A woman accidentally caught in a dark deal turns the tables on her captors and transforms into a merciless warrior evolved beyond human logic.
Next weekend there are two to four wide releases. Lucy and Hercules are opening wide. I'm not sure about And So It Goes and The Fluffy Movie is only opening in 400 theaters, more or less. Of these four films, Lucy has the best buzz and should earn first place with relative ease. As such, it is the clear choice for the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Lucy.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Unforgettable: Season Two on DVD, plus a previously reviewed TV on DVD release.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win two a previously reviewed TV on DVD releases.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
Overall, June was not good. Most films matched expectations, or came close enough that there weren't major disappointments. However, it looks like How to Train Your Dragon 2 will miss expectations by more than $100 million. This was such a massive amount that 2014 lost its lead over 2013 and not even Transformers: Age of Extinction's $100 million opening was able to turn things around. Looking forward to July, there's not a lot of good news. Dawn of the Planet of the Apes might be the only film coming out during July that will reach the $100 million milestone, but on the high end, it might reach the $200 million mark. There are a few others that have a shot, but are not favored to reach the century mark. On the other hand, there are more films that may or may not open / expand wide and even if they do, they will likely have no real impact at the box office. By comparison, last July, Despicable Me 2 was the top draw and finished with more than $350 million. There were also four other films that surpassed $100 million at the box office. It seems practically impossible for 2014 to match those numbers and will likely finish the month behind last year's pace. Overall, 2014 isn't doing poorly, but the summer has been much weaker than the spring was, so we've gone from potential record breaking year to merely average.
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