Machete (2010)

Machete poster
Theatrical Performance
Domestic Box Office $26,593,646Details
International Box Office $19,777,324Details
Worldwide Box Office $46,370,970
Home Market Performance
Est. Domestic DVD Sales $15,463,253 Details
Est. Domestic Blu-ray Sales $5,219,734 Details
Total Est. Domestic Video Sales $20,682,987
Further financial details...

Synopsis

After a violent shakedown from a notorious drug lord nearly kills him, Machete, a renegade Mexican Federale and tough-as-nails vigilante for justice, roams the streets of Texas, working as a day laborer. When Machete is hired by a crooked US Senator to execute a covert hit, Machete is double-crossed and forced to run from the cops and an endless stream of assassins. But what they don't know is that Machete is looking for them so he can settle the score.

Metrics

Opening Weekend:$11,416,164 (42.9% of total gross)
Legs:2.33 (domestic box office/biggest weekend)
Domestic Share:57.3% (domestic box office/worldwide)
Production Budget:$12,500,000 (worldwide box office is 3.7 times production budget)
Theater counts:2,670 opening theaters/2,678 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $36,334,540

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: September 3rd, 2010 (Wide) by 20th Century Fox
Video Release: January 4th, 2011 by Fox Home Entertainment
MPAA Rating: R for strong bloody violence throughout, language, some sexual content and nudity.
(Rating bulletin 2132, 8/4/2010)
Running Time: 105 minutes
Franchise: Machete
Comparisons: vs. Black and Blue
Create your own comparison chart…
Keywords: Hitmen, Political, Revenge, Ensemble, Mexploitation, Organized Crime, Prologue, Twins, Immigration, Grindhouse, Based on a Fake Trailer, Killer Nuns, Action Thriller
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Troublemaker Studios, Overnight Films
Production Countries: United States
Languages: English, Spanish

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 30 $11,416,164 Sep 3, 2010 3
Labor Day (All Movies, 3-Day, Inflation Adjusted) 81 $16,350,151 Sep 3, 2010 3
Labor Day (All Movies, 4-Day, Fri-Mon) 29 $14,102,888 Sep 3, 2010 3
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 51 $20,198,061 Sep 3, 2010 3
Labor Day (Opening, 3-Day) 11 $11,416,164 Sep 3, 2010 3
Labor Day (Opening, 3-Day, Inflation Adjusted) 19 $16,350,151 Sep 3, 2010 3
Labor Day (Opening, 4-Day, Fri-Mon) 11 $14,102,888 Sep 3, 2010 3
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 15 $20,198,061 Sep 3, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 3, 2010 2 $11,416,164   2,670 $4,276   $11,416,164 1
Sep 10, 2010 4 $4,294,120 -62% 2,678 $1,603   $20,916,709 2
Sep 17, 2010 10 $1,755,550 -59% 1,704 $1,030   $24,391,354 3
Sep 24, 2010 14 $642,832 -63% 682 $943   $25,733,677 4
Oct 1, 2010 28 $213,721 -67% 314 $681   $26,205,140 5
Oct 8, 2010 36 $100,877 -53% 167 $604   $26,389,867 6
Oct 15, 2010 47 $46,241 -54% 96 $482   $26,477,766 7
Oct 22, 2010 56 $21,290 -54% 50 $426   $26,519,961 8
Oct 29, 2010 50 $20,890 -2% 56 $373   $26,552,544 9
Nov 5, 2010 66 $12,006 -43% 32 $375   $26,576,752 10
Nov 12, 2010 73 $7,427 -38% 19 $391   $26,589,953 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 3, 2010 1 $3,866,357     2,670 $1,448   $3,866,357 1
Sep 4, 2010 3 $3,805,293 -2%   2,670 $1,425   $7,671,650 2
Sep 5, 2010 2 $3,744,514 -2%   2,670 $1,402   $11,416,164 3
Sep 6, 2010 2 $2,686,724 -28%   2,670 $1,006   $14,102,888 4
Sep 7, 2010 2 $1,012,596 -62%   2,670 $379   $15,115,484 5
Sep 8, 2010 2 $818,966 -19%   2,670 $307   $15,934,450 6
Sep 9, 2010 2 $688,139 -16%   2,670 $258   $16,622,589 7
Sep 10, 2010 4 $1,333,447 +94% -66% 2,678 $498   $17,956,036 8
Sep 11, 2010 4 $1,750,255 +31% -54% 2,678 $654   $19,706,291 9
Sep 12, 2010 4 $1,210,418 -31% -68% 2,678 $452   $20,916,709 10
Sep 13, 2010 3 $419,738 -65% -84% 2,678 $157   $21,336,447 11
Sep 14, 2010 3 $497,336 +18% -51% 2,678 $186   $21,833,783 12
Sep 15, 2010 3 $400,639 -19% -51% 2,678 $150   $22,234,422 13
Sep 16, 2010 4 $401,382 n/c -42% 2,678 $150   $22,635,804 14
Sep 17, 2010 10 $530,380 +32% -60% 1,704 $311   $23,166,184 15
Sep 18, 2010 10 $708,833 +34% -60% 1,704 $416   $23,875,017 16
Sep 19, 2010 8 $516,337 -27% -57% 1,704 $303   $24,391,354 17
Sep 20, 2010 8 $172,649 -67% -59% 1,704 $101   $24,564,003 18
Sep 21, 2010 9 $187,938 +9% -62% 1,704 $110   $24,751,941 19
Sep 22, 2010 9 $173,347 -8% -57% 1,704 $102   $24,925,288 20
Sep 23, 2010 10 $165,557 -4% -59% 1,704 $97   $25,090,845 21
Sep 24, 2010 14 $187,921 +14% -65% 682 $276   $25,278,766 22
Sep 25, 2010 14 $266,190 +42% -62% 682 $390   $25,544,956 23
Sep 26, 2010 14 $188,721 -29% -63% 682 $277   $25,733,677 24
Sep 27, 2010 14 $67,857 -64% -61% 682 $99   $25,801,534 25
Sep 28, 2010 14 $68,698 +1% -63% 682 $101   $25,870,232 26
Sep 29, 2010 14 $61,071 -11% -65% 682 $90   $25,931,303 27
Sep 30, 2010 15 $60,116 -2% -64% 682 $88   $25,991,419 28
Oct 1, 2010 - $64,975 +8% -65% 314 $207   $26,056,394 29
Oct 2, 2010 - $91,350 +41% -66% 314 $291   $26,147,744 30
Oct 3, 2010 - $57,396 -37% -70% 314 $183   $26,205,140 31
Oct 4, 2010 - $19,311 -66% -72% 314 $62   $26,224,451 32
Oct 5, 2010 - $23,375 +21% -66% 314 $74   $26,247,826 33
Oct 6, 2010 - $20,953 -10% -66% 314 $67   $26,268,779 34
Oct 7, 2010 - $20,211 -4% -66% 314 $64   $26,288,990 35
Oct 8, 2010 - $27,816 +38% -57% 167 $167   $26,316,806 36
Oct 9, 2010 - $40,984 +47% -55% 167 $245   $26,357,790 37
Oct 10, 2010 - $32,077 -22% -44% 167 $192   $26,389,867 38
Oct 11, 2010 - $12,353 -61% -36% 167 $74   $26,402,220 39
Oct 12, 2010 - $9,875 -20% -58% 167 $59   $26,412,095 40
Oct 13, 2010 - $9,578 -3% -54% 167 $57   $26,421,673 41
Oct 14, 2010 - $9,852 +3% -51% 167 $59   $26,431,525 42
Oct 15, 2010 - $12,855 +30% -54% 96 $134   $26,444,380 43
Oct 16, 2010 - $19,322 +50% -53% 96 $201   $26,463,702 44
Oct 17, 2010 - $14,064 -27% -56% 96 $147   $26,477,766 45
Oct 18, 2010 - $5,285 -62% -57% 96 $55   $26,483,051 46
Oct 19, 2010 - $5,306 n/c -46% 96 $55   $26,488,357 47
Oct 20, 2010 - $4,818 -9% -50% 96 $50   $26,493,175 48
Oct 21, 2010 - $5,496 +14% -44% 96 $57   $26,498,671 49
Oct 22, 2010 - $5,854 +7% -54% 50 $117   $26,504,525 50
Oct 23, 2010 - $8,429 +44% -56% 50 $169   $26,512,954 51
Oct 24, 2010 - $7,007 -17% -50% 50 $140   $26,519,961 52
Oct 25, 2010 - $3,038 -57% -43% 50 $61   $26,522,999 53
Oct 26, 2010 - $3,165 +4% -40% 50 $63   $26,526,164 54
Oct 27, 2010 - $2,720 -14% -44% 50 $54   $26,528,884 55
Oct 28, 2010 - $2,770 +2% -50% 50 $55   $26,531,654 56
Oct 29, 2010 - $7,753 +180% +32% 56 $138   $26,539,407 57
Oct 30, 2010 - $8,499 +10% +1% 56 $152   $26,547,906 58
Oct 31, 2010 - $4,638 -45% -34% 56 $83   $26,552,544 59
Nov 1, 2010 - $2,565 -45% -16% 56 $46   $26,555,109 60
Nov 2, 2010 - $2,939 +15% -7% 56 $52   $26,558,048 61
Nov 3, 2010 - $3,281 +12% +21% 56 $59   $26,561,329 62
Nov 4, 2010 - $3,417 +4% +23% 56 $61   $26,564,746 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 3, 2010 2 $16,622,589   2,670 $6,226   $16,622,589 1
Sep 10, 2010 4 $6,013,215 -64% 2,678 $2,245   $22,635,804 2
Sep 17, 2010 10 $2,455,041 -59% 1,704 $1,441   $25,090,845 3
Sep 24, 2010 14 $900,574 -63% 682 $1,320   $25,991,419 4
Oct 1, 2010 27 $297,571 -67% 314 $948   $26,288,990 5
Oct 8, 2010 37 $142,535 -52% 167 $854   $26,431,525 6
Oct 15, 2010 46 $67,146 -53% 96 $699   $26,498,671 7
Oct 22, 2010 56 $32,983 -51% 50 $660   $26,531,654 8
Oct 29, 2010 51 $33,092 n/c 56 $591   $26,564,746 9
Nov 5, 2010 71 $17,780 -46% 32 $556   $26,582,526 10
Nov 12, 2010 73 $11,120 -37% 19 $585   $26,593,646 11

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 9, 20111440,750 440,750$7,047,592$7,047,5921
Jan 16, 20114138,612-69% 579,362$2,216,406$9,263,9982
Jan 23, 20111563,248-54% 642,610$1,011,336$10,275,3343
Jan 30, 20112344,481-30% 687,091$736,605$11,011,9394
Feb 6, 20112732,159-28% 719,250$564,712$11,576,6515

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 9, 20111125,041 125,041$3,136,028$3,136,0281
Jan 16, 2011835,266-72% 160,307$730,344$3,866,3722
Jan 23, 20111220,190-43% 180,497$418,806$4,285,1783

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Danny Trejo    Machete

Supporting Cast

Robert De Niro    Sen. McLaughlin
Jessica Alba    Sartana
Steven Seagal    Torrez
Michelle Rodriguez    Luz
Jeff Fahey    Booth
Cheech Marin    Padre
Don Johnson    Von
Shea Whigham    Sniper
Lindsay Lohan    April
Tom Savini    Osiris Ampanpour
Gilbert Trejo    Jorge
Billy Blair    Von's Henchman
Mayra Leal    Chica (Naked Girl)

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ethan Maniquis    Director
Robert Rodriguez    Director
Robert Rodriguez    Screenwriter
Robert Rodriguez    Producer
Rick Schwartz    Producer
Elizabeth Avellan    Producer
Myles Nestel    Executive Producer
Alan Bernon    Executive Producer
Edward Borgerding    Executive Producer
Ashok Amritraj    Executive Producer
Anthony Gudas    Co-Executive Producer
Steve Robbins    Co-Executive Producer
Darby Parker    Co-Executive Producer
Jerry Fruchtman    Co-Executive Producer
Jacky Gilardi Jr.    Co-Executive Producer
Peter Fruchtman    Co-Executive Producer
Jimmy Lindsey    Cinematographer
Robert Rodriguez    Editor
Chris Stull    Production Designer
Bart Brown    Set Decorator
Nina Proctor    Costume Designer
Ethan Andrus    Sound Designer
Tim Rakoczy    Supervising Sound Editor
Robert Rodriguez    Visual Effects Supervisor
Russell Towery    Stunt Coordinator
Tom Proper    Associate Producer
David Vincent Merenda    Assistant Director
Mary Vernieu    Casting Director
J.C. Cantu    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: People Staying Home with Social

January 25th, 2011

While there were not many new releases on this week's sales chart, one of them, The Social Network, dominated the sales chart with 1.08 million units / $14.06 million during its opening week. More...

DVD Sales: Machete Cuts Through the Competition

January 18th, 2011

A total of four new releases reached the top 30 on the sales chart this week. One of those films, Machete, topped the charts with 691,000 units sold and $11.05 million in opening week sales. More...

DVD and Blu-ray Releases for January 4th, 2011

January 3rd, 2011

The first week of the year and this year starts the same way last year ends, without a whole lot of must have choices. Machete is topping the chart, and it's a good movie, but there are not enough extras on the DVD / Blu-ray to rate as Pick of the Week material. On the other hand, Howl's DVD and Blu-ray are loaded with extras, but the movie didn't live up to expectations with critics. After going over the list for a third time, I have to conclude that there are no Pick of the Week releases this time around. That should change next week. More...

Featured Blu-ray / DVD Review: Machete

January 1st, 2011

Back in 2007, Robert Rodriguez teamed up with Quentin Tarantino to make Grindhouse, an homage to the exploitation films they grew up on. The double-feature recreated the grindhouse experience right down to the scratchy print, the missing scenes, and even the trailers between the double-feature. While it earned good reviews, it wasn't able to find an audience in theaters. Despite this, there was such a large amount of buzz surrounding one of the fake trailers that it was turned into a feature-length movie. That movie is Machete. There are some films that have taken a stranger route to cinema's but not many. More...

Resident Evil is Good, Holdovers are Not

September 13th, 2010

Resident Evil: Afterlife nearly matched expectations during its opening weekend, but it was the only bright spot on the box office chart and overall the box office plummeted to just $82 million. That's 23% lower than last weekend and 11% lower than the same weekend last year. The only good news is 2010 is still up on 2009 by nearly 4% at $7.81 billion to $7.51 billion. 2010 could still blow its lead if the box office remains as weak as it was over the weekend, but that seems like a longshot. More...

Weekend Estimates: Resident Evil Dominates Slow Weekend

September 12th, 2010

Resident Evil: Afterlife 3D dominated a tepid weekend at the box office, according to studio estimates released on Sunday. The movie's $27.7 million estimated opening will be a franchise record (see Resident Evil franchise history), although its $4 million increase from the opening of 2007's Extinction is basically accounted for by ticket price inflation. Still, it's fairly unusual for a franchise to hold up this well over four installments. More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

After a violent shakedown from a notorious drug lord nearly kills him, Machete, a renegade Mexican Federale and tough-as-nails vigilante for justice, roams the streets of Texas, working as a day laborer. When Machete is hired by a crooked US Senator to execute a covert hit, Machete is double-crossed and forced to run from the cops and an endless stream of assassins. But what they don't know is that Machete is looking for them so he can settle the score.

Metrics

Opening Weekend:$11,416,164 (42.9% of total gross)
Legs:2.33 (domestic box office/biggest weekend)
Domestic Share:57.3% (domestic box office/worldwide)
Production Budget:$12,500,000 (worldwide box office is 3.7 times production budget)
Theater counts:2,670 opening theaters/2,678 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $36,334,540

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: September 3rd, 2010 (Wide) by 20th Century Fox
Video Release: January 4th, 2011 by Fox Home Entertainment
MPAA Rating: R for strong bloody violence throughout, language, some sexual content and nudity.
(Rating bulletin 2132, 8/4/2010)
Running Time: 105 minutes
Franchise: Machete
Comparisons: vs. Black and Blue
Create your own comparison chart…
Keywords: Hitmen, Political, Revenge, Ensemble, Mexploitation, Organized Crime, Prologue, Twins, Immigration, Grindhouse, Based on a Fake Trailer, Killer Nuns, Action Thriller
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Troublemaker Studios, Overnight Films
Production Countries: United States
Languages: English, Spanish

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 30 $11,416,164 Sep 3, 2010 3
Labor Day (All Movies, 3-Day, Inflation Adjusted) 81 $16,350,151 Sep 3, 2010 3
Labor Day (All Movies, 4-Day, Fri-Mon) 29 $14,102,888 Sep 3, 2010 3
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 51 $20,198,061 Sep 3, 2010 3
Labor Day (Opening, 3-Day) 11 $11,416,164 Sep 3, 2010 3
Labor Day (Opening, 3-Day, Inflation Adjusted) 19 $16,350,151 Sep 3, 2010 3
Labor Day (Opening, 4-Day, Fri-Mon) 11 $14,102,888 Sep 3, 2010 3
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 15 $20,198,061 Sep 3, 2010 3

Leading Cast

Danny Trejo    Machete

Supporting Cast

Robert De Niro    Sen. McLaughlin
Jessica Alba    Sartana
Steven Seagal    Torrez
Michelle Rodriguez    Luz
Jeff Fahey    Booth
Cheech Marin    Padre
Don Johnson    Von
Shea Whigham    Sniper
Lindsay Lohan    April
Tom Savini    Osiris Ampanpour
Gilbert Trejo    Jorge
Billy Blair    Von's Henchman
Mayra Leal    Chica (Naked Girl)

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ethan Maniquis    Director
Robert Rodriguez    Director
Robert Rodriguez    Screenwriter
Robert Rodriguez    Producer
Rick Schwartz    Producer
Elizabeth Avellan    Producer
Myles Nestel    Executive Producer
Alan Bernon    Executive Producer
Edward Borgerding    Executive Producer
Ashok Amritraj    Executive Producer
Anthony Gudas    Co-Executive Producer
Steve Robbins    Co-Executive Producer
Darby Parker    Co-Executive Producer
Jerry Fruchtman    Co-Executive Producer
Jacky Gilardi Jr.    Co-Executive Producer
Peter Fruchtman    Co-Executive Producer
Jimmy Lindsey    Cinematographer
Robert Rodriguez    Editor
Chris Stull    Production Designer
Bart Brown    Set Decorator
Nina Proctor    Costume Designer
Ethan Andrus    Sound Designer
Tim Rakoczy    Supervising Sound Editor
Robert Rodriguez    Visual Effects Supervisor
Russell Towery    Stunt Coordinator
Tom Proper    Associate Producer
David Vincent Merenda    Assistant Director
Mary Vernieu    Casting Director
J.C. Cantu    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: People Staying Home with Social

January 25th, 2011

While there were not many new releases on this week's sales chart, one of them, The Social Network, dominated the sales chart with 1.08 million units / $14.06 million during its opening week. More...

DVD Sales: Machete Cuts Through the Competition

January 18th, 2011

A total of four new releases reached the top 30 on the sales chart this week. One of those films, Machete, topped the charts with 691,000 units sold and $11.05 million in opening week sales. More...

DVD and Blu-ray Releases for January 4th, 2011

January 3rd, 2011

The first week of the year and this year starts the same way last year ends, without a whole lot of must have choices. Machete is topping the chart, and it's a good movie, but there are not enough extras on the DVD / Blu-ray to rate as Pick of the Week material. On the other hand, Howl's DVD and Blu-ray are loaded with extras, but the movie didn't live up to expectations with critics. After going over the list for a third time, I have to conclude that there are no Pick of the Week releases this time around. That should change next week. More...

Featured Blu-ray / DVD Review: Machete

January 1st, 2011

Back in 2007, Robert Rodriguez teamed up with Quentin Tarantino to make Grindhouse, an homage to the exploitation films they grew up on. The double-feature recreated the grindhouse experience right down to the scratchy print, the missing scenes, and even the trailers between the double-feature. While it earned good reviews, it wasn't able to find an audience in theaters. Despite this, there was such a large amount of buzz surrounding one of the fake trailers that it was turned into a feature-length movie. That movie is Machete. There are some films that have taken a stranger route to cinema's but not many. More...

Resident Evil is Good, Holdovers are Not

September 13th, 2010

Resident Evil: Afterlife nearly matched expectations during its opening weekend, but it was the only bright spot on the box office chart and overall the box office plummeted to just $82 million. That's 23% lower than last weekend and 11% lower than the same weekend last year. The only good news is 2010 is still up on 2009 by nearly 4% at $7.81 billion to $7.51 billion. 2010 could still blow its lead if the box office remains as weak as it was over the weekend, but that seems like a longshot. More...

Weekend Estimates: Resident Evil Dominates Slow Weekend

September 12th, 2010

Resident Evil: Afterlife 3D dominated a tepid weekend at the box office, according to studio estimates released on Sunday. The movie's $27.7 million estimated opening will be a franchise record (see Resident Evil franchise history), although its $4 million increase from the opening of 2007's Extinction is basically accounted for by ticket price inflation. Still, it's fairly unusual for a franchise to hold up this well over four installments. More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 3, 2010 2 $11,416,164   2,670 $4,276   $11,416,164 1
Sep 10, 2010 4 $4,294,120 -62% 2,678 $1,603   $20,916,709 2
Sep 17, 2010 10 $1,755,550 -59% 1,704 $1,030   $24,391,354 3
Sep 24, 2010 14 $642,832 -63% 682 $943   $25,733,677 4
Oct 1, 2010 28 $213,721 -67% 314 $681   $26,205,140 5
Oct 8, 2010 36 $100,877 -53% 167 $604   $26,389,867 6
Oct 15, 2010 47 $46,241 -54% 96 $482   $26,477,766 7
Oct 22, 2010 56 $21,290 -54% 50 $426   $26,519,961 8
Oct 29, 2010 50 $20,890 -2% 56 $373   $26,552,544 9
Nov 5, 2010 66 $12,006 -43% 32 $375   $26,576,752 10
Nov 12, 2010 73 $7,427 -38% 19 $391   $26,589,953 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 3, 2010 1 $3,866,357     2,670 $1,448   $3,866,357 1
Sep 4, 2010 3 $3,805,293 -2%   2,670 $1,425   $7,671,650 2
Sep 5, 2010 2 $3,744,514 -2%   2,670 $1,402   $11,416,164 3
Sep 6, 2010 2 $2,686,724 -28%   2,670 $1,006   $14,102,888 4
Sep 7, 2010 2 $1,012,596 -62%   2,670 $379   $15,115,484 5
Sep 8, 2010 2 $818,966 -19%   2,670 $307   $15,934,450 6
Sep 9, 2010 2 $688,139 -16%   2,670 $258   $16,622,589 7
Sep 10, 2010 4 $1,333,447 +94% -66% 2,678 $498   $17,956,036 8
Sep 11, 2010 4 $1,750,255 +31% -54% 2,678 $654   $19,706,291 9
Sep 12, 2010 4 $1,210,418 -31% -68% 2,678 $452   $20,916,709 10
Sep 13, 2010 3 $419,738 -65% -84% 2,678 $157   $21,336,447 11
Sep 14, 2010 3 $497,336 +18% -51% 2,678 $186   $21,833,783 12
Sep 15, 2010 3 $400,639 -19% -51% 2,678 $150   $22,234,422 13
Sep 16, 2010 4 $401,382 n/c -42% 2,678 $150   $22,635,804 14
Sep 17, 2010 10 $530,380 +32% -60% 1,704 $311   $23,166,184 15
Sep 18, 2010 10 $708,833 +34% -60% 1,704 $416   $23,875,017 16
Sep 19, 2010 8 $516,337 -27% -57% 1,704 $303   $24,391,354 17
Sep 20, 2010 8 $172,649 -67% -59% 1,704 $101   $24,564,003 18
Sep 21, 2010 9 $187,938 +9% -62% 1,704 $110   $24,751,941 19
Sep 22, 2010 9 $173,347 -8% -57% 1,704 $102   $24,925,288 20
Sep 23, 2010 10 $165,557 -4% -59% 1,704 $97   $25,090,845 21
Sep 24, 2010 14 $187,921 +14% -65% 682 $276   $25,278,766 22
Sep 25, 2010 14 $266,190 +42% -62% 682 $390   $25,544,956 23
Sep 26, 2010 14 $188,721 -29% -63% 682 $277   $25,733,677 24
Sep 27, 2010 14 $67,857 -64% -61% 682 $99   $25,801,534 25
Sep 28, 2010 14 $68,698 +1% -63% 682 $101   $25,870,232 26
Sep 29, 2010 14 $61,071 -11% -65% 682 $90   $25,931,303 27
Sep 30, 2010 15 $60,116 -2% -64% 682 $88   $25,991,419 28
Oct 1, 2010 - $64,975 +8% -65% 314 $207   $26,056,394 29
Oct 2, 2010 - $91,350 +41% -66% 314 $291   $26,147,744 30
Oct 3, 2010 - $57,396 -37% -70% 314 $183   $26,205,140 31
Oct 4, 2010 - $19,311 -66% -72% 314 $62   $26,224,451 32
Oct 5, 2010 - $23,375 +21% -66% 314 $74   $26,247,826 33
Oct 6, 2010 - $20,953 -10% -66% 314 $67   $26,268,779 34
Oct 7, 2010 - $20,211 -4% -66% 314 $64   $26,288,990 35
Oct 8, 2010 - $27,816 +38% -57% 167 $167   $26,316,806 36
Oct 9, 2010 - $40,984 +47% -55% 167 $245   $26,357,790 37
Oct 10, 2010 - $32,077 -22% -44% 167 $192   $26,389,867 38
Oct 11, 2010 - $12,353 -61% -36% 167 $74   $26,402,220 39
Oct 12, 2010 - $9,875 -20% -58% 167 $59   $26,412,095 40
Oct 13, 2010 - $9,578 -3% -54% 167 $57   $26,421,673 41
Oct 14, 2010 - $9,852 +3% -51% 167 $59   $26,431,525 42
Oct 15, 2010 - $12,855 +30% -54% 96 $134   $26,444,380 43
Oct 16, 2010 - $19,322 +50% -53% 96 $201   $26,463,702 44
Oct 17, 2010 - $14,064 -27% -56% 96 $147   $26,477,766 45
Oct 18, 2010 - $5,285 -62% -57% 96 $55   $26,483,051 46
Oct 19, 2010 - $5,306 n/c -46% 96 $55   $26,488,357 47
Oct 20, 2010 - $4,818 -9% -50% 96 $50   $26,493,175 48
Oct 21, 2010 - $5,496 +14% -44% 96 $57   $26,498,671 49
Oct 22, 2010 - $5,854 +7% -54% 50 $117   $26,504,525 50
Oct 23, 2010 - $8,429 +44% -56% 50 $169   $26,512,954 51
Oct 24, 2010 - $7,007 -17% -50% 50 $140   $26,519,961 52
Oct 25, 2010 - $3,038 -57% -43% 50 $61   $26,522,999 53
Oct 26, 2010 - $3,165 +4% -40% 50 $63   $26,526,164 54
Oct 27, 2010 - $2,720 -14% -44% 50 $54   $26,528,884 55
Oct 28, 2010 - $2,770 +2% -50% 50 $55   $26,531,654 56
Oct 29, 2010 - $7,753 +180% +32% 56 $138   $26,539,407 57
Oct 30, 2010 - $8,499 +10% +1% 56 $152   $26,547,906 58
Oct 31, 2010 - $4,638 -45% -34% 56 $83   $26,552,544 59
Nov 1, 2010 - $2,565 -45% -16% 56 $46   $26,555,109 60
Nov 2, 2010 - $2,939 +15% -7% 56 $52   $26,558,048 61
Nov 3, 2010 - $3,281 +12% +21% 56 $59   $26,561,329 62
Nov 4, 2010 - $3,417 +4% +23% 56 $61   $26,564,746 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 3, 2010 2 $16,622,589   2,670 $6,226   $16,622,589 1
Sep 10, 2010 4 $6,013,215 -64% 2,678 $2,245   $22,635,804 2
Sep 17, 2010 10 $2,455,041 -59% 1,704 $1,441   $25,090,845 3
Sep 24, 2010 14 $900,574 -63% 682 $1,320   $25,991,419 4
Oct 1, 2010 27 $297,571 -67% 314 $948   $26,288,990 5
Oct 8, 2010 37 $142,535 -52% 167 $854   $26,431,525 6
Oct 15, 2010 46 $67,146 -53% 96 $699   $26,498,671 7
Oct 22, 2010 56 $32,983 -51% 50 $660   $26,531,654 8
Oct 29, 2010 51 $33,092 n/c 56 $591   $26,564,746 9
Nov 5, 2010 71 $17,780 -46% 32 $556   $26,582,526 10
Nov 12, 2010 73 $11,120 -37% 19 $585   $26,593,646 11

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 9, 20111440,750 440,750$7,047,592$7,047,5921
Jan 16, 20114138,612-69% 579,362$2,216,406$9,263,9982
Jan 23, 20111563,248-54% 642,610$1,011,336$10,275,3343
Jan 30, 20112344,481-30% 687,091$736,605$11,011,9394
Feb 6, 20112732,159-28% 719,250$564,712$11,576,6515

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 9, 20111125,041 125,041$3,136,028$3,136,0281
Jan 16, 2011835,266-72% 160,307$730,344$3,866,3722
Jan 23, 20111220,190-43% 180,497$418,806$4,285,1783

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.