that happened, 2012 will make up for last week's 3.6% year-over-year decline in a huge way. More...

Weekend Wrap-Up: Valor Acts Up

February 28th, 2012

There was a surprise winner at the box office this weekend as Act of Valor opened on the very high end of expectations while Good Deeds did the opposite. Overall, more films missed expectations than met them and this led to a 14% drop-off from last week. However, the total haul of $134 million was still 23% higher than the same weekend last year, which stretches the winning streak to eight weeks. Or to put it another way, every single weekend this year has been higher than the corresponding weekend last year. Year-to-date, 2012 is ahead of last year's pace by 18% at $1.62 billion to $1.38 billion. There is some bad news going forward, as I don't think March 2012 is as strong as March 2011. More...

Weekend Wrap-Up: New Releases Stumble, but Winning Streak Still Safe

February 21st, 2012

Two of the three wide releases missed expectations and the best of the bunch, Ghost Rider: Spirit of Vengeance, only managed third place over the weekend. However, the overall box office still pulled out a win in the year-over-year comparison. The box office did fall 19% from last weekend to $156 million, but this was 8% higher than the same weekend last year, which is much more important. The lead over last year grew to over $200 million at $1.46 billion to $1.23 billion, or 18%. Granted, it is still too early to celebrate, but so far the year-over-year numbers are fantastic while next weekend it looks even better. More...

Weekend Estimates: Safe House and The Vow Neck-and-Neck for Presidents' Honors

February 19th, 2012

A tight battle is brewing for box office honors this weekend, based on the studios' Sunday estimates. Safe House is currently ahead, with Universal predicting a $24 million 3-day weekend. The Vow runs in second place with $23.6 million according to Sony, which also has Ghost Rider: Spirit of Vengeance in third place with $22 million. Adding to the uncertainty, the most family-friendly film in the top ten, Journey 2: Mysterious Island is only a few million back, with Warner Bros. projecting it will make $20.1 million through Sunday. Overall, it looks as though Safe House will win both the 3-day and 4-day races, although Journey 2 could win Monday. More...

Weekend Predictions: Is the Box Office Back with a Vengeance?

February 16th, 2012

We enter Presidents Day long weekend with a substantial lead on 2011. (Although we are way behind 2010's and even 2009's pace. I choose to focus on the positive.) There are some good signs going into this weekend. Depending on who you talk to, there are two or three films that could hit $20 million over the three-day weekend and five or six that could reach $10 million. The best new release of the week, Ghost Rider: Spirit of Vengeance could make more than $30 million over three days and $40 million over four. There is some bad news, as this weekend last year was also pretty potent with six films earning more than $10 million over the three-day weekend. However, 2012 has better strength at the top, which should help it earn yet another win. More...

2012 Preview: February

February 1st, 2012

2012 got off to a great start, with January earning four wins in a row in the year-over-year comparison and finishing the month with a double-digit lead over 2011's pace. This has made me very hopeful going forward. That said, there are fourteen films opening wide or being re-released wide in February, and I don't think there's a $100 million hit in the group. In fact, I don't think any will get all that close to the century mark. There are several that should be solid mid-level hits and with a little luck, half of them could reached $50 million and there are five that could reach $75 million. Last February, Just Go With It topped $100 million while Gnomeo and Juliet came within $33,000 of doing the same. We won't replicate that this year, so we have to hope for a lot more depth. If films like Safe House, Journey 2, Ghost Rider 2, The Phantom Menace: 3D and The Vow all meet expectations, then perhaps 2012 will continue its hot start. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Adventurous 14-year-old Arrietty comes from a traditional family in which mother and father assume their time-honored roles and children grow up under their parents’ supervision. However, they are a family of tiny people who live under the floor of an old house and survive by “borrowing” the things they need from human beings. These tiny people live carefully so as to never be seen by humans. Their way of life, which is full of wisdom and inspiration, has much in common with the way humans used to live. Most of the things they borrow are raw materials. The family works together to modify the materials to suit their needs. Tiny people do not practice magic to achieve their borrowing objectives. They do it the old fashioned way, by getting what they need with their own ingenuity, using ropes and duct tape to climb up and down the walls and furniture. The story starts on an ordinary day in the lives of these tiny people. Then, Arrietty, a curious and sensitive girl, meets a human boy. Their friendship develops, but in the end, they are forced to go their separate ways. The tiny people must flee to the wilderness in order to be free from the dangers of callous humans.

Metrics

Opening Weekend:$6,446,395 (33.6% of total gross)
Legs:2.98 (domestic box office/biggest weekend)
Domestic Share:12.7% (domestic box office/worldwide)
Production Budget:$23,000,000 (worldwide box office is 6.6 times production budget)
Theater counts:1,522 opening theaters/2,958 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $25,991,863

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: February 17th, 2012 (Wide) by Walt Disney, released as The Secret World of Arrietty
International Releases: January 12th, 2012 (Wide), released as The Secret World of Arrietty (Australia)
November 26th, 2020 (Limited), released as The Secret World of Arrietty (Australia)
Video Release: May 22nd, 2012 by Buena Vista Home Entertainment, released as The Secret World of Arrietty
MPAA Rating: G
(Rating bulletin 2194, 10/19/2011)
Running Time: 94 minutes
Comparisons: vs. Spirited Away (千と千尋の神隠し)
Create your own comparison chart…
Keywords: Tiny Worlds, Anime, Rescue, Kidnap, Coming of Age, Voiceover/Narration, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Hand Animation
Creative Type:Kids Fiction
Production/Financing Companies: Studio Ghibli, Nippon Television Network, Dentsu Inc., Hakuhoda, DY Media Partners, Walt Disney Japan, Mitsubishi, Toho Co, Wild Bunch
Production Countries: Japan
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day) 188 $6,446,395 Feb 17, 2012 3
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 266 $9,185,906 Feb 17, 2012 3
Washington's Birthday (All Movies, 4-Day, Fri-Mon) 139 $8,684,864 Feb 17, 2012 3
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 147 $12,375,658 Feb 17, 2012 3
Washington's Birthday (Opening, 3-Day) 86 $6,446,395 Feb 17, 2012 3
Washington's Birthday (Opening, 3-Day, Inflation Adjusted) 113 $9,185,906 Feb 17, 2012 3
Washington's Birthday (Opening, 4-Day, Fri-Mon) 72 $8,684,864 Feb 17, 2012 3
Washington's Birthday (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 74 $12,375,658 Feb 17, 2012 3

Leading Cast

Bridgit Mendler    Arrietty
David Henrie    Shawn

Supporting Cast

Amy Poehler    Homily
Will Arnett    Pod
Carol Burnett    Hara
Gracie Poletti    Aunt Jessica
Peter Jason    Spiller
Frank Marshall    Additional Voices
Karey Kirkpatrick    Additional Voices
Steve Alpert    Additional Voices

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Hiromasa Yonebayashi    Director
Toshio Suzuki    Producer
Hayao Miyazaki    Screenwriter
Koji Kasamatsu    Sound Designer
Cecile Corbel    Composer
Mary Norton    Based on the novel "The Borrowers"
Gary Rydstrom    Director U.S. Production
Frank Marshall    Executive Producer
Kathleen Kennedy    Executive Producer
Tim Bevan    Executive Producer
Walt Defaria    Executive Producer
Karey Kirkpatrick    English Language Screenplay
Jonathan Null    Supervising Sound Editor
Michael Semanick    Re-recording Mixer
Brian Chumney    Assistant Supervising Sound Editor U.S. Production
Scott R. Lewis    Assistant Re-Recording Mixer

DVD Sales: Truth Wins Out

June 12th, 2012

True Blood was the only major release on this week's DVD sales chart crushing newcomers and holdovers alike. It sold 717,000 units / $21.52 million during its opening week, which is fantastic for a TV on DVD release. More...

Blu-ray Sales: Red Revels in Blu

June 7th, 2012

New releases took the top four spots in the Blu-ray sales chart. Red Tails took first place with 446,000 units / $10.25 million for a 48% opening week Blu-ray share. The film was expensive to make and it didn't perform well enough in theaters, but its home market numbers are better. More...

DVD Sales: A Colorful Couple Weeks on DVD

June 5th, 2012

After a major change on the back end of site, we have two weeks of home market numbers to get to, starting with the week ending on May 20th. New releases dominated the chart taking the top three spots and four of the top six. The Grey earned first place with 360,000 units / $6.12 million. This is a fine start given its theatrical run, but not an exceptional one. More...

DVD and Blu-ray Releases for May 22nd, 2012

May 22nd, 2012

It's a strange week on the home market. There are not a lot of films on this week's list, but there are more first run releases than normal, while we are also moving into the summer TV schedule, so a lot of those shows are getting home market releases this week, in preparation for their upcoming seasons. The list is top-heavy, not very deep, and lacks contenders for for Pick of the Week. The Secret World of Arrietty is the best release and the Blu-ray looks amazing, but there are not a lot of extras to be found. Likewise, Sherlock: Season Two is a great show, but the DVD and Blu-ray don't have a lot of extras, plus the price-per-minute is rather high for a TV on DVD release. I have high hopes for The Woman in Black, but the screener is late. In the end I'm going with The Secret World of Arrietty, but the other two are Honorable Mentions. More...

Featured Blu-ray / DVD Review: The Secret World of Arrietty

May 21st, 2012

2012 has been an excellent year for movies. Not only have we had far more hits than most years past, we've also had a lot more high quality movies than we normally have at this time of year. One of the very early releases that pleased critics was The Secret World of Arrietty, which is the latest from Studio Ghibli, which is one of the best animation studios in the world. It's no surprise the film earned critical praise, but it wasn't able to find breakout success at the box office. (Anime films rarely open truly wide, so this is not a surprise.) Should moviegoers give it a shot now that it is out on the home market? Should fans of the genre in general or of Studio Ghibli's past work in particular pick it up? More...

Weekend Predictions: How Hungry are Moviegoers?

March 22nd, 2012

At the beginning of the month, most people were expecting The Hunger Games to have one of the biggest openings of March and one of the all-time biggest openings for a non-sequel film. However, that's changed... for the better. Instead of analysts predicting $70 million to $80 million over its opening weekend, expectations have grown to the point where it could earn over $100 million over the next three days and still be considered a disappointment. In fact, there are many who are predicting The Hunger Games will make more by itself than the entire industry made last year. Needless to say, if that happened, 2012 will make up for last week's 3.6% year-over-year decline in a huge way. More...

Weekend Wrap-Up: Valor Acts Up

February 28th, 2012

There was a surprise winner at the box office this weekend as Act of Valor opened on the very high end of expectations while Good Deeds did the opposite. Overall, more films missed expectations than met them and this led to a 14% drop-off from last week. However, the total haul of $134 million was still 23% higher than the same weekend last year, which stretches the winning streak to eight weeks. Or to put it another way, every single weekend this year has been higher than the corresponding weekend last year. Year-to-date, 2012 is ahead of last year's pace by 18% at $1.62 billion to $1.38 billion. There is some bad news going forward, as I don't think March 2012 is as strong as March 2011. More...

Weekend Wrap-Up: New Releases Stumble, but Winning Streak Still Safe

February 21st, 2012

Two of the three wide releases missed expectations and the best of the bunch, Ghost Rider: Spirit of Vengeance, only managed third place over the weekend. However, the overall box office still pulled out a win in the year-over-year comparison. The box office did fall 19% from last weekend to $156 million, but this was 8% higher than the same weekend last year, which is much more important. The lead over last year grew to over $200 million at $1.46 billion to $1.23 billion, or 18%. Granted, it is still too early to celebrate, but so far the year-over-year numbers are fantastic while next weekend it looks even better. More...

Weekend Estimates: Safe House and The Vow Neck-and-Neck for Presidents' Honors

February 19th, 2012

A tight battle is brewing for box office honors this weekend, based on the studios' Sunday estimates. Safe House is currently ahead, with Universal predicting a $24 million 3-day weekend. The Vow runs in second place with $23.6 million according to Sony, which also has Ghost Rider: Spirit of Vengeance in third place with $22 million. Adding to the uncertainty, the most family-friendly film in the top ten, Journey 2: Mysterious Island is only a few million back, with Warner Bros. projecting it will make $20.1 million through Sunday. Overall, it looks as though Safe House will win both the 3-day and 4-day races, although Journey 2 could win Monday. More...

Weekend Predictions: Is the Box Office Back with a Vengeance?

February 16th, 2012

We enter Presidents Day long weekend with a substantial lead on 2011. (Although we are way behind 2010's and even 2009's pace. I choose to focus on the positive.) There are some good signs going into this weekend. Depending on who you talk to, there are two or three films that could hit $20 million over the three-day weekend and five or six that could reach $10 million. The best new release of the week, Ghost Rider: Spirit of Vengeance could make more than $30 million over three days and $40 million over four. There is some bad news, as this weekend last year was also pretty potent with six films earning more than $10 million over the three-day weekend. However, 2012 has better strength at the top, which should help it earn yet another win. More...

2012 Preview: February

February 1st, 2012

2012 got off to a great start, with January earning four wins in a row in the year-over-year comparison and finishing the month with a double-digit lead over 2011's pace. This has made me very hopeful going forward. That said, there are fourteen films opening wide or being re-released wide in February, and I don't think there's a $100 million hit in the group. In fact, I don't think any will get all that close to the century mark. There are several that should be solid mid-level hits and with a little luck, half of them could reached $50 million and there are five that could reach $75 million. Last February, Just Go With It topped $100 million while Gnomeo and Juliet came within $33,000 of doing the same. We won't replicate that this year, so we have to hope for a lot more depth. If films like Safe House, Journey 2, Ghost Rider 2, The Phantom Menace: 3D and The Vow all meet expectations, then perhaps 2012 will continue its hot start. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 17, 2012 9 $6,446,395   1,522 $4,235   $6,446,395 1
Feb 24, 2012 10 $4,351,115 -33% 2,958 $1,471   $14,508,920 2
Mar 2, 2012 14 $1,484,644 -66% 1,431 $1,037   $16,753,024 3
Mar 9, 2012 23 $417,697 -72% 501 $834   $17,572,965 4
Mar 23, 2012 30 $167,416   229 $731   $18,274,329 6
Mar 30, 2012 37 $104,800 -37% 183 $573   $18,450,512 7
Apr 6, 2012 45 $52,212 -50% 130 $402   $18,502,724 8
Apr 13, 2012 32 $112,819 +116% 202 $559   $18,749,116 9
Apr 20, 2012 37 $98,631 -13% 195 $506   $18,895,100 10
Apr 27, 2012 43 $71,836 -27% 155 $463   $19,004,825 11
May 4, 2012 49 $35,718 -50% 108 $331   $19,060,034 12
May 11, 2012 54 $27,825 -22% 88 $316   $19,101,972 13
May 18, 2012 45 $29,705 +7% 60 $495   $19,140,974 14
Jun 1, 2012 69 $8,943   16 $559   $19,192,510 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 17, 2012 9 $1,692,721     1,522 $1,112   $1,692,721 1
Feb 18, 2012 9 $2,573,349 +52%   1,522 $1,691   $4,266,070 2
Feb 19, 2012 8 $2,180,325 -15%   1,522 $1,433   $6,446,395 3
Feb 20, 2012 6 $2,238,469 +3%   1,522 $1,471   $8,684,864 4
Feb 21, 2012 7 $610,169 -73%   1,522 $401   $9,295,033 5
Feb 22, 2012 8 $418,653 -31%   1,522 $275   $9,713,686 6
Feb 23, 2012 8 $444,119 +6%   1,522 $292   $10,157,805 7
Feb 24, 2012 11 $1,060,836 +139% -37% 1,522 $697   $11,218,641 8
Feb 25, 2012 10 $1,995,062 +88% -22% 1,522 $1,311   $13,213,703 9
Feb 26, 2012 9 $1,295,217 -35% -41% 1,522 $851   $14,508,920 10
Feb 27, 2012 13 $186,475 -86% -92% 1,522 $123   $14,695,395 11
Feb 28, 2012 12 $206,202 +11% -66% 1,522 $135   $14,901,597 12
Feb 29, 2012 12 $180,362 -13% -57% 1,522 $119   $15,081,959 13
Mar 1, 2012 12 $186,421 +3% -58% 1,522 $122   $15,268,380 14

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 17, 2012 8 $10,157,805   1,522 $6,674   $10,157,805 1
Feb 24, 2012 10 $5,110,575 -50% 2,958 $1,728   $15,268,380 2
Mar 2, 2012 14 $1,886,888 -63% 1,431 $1,319   $17,155,268 3
Mar 23, 2012 28 $238,799   229 $1,043   $18,345,712 6
Mar 30, 2012 42 $104,800 -56% 183 $573   $18,450,512 7
Apr 6, 2012 33 $185,785 +77% 130 $1,429   $18,636,297 8
Apr 13, 2012 33 $160,172 -14% 202 $793   $18,796,469 9
Apr 20, 2012 38 $136,520 -15% 195 $700   $18,932,989 10
Apr 27, 2012 43 $91,327 -33% 155 $589   $19,024,316 11
May 4, 2012 48 $49,831 -45% 108 $461   $19,074,147 12
May 11, 2012 57 $37,122 -26% 88 $422   $19,111,269 13
Jun 1, 2012 71 $8,943   16 $559   $19,192,510 16

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 1/12/2012 $0 0 5 9 $360,398 10/10/2022
 
Rest of World $131,943,189
 
International Total$132,303,587 10/10/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 27, 20123198,209 198,209$3,563,798$3,563,7981
Jun 3, 20125104,264-47% 302,473$2,070,683$5,634,4812
Jun 10, 20121159,416-43% 361,889$1,185,943$6,820,4243
Jun 17, 20121740,553-32% 402,442$809,438$7,629,8624
Jun 24, 20122029,303-28% 431,745$585,474$8,215,3365

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 27, 2012361,395 61,395$1,732,576$1,732,5761
Jun 3, 2012819,855-68% 81,250$588,704$2,321,2802

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.