Let Me In (2010)

Let Me In poster
Theatrical Performance
Domestic Box Office $12,134,935Details
International Box Office $16,135,464Details
Worldwide Box Office $28,270,399
Home Market Performance
Est. Domestic DVD Sales $7,829,905 Details
Est. Domestic Blu-ray Sales $2,892,167 Details
Total Est. Domestic Video Sales $10,722,072
Further financial details...

Synopsis

Twelve-year old Owen is viciously bullied by his classmates and neglected by his divorcing parents. Achingly lonely, Owen spends his days plotting revenge on his middle school tormentors and his evenings spying on the other inhabitants of his apartment complex. His only friend is his new neighbor Abby, an eerily self-possessed young girl who lives next door with her silent father. A frail, troubled child about Owens's age, Abby emerges from her heavily curtained apartment only at night and always barefoot, seemingly immune to the bitter winter elements. Recognizing a fellow outcast, Owen opens up to her and before long, the two have formed a unique bond. When a string of grisly murders puts the town on high alert, Abby's father disappears, and the terrified girl is left to fend for herself. Still, she repeatedly rebuffs Owen's efforts to help her and her increasingly bizarre behavior leads the imaginative Owen to suspect she's hiding an unthinkable secret.

Metrics

Opening Weekend:$5,147,479 (42.4% of total gross)
Legs:2.36 (domestic box office/biggest weekend)
Domestic Share:42.9% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2,021 opening theaters/2,042 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $16,579,802

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: October 1st, 2010 (Wide) by Overture Films
Video Release: February 1st, 2011 by Anchor Bay Home Entertainment
MPAA Rating: R for strong bloody horror violence, language and a brief sexual situation.
(Rating bulletin 2136, 9/1/2010)
Running Time: 115 minutes
Comparisons: vs. The Sixth Sense
Create your own comparison chart…
Keywords: Vampire, Foreign-Language Remake, Scary Kids, Bullies, Gothic Horror
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: EFTI, Hammer Films
Production Countries: United Kingdom, United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 1, 2010 8 $5,147,479   2,021 $2,547   $5,147,479 1
Oct 8, 2010 11 $2,447,618 -52% 2,042 $1,199   $9,171,419 2
Oct 15, 2010 16 $830,676 -66% 1,211 $686   $11,046,691 3
Oct 22, 2010 26 $261,932 -68% 513 $511   $11,621,084 4
Oct 29, 2010 30 $166,632 -36% 378 $441   $11,896,495 5
Nov 5, 2010 46 $32,319 -81% 95 $340   $11,999,419 6
Nov 12, 2010 41 $55,084 +70% 143 $385   $12,067,397 7
Nov 19, 2010 49 $22,284 -60% 85 $262   $12,114,822 8
Nov 26, 2010 76 $6,721 -70% 31 $217   $12,129,485 9
Dec 3, 2010 86 $2,735 -59% 11 $249   $12,134,420 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 1, 2010 6 $1,913,696     2,021 $947   $1,913,696 1
Oct 2, 2010 8 $2,057,742 +8%   2,021 $1,018   $3,971,438 2
Oct 3, 2010 8 $1,176,041 -43%   2,021 $582   $5,147,479 3
Oct 4, 2010 6 $418,638 -64%   2,021 $207   $5,566,117 4
Oct 5, 2010 8 $449,549 +7%   2,021 $222   $6,015,666 5
Oct 6, 2010 8 $361,473 -20%   2,021 $179   $6,377,139 6
Oct 7, 2010 8 $346,662 -4%   2,021 $172   $6,723,801 7
Oct 8, 2010 11 $751,526 +117% -61% 2,042 $368   $7,475,327 8
Oct 9, 2010 11 $996,585 +33% -52% 2,042 $488   $8,471,912 9
Oct 10, 2010 10 $699,507 -30% -41% 2,042 $343   $9,171,419 10
Oct 11, 2010 11 $354,968 -49% -15% 2,042 $174   $9,526,387 11
Oct 12, 2010 10 $251,448 -29% -44% 2,042 $123   $9,777,835 12
Oct 13, 2010 10 $218,634 -13% -40% 2,042 $107   $9,996,469 13
Oct 14, 2010 11 $219,546 n/c -37% 2,042 $108   $10,216,015 14
Oct 15, 2010 17 $255,381 +16% -66% 1,211 $211   $10,471,396 15
Oct 16, 2010 16 $372,920 +46% -63% 1,211 $308   $10,844,316 16
Oct 17, 2010 17 $202,375 -46% -71% 1,211 $167   $11,046,691 17
Oct 18, 2010 - $81,465 -60% -77% 1,211 $67   $11,128,156 18
Oct 19, 2010 - $81,843 n/c -67% 1,211 $68   $11,209,999 19
Oct 20, 2010 - $76,955 -6% -65% 1,211 $64   $11,286,954 20
Oct 21, 2010 - $72,198 -6% -67% 1,211 $60   $11,359,152 21
Oct 22, 2010 - $85,197 +18% -67% 513 $166   $11,444,349 22
Oct 23, 2010 - $111,449 +31% -70% 513 $217   $11,555,798 23
Oct 24, 2010 - $65,286 -41% -68% 513 $127   $11,621,084 24
Oct 25, 2010 - $25,984 -60% -68% 513 $51   $11,647,068 25
Oct 26, 2010 - $29,544 +14% -64% 513 $58   $11,676,612 26
Oct 27, 2010 - $26,679 -10% -65% 513 $52   $11,703,291 27
Oct 28, 2010 - $26,572 n/c -63% 513 $52   $11,729,863 28
Oct 29, 2010 - $51,186 +93% -40% 378 $135   $11,781,049 29
Oct 30, 2010 - $69,829 +36% -37% 378 $185   $11,850,878 30
Oct 31, 2010 - $45,617 -35% -30% 378 $121   $11,896,495 31
Nov 1, 2010 - $17,392 -62% -33% 378 $46   $11,913,887 32
Nov 2, 2010 - $18,299 +5% -38% 378 $48   $11,932,186 33
Nov 3, 2010 - $17,640 -4% -34% 378 $47   $11,949,826 34
Nov 4, 2010 - $17,274 -2% -35% 378 $46   $11,967,100 35
Nov 5, 2010 - $11,029 -36% -78% 95 $116   $11,978,129 36
Nov 6, 2010 - $13,846 +26% -80% 95 $146   $11,991,975 37
Nov 7, 2010 - $7,444 -46% -84% 95 $78   $11,999,419 38
Nov 8, 2010 - $2,755 -63% -84% 95 $29   $12,002,174 39
Nov 9, 2010 - $2,682 -3% -85% 95 $28   $12,004,856 40
Nov 10, 2010 - $3,235 +21% -82% 95 $34   $12,008,091 41
Nov 11, 2010 - $4,222 +31% -76% 95 $44   $12,012,313 42
Nov 12, 2010 - $16,063 +280% +46% 143 $112   $12,028,376 43
Nov 13, 2010 - $22,884 +42% +65% 143 $160   $12,051,260 44
Nov 14, 2010 - $16,137 -29% +117% 143 $113   $12,067,397 45
Nov 15, 2010 - $6,509 -60% +136% 143 $46   $12,073,906 46
Nov 16, 2010 - $6,677 +3% +149% 143 $47   $12,080,583 47
Nov 17, 2010 - $6,093 -9% +88% 143 $43   $12,086,676 48
Nov 18, 2010 - $5,862 -4% +39% 143 $41   $12,092,538 49
Nov 19, 2010 - $6,328 +8% -61% 85 $74   $12,098,866 50
Nov 20, 2010 - $9,735 +54% -57% 85 $115   $12,108,601 51
Nov 21, 2010 - $6,221 -36% -61% 85 $73   $12,114,822 52
Nov 22, 2010 - $2,612 -58% -60% 85 $31   $12,117,434 53
Nov 23, 2010 - $3,153 +21% -53% 85 $37   $12,120,587 54
Nov 24, 2010 - $1,262 -60% -79% 31 $41   $12,121,849 55
Nov 25, 2010 - $915 -27% -84% 31 $30   $12,122,764 56
Nov 26, 2010 - $2,556 +179% -60% 31 $82   $12,125,320 57
Nov 27, 2010 - $2,890 +13% -70% 31 $93   $12,128,210 58
Nov 28, 2010 - $1,275 -56% -80% 31 $41   $12,129,485 59
Nov 29, 2010 - $486 -62% -81% 31 $16   $12,129,971 60
Nov 30, 2010 - $571 +17% -82% 31 $18   $12,130,542 61
Dec 1, 2010 - $581 +2% -54% 31 $19   $12,131,123 62
Dec 2, 2010 - $562 -3% -39% 31 $18   $12,131,685 63
Dec 3, 2010 - $1,128 +101% -56% 11 $103   $12,132,813 64
Dec 4, 2010 - $1,305 +16% -55% 11 $119   $12,134,118 65
Dec 5, 2010 - $302 -77% -76% 11 $27   $12,134,420 66
Dec 6, 2010 - $89 -71% -82% 11 $8   $12,134,509 67
Dec 7, 2010 - $155 +74% -73% 11 $14   $12,134,664 68
Dec 8, 2010 - $116 -25% -80% 11 $11   $12,134,780 69
Dec 9, 2010 - $155 +34% -72% 11 $14   $12,134,935 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 1, 2010 8 $6,723,801   2,021 $3,327   $6,723,801 1
Oct 8, 2010 11 $3,492,214 -48% 2,042 $1,710   $10,216,015 2
Oct 15, 2010 17 $1,143,137 -67% 1,211 $944   $11,359,152 3
Oct 22, 2010 26 $370,711 -68% 513 $723   $11,729,863 4
Oct 29, 2010 31 $237,237 -36% 378 $628   $11,967,100 5
Nov 5, 2010 50 $45,213 -81% 95 $476   $12,012,313 6
Nov 12, 2010 40 $80,225 +77% 143 $561   $12,092,538 7
Nov 19, 2010 56 $30,226 -62% 85 $356   $12,122,764 8
Nov 26, 2010 75 $8,921 -70% 31 $288   $12,131,685 9
Dec 3, 2010 92 $3,250 -64% 11 $295   $12,134,935 10

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 6, 20114201,876 201,876$2,824,245$2,824,2451
Feb 13, 20111476,570-62% 278,446$1,071,214$3,895,4592
Feb 20, 20113046,877-39% 325,323$682,529$4,577,9883
Feb 27, 20112949,879+6% 375,202$448,412$5,026,4004
Mar 6, 20112931,593-37% 406,795$390,174$5,416,5745

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 6, 2011560,483 60,483$1,281,026$1,281,0261
Feb 13, 20111816,845-72% 77,328$321,061$1,602,0872
Feb 27, 20111918,659 105,567$261,039$2,043,5234

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Chloë Grace Moretz    Abby

Supporting Cast

Kodi Smit-McPhee    Owen
Elias Koteas    Policeman
Richard Jenkins    The Father
Cara Buono    Owen's Mother
Sasha Barrese    Virginia

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Matt Reeves    Director
Matt Reeves    Screenwriter
Simon Oaks    Producer
Alex Brunner    Producer
Guy East    Producer
Tobin Armbrust    Producer
Donna Gigliotti    Producer
John Nordling    Producer
Carl Molinder    Executive Producer
Nigel Sinclair    Executive Producer
John Ptak    Executive Producer
Philip Elway    Executive Producer
Fredrik Malmberg    Executive Producer
Ford Wheeler    Production Designer
Stan Salfas    Editor
Michael Giacchino    Composer

DVD Sales: Living it Up in Beverly Hills

February 15th, 2011

Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise. More...

DVD and Blu-ray Releases for February 1st, 2011

February 1st, 2011

There's still a lull when it comes to first-run releases on the home market with no major, or even midlevel hits coming out this week. In fact, the best-selling release according to Amazon.com is Alice in Wonderland on Blu-ray / DVD Combo Pack, which is a contender for Pick of the Week. The other major contender is Let Me In on Blu-ray, which failed to find an audience despite impressing critics almost as much as the original did. I'm going to give the honor to Let Me In, but both are worthy contenders. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Contest: Fred vs. Abby: Winning Announcement

October 7th, 2010

The winners of our Fred vs. Abby contest were determined and they are... More...

Most New Releases are Anti-Social

October 4th, 2010

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Weekend Estimates: Social Network Has Three Million Friends

October 3rd, 2010

The Social Network connected with about three million moviegoers this weekend to top the box office chart with an estimated $23 million, according to Sony's Sunday estimate. While that's a very respectable start, interest in the movie was mainly concentrated in urban areas, particular on the coasts, and the movie was soft in the central United States. While stellar reviews should lead to good word-of-mouth, the film's limited demographic appeal certainly seems to have held it back from being a huge success. That said, this weekend's other openers are looking on in envy. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Countdown to Halloween Begins

September 30th, 2010

It's the beginning of October, so it should come as no surprise there are a couple of horror films are coming out. More surprisingly, a couple of films released this week are also earning Oscar- or near Oscar-worthy reviews. (There's only three films, so there's some crossover.) Direct competition between the films could hurt, but hopefully not so much that 2010 falls behind last year's pace. It's not like last year was explosive at the box office, as Zombieland just missed $25 million at the box office, and it was the clear winner. Will any of the wide releases top that figure? And will the overall box office help 2010 maintain its lead over 2009? More...

Contest: Fred vs. Abby

September 24th, 2010

The week our box office prediction contest features what could be two of the scariest kid to ever be featured in a movie. Abby from Let Me In, which is the target film in this week's box office prediction contest. And Fred Figglehorn, who is featured in our prizes, although if you look at box office cover, he looks more scared than scary. (Fred: The Movie was seen by 7.6 million people when it aired on Nick last week. 7.6 million!) In order to win, one must simply predict the opening weekend box office number for Let Me In. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Fred: The Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Fred: The Movie on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Twelve-year old Owen is viciously bullied by his classmates and neglected by his divorcing parents. Achingly lonely, Owen spends his days plotting revenge on his middle school tormentors and his evenings spying on the other inhabitants of his apartment complex. His only friend is his new neighbor Abby, an eerily self-possessed young girl who lives next door with her silent father. A frail, troubled child about Owens's age, Abby emerges from her heavily curtained apartment only at night and always barefoot, seemingly immune to the bitter winter elements. Recognizing a fellow outcast, Owen opens up to her and before long, the two have formed a unique bond. When a string of grisly murders puts the town on high alert, Abby's father disappears, and the terrified girl is left to fend for herself. Still, she repeatedly rebuffs Owen's efforts to help her and her increasingly bizarre behavior leads the imaginative Owen to suspect she's hiding an unthinkable secret.

Metrics

Opening Weekend:$5,147,479 (42.4% of total gross)
Legs:2.36 (domestic box office/biggest weekend)
Domestic Share:42.9% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2,021 opening theaters/2,042 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $16,579,802

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: October 1st, 2010 (Wide) by Overture Films
Video Release: February 1st, 2011 by Anchor Bay Home Entertainment
MPAA Rating: R for strong bloody horror violence, language and a brief sexual situation.
(Rating bulletin 2136, 9/1/2010)
Running Time: 115 minutes
Comparisons: vs. The Sixth Sense
Create your own comparison chart…
Keywords: Vampire, Foreign-Language Remake, Scary Kids, Bullies, Gothic Horror
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: EFTI, Hammer Films
Production Countries: United Kingdom, United States
Languages: English

Leading Cast

Chloë Grace Moretz    Abby

Supporting Cast

Kodi Smit-McPhee    Owen
Elias Koteas    Policeman
Richard Jenkins    The Father
Cara Buono    Owen's Mother
Sasha Barrese    Virginia

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Matt Reeves    Director
Matt Reeves    Screenwriter
Simon Oaks    Producer
Alex Brunner    Producer
Guy East    Producer
Tobin Armbrust    Producer
Donna Gigliotti    Producer
John Nordling    Producer
Carl Molinder    Executive Producer
Nigel Sinclair    Executive Producer
John Ptak    Executive Producer
Philip Elway    Executive Producer
Fredrik Malmberg    Executive Producer
Ford Wheeler    Production Designer
Stan Salfas    Editor
Michael Giacchino    Composer

DVD Sales: Living it Up in Beverly Hills

February 15th, 2011

Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise. More...

DVD and Blu-ray Releases for February 1st, 2011

February 1st, 2011

There's still a lull when it comes to first-run releases on the home market with no major, or even midlevel hits coming out this week. In fact, the best-selling release according to Amazon.com is Alice in Wonderland on Blu-ray / DVD Combo Pack, which is a contender for Pick of the Week. The other major contender is Let Me In on Blu-ray, which failed to find an audience despite impressing critics almost as much as the original did. I'm going to give the honor to Let Me In, but both are worthy contenders. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Contest: Fred vs. Abby: Winning Announcement

October 7th, 2010

The winners of our Fred vs. Abby contest were determined and they are... More...

Most New Releases are Anti-Social

October 4th, 2010

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Weekend Estimates: Social Network Has Three Million Friends

October 3rd, 2010

The Social Network connected with about three million moviegoers this weekend to top the box office chart with an estimated $23 million, according to Sony's Sunday estimate. While that's a very respectable start, interest in the movie was mainly concentrated in urban areas, particular on the coasts, and the movie was soft in the central United States. While stellar reviews should lead to good word-of-mouth, the film's limited demographic appeal certainly seems to have held it back from being a huge success. That said, this weekend's other openers are looking on in envy. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Countdown to Halloween Begins

September 30th, 2010

It's the beginning of October, so it should come as no surprise there are a couple of horror films are coming out. More surprisingly, a couple of films released this week are also earning Oscar- or near Oscar-worthy reviews. (There's only three films, so there's some crossover.) Direct competition between the films could hurt, but hopefully not so much that 2010 falls behind last year's pace. It's not like last year was explosive at the box office, as Zombieland just missed $25 million at the box office, and it was the clear winner. Will any of the wide releases top that figure? And will the overall box office help 2010 maintain its lead over 2009? More...

Contest: Fred vs. Abby

September 24th, 2010

The week our box office prediction contest features what could be two of the scariest kid to ever be featured in a movie. Abby from Let Me In, which is the target film in this week's box office prediction contest. And Fred Figglehorn, who is featured in our prizes, although if you look at box office cover, he looks more scared than scary. (Fred: The Movie was seen by 7.6 million people when it aired on Nick last week. 7.6 million!) In order to win, one must simply predict the opening weekend box office number for Let Me In. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Fred: The Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Fred: The Movie on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 1, 2010 8 $5,147,479   2,021 $2,547   $5,147,479 1
Oct 8, 2010 11 $2,447,618 -52% 2,042 $1,199   $9,171,419 2
Oct 15, 2010 16 $830,676 -66% 1,211 $686   $11,046,691 3
Oct 22, 2010 26 $261,932 -68% 513 $511   $11,621,084 4
Oct 29, 2010 30 $166,632 -36% 378 $441   $11,896,495 5
Nov 5, 2010 46 $32,319 -81% 95 $340   $11,999,419 6
Nov 12, 2010 41 $55,084 +70% 143 $385   $12,067,397 7
Nov 19, 2010 49 $22,284 -60% 85 $262   $12,114,822 8
Nov 26, 2010 76 $6,721 -70% 31 $217   $12,129,485 9
Dec 3, 2010 86 $2,735 -59% 11 $249   $12,134,420 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 1, 2010 6 $1,913,696     2,021 $947   $1,913,696 1
Oct 2, 2010 8 $2,057,742 +8%   2,021 $1,018   $3,971,438 2
Oct 3, 2010 8 $1,176,041 -43%   2,021 $582   $5,147,479 3
Oct 4, 2010 6 $418,638 -64%   2,021 $207   $5,566,117 4
Oct 5, 2010 8 $449,549 +7%   2,021 $222   $6,015,666 5
Oct 6, 2010 8 $361,473 -20%   2,021 $179   $6,377,139 6
Oct 7, 2010 8 $346,662 -4%   2,021 $172   $6,723,801 7
Oct 8, 2010 11 $751,526 +117% -61% 2,042 $368   $7,475,327 8
Oct 9, 2010 11 $996,585 +33% -52% 2,042 $488   $8,471,912 9
Oct 10, 2010 10 $699,507 -30% -41% 2,042 $343   $9,171,419 10
Oct 11, 2010 11 $354,968 -49% -15% 2,042 $174   $9,526,387 11
Oct 12, 2010 10 $251,448 -29% -44% 2,042 $123   $9,777,835 12
Oct 13, 2010 10 $218,634 -13% -40% 2,042 $107   $9,996,469 13
Oct 14, 2010 11 $219,546 n/c -37% 2,042 $108   $10,216,015 14
Oct 15, 2010 17 $255,381 +16% -66% 1,211 $211   $10,471,396 15
Oct 16, 2010 16 $372,920 +46% -63% 1,211 $308   $10,844,316 16
Oct 17, 2010 17 $202,375 -46% -71% 1,211 $167   $11,046,691 17
Oct 18, 2010 - $81,465 -60% -77% 1,211 $67   $11,128,156 18
Oct 19, 2010 - $81,843 n/c -67% 1,211 $68   $11,209,999 19
Oct 20, 2010 - $76,955 -6% -65% 1,211 $64   $11,286,954 20
Oct 21, 2010 - $72,198 -6% -67% 1,211 $60   $11,359,152 21
Oct 22, 2010 - $85,197 +18% -67% 513 $166   $11,444,349 22
Oct 23, 2010 - $111,449 +31% -70% 513 $217   $11,555,798 23
Oct 24, 2010 - $65,286 -41% -68% 513 $127   $11,621,084 24
Oct 25, 2010 - $25,984 -60% -68% 513 $51   $11,647,068 25
Oct 26, 2010 - $29,544 +14% -64% 513 $58   $11,676,612 26
Oct 27, 2010 - $26,679 -10% -65% 513 $52   $11,703,291 27
Oct 28, 2010 - $26,572 n/c -63% 513 $52   $11,729,863 28
Oct 29, 2010 - $51,186 +93% -40% 378 $135   $11,781,049 29
Oct 30, 2010 - $69,829 +36% -37% 378 $185   $11,850,878 30
Oct 31, 2010 - $45,617 -35% -30% 378 $121   $11,896,495 31
Nov 1, 2010 - $17,392 -62% -33% 378 $46   $11,913,887 32
Nov 2, 2010 - $18,299 +5% -38% 378 $48   $11,932,186 33
Nov 3, 2010 - $17,640 -4% -34% 378 $47   $11,949,826 34
Nov 4, 2010 - $17,274 -2% -35% 378 $46   $11,967,100 35
Nov 5, 2010 - $11,029 -36% -78% 95 $116   $11,978,129 36
Nov 6, 2010 - $13,846 +26% -80% 95 $146   $11,991,975 37
Nov 7, 2010 - $7,444 -46% -84% 95 $78   $11,999,419 38
Nov 8, 2010 - $2,755 -63% -84% 95 $29   $12,002,174 39
Nov 9, 2010 - $2,682 -3% -85% 95 $28   $12,004,856 40
Nov 10, 2010 - $3,235 +21% -82% 95 $34   $12,008,091 41
Nov 11, 2010 - $4,222 +31% -76% 95 $44   $12,012,313 42
Nov 12, 2010 - $16,063 +280% +46% 143 $112   $12,028,376 43
Nov 13, 2010 - $22,884 +42% +65% 143 $160   $12,051,260 44
Nov 14, 2010 - $16,137 -29% +117% 143 $113   $12,067,397 45
Nov 15, 2010 - $6,509 -60% +136% 143 $46   $12,073,906 46
Nov 16, 2010 - $6,677 +3% +149% 143 $47   $12,080,583 47
Nov 17, 2010 - $6,093 -9% +88% 143 $43   $12,086,676 48
Nov 18, 2010 - $5,862 -4% +39% 143 $41   $12,092,538 49
Nov 19, 2010 - $6,328 +8% -61% 85 $74   $12,098,866 50
Nov 20, 2010 - $9,735 +54% -57% 85 $115   $12,108,601 51
Nov 21, 2010 - $6,221 -36% -61% 85 $73   $12,114,822 52
Nov 22, 2010 - $2,612 -58% -60% 85 $31   $12,117,434 53
Nov 23, 2010 - $3,153 +21% -53% 85 $37   $12,120,587 54
Nov 24, 2010 - $1,262 -60% -79% 31 $41   $12,121,849 55
Nov 25, 2010 - $915 -27% -84% 31 $30   $12,122,764 56
Nov 26, 2010 - $2,556 +179% -60% 31 $82   $12,125,320 57
Nov 27, 2010 - $2,890 +13% -70% 31 $93   $12,128,210 58
Nov 28, 2010 - $1,275 -56% -80% 31 $41   $12,129,485 59
Nov 29, 2010 - $486 -62% -81% 31 $16   $12,129,971 60
Nov 30, 2010 - $571 +17% -82% 31 $18   $12,130,542 61
Dec 1, 2010 - $581 +2% -54% 31 $19   $12,131,123 62
Dec 2, 2010 - $562 -3% -39% 31 $18   $12,131,685 63
Dec 3, 2010 - $1,128 +101% -56% 11 $103   $12,132,813 64
Dec 4, 2010 - $1,305 +16% -55% 11 $119   $12,134,118 65
Dec 5, 2010 - $302 -77% -76% 11 $27   $12,134,420 66
Dec 6, 2010 - $89 -71% -82% 11 $8   $12,134,509 67
Dec 7, 2010 - $155 +74% -73% 11 $14   $12,134,664 68
Dec 8, 2010 - $116 -25% -80% 11 $11   $12,134,780 69
Dec 9, 2010 - $155 +34% -72% 11 $14   $12,134,935 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 1, 2010 8 $6,723,801   2,021 $3,327   $6,723,801 1
Oct 8, 2010 11 $3,492,214 -48% 2,042 $1,710   $10,216,015 2
Oct 15, 2010 17 $1,143,137 -67% 1,211 $944   $11,359,152 3
Oct 22, 2010 26 $370,711 -68% 513 $723   $11,729,863 4
Oct 29, 2010 31 $237,237 -36% 378 $628   $11,967,100 5
Nov 5, 2010 50 $45,213 -81% 95 $476   $12,012,313 6
Nov 12, 2010 40 $80,225 +77% 143 $561   $12,092,538 7
Nov 19, 2010 56 $30,226 -62% 85 $356   $12,122,764 8
Nov 26, 2010 75 $8,921 -70% 31 $288   $12,131,685 9
Dec 3, 2010 92 $3,250 -64% 11 $295   $12,134,935 10

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 6, 20114201,876 201,876$2,824,245$2,824,2451
Feb 13, 20111476,570-62% 278,446$1,071,214$3,895,4592
Feb 20, 20113046,877-39% 325,323$682,529$4,577,9883
Feb 27, 20112949,879+6% 375,202$448,412$5,026,4004
Mar 6, 20112931,593-37% 406,795$390,174$5,416,5745

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 6, 2011560,483 60,483$1,281,026$1,281,0261
Feb 13, 20111816,845-72% 77,328$321,061$1,602,0872
Feb 27, 20111918,659 105,567$261,039$2,043,5234

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.